Sign in to follow this  
Variance

Triumphant Horse Launched by China Brilliance

5 posts in this topic

Triumphant Horse Launched by China Brilliance

Date posted: 02-21-2006

SHENYANG, China — China Brilliance has just released the first product of its new car plant in Zhonghua, which was set up with technical assistance from BMW. This is China Brilliance's second passenger car, and it is named the Jinjue (which can be translated either as "Triumphant Horse," or "Winning Gold").

Whatever you call it, it is a sporty sedan designed by Pininfarina in Italy. China Brilliance hopes that it will help raise sales levels from last year's 17,500 to 30,000 units this year. Sedans have higher profit margins than minibuses, which are still the key products of the company.

The Jinjue is 183 inches long, built on a shortened version of its bigger brother's platform. That car, called the Grandeur, is already being distributed in Europe. The Jinjue has four powertrain options from 1.6 to 2.0 liters, most of which are supplied by Shenyang-Mitsubishi.

What this means to you: The crowded compact-car segment in China has another competitor, and another Chinese utility-vehicle builder makes the leap to passenger-car production.

Posted Image

Link: http://www.edmunds.com/insideline/do/News/articleId=109384

Share this post


Link to post
Share on other sites

How many BMW ripoffs does the world need?  :banghead:

AutoBlog said that BMW actually does business with this manufacturer, I believe. I do not like it. Why can't the Chinese come up with real names? :deadhorse:

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this