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Saab Plans World Tour With Russian Investor And Chinese Automaker

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Saab Plans World Tour With Russian Investor And Chinese Automaker

William Maley - Editor/Reporter - CheersandGears.com

May 4, 2011


Saab is planning a global PR tour to introduce their new Russian Investor, Vladimir Antonov and Chinese Partner, Hawtai Motor Group. The plan has Saab's Chairman, Victor Muller traveling to auto shows and speaking to the press about the investment and partnership. It's similar to effort by Muller last year saying Saab is still here.

"If and when Antonov gets involved, we want to include him. We want people to meet him and know who he is. Obviously we want to include our Chinese joint-venture partners as well in our tour," said Michele Tinson, a spokesman for Saab Cars North America.

For now, the tour is on hold due to the European Investment Bank approves the transfer of Saab's assets to Antonov. Also, the partnership between Saab and Hawtai Motor Group must be approved by several government agencies. If everything gets approved, Saab could be on tour within a few weeks.

Source: Automotive News (Subscription Required)

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