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William Maley

Audi News: Rumorpile: Audi Plans Production Version of TT Offroad Concept

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We know that Audi is going mad with crossovers considering the U.S. lineup has three at the moment and more are on the way (smaller and bigger crossovers, along with coupe-design models). Car Magazine has learned about one that will fit into the TT lineup.

Back at the 2014 Beijing Motor Show, Audi revealed the TT offroad concept which featured a noticeable amount of design cues from the current TT such as flared wheel arches and the distinctive roofline. Car Magazine reports that this concept will go into production sometime in 2017 wearing the TTQ nameplate. Originally, the plan was for the TTQ to wear the Q4 nameplate to keep everything simple. But Audi ran into trouble as Alfa Romeo owns the Q4 name (designates all-wheel drive on a model). Hence the name change.

‘We have no choice but to make a virtue out of necessity. By taking the TTQ route, we avoid the confrontation with Fiat, we don’t overcrowd the Q corral, and we add a fresh twist to the TT theme,’ said a source.

Source: Car Magazine


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Interesting, wonder if they can build and sell them profitably since the TT is a limited market appliance.

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And it would increase Audi's annual worldwide sales by another 235 units.

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But would that recover R&D costs? Plus federal crash testing costs?

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First, I thought this will be a terrible idea, I mean, let's be honest we all know the TT like that beautiful small, sporty and powerful Audi that we all dreamed about driving it as our first car. So, hearing that Audi wants to produce an offroad concept out of it seemed a bit silly, but then I saw the pictures and I have to say that it looks great. I still belive it's a bad idea and the sales will confirm.

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