Jump to content

A Must-Read From Jack Baruth


Frisky Dingo

Recommended Posts

This is one of the best, most well-written opinion pieces I've read among the car publication circles in quite some time. Take a bit to read this-

Build the Brand, Burn the Brand 

and let me know what your thoughts are on the matter. 

 

 

I think it almost perfectly sums up my stance. I've said it time and again with regards to BMW, Mercedes, and the like. When you build and sell so many cars, your product inevitably begins to lose it's cachet and exclusivity that make people desire it in the first place.

Link to comment
Share on other sites

Interesting and so true, I think MB and BMW will be looked at as just another Chevy, Ford or Toyota in the next 5-10 years. They have screwed up their profit center in the attempt to sell everyone at every price point and forgot that they were an uber luxury line of auto's.

Link to comment
Share on other sites

I think the current automotive scape- in terms of overall design, power plant, etc- will be greatly different in the next 10 years, for sure. So I don't think it's necessarily that dire, but I definitely feel they are diminishing their brand image lowering their value. When you're building $32k stripper models to get people in $300 a month leases in order to have as many of your badges roaming the streets as possible, you are traversing a slippery slope with regards to being a 'luxury' brand. Your product can only become so commonplace before people have no aspirations to own it any longer.

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...