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November 2010 Sales: Nissan/Infiniti


Drew Dowdell

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NISSAN NORTH AMERICA SALES RISE 26.8% IN NOVEMBER

Nissan sales rose 24.8%; Versa, Rogue lead and Juke continues strong launch

Infiniti sales up 45%; Infiniti M Line gains 167.3% and QX up 148.3%

Nissan North America, Inc. (NNA) today reported November U.S. sales of 71,366 units versus 56,288 units a year earlier, an increase of 26.8 percent. Nissan Division sales were up 24.8 percent for the month, and sales of Infiniti vehicles rose 45 percent from the prior year. For all of 2010, NNA sales are up 17 percent.

NISSAN HIGHLIGHTS

  • Nissan vehicles posted sales of 63,184 units in November compared with 50,644 units sold in November the previous year, an increase of 24.8 percent.
  • Nissan Rogue set a new November record with 8,525 deliveries, up 67.1 percent.
  • Nissan Versa also set a November record at 6,724 deliveries, up 21.1 percent.
  • Nissan Juke continues to outperform launch expectations, with 3,373 deliveries.

“Nissan is maintaining momentum across the lineup, including the launch of the all-new Juke sport cross,” said Al Castignetti, vice president and general manager, Nissan division. “Rogue and Versa led the way, and we’re also pleased to see substantial gains from vehicles like Altima and our trucks and SUVs.”

INFINITI HIGHLIGHTS

  • Infiniti sales for November were 8,182 units, up 45 percent from the 5,644 units sold in the same month a year earlier. Infiniti sales are up 26.3 percent for all of 2010.
  • Deliveries of the all-new QX luxury SUV were up 148.3 percent at 1,326 units.
  • Infiniti M sales totaled 1,112, up 167.3 percent over the prior year.
  • Boosted by the first full month of sales of the new G25, the entire refreshed G Sedan Line gained 35.9 percent.

“The all-new Infiniti M and QX models continue to lead our strong sales growth, with triple-digit percentage gains,” said Ben Poore, vice president, Infiniti Business Unit. “With the enhancements we’ve made to our core G Line, we’re seeing more customers respond by visiting our showrooms.”

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. November 2010 had 24 selling days versus 23 in November 2009.

<table width="574" border="0" cellpadding="0" cellspacing="0"><col style="width: 143pt;" width="190"> <col style="width: 48pt;" width="64" span="6"> <tbody><tr style="height: 15pt;" height="20"> <td style="height: 15pt; width: 143pt;" width="190" height="20">NISSAN</td> <td style="width: 48pt;" width="64">DIVISION</td> <td style="width: 48pt;" width="64">

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</td> <td>Nov.</td> <td>Nov.</td> <td>Monthly</td> <td>CYTD</td> <td>CYTD</td> <td>CYTD</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">

