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William Maley

July 2016: American Honda Motor Co.

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Honda Sets New Car and Truck Sales Records as American Honda Reports July Sales

  • American Honda sets new all-time record for total truck sales and a July record for total vehicle sales
  • Honda Division truck sales reach an all-time monthly high with 68,518 sold, an increase of 12.2 percent
  • Honda CR-V shatters all-time monthly record on sales of 36,017, a 13.3 percent increase 
  • Honda Civic sets new July record; joined by the Accord with sales of over 31,000 units
  • New 2017 MDX and NSX deliveries boost Acura in July
TORRANCE, Calif., Aug. 2, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported July sales of 152,799 Honda and Acura vehicles, a 4.4 percent gain over last July and a new July record. Total American Honda truck sales set a new all-time monthly record of 77,740 sales to jump 10.1 percent. The Honda Division set a new July total vehicle sales record, rising 5.9 percent on sales of 139,125, while Honda trucks set an all-time monthly record with a 12.2 percent increase on sales of 68,518 vehicles. Honda car sales were up 0.4 percent for the month, netting 70,607 sales. The Acura Division, though gaining momentum with the launch of key new models, posted July sales of 13,674, a decrease of 8.3 percent versus last year.
 
Honda
With strong retail customer demand driving Honda's record U.S. production in the first half of 2016, Honda sales posted another record in July with continued strong demand for both cars and trucks. CR-V shattered its all-time sales record while the new Ridgeline pickup had a strong first full month of sales even as production continues to ramp up. Pilot and HR-V also were up as Honda trucks set a new all-time sales mark for the month. The new Civic continued its remarkable run with another record month in July. 
  • CR-V sales rose to an all-time monthly record of 36,017 sales in July, an increase of 13.3 percent over last year
  • The Honda Civic broke a July sales record set in 2013, rising 5.8 percent on sales of 32,952 units
  • Accord sales again topped 30,000 units, keeping sales of Honda's three core models on track to top 1,000,000 units for the fourth consecutive year
  • Increases for both Fit and HR-V topped 25 percent in July while Pilot gained 8 percent

"The strong cadence of new Honda products we continue to bring to market has created extraordinary retail demand that is unprecedented in our history," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the Civic Hatchback on the way along with our step-by-step effort to fortify our truck business, we will continue to grow our sales through individual car buyers."

 

Acura
The Acura brand's renewed commitment to Precision Crafted Performance continues to take shape in dealer showrooms with the first deliveries of the all-new Acura NSX and the refreshed 2017 Acura MDX – the first model to reflect the new design direction that debuted with the Acura Precision Concept. On the market just five weeks, the newly-refreshed 2017 MDX posted strong sales of 4,902 units in July despite inventory issues related to the ramp-up of production. The NSX has brought high energy and excitement to Acura showrooms as the world's first customers of NSX begin to take delivery of the only supercar made in America.  
 
"The first deliveries of the all-new Acura NSX are electrifying Acura showrooms and generating tremendous excitement for all Acura customers," said John Mendel, executive vice president of American Honda. "Showcasing the Acura brand's new design direction, the 2017 MDX is the next step in our commitment to deliver on Precision Crafted Performance."  
 
 

American Honda Vehicle Sales for July 2016

 
   

Month-to-Date

Year-to-Date

 
   

July 2016

July 2015

DSR** %
Change

MoM %
Change

July 2016

July 2015

DSR** %
Change

YoY %
Change

 
 

American Honda Total

152,799

146,324

4.4%

4.4%

945,154

899,325

5.1%

5.1%

 
 

Total Car Sales

75,059

75,711

-0.9%

-0.9%

490,994

459,727

6.8%

6.8%

 
 

Total Truck Sales

77,740

70,613

10.1%

10.1%

454,160

439,598

3.3%

3.3%

 
 

  Honda Total Car Sales

70,607

70,350

0.4%

0.4%

458,439

422,414

8.5%

8.5%

 
 

  Honda Total Truck Sales

68,518

61,059

12.2%

12.2%

394,047

374,909

5.1%

5.1%

 
 

    Acura Total Car Sales

4,452

5,361

-17.0%

-17.0%

32,555

37,313

-12.8%

-12.8%

 
 

    Acura Total Truck Sales

9,222

9,554

-3.5%

-3.5%

60,113

64,689

-7.1%

-7.1%

 
 

Total Domestic Car Sales

69,017

75,110

-8.1%

-8.1%

457,685

455,404

0.5%

0.5%

 
   

