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William Maley

July 2016: American Honda Motor Co.

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Honda Sets New Car and Truck Sales Records as American Honda Reports July Sales

  • American Honda sets new all-time record for total truck sales and a July record for total vehicle sales
  • Honda Division truck sales reach an all-time monthly high with 68,518 sold, an increase of 12.2 percent
  • Honda CR-V shatters all-time monthly record on sales of 36,017, a 13.3 percent increase 
  • Honda Civic sets new July record; joined by the Accord with sales of over 31,000 units
  • New 2017 MDX and NSX deliveries boost Acura in July
TORRANCE, Calif., Aug. 2, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported July sales of 152,799 Honda and Acura vehicles, a 4.4 percent gain over last July and a new July record. Total American Honda truck sales set a new all-time monthly record of 77,740 sales to jump 10.1 percent. The Honda Division set a new July total vehicle sales record, rising 5.9 percent on sales of 139,125, while Honda trucks set an all-time monthly record with a 12.2 percent increase on sales of 68,518 vehicles. Honda car sales were up 0.4 percent for the month, netting 70,607 sales. The Acura Division, though gaining momentum with the launch of key new models, posted July sales of 13,674, a decrease of 8.3 percent versus last year.
 
Honda
With strong retail customer demand driving Honda's record U.S. production in the first half of 2016, Honda sales posted another record in July with continued strong demand for both cars and trucks. CR-V shattered its all-time sales record while the new Ridgeline pickup had a strong first full month of sales even as production continues to ramp up. Pilot and HR-V also were up as Honda trucks set a new all-time sales mark for the month. The new Civic continued its remarkable run with another record month in July. 
  • CR-V sales rose to an all-time monthly record of 36,017 sales in July, an increase of 13.3 percent over last year
  • The Honda Civic broke a July sales record set in 2013, rising 5.8 percent on sales of 32,952 units
  • Accord sales again topped 30,000 units, keeping sales of Honda's three core models on track to top 1,000,000 units for the fourth consecutive year
  • Increases for both Fit and HR-V topped 25 percent in July while Pilot gained 8 percent

"The strong cadence of new Honda products we continue to bring to market has created extraordinary retail demand that is unprecedented in our history," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the Civic Hatchback on the way along with our step-by-step effort to fortify our truck business, we will continue to grow our sales through individual car buyers."

 

Acura
The Acura brand's renewed commitment to Precision Crafted Performance continues to take shape in dealer showrooms with the first deliveries of the all-new Acura NSX and the refreshed 2017 Acura MDX – the first model to reflect the new design direction that debuted with the Acura Precision Concept. On the market just five weeks, the newly-refreshed 2017 MDX posted strong sales of 4,902 units in July despite inventory issues related to the ramp-up of production. The NSX has brought high energy and excitement to Acura showrooms as the world's first customers of NSX begin to take delivery of the only supercar made in America.  
 
"The first deliveries of the all-new Acura NSX are electrifying Acura showrooms and generating tremendous excitement for all Acura customers," said John Mendel, executive vice president of American Honda. "Showcasing the Acura brand's new design direction, the 2017 MDX is the next step in our commitment to deliver on Precision Crafted Performance."  
 
 

American Honda Vehicle Sales for July 2016

 
   

Month-to-Date

Year-to-Date

 
   

July 2016

July 2015

DSR** %
Change

MoM %
Change

July 2016

July 2015

DSR** %
Change

YoY %
Change

 
 

American Honda Total

152,799

146,324

4.4%

4.4%

945,154

899,325

5.1%

5.1%

 
 

Total Car Sales

75,059

75,711

-0.9%

-0.9%

490,994

459,727

6.8%

6.8%

 
 

Total Truck Sales

77,740

70,613

10.1%

10.1%

454,160

439,598

3.3%

3.3%

 
 

  Honda Total Car Sales

70,607

70,350

0.4%

0.4%

458,439

422,414

8.5%

8.5%

 
 

  Honda Total Truck Sales

68,518

61,059

12.2%

12.2%

394,047

374,909

5.1%

5.1%

 
 

    Acura Total Car Sales

4,452

5,361

-17.0%

-17.0%

32,555

37,313

-12.8%

-12.8%

 
 

    Acura Total Truck Sales

9,222

9,554

-3.5%

-3.5%

60,113

64,689

-7.1%

-7.1%

 
 

