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October 2017: Audi of America


William Maley

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Audi of America sets October sales record driven by consumer demand for the Q7 and new Q5

  • Q7 sales rose 23 percent; Q5 increased sales by 44 percent
  • Sales of the new A5 Sportback totaled 1,042
  • SUV sales increased 28 percent

HERNDON, Virginia, November 1, 2017 – Audi of America reported an October sales increase of 9.6 percent to 19,425 deliveries, as the Q7, new Q5, and the new-to-the U.S. A5 Sportback, drove consumer demand.

October was the 82nd straight record sales month for Audi of America. The previous October record was set last year with 17,721 deliveries. Audi has now sold 180,339 vehicles in the U.S. this year. Year-to-date, Audi sales have increased 6.1 percent.

Deliveries of the Q7 were up 23 percent to 3,438. The Q5 deliveries rose to 5,416, and 15 percent year-to-date. Sales of the Q3 rose 4 percent to 2,021. SUV sales for Audi increased 28 percent to 10,875.

Deliveries of the A5 Cabriolet, Coupe, and Sportback increased to 2,143 over last October, boosted by the addition of the A5 Sportback. Sales of the A5 Cabriolet and Coupe nearly doubled to 1,101.

“Our results show that in a tight market, consumers respond to design, quality and technology,” said Cian O’Brien, chief operating office, Audi of America. “These results give us confidence for the remainder of the fourth quarter and heading into 2018.”

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Oct '17 
Actual

Oct '16 
Actual

Yr/Yr % 
change

Oct '17 YTD  
Actual

Oct '16 YTD 
Actual

Yr/Yr % 
change

A3

1,396

1,360

2.6%

17,643

23,274

-24.2%

A3 e-tron

17

348

-95.1%

2,569

3,297

-22.1%

A4

2,576

3,864

-33.3%

27,828

27,535

1.1%

A5

2,143

609

251.9%

16,100

7,281

121.1%

A6

1,217

1,429

-14.8%

12,994

15,138

-14.2%

A7

465

583

-20.2%

3,904

5,171

-24.5%

A8

258

354

-27.1%

2,644

3,305

-20.0%

allroad

283

312

-9.3%

2,582

1,718

50.3%

Q3

2,021

1,944

4.0%

16,674

16,388

1.7%

Q5

5,416

3,772

43.6%

44,642

38,967

14.6%

Q7

3,438

2,798

22.9%

30,216

24,683

22.4%

R8

35

61

-42.6%

677

591

14.6%

TT

160

287

-44.3%

1,866

2,552

-26.9%

Total Audi Sales

19,425

17,721

9.6%

180,339

169,900

6.1%

Total CPO Sales

3,956

3,689

7.2%

39,764

38,218

4.0%

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