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William Maley

October 2016: Hyundai Motor America

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Hyundai Motor America Delivers October Sales Record

Hyundai Highlights

  • Santa Fe Sport sales increase 17 percent versus a year ago
  • Tucson sales increase 10 percent versus last year
  • Hyundai hits record sales for the month of October
  • Announces 2017 Elantra Value Edition at $20,250

Genesis Highlights

  • Genesis proudly delivers first G90 to a customer in Texas

FOUNTAIN VALLEY, Calif., Nov. 1, 2016 /PRNewswire/ -- Strong demand for the Santa Fe Sport and Tucson has propelled Hyundai Motor America to its best October ever with sales up slightly over a year ago. Hyundai Motor America sales totaled 62,505 vehicles.

Hyundai Division posts sales of 61,304 units
"Sales of our upgraded 2017 Santa Fe Sport were up a strong 17 percent in October, helping Hyundai Motor America achieve its fifth-consecutive month of year-over-year sales gains," said Derrick Hatami, vice president of national sales for Hyundai Motor America.

"We also announced today the release of the all-new 2017 Elantra Value Edition, which offers shoppers additional features at no extra cost."

Building upon the success of the prior-generation Elantra Value Edition, the 2017 model year version pushes the savings even further, eclipsing the benchmark set by the 2016 offering. The Value Edition includes a power sunroof, Blind Spot Detection, power driver's seat, proximity key with push button start and hands-free smart trunk, heated front seats and much more. 

Genesis Division posts sales of 1,201 units
"Following its launch earlier this year, the very first Genesis G90 customers are now enjoying their new cars," said Erwin Raphael, general manager of Genesis in the U.S. market. "Every Genesis store in the country now has at least one G90 onsite so customers can experience the car first hand and take one for a test drive. This marks another milestone for the luxury brand as it continues to grow."

SALES BY BRAND

 

OCT/2016

OCT/2015

CY/2016

CY/2015

HYUNDAI    

61,304

60,005

646,284

638,195

GENESIS

1,201

0

3,909

0

TOTAL

62,505

60,005

650,193

638,195

MODELS

CARLINE

OCT/2016

OCT/2015

CY/2016

CY/2015

ACCENT      

6,498

5,102

68,698

53,727

SONATA

14,972

16,071

170,251

173,751

ELANTRA   

15,917

15,868

172,967

209,830

SANTA FE

11,311

11,060

109,609

99,460

AZERA

359

243

4,134

4,882

TUCSON

8,088

7,298

73,421

48,374

VELOSTER

3,548

2,140

23,633

19,795

GENESIS

581

2,020

22,244

26,443

EQUUS

30

203

1,327

1,933

G80

1,109

0

3,807

0

G90

92

0

102

0

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Interesting that the Veloster is picking up sales rather than loosing them. Hyundai seems to be better at marketing quirky vehicles than Nissan, VW, MINI and a few others currently are. While not my cup of tea, my hat is off to them for building something different.

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