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William Maley

June 2016: Kia Motors America

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Record June Powers Kia Motors America To Best-Ever First Half Sales
  • Year-to-Date Sales Up 5.6 Percent for the First Non-Premium Brand To Top J.D. Power's Initial Quality Study in 27 Years
IRVINE, Calif., July 1, 2016 /PRNewswire/ -- After J.D. Power recognized the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S., Kia Motors America's (KMA) June sales jumped 15.6 percent over the same period last year to 62,572 vehicles, capping the greatest quarter and half-year performances in company history. The brand's fifth monthly sales record in six months included best-ever June totals for the Forte family of compact cars as well as the Sportage and Sorento CUVs.
 
Kia's year-to-date sales of 328,327 units was driven by a number of standout performances, including:
  • A 76.3 percent year-over-year increase for the Sportage compact CUV, highlighted by the best-ever single month total in May for Kia's longest-running nameplate
  • Best-ever first half sales of the Forte compacts, including an all-time high of 10,406 units in March
  • Continued popularity for the Soul, with the iconic urban passenger vehicle on pace for increased sales for the seventh straight year

"No auto brand has experienced greater growth over the last 20 years than Kia, and J.D. Power's IQS announcement boosted our momentum with huge increases in online and showroom traffic," said Michael Sprague, chief operating officer and EVP, KMA. "By every measure, the 'New Kia' is an elite automaker and one of the industry's greatest success stories."

 

 

MONTH OF JUNE

YEAR-TO-DATE

Model

2016

2015

2016

2015

Rio

5,238

2,420

15,368

14,835

Forte

9,170

7,907

52,742

43,182

Optima

9,180

13,488

61,067

79,966

Cadenza

203

359

2,756

3,289

K900

62

168

439

710

Sportage

8,549

3,550

42,229

23,955

Sorento

12,118

8,967

59,078

56,421

Sedona

5,823

5,434

24,120

20,608

Soul

12,229

11,844

70,528

67,986

Total

62,572

54,137

328,327

310,952

 

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