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April 2016: Subaru of America, Inc.

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  • Record April - monthly sales increase 6.6 percent over April 2015
  • 53 consecutive months of month-over-month growth
  • Best April ever for Crosstrek, Forester, Outback and WRX/STI
  • 26 consecutive months of more than 10,000 Outbacks sold
  • 33 consecutive months of more than 10,000 Foresters sold
Cherry Hill, N.J. -  Subaru of America, Inc. today reported record sales for April 2016 totaling 50,380 vehicles, a 6.6 percent gain over April 2015. The company also reported year-to-date sales of 182,777 vehicles, a 2.4 percent gain over the same period in 2015.
April marked the 26th consecutive month of 40,000+ vehicle sales for the company. Crosstrek, Forester, Outback and WRX/STI sales were notably strong as each carline achieved its best April ever.
“Through the outstanding efforts of our retailers, our franchise was able to report its best April ever,” said Thomas J. Doll, president and chief operating officer for Subaru of America. “We are proud to be represented by a passionate and dedicated group of retailers who deliver an outstanding purchase and ownership experience to our customers.”
Driven by our industry-leading owner loyalty and new customers choosing Subaru at a record rate, we are on pace so far this year for our eighth consecutive sales record with over 600,000 vehicles,” said Jeff Walters, senior vice president of sales for Subaru of America.
Carline Apr-16 Apr-15 % Chg Apr-16 Apr-15 % Chg
Forester 14,490 13,977 3.7% 52,917 51,613 2.5%
Impreza 4,836 5,311 -8.9% 18,843 20,597 -8.5%
WRX 3,096 2,713 14.1% 10,549 9,974 5.8%
Legacy 5,591 5,276 6.0% 20,069 19,647 2.2%
Outback 14,294 12,534 14.0% 51,565 48,021 7.4%
BRZ 466 494 -5.7% 1,677 1,653 1.5%
Crosstrek 7,607 6,936 9.7% 27,157 27,017 0.5%
TOTAL 50,380 47,241 6.6% 182,777 178,522 2.4%


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