Total Domestic Car Sales

69,017

75,110

-8.1%

-8.1%

457,685

455,404

0.5%

0.5%

 
   

Honda Division

64,671

69,964

-7.6%

-7.6%

425,966

419,534

1.5%

1.5%

 
   

Acura Division

4,346

5,146

-15.5%

-15.5%

31,719

35,870

-11.6%

-11.6%

 
 

Total Domestic Truck Sales

77,740

70,613

10.1%

10.1%

454,160

439,593

3.3%

3.3%

 
   

Honda Division

68,518

61,059

12.2%

12.2%

394,047

374,904

5.1%

5.1%

 
   

Acura Division

9,222

9,554

-3.5%

-3.5%

60,113

64,689

-7.1%

-7.1%

 
 

Total Import Car Sales

6,042

601

905.3%

905.3%

33,309

4,323

670.5%

670.5%

 
   

Honda Division

5,936

386

1,437.8%

1,437.8%

32,473

2,880

1,027.5%

1,027.5%

 
   

Acura Division

106

215

-50.7%

-50.7%

836

1,443

-42.1%

-42.1%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

139,125

131,409

5.9%

5.9%

852,486

797,323

6.9%

6.9%

 
   

* ACCORD

31,946

34,496

-7.4%

-7.4%

201,300

190,242

5.8%

5.8%

 
   

* CIVIC

32,952

31,139

5.8%

5.8%

222,792

189,440

17.6%

17.6%

 
   

  CR-Z

272

270

0.7%

0.7%

1,477

1,562

-5.4%

-5.4%

 
   

* FIT

5,432

4,332

25.4%

25.4%

32,817

39,966

-17.9%

-17.9%

 
   

  INSIGHT

5

113

-95.6%

-95.6%

53

1,204

-95.6%

-95.6%

 
                         
   

 CROSSTOUR

11

924

-98.8%

-98.8%

713

5,520

-87.1%

-87.1%

 
   

* CR-V

36,017

31,785

13.3%

13.3%

195,092

194,803

0.1%

0.1%

 
   

  HR-V

7,394

5,909

25.1%

25.1%

43,837

20,050

118.6%

118.6%

 
   

  ODYSSEY

11,228

12,851

-12.6%

-12.6%

75,889

75,487

0.5%

0.5%

 
   

  PILOT

10,350

9,584

8.0%

8.0%

72,524

78,540

-7.7%

-7.7%

 
   

  RIDGELINE

3,518

6

58,533.3%

58,533.3%

5,992

509

1,077.2%

1,077.2%

 
                       
   

***  Memo: Accord FHEV

565

1,481

-61.9%

-61.9%

830

7,888

-89.5%

-89.5%

 
   

      Memo: Accord PHEV

0

1

-100.0%

-100.0%

0

60

-100.0%

-100.0%

 
   

      Memo: Civic Hybrid

60

463

-87.0%

-87.0%

767

2,727

-71.9%

-71.9%

 
 

Acura Division Total

13,674

14,915

-8.3%

-8.3%

92,668

102,002

-9.2%

-9.2%

 
   

  ILX

1,201

1,613

-25.5%

-25.5%

9,659

10,084

-4.2%

-4.2%

 
   

  NSX

21

0

0.0%

0.0%

23

0

0.0%

0.0%

 
   

  RLX / RL

106

213

-50.2%

-50.2%

833

1,413

-41.0%

-41.0%

 
   

  TL

0

3

-100.0%

-100.0%

0

84

-100.0%

-100.0%

 
   

  TLX

3,124

3,530

-11.5%

-11.5%

22,037

25,702

-14.3%

-14.3%

 
   

  TSX

0

2

-100.0%

-100.0%

3

30

-90.0%

-90.0%

 
                       
   

  MDX

4,902

4,977

-1.5%

-1.5%

29,517

34,397

-14.2%

-14.2%

 
   

  RDX

4,320

4,577

-5.6%

-5.6%

30,596

30,290

1.0%

1.0%

 
   

  ZDX

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                       
   

***  Memo: ILX Hybrid

0

0

0.0%

0.0%

1

19

-94.7%

-94.7%

 
   

      Memo: RLX Hybrid

11

28

-60.7%

-60.7%

115

147

-21.8%

-21.8%

 
   

      Memo: TSX Wagon

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
 

Selling Days

26

26

   

