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October 2014: BMW of North America


William Maley

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BMW Group U.S. Reports October 2014 Sales

  • BMW brand sales up 11 percent - Best October Ever
  • MINI brand sales down 7 percent

WOODCLIFF LAKE, N.J., Nov. 3, 2014 /PRNewswire/ -- Sales of BMW brand vehicles increased 11 percent in October for a total of 30,602 compared to 27,574 vehicles sold in October, 2013. Year-to-date, the BMW brand is up 12 percent on sales of 267,193 compared to 238,469 sold in the first ten months of 2013.

 

"The momentum is still with us as shown by back-to-back monthly records for BMW in October and September," said Ludwig Willisch, President and CEO, BMW of North America. "Our new models, especially the 2 and 4 Series, are giving BMW a great boost as we head into the final two months of the year but I am also very pleased to see our born-electric BMW i3 doing so well, averaging a thousand per month in sales after only four months on the market."

 

BMW Group Sales

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 35,902 vehicles, an increase of 7.9 percent from the 33,274 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 6.1 percent on sales of 311,681 in the first ten months of 2014 compared to 293,804 in the same period in 2013. 

 

MINI Brand Sales

For October, MINI USA reports 5,300 automobiles sold, a decrease of 7 percent from the 5,700 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 44,488 automobiles, a decrease of 19.6 percent from the 55,335 automobiles sold in the first ten months of 2013.

 

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      2018

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      581,386

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      107,491

       

       

      -41.0

       

       

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      486,024

       

       

      -28.2

      SUVs

      208,387

      217,343

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      15,212

       

       

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      60,148

       

       

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      1,762

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      GT

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      126

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      14,140

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      31,923

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      12,096

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      4,931

       

       

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      17,725

       

       

      19,852

       

       

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      2,424

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      6,586

      8,758

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      7,355

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      24,311

      28,610

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      6,971

      8.3

      25,815

      26,241

      -1.6

      Nautilus/MKX

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      8,687

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      31,711

      28,573

      11.0

      MKT

      275

      540

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      3,388

      2,324

      45.8

      Aviator

      6,424

      0

      N/A

      8,323

      0

      N/A

      Navigator

      5,455

      4,754

      14.7

      18,656

      17,839

      4.6

      Lincoln SUVs

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      20,952

      30.9

      87,893

      74,977

      17.2

      Lincoln Brand

      33,355

      28,307

      17.8

      112,204

      103,587

      8.3

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