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November 2016: Audi of America


William Maley

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Audi of America sets November sales record on SUV and A4 demand

December 01, 2016 | HERNDON, Virginia

  • Demand for Q7 SUV more than doubled; Q3 rose 45 percent
  • A4 sedan increased 30 percent for the month
  • Record sales streak continues for 71st consecutive month

Audi of America reported a November sales increase of 2.5 percent to 17,118 vehicles, as the Q7, Q3 and A4 continued to lead the volume gains.

It was Audi of America’s best November and its 71st straight month of record sales. The previous November record was set last year with 16,700 deliveries. Year-to-date sales have risen 2.9 percent to 187,018 vehicles despite a tightening premium market.

November results were bolstered by demand for SUV models. Total SUV sales for the brand increased 22 percent over last November and 17 percent year-to-date. The Q5 was the volume leader with 4,187 vehicles sold. Sales of the Q3 rose 45 percent over last year to 1,613 vehicles. Q7 sales more than doubled with a 104 percent increase from last November to 2,605 vehicles.

Demand for the A4 sedan remained robust with sales of 3,143 vehicles, a 30 percent increase for the month and a 19 percent increase year-to-date, notwithstanding a stagnant sedan market in the U.S.

The A3 Sportback e-tron had its best sales month ever with 394 deliveries in November and 3,691 vehicles sold year-to-date.

“On the heels of a successful November, we are on pace to achieve our seventh consecutive record sales year,” said Mark Del Rosso, chief operating officer, Audi of America. “We are confident that our momentum will continue in 2017, which promises to be one of the biggest launch years in Audi of America history.”

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Nov '16 Actual

Nov '15 Actual

Yr/Yr % change

Nov '16 YTD  Actual

Nov '15 YTD Actual

Yr/Yr % change

A3

2,063

3,028

-31.9%

28,634

32,732

-12.5%

A4

3,143

2,418

30.0%

30,678

25,841

18.7%

A5

482

1,277

-62.3%

7,763

11,934

-35.0%

A6

1,532

1,582

-3.2%

16,670

20,394

-18.3%

A7

576

636

-9.4%

5,747

6,880

-16.5%

A8

343

364

-5.8%

3,648

4,566

-20.1%

allroad

271

301

-10.0%

1,989

2,564

-22.4%

Q5

4,187

4,520

-7.4%

43,154

45,949

-6.1%

Q7

2,605

1,279

103.7%

27,288

17,806

53.3%

Q3

1,613

1,109

45.4%

18,001

11,728

53.5%

R8

63

10

530.0%

654

480

36.3%

TT

240

176

36.4%

2,792

929

200.5%

Total Audi Sales

17,118

16,700

2.5%

187,018

181,803

2.9%

Total CPO Sales

3,705

3,494

6.0%

41,923

44,322

-5.4%

 
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Glad to see them doing well.

VW needs to bring over Seat or Skoda, and undo not just diesel gate but 40 years of corporate baggage that VW has managed to create.

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