178

178

     
 

  **** Hybrid

934

2,356

60.4%

60.4%

3,266

13,607

76.0%

76.0%

 
     
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, and NSX

 

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      The 2019 model year also brings significant drivability enhancements to MDX. Its 9-speed automatic transmission gains a smoother, more fluid acceleration feel in normal driving by prioritizing second-gear starts. When demand is higher in conditions such as full-throttle acceleration, certain uphill and towing situations, and when S-mode is selected, first gear starts are then prioritized for maximum available acceleration and pulling power.
      Further drivability refinements are realized via an upgraded Idle Stop feature that is now standard across the MDX lineup for 2019. System enhancements shorten engine re-start response and operational smoothness via a new brake pressure trigger and software upgrades, resulting in a more natural, seamless feel.
      The 2019 MDX with front-wheel drive has an EPA fuel economy rating of 20/27/23 mpg (city/highway/combined)5, A-Spec is rated at 19/25/21, and all other models with SH-AWD® have an EPA rating of 19/26/22 mpg (city/highway/combined)2.
      Standard Safety and Driver-Assistive Technology  
      All 2019 MDX trims will come standard with the AcuraWatch™ suite of advanced safety and driver-assistive technologies, including Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow, and Road Departure Mitigation (RDM) with Lane Departure Warning (LDW).
      In addition to AcuraWatch technology, all MDX's boast a comprehensive array of active and passive safety features, including Acura's Advance Compatibility Engineering™ (ACE™) body structure, advanced front, side, and side-curtain airbags, front pre-tensioning seatbelts, 4-channel anti-lock brakes with Electronic Brake Distribution, Vehicle Stability Assist™ (VSA®) with traction control, and Tire Pressure Monitoring System.
      2019 MDX Pricing and EPA Fuel Economy Ratings

      Trim MSRP6
      MSRP6 
      Including $995 Destination Charge
      EPA MPG Rating
      (city/highway/combined)5
      MDX (FWD)
      $44,300
      $45,295
      20/27/23
      MDX (FWD) with Technology Package
      $49,300
      $50,295
      20/27/23
      MDX (FWD) with Technology & Entertainment Packages
      $51,300
      $52,295
      20/27/23
      MDX (FWD) with Advance Package
      $56,050
      $57,045
      20/27/23
      MDX (FWD) with Advance & Entertainment Packages
      $58,050
      $59,045
      20/27/23
      MDX (SH-AWD)
      $46,300
      $47,295
      19/26/22
      MDX (SH-AWD) with Technology Package
      $51,300
      $52,295
      19/26/22
      MDX (SH-AWD) with Technology & Entertainment Packages
      $53,300
      $54,295
      19/26/22
      MDX A-Spec (SH-AWD)
      $54,800
      $55,795
      19/25/21
      MDX (SH-AWD) with Advance Package
      $58,050
      $59,045
      19/26/22
      MDX (SH-AWD) with Advance & Entertainment Packages
      $60,050
      $61,045
      19/26/22
      MDX Sport Hybrid
      TBA