Honda Division

64,671

69,964

-7.6%

-7.6%

425,966

419,534

1.5%

1.5%

 
   

Acura Division

4,346

5,146

-15.5%

-15.5%

31,719

35,870

-11.6%

-11.6%

 
 

Total Domestic Truck Sales

77,740

70,613

10.1%

10.1%

454,160

439,593

3.3%

3.3%

 
   

Honda Division

68,518

61,059

12.2%

12.2%

394,047

374,904

5.1%

5.1%

 
   

Acura Division

9,222

9,554

-3.5%

-3.5%

60,113

64,689

-7.1%

-7.1%

 
 

Total Import Car Sales

6,042

601

905.3%

905.3%

33,309

4,323

670.5%

670.5%

 
   

Honda Division

5,936

386

1,437.8%

1,437.8%

32,473

2,880

1,027.5%

1,027.5%

 
   

Acura Division

106

215

-50.7%

-50.7%

836

1,443

-42.1%

-42.1%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

139,125

131,409

5.9%

5.9%

852,486

797,323

6.9%

6.9%

 
   

* ACCORD

31,946

34,496

-7.4%

-7.4%

201,300

190,242

5.8%

5.8%

 
   

* CIVIC

32,952

31,139

5.8%

5.8%

222,792

189,440

17.6%

17.6%

 
   

  CR-Z

272

270

0.7%

0.7%

1,477

1,562

-5.4%

-5.4%

 
   

* FIT

5,432

4,332

25.4%

25.4%

32,817

39,966

-17.9%

-17.9%

 
   

  INSIGHT

5

113

-95.6%

-95.6%

53

1,204

-95.6%

-95.6%

 
                         
   

 CROSSTOUR

11

924

-98.8%

-98.8%

713

5,520

-87.1%

-87.1%

 
   

* CR-V

36,017

31,785

13.3%

13.3%

195,092

194,803

0.1%

0.1%

 
   

  HR-V

7,394

5,909

25.1%

25.1%

43,837

20,050

118.6%

118.6%

 
   

  ODYSSEY

11,228

12,851

-12.6%

-12.6%

75,889

75,487

0.5%

0.5%

 
   

  PILOT

10,350

9,584

8.0%

8.0%

72,524

78,540

-7.7%

-7.7%

 
   

  RIDGELINE

3,518

6

58,533.3%

58,533.3%

5,992

509

1,077.2%

1,077.2%

 
                       
   

***  Memo: Accord FHEV

565

1,481

-61.9%

-61.9%

830

7,888

-89.5%

-89.5%

 
   

      Memo: Accord PHEV

0

1

-100.0%

-100.0%

0

60

-100.0%

-100.0%

 
   

      Memo: Civic Hybrid

60

463

-87.0%

-87.0%

767

2,727

-71.9%

-71.9%

 
 

Acura Division Total

13,674

14,915

-8.3%

-8.3%

92,668

102,002

-9.2%

-9.2%

 
   

  ILX

1,201

1,613

-25.5%

-25.5%

9,659

10,084

-4.2%

-4.2%

 
   

  NSX

21

0

0.0%

0.0%

23

0

0.0%

0.0%

 
   

  RLX / RL

106

213

-50.2%

-50.2%

833

1,413

-41.0%

-41.0%

 
   

  TL

0

3

-100.0%

-100.0%

0

84

-100.0%

-100.0%

 
   

  TLX

3,124

3,530

-11.5%

-11.5%

22,037

25,702

-14.3%

-14.3%

 
   

  TSX

0

2

-100.0%

-100.0%

3

30

-90.0%

-90.0%

 
                       
   

  MDX

4,902

4,977

-1.5%

-1.5%

29,517

34,397

-14.2%

-14.2%

 
   

  RDX

4,320

4,577

-5.6%

-5.6%

30,596

30,290

1.0%

1.0%

 
   

  ZDX

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
                       
   

***  Memo: ILX Hybrid

0

0

0.0%

0.0%

1

19

-94.7%

-94.7%

 
   

      Memo: RLX Hybrid

11

28

-60.7%

-60.7%

115

147

-21.8%

-21.8%

 
   

      Memo: TSX Wagon

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

 
 

Selling Days

26

26

   

178

178

     
 

  **** Hybrid

934

2,356

60.4%

60.4%

3,266

13,607

76.0%

76.0%

 
     
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, and NSX

 

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