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Drew Dowdell

Sales: June 2012 - Mazda

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IRVINE, Calif. (July 3, 2012) - Mazda North American Operations (MNAO) today reported June U.S. sales of 19,911 vehicles, representing an increase of 3.1 percent versus last year. Year-to-date sales through June are up 17.5 percent (16.0 percent DSR) versus last year, with 143,797 vehicles sold.


Key June sales notes:

  • In response to global demand far outstripping expectations for Mazda's SKYACTIV® TECHNOLOGY,Mazda Motor Corporation has announced it will double production capacity of the state-of-the-art powertrain at its engine plant in Hiroshima, Japan.
  • In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for June (comprised of CX-5 and certain models of Mazda3) account for 55 percent of the company's total sales for the month.
  • Mazda3 had its best June since 2008 with 8,835 vehicles sold. In particular, the SKYACTIV-equipped model represented 73.6 percent of Mazda3 vehicles sold for the month.
  • The all-new 2013 Mazda CX-5 is proving to be a popular choice as the award-winning compact crossover SUV remains one of the fastest-turning vehicles in the industry, with many dealers reporting more customers than inventory. In its fourth full month of sales, 4,551 CX-5s were sold in June, representing a 15.0 percent increase from last month.
  • As summer heats up, the Mazda MX-5 had its best June since 2008 with 659 vehicles sold.

Mazda Motor de Mexico (MMdM) reported June sales  of 2,084 vehicles, up 5.0 percent versus June of last year.

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  MTD June MTD June % % YTD June YDT June % %
  2012 2011 Change DSR 2012 2011 Change DSR
Mazda2 938 1,081 -13.20% -16.40% 7,440 10,151 36.40% 34.70%
Mazda3 8,835 8,612 2.60% -1.20% 51,544 59,527 15.50% 14.00%
Mazda5 1,013 1,659 -38.90% -41.20% 11,781 6,945 -41.00% -41.80%
Mazda6 1,410 1,968 -28.40% -31.00% 15,572 25,369 62.90% 60.80%
MX-5 Miata 659 507 30.00% 25.20% 3,426 3,085 11.10% 9.60%
RX-8 1 65 -98.50% -98.50% 479 80 -83.30% -83.50%
CX-5 4,551 - N/A N/A 16,031 - N/A N/A
CX-7* 672 2,631 -74.50% -75.40% 15,586 10,659 -31.60% -32.50%
CX-9 1,831 2,429 -24.60% -27.40% 15,539 11,108 -28.50% -29.40%
Tribute 1 355 -99.70% -99.70% 1,353 501 -63.00% -63.40%
Total Vehicles              
CARS 12,856 13,892 -7.50% -10.90% 89,901 105,498 17.30% 15.80%
TRUCKS 7,055 5,415 30.30% 25.50% 38,299 32,478 17.90% 16.40%
TOTAL 19,911 19,307 3.10% -0.70% 143,797 122,379 17.50% 16.00%
MEMO:                
IMPORT CAR 11,446 11,924 -4.00% 74,329 80,129 7.80%  
IMPORT TRUCK 7,054 5,060 39.40% 31,125 37,798 21.40%  
IMPORT TOTAL 16,984 18,500 8.90% 117,927 105,454 11.80%  
DOMESTIC CAR 1,410 1,968 -28.40% 15,572 25,369 62.90%  
DOMESTIC TRUCK 355 1 -99.70% 1,353 501 -63.00%  
DOMESTIC TOTALS 2,323 1,411 -39.30% 16,925 25,870 52.90%  
Selling Days 27 26 155 153      
                 
*CX-7 has been discontinued as of 2012 model year        

 

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Cool, Miata sales are up.

Skyactive is great technology, but its mated to the ugly platform of the three.

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