      1. MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary. 
      2. Based on Autodata total sales of all luxury three-row SUVs 1980 to 2018CYTD June.
      3. Based on Autodata total sales for all three-row models in the Mid Premium CUV segment.
      4. Based on Urban Science retail sales for all three-row models in the Premium Upper Mid-size CUV segment 2018CYTD May.
      5. Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors. 
      6. MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary.
    • By William Maley
      Subaru has been on a roll in the U.S. with 79 months of steady month-over-month growth. But Subaru wants to spread that success to other markets and has a new five-year to try an achieve this.
      Today in Tokyo, Newly appointed Subaru President Tomomi Nakamura unveiled the plan known as STEP - speed, trust, engagement, and peace of mind.
      "The automotive industry is now in a tumultuous time. Subaru’s fast growth in recent years has come to highlight our challenges. The question is how we, as a small-scale company, will be able to survive in this big-changing area," said Nakamura.
      Subaru wants to increase global sales from the 1.1 million vehicles it expects to sell in the current fiscal year to 1.3 million vehicles in the fiscal year on March 31, 2026. To do this, Subaru is planning to launch a number of new products including a hybrid and a "global strategic SUV" in the early 2020s. Furthermore, Subaru will evolving their "Dynamic X Solid design language into a "bolder" expression" and "enhancing sporty models."
      On the technology front, Subaru is planning to offer Level 2 autonomous capability (i.e. Cadillac Super Cruise and Tesla's Autopilot) around 2020 and higher levels by 2024. It is also planning to offer some sort of connectivity in "80 percent of new vehicles in major markets" by 2022.
      STEP will also be focusing on regaining trust in Subaru's home market. Last year, Subaru admitted that it had uncertified workers carrying out tests on new cars for Japan for decades. Early this year, the scandal got worse as Subaru revealed that inspectors falsified fuel economy and emission data. It led Japan's transportation ministry to reprimand Subaru and 417,288 vehicles to be recalled in the country.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Subaru has been on a roll in the U.S. with 79 months of steady month-over-month growth. But Subaru wants to spread that success to other markets and has a new five-year to try an achieve this.
      Today in Tokyo, Newly appointed Subaru President Tomomi Nakamura unveiled the plan known as STEP - speed, trust, engagement, and peace of mind.
      "The automotive industry is now in a tumultuous time. Subaru’s fast growth in recent years has come to highlight our challenges. The question is how we, as a small-scale company, will be able to survive in this big-changing area," said Nakamura.
      Subaru wants to increase global sales from the 1.1 million vehicles it expects to sell in the current fiscal year to 1.3 million vehicles in the fiscal year on March 31, 2026. To do this, Subaru is planning to launch a number of new products including a hybrid and a "global strategic SUV" in the early 2020s. Furthermore, Subaru will evolving their "Dynamic X Solid design language into a "bolder" expression" and "enhancing sporty models."
      On the technology front, Subaru is planning to offer Level 2 autonomous capability (i.e. Cadillac Super Cruise and Tesla's Autopilot) around 2020 and higher levels by 2024. It is also planning to offer some sort of connectivity in "80 percent of new vehicles in major markets" by 2022.
      STEP will also be focusing on regaining trust in Subaru's home market. Last year, Subaru admitted that it had uncertified workers carrying out tests on new cars for Japan for decades. Early this year, the scandal got worse as Subaru revealed that inspectors falsified fuel economy and emission data. It led Japan's transportation ministry to reprimand Subaru and 417,288 vehicles to be recalled in the country.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Companies (Quarterly):
      General Motors Co. - Up 4.6% (758,376 Vehicles Sold This Quarter, 1,474,170 Vehicles Sold This Year)
      Companies (Monthly):
      Mitsubishi Motors North America - Up 46.2% (11,149 Vehicles Sold This Month, 67,327 Vehicles Sold This Year)
      Mazda North American Operations - Up 20.4% (26,893 Vehicles Sold This Month, 163,924 Vehicles Sold This Year)
      Hyundai Motor America - Up 18% (63,256 Vehicles Sold This Month, 327,786 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 15% (59,841 Vehicles Sold This Month, 322,860 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 8.3% (4,892 Vehicles Sold This Month, 29,421 Vehicles Sold This Year)
      FCA US LLC - Up 8% (202,264 Vehicles Sold This Month, 1,115,476 Vehicles Sold This Year)
      Jaguar Land Rover North America - Up 7.2% (9,335 Vehicles Sold This Month, 59,566 Vehicles Sold This Year)
      Volkswagen of America - Up 5.7% (28,941 Vehicles Sold This Month, 172,898 Vehicles Sold This Year)
      American Honda Motor Co. - Up 4.8% (146,563 Vehicles Sold This Month, 787,824 Vehicles Sold This Year)
      Toyota Motor North America - Up 3.6% (209,602 Vehicles Sold This Month, 1,189,312 Vehicles Sold This Year)
      Ford Motor Company -  Up 1.2% (230,635 Vehicles Sold This Month, 1,277,691 Vehicles Sold This Year)
      Nissan Group - Up 1.2% (145,096 Vehicles Sold This Month, 780,695 Vehicles Sold This Year)
      Kia Motors America - Up 0.8% (56,571 Vehicles Sold This Month, 293,563 Vehicles Sold This Year)
      BMW Group U.S. - Up 0.5% (33,553 Vehicles Sold This Month, 176,022 Vehicles Sold This Year)
      Audi of America - Up 0.3% (19,741 Vehicles Sold This Month, 107,942 Vehicles Sold This Year)
      Mercedes-Benz USA - Down 9.9% (29,125 Vehicles Sold This Month, 176,408 Vehicles Sold This Year)

