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William Maley

July 2016 - BMW Group U.S.

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BMW Group U.S. Reports July 2016 Sales
  • BMW brand sales decrease 4.4 percent
  • MINI brand sales decrease 8.0 percent
WOODCLIFF LAKE, N.J., Aug. 2, 2016 /PRNewswire/ -- Sales of BMW brand vehicles decreased 4.4 percent in July for a total of 25,777 compared to 26,970 vehicles sold in July, 2015.  Year-to-date, the BMW brand is down 8.4 percent in the U.S. on sales of 179,213 compared to 195,593 sold in the first seven months of 2015.
 
Notable vehicle sales include the BMW 7 Series which increased 31.3 percent, the BMW 2 Series which increased 66.1 percent, and the BMW X1 which increased 79.1 percent.
 
"The volatility that has characterized the 2016 sales year was clearly evident in the beginning of the third quarter," said Ludwig Willisch, President and CEO, BMW of North America. "As we have seen through the early months of the year, the 2 Series and X1 have acquired a strong following and the 7 Series continues gaining ground.  At the same time, the global popularity of our X models continues to constrain our sales here in the U.S."   
 
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported July sales of 30,551 vehicles, a decrease of 5.0 percent from the 32,161 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 9.5 percent on sales of 209,131 in the first seven months of 2016 compared to 231,044 in the same period in 2015. 
 
MINI Brand Sales
For July, MINI USA reported 4,774 automobiles sold, a decrease of 8.0 percent from the 5,191 sold in the same month a year ago.  Year-to-date, MINI USA reported a total of 29,918 automobiles sold, a decrease of 15.6 percent from 35,451 automobiles sold in the first seven months of 2015.

 

BMW Group

Vehicle Sales BMW of North America, LLC, July 2016

 
 

July 2016

July 2015

%

YTD July 2016

YTD July 2015

%

i3

1,479

935

58.1%

4,359

5,391

-19.1%

i8

166

217

-23.5%

786

950

-17.3%

2 Series

1,708

1,028

66.1%

10,765

6,370

68.9%

3 Series

6,799

7,729

-12.0%

39,775

50,525

-21.3%

4 Series

2,186

3,190

-31.5%

21,462

28,083

-23.6%

5 Series

3,303

2,186

51.1%

23,578

25,767

-8.5%

6 Series

523

311

68.2%

2,398

5,395

-55.6%

7 Series

1,203

916

31.3%

6,808

6,139

10.9%

Z4 

124

118

5.1%

675

1,190

-43.3%

X1

2,130

1,189

79.1%

14,269

7,094

101.1%

BMW passenger cars

19,621

17,819

10.1%

124,875

136,904

-8.8%

X3

2,678

2,340

14.4%

22,506

15,623

44.1%

X4

329

407

-19.2%

2,944

3,553

-17.1%

X5

2,744

6,011

-54.4%

24,948

35,162

-29.0%

X6

405

393

3.1%

3,940

4,351

-9.4%

BMW light trucks 

6,156

9,151

-32.7%

54,338

58,689

-7.4%

BMW brand

25,777

26,970

-4.4%

179,213

195,593

-8.4%

Cooper /S Hardtop 2 Door

813

2,482

-67.2%

7,053

12,727

-44.6%

Cooper /S Hardtop 4 Door

924

1,036

-10.8%

7,243

9,297

-22.1%

Cooper /S Convertible

536

272

97.1%

2,366

1,979

19.6%

Cooper /S Clubman

1,076

0

0.0%

5,487

0

0.0%

Coupe

0

25

-100.0%

6

283

-97.9%

Roadster

1

78

-98.7%

4

751

-99.5%

Countryman

1,422

1,203

18.2%

7,702

9,481

-18.8%

Paceman

2

95

-97.9%

57

933

-93.9%

MINI brand

4,774

5,191

-8.0%

29,918

35,451

-15.6%

TOTAL BMW of North America, LLC

30,551

32,161

-5.0%

209,131

231,044

-9.5%

 

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