</td> <td align="right">2010</td> <td align="right">2009</td> <td>% chg</td> <td align="right">2010</td> <td align="right">2009</td> <td>% chg</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Nissan Division Total</td> <td class="xl63" align="right">63,184</td> <td class="xl63" align="right">50,644</td> <td align="right">24.8</td> <td class="xl63" align="right">723,931</td> <td class="xl63" align="right">624,718</td> <td align="right">15.9</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Versa</td> <td class="xl63" align="right">6,724</td> <td class="xl63" align="right">5,554</td> <td align="right">21.1</td> <td class="xl63" align="right">89,504</td> <td class="xl63" align="right">76,097</td> <td align="right">17.6</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Sentra</td> <td class="xl63" align="right">5,817</td> <td class="xl63" align="right">5,210</td> <td align="right">11.7</td> <td class="xl63" align="right">83,285</td> <td class="xl63" align="right">76,514</td> <td align="right">8.8</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Cube</td> <td class="xl63" align="right">1,003</td> <td class="xl63" align="right">1,565</td> <td align="right">-35.9</td> <td class="xl63" align="right">21,883</td> <td class="xl63" align="right">18,414</td> <td align="right">18.8</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Altima</td> <td class="xl63" align="right">18,372</td> <td class="xl63" align="right">15,490</td> <td align="right">18.6</td> <td class="xl63" align="right">206,247</td> <td class="xl63" align="right">184,925</td> <td align="right">11.5</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Maxima</td> <td class="xl63" align="right">4,318</td> <td class="xl63" align="right">4,995</td> <td align="right">-13.6</td> <td class="xl63" align="right">56,107</td> <td class="xl63" align="right">47,931</td> <td align="right">17.1</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">370Z</td> <td align="right">630</td> <td align="right">713</td> <td align="right">-11.6</td> <td class="xl63" align="right">9,489</td> <td class="xl63" align="right">12,193</td> <td align="right">-22.2</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">GT-R</td> <td align="right">50</td> <td align="right">92</td> <td align="right">-45.7</td> <td align="right">839</td> <td class="xl63" align="right">1,415</td> <td align="right">-40.7</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Total Car</td> <td class="xl63" align="right">36,914</td> <td class="xl63" align="right">33,619</td> <td align="right">9.8</td> <td class="xl63" align="right">467,354</td> <td class="xl63" align="right">417,489</td> <td align="right">11.9</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Frontier</td> <td class="xl63" align="right">3,137</td> <td class="xl63" align="right">2,007</td> <td align="right">56.3</td> <td class="xl63" align="right">36,644</td> <td class="xl63" align="right">25,427</td> <td align="right">44.1</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Titan</td> <td class="xl63" align="right">1,796</td> <td class="xl63" align="right">1,501</td> <td align="right">19.7</td> <td class="xl63" align="right">21,223</td> <td class="xl63" align="right">16,894</td> <td align="right">25.6</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Xterra</td> <td class="xl63" align="right">1,465</td> <td class="xl63" align="right">1,682</td> <td align="right">-12.9</td> <td class="xl63" align="right">18,672</td> <td class="xl63" align="right">14,591</td> <td align="right">28</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Pathfinder</td> <td class="xl63" align="right">1,835</td> <td class="xl63" align="right">1,630</td> <td align="right">12.6</td> <td class="xl63" align="right">18,976</td> <td class="xl63" align="right">16,027</td> <td align="right">18.4</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Armada</td> <td class="xl63" align="right">1,740</td> <td align="right">953</td> <td align="right">82.6</td> <td class="xl63" align="right">17,087</td> <td class="xl63" align="right">8,265</td> <td align="right">106.7</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Juke</td> <td class="xl63" align="right">3,373</td> <td align="right">0</td> <td>n/a</td> <td class="xl63" align="right">5,476</td> <td align="right">0</td> <td>n/a</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Rogue</td> <td class="xl63" align="right">8,525</td> <td class="xl63" align="right">5,101</td> <td align="right">67.1</td> <td class="xl63" align="right">89,152</td> <td class="xl63" align="right">70,671</td> <td align="right">26.2</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Murano</td> <td class="xl63" align="right">4,399</td> <td class="xl63" align="right">3,924</td> <td align="right">12.1</td> <td class="xl63" align="right">49,170</td> <td class="xl63" align="right">47,044</td> <td align="right">4.5</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Quest</td> <td align="right">0</td> <td align="right">227</td> <td align="right">-100</td> <td align="right">177</td> <td class="xl63" align="right">8,310</td> <td align="right">-97.9</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Total Truck</td> <td class="xl63" align="right">26,270</td> <td class="xl63" align="right">17,025</td> <td align="right">54.3</td> <td class="xl63" align="right">256,577</td> <td class="xl63" align="right">207,229</td> <td align="right">23.8</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">

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</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">North American Production</td> <td class="xl63" align="right">45,204</td> <td class="xl63" align="right">39,249</td> <td align="right">15.2</td> <td class="xl63" align="right">547,922</td> <td class="xl63" align="right">474,981</td> <td align="right">15.4</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Car</td> <td class="xl63" align="right">35,231</td> <td class="xl63" align="right">31,249</td> <td align="right">12.7</td> <td class="xl63" align="right">435,143</td> <td class="xl63" align="right">385,467</td> <td align="right">12.9</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Truck</td> <td class="xl63" align="right">9,973</td> <td class="xl63" align="right">8,000</td> <td align="right">24.7</td> <td class="xl63" align="right">112,779</td> <td class="xl63" align="right">89,514</td> <td align="right">26</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Import</td> <td class="xl63" align="right">17,980</td> <td class="xl63" align="right">11,395</td> <td align="right">57.8</td> <td class="xl63" align="right">176,009</td> <td class="xl63" align="right">149,737</td> <td align="right">17.5</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Car</td> <td class="xl63" align="right">1,683</td> <td class="xl63" align="right">2,370</td> <td align="right">-29</td> <td class="xl63" align="right">32,211</td> <td class="xl63" align="right">32,022</td> <td align="right">0.6</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Truck</td> <td class="xl63" align="right">16,297</td> <td class="xl63" align="right">9,025</td> <td align="right">80.6</td> <td class="xl63" align="right">143,798</td> <td class="xl63" align="right">117,715</td> <td align="right">22.2</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">INFINITI DIVISION</td> <td>

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</td> <td>Nov.</td> <td>Nov.</td> <td>Monthly</td> <td>CYTD</td> <td>CYTD</td> <td>CYTD</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">

