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Justin Bimmer

Subaru of America December 2009

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Subaru of America Announces Record Breaking Sales Year

-- Best December Ever Closes Record 2009 in Style --

CHERRY HILL, N.J., Jan. 5 /PRNewswire/ -- Subaru of America, Inc. today announced a record breaking sales year as the company sold 216,652 units in 2009, an increase of 15-percent. This breaks the previous sales record of 200,703 units sold in 2006. The also marks a record sales month for December 2009 as the company sold 23,074 units - an increase of 33-percent - versus 17,287 units sold in December 2008.

(Logo: )

"December represented another record month for Subaru, capping off the best year in the history of the company, in both sales and market share," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "I also believe Subaru is well-positioned to continue its success into 2010. We have the right products, marketing and dealer network providing us with a strong foundation for future growth."

Dec-09 Dec-08 % chg YTD Dec-09 YTD Dec-08 % chg

Legacy 3,620 1,824 98% 30,974 22,605 37%

Outback 8,376 4,067 106% 55,356 44,271 25%

Impreza 3,647 4,192 -13% 46,611 49,098 -5%

Forester 7,223 6,499 11% 77,781 60,748 28%

Tribeca 208 705 -70% 5,930 10,975 -46%

Total** 23,074 17,287 33% 216,652 187,699 15%

**2008 total does not include 2 Baja sales in 2008

"We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place," said Thomas J. Doll, EVP and COO of Subaru of America, Inc. "Along with our vision and their belief in the Subaru brand, they helped make that vision a reality," Doll continued.


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I like seeing the Legacy and Outback move up the charts because they fixed what was wrong with the product and kept what was good and they sell it at a price that does not gouge the customer.

however, the forester sucks and should not sell like it does.

Tribeca is getting its asshandedtoit.


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