April 2017: Audi of America

[William Maley]

Audi of America sets April sales record on strong demand across lineup

• Q5 SUV sales increased 26 percent to 5,028 vehicles
• Sales of Q7 rose 22 percent; Second-best month for flagship SUV
• Consumer demand for A4 sedan increased 9 percent; A5 sales up 24 percent

HERNDON, Virginia, May 2, 2017 – Audi of America’s April sales increased 5 percent to 18,711 vehicles, a record. Demand was strong across the product lineup, with the Q5, Q7 SUVs and the A4 sedan leading the volume gains.

It was the best April sales result for Audi in the U.S., marking the brand’s 76th straight monthly record. The previous April record was set last year with 17,801 vehicles sold. Through the first four months of 2017, Audi sales have risen 8 percent to 64,358 vehicles.

April results were bolstered by strong demand across the brand’s SUV lineup, with total sales in the segment increasing 18 percent over last April and 19 percent year-to-date. The newly launched Q5 led the gains with 5,028 vehicles sold, an increase of 26 percent. Sales of the Q7 rose 22 percent over last year to 3,022 vehicles, the second-best month on record for the model. The Q3 posted 1,510 sales for the month.

Consumer demand for A4 and A5 models was also strong. The A4 sedan posted sales of 3,246 vehicles, a 9 percent increase for the month and a 20 percent gain year-to-date. A4 allroad sales jumped 61 percent to 236 vehicles. The A5 recorded 1,007 deliveries in April, an increase of 24 percent from last year.

“Customers are responding well to our new products,” said Mark Del Rosso, chief operating officer, Audi of America. “With the new Q5 in full force and the new A5, we have much cause to be optimistic that our product offensive will position us well for continued growth this year.” 

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Apr '17 Actual	Apr '16 Actual	Yr/Yr % change	Apr '17 YTD  Actual	Apr '16 YTD Actual	Yr/Yr % change
A3	1,803	2,548	-29.2%	6,691	9,145	-26.8%
A3 e-tron	301	321	-6.2%	1,502	1,228	22.3%
A4	3,246	2,983	8.8%	11,236	9,361	20.0%
A5	1,007	813	23.9%	2,318	2,714	-14.6%
A6	1,508	1,619	-6.9%	5,186	4,977	4.2%
A7	459	543	-15.5%	1,885	2,009	-6.2%
A8	291	330	-11.8%	1,084	1,315	-17.6%
allroad	236	147	60.5%	814	597	36.3%
Q3	1,510	1,635	-7.6%	5,612	5,030	11.6%
Q5	5,028	3,991	26.0%	16,340	12,831	27.3%
Q7	3,022	2,472	22.2%	10,570	9,465	11.7%
R8	102	96	6.3%	301	123	144.7%
TT	198	303	-34.7%	819	966	-15.2%
Total Audi Sales	18,711	17,801	5.1%	64,358	59,761	7.7%
Total CPO Sales	4,060	4,055	0.1%	15,024	15,386	-2.4%

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

[David]

Take A4 and A5 out of the sales and they would be down, car sales as we have seen are crazy dropping.

[A Horse With No Name]

38 minutes ago, dfelt said:

Take A4 and A5 out of the sales and they would be down, car sales as we have seen are crazy dropping.

We are running out of cheap credit, and we ahve not (either party) elected adults to leadership roles in Washington, things could get interesting.

[David]

1 hour ago, A Horse With No Name said:

We are running out of cheap credit, and we ahve not (either party) elected adults to leadership roles in Washington, things could get interesting.

Agreed, it will be interesting. So much more I could say here but trying my best to avoid going political. News alone makes me shake my head on what the near term future will be for this country.