</td> <td align="right">2010</td> <td align="right">2009</td> <td>% chg</td> <td align="right">2010</td> <td align="right">2009</td> <td>% chg</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Infiniti Division</td> <td class="xl63" align="right">8,182</td> <td class="xl63" align="right">5,644</td> <td align="right">45</td> <td class="xl63" align="right">90,909</td> <td class="xl63" align="right">71,981</td> <td align="right">26.3</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">G Sedan</td> <td class="xl63" align="right">2,856</td> <td class="xl63" align="right">2,102</td> <td align="right">35.9</td> <td class="xl63" align="right">36,057</td> <td class="xl63" align="right">28,816</td> <td align="right">25.1</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">G Coupe</td> <td class="xl63" align="right">1,182</td> <td class="xl63" align="right">1,186</td> <td align="right">-0.3</td> <td class="xl63" align="right">15,013</td> <td class="xl63" align="right">13,191</td> <td align="right">13.8</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">M</td> <td class="xl63" align="right">1,112</td> <td align="right">416</td> <td align="right">167.3</td> <td class="xl63" align="right">12,877</td> <td class="xl63" align="right">7,693</td> <td align="right">67.4</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">QX56</td> <td class="xl63" align="right">1,326</td> <td align="right">534</td> <td align="right">148.3</td> <td class="xl63" align="right">10,308</td> <td class="xl63" align="right">5,304</td> <td align="right">94.3</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">EX</td> <td align="right">805</td> <td align="right">630</td> <td align="right">27.8</td> <td class="xl63" align="right">7,409</td> <td class="xl63" align="right">7,049</td> <td align="right">5.1</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">FX</td> <td align="right">901</td> <td align="right">776</td> <td align="right">16.1</td> <td class="xl63" align="right">9,245</td> <td class="xl63" align="right">9,928</td> <td align="right">-6.9</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Total Car</td> <td class="xl63" align="right">5,150</td> <td class="xl63" align="right">3,704</td> <td align="right">39</td> <td class="xl63" align="right">63,947</td> <td class="xl63" align="right">49,700</td> <td align="right">28.7</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Total Truck</td> <td class="xl63" align="right">3,032</td> <td class="xl63" align="right">1,940</td> <td align="right">56.3</td> <td class="xl63" align="right">26,962</td> <td class="xl63" align="right">22,281</td> <td align="right">21</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">NISSAN & INFINITI</td> <td>

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</td> <td>Nov.</td> <td>Nov.</td> <td>Monthly</td> <td>CYTD</td> <td>CYTD</td> <td>CYTD</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">

</td> <td align="right">2010</td> <td align="right">2009</td> <td>% chg</td> <td align="right">2010</td> <td align="right">2009</td> <td>% chg</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">TOTAL VEHICLE</td> <td class="xl63" align="right">71,366</td> <td class="xl63" align="right">56,288</td> <td align="right">26.8</td> <td class="xl63" align="right">814,840</td> <td class="xl63" align="right">696,699</td> <td align="right">17</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Total Car</td> <td class="xl63" align="right">42,064</td> <td class="xl63" align="right">37,323</td> <td align="right">12.7</td> <td class="xl63" align="right">531,301</td> <td class="xl63" align="right">467,189</td> <td align="right">13.7</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Total Truck</td> <td class="xl63" align="right">29,302</td> <td class="xl63" align="right">18,965</td> <td align="right">54.5</td> <td class="xl63" align="right">283,539</td> <td class="xl63" align="right">229,510</td> <td align="right">23.5</td> </tr> <tr style="height: 15pt;" height="20"> <td style="height: 15pt;" height="20">Selling Days</td> <td align="right">24</td> <td align="right">23</td> <td>

</td> <td align="right">279</td> <td align="right">280</td> <td>

</td> </tr> </tbody></table>

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in some insane way, Nissan is gaining sales on old junky models. Versa, Sentra, Altima. The Altima can be had for like 16,500 new, and the Sentra and Altima are whored out on leases. The Rogues I have seen all over the place now and it seems the Juke is off to a fast start.

Their core models are strong and they are doing well with ancient models. Not sure why.

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valid points. I am just saying that despite their aging core models, they still seem to be able to sell them. What exactly is the attraction? Cheap leases and new Altimas for 16, 17 thou..... despite the aging material, Nissan still seems to have brand cred and traffic from the street. Even with all the excellent new competition.

The Rogue is doing insane business around here.....i bet its cannibalizing the RAV4 and CRv, finally....

I am not sure I equate the Genesis and M. First off, the Genesis is nice, but it still is not on the same level as the Infiniti M. Infinitis new M is a really well executed piece, and has none of the discount aura that the Genesis has. The M is REAL luxury. The Genesis still has a faux feeling inside. But consequently, the M is priced so much higher and that I think affects sales.

You also need to note that Hyundai has MANY dealerships and the Infiniti dealer count is small. It does affect sales volume, how many dealers there are.

Another factor is that people get upsold to the Genesis from the Sonata and Azera more frequently than from the G to the M. The actual price diff from a high end Sonata to the base Genesis isn't as steep as from the G to the M's.

Edited by regfootball
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