      Volvo Cars of North America, LLC - 

      Brands (Quarterly):
      Buick - Down 12% (52,891 Vehicles Sold This Quarter, 109,695 Vehicles Sold This Year)
      Cadillac - Up 3% (39,222 Vehicles Sold This Quarter, 75,949 Vehicles Sold This Year)
      Chevrolet - Up 6.2% (528,100 Vehicles Sold This Quarter, 1,019,019 Vehicles Sold This Year)
      GMC - Up 6.6% (138,163 Vehicles Sold This Quarter, 269,507 Vehicles Sold This Year)

      Brands (Monthly):
      Acura - Up 3.5% (14,532 Vehicles Sold This Quarter, 75,949 Vehicles Sold This Year)
      Alfa Romeo - Up 121% (2,249 Vehicles Sold This Month, 12,265 Vehicles Sold This Year)
      Audi - Up 0.3% (19,741 Vehicles Sold This Month, 107,942 Vehicles Sold This Year)
      BMW - Up 1.5% (29,407 Vehicles Sold This Month, 153,386 Vehicles Sold This Year)
      Chrysler - Down 32% (13,484 Vehicles Sold This Month, 72,653 Vehicles Sold This Year)
      Dodge - Up 9% (46,387 Vehicles Sold This Month, 250,933 Vehicles Sold This Year)
      Fiat - Down 36% (1,426 Vehicles Sold This Month, 8,285 Vehicles Sold This Year)
      Ford - Up 1.1% (221,101 Vehicles Sold This Month, 1,227,422 Vehicles Sold This Year)
      Genesis - Down 50.7% (796 Vehicles Sold This Month, 7,262 Vehicles Sold This Year)
      Honda - Up 5% (132,031 Vehicles Sold This Quarter, 715,141 Vehicles Sold This Year)
      Hyundai - Up 19.6% (64,052 Vehicles Sold This Month, 335,048 Vehicles Sold This Year)
      Infiniti - Down 12.8% (10,698 Vehicles Sold This Month, 72,170 Vehicles Sold This Year)
      Jaguar - Down 20.1% (2,353 Vehicles Sold This Month, 14,787 Vehicles Sold This Year)
      Jeep - Up 19% (86,989 Vehicles Sold This Month, 495,022 Vehicles Sold This Year)
      Kia - Up 0.8% (56,571 Vehicles Sold This Month, 293,563 Vehicles Sold This Year)
      Land Rover - Up 21.2% (6,982 Vehicles Sold This Month, 44,779 Vehicles Sold This Year)
      Lexus - Down 2.6% (23,750 Vehicles Sold This Month, 135,000 Vehicles Sold This Year)
      Lincoln - Up 2.8% (9,534 Vehicles Sold This Month, 50,269 Vehicles Sold This Year)
      Mazda - Up 20.4% (26,893 Vehicles Sold This Month, 163,924 Vehicles Sold This Year)
      Mercedes-Benz - Down 9.7% (26,191 Vehicles Sold This Month, 158,848 Vehicles Sold This Year)
      Mercedes-Benz Vans - Down 9.7% (2,808 Vehicles Sold This Month, 16,910 Vehicles Sold This Year)
      MINI - Down 6% (4,146 Vehicles Sold This Month, 22,636 Vehicles Sold This Year)
      Mitsubishi - Up 46.2% (11,149 Vehicles Sold This Month, 67,327 Vehicles Sold This Year)
      Nissan - Up 2.5% (134,398 Vehicles Sold This Month, 708,525 Vehicles Sold This Year)
      Porsche - Up 8.3% (4,892 Vehicles Sold This Month, 29,421 Vehicles Sold This Year)
      Ram Trucks - Up 6% (51,729 Vehicles Sold This Month, 260,341 Vehicles Sold This Year)
      Smart - Down 44.2% (126 Vehicles Sold This Month, 650 Vehicles Sold This Year)
      Subaru - Up 15% (59,841 Vehicles Sold This Month, 322,860 Vehicles Sold This Year)
      Toyota - Up 4.4% (185,852 Vehicles Sold This Month, 1,04,312 Vehicles Sold This Year)
      Volkswagen - Up 5.7% (28,941 Vehicles Sold This Month, 172,898 Vehicles Sold This Year)
      Volvo - 

      View full article
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