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William Maley

September 2017: BMW Group U.S.

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BMW Group U.S. Reports September 2017 Sales

  • BMW brand sales increase 0.7 percent
  • MINI brand sales decrease 7.2 percent

Woodcliff Lake, NJ – October 3, 2017… Sales of BMW brand vehicles increased 0.7 percent in September for a total of 25,571 compared to 25,389 vehicles sold in September 2016. Year-to-date, the BMW brand is down 4.3 percent in the U.S. on sales of 220,175 vehicles compared to 230,133 sold in the first nine months of 2016.

Notable vehicle sales in September include the BMW 4 Series and BMW 5 Series, which both showed strong gains for the third straight month, and the BMW X5. The BMW 4 Series increased 58.9 percent to 3,637 vehicles, while the BMW 5 Series increased 144.4 percent to 3,718 vehicles. The BMW X5 increased 6.0 percent to 3,975 vehicles.

“The hot summer has given way to autumn and an uptick in sales, fueled in part by continued strong demand for the new 5 Series, as well as demand in Texas and Florida where customers are now replacing their flood and hurricane damaged vehicles,” said Bernhard Kuhnt, President and CEO, BMW of North America. “We are also anticipating growth in our Sports Activity Vehicles as expansion at our X model plant in South Carolina means we’ll have more X5’s this month followed by the eagerly awaited introduction of the all-new X3 in November.”

MINI Brand Sales
For September, MINI USA reported 3,736 vehicles sold, a decrease of 7.2 percent from the 4,024 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 34,787 vehicles sold, a decrease of 10.6 percent from 38,911 vehicles sold in the first nine months of 2016.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported September sales of 29,307 vehicles, a decrease of 0.4 percent from the 29,413 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 5.2 percent on sales of 254,962 vehicles in the first nine months of 2017 compared to 269,044 in the same period in 2016.

BMW Group Electrified Vehicle Sales
Sales of BMW Group electric and plug-in hybrid electric vehicles increased 14.9 percent to 13,533 through September 2017 (YTD), accounting for 5.3 percent of total BMW Group sales in the U.S. Currently, BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in hybrid electric vehicle, which launched in June 2017.

BMW Group September 2017.jpg

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      Ford - Up 3.6% (234,954 Vehicles Sold This Month, 577,119 Vehicles Sold This Year)
      Genesis - Down 21% (1,386 Vehicles Sold This Month, 4,362 Vehicles Sold This Year)
      GMC - Up 11.4% (55,646 Vehicles Sold This Month, 131,344 Vehicles Sold This Year)
      Honda - Up 2.6% (128,855 Vehicles Sold This Month, 329,077 Vehicles Sold This Year)
      Hyundai - Down 10.9% (60,154 Vehicles Sold This Month, 144,515 Vehicles Sold This Year)
      Infiniti - Down 4.6% (17,432 Vehicles Sold This Month, 40,887 Vehicles Sold This Year)
      Jaguar - Down 34% (3,260 Vehicles Sold This Month, 8,049 Vehicles Sold This Year)
      Jeep - Up 45% (98,382 Vehicles Sold This Month, 228,105 Vehicles Sold This Year)
      Kia - Up 2.5% (50,645 Vehicles Sold This Month, 126,945 Vehicles Sold This Year)
      Land Rover - Up 38% (10,972 Vehicles Sold This Month, 24,246 Vehicles Sold This Year)
      Lexus - Down 3.2% (27,032 Vehicles Sold This Month, 64,211 Vehicles Sold This Year)
      Lincoln - Down 2.1% (9,352 Vehicles Sold This Month, 22,462 Vehicles Sold This Year)
      Maserati - 
      Mazda - Up 35.7% (33,302 Vehicles Sold This Month, 83,995 Vehicles Sold This Year)
      Mercedes-Benz - Down 2.4% (28,407 Vehicles Sold This Month, 78,474 Vehicles Sold This Year)
      Mercedes-Benz Vans - Up 3.3% (2,967 Vehicles Sold This Month, 8,186 Vehicles Sold This Year)
      MINI - Down 9.1% (4,531 Vehicles Sold This Month, 10,533 Vehicles Sold This Year)
      Mitsubishi - Up 21.7% (14,319 Vehicles Sold This Month, 35,772 Vehicles Sold This Year)
      Nissan - Down 3.6% (145,103 Vehicles Sold This Month, 375,116 Vehicles Sold This Year)
      Porsche - Up 6.2% (4,756 Vehicles Sold This Month, 13,954 Vehicles Sold This Year)
      Ram Trucks - Down 13% (44,878 Vehicles Sold This Month, 113,654 Vehicles Sold This Year)
      Smart - Down 71.7% (110 Vehicles Sold This Month, 321 Vehicles Sold This Year)
      Subaru - Up 5.9% (58,097 Vehicles Sold This Month, 149,703 Vehicles Sold This Year)
      Toyota - Up 4.5% (195,750 Vehicles Sold This Month, 507,822 Vehicles Sold This Year)
      Volkswagen - Up 17.8% (32,548 Vehicles Sold This Month, 83,952 Vehicles Sold This Year)
      Volvo - Up 53.7% (8,233 Vehicles Sold This Month, 20,083 Vehicles Sold This Year)

      View full article
    • By William Maley
      About three to four years ago, Mini set out an ambitious goal of selling an annual volume of 100,000 vehicles in the U.S. But this goal would never come to fruition. Sales of Mini models have been in decline for the past few years partly due to buyers going towards light trucks and crossovers. BMW executives have since stepped back from this goal is considering whether or not to make Mini vehicles electric-only in the U.S.
      For dealers, the mixed messages has them concerned. Jason Willis, member of the Mini National Dealer Council expressed these concerns in a interview with Automotive News.
      "I don't think the dealers have a very clear vision of where the car line is going long term. There is a lot of pride on being a small-car performance company, so my guess is we will continue to be a small-car company. But as far as electric and how we fit in, we're still waiting to hear that plan," said Willis.
      "Our biggest goal is to get a clear vision from Mini and the BMW Group of where the car line is going — whether we're going to continue to be a small-car brand. Are we going to go fully electric? What is the game plan over the next three, four, five years?"
      Next month, Mini dealers will meet with BMW's leaders in Las Vegas. Willis hopes they get some answers, especially with electric vehicles.
      "We're in the wait-and-see pattern on what electric vehicle demand really is going to be. Here in the Midwest, there's a lot of talk about electric cars but very little demand. Dealers just want to have a plan for the future. To be an electric-only car company, I'm not sure that is the goal that the dealers have. But to have some electric vehicle options to differentiate us in the market is a want,"
      Willis also hopes BMW can give Mini more support in marketing in their products, along possibly offering a mainstream product.
      Source: Automotive News (Subscription Required)

      View full article
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