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March 2018: Hyundai Motor America


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Hyundai Motor America Reports March 2018 Sales

FOUNTAIN VALLEY, Calif., April 3, 2018 – Hyundai Motor America reported March sales of Hyundai- and Genesis-branded vehicles of 61,540 units, an 11 percent decline in comparison with March 2017. Sales were paced by the best SUV sales month in company history, cracking 25,000 units for the first time and up 25 percent over last March. Inventories of the well-received Kona are increasing and dealers are turning them quickly. Tucson set its all-time monthly mark, up 31 percent, while setting a monthly record for 13 consecutive months. Not to be overlooked by Hyundai’s standout SUV performance, Sonata retails sales were up 16 percent. 

Sales by Brand

 

Mar-18

Mar-17

2018 YTD

2017 YTD

Hyundai

60,154

67,510

144,515

163,637

Genesis

1,386

1,755

4,362

5,155

TOTAL

61,540

69,265

148,877

168,792

Hyundai Brand Highlights

“March was a balanced attack with Hyundai SUV sales representing 43 percent of total volume and Sonata gaining retail market share,” said John Angevine, director, National Sales, Hyundai Motor America. “We continue to focus on right sizing our business with emphasis on Hyundai core products and our SUV performance combined with Sonata’s retail gains is demonstrating that.”

Hyundai Model Sales

Vehicle

Mar-18

Mar-17

2018 YTD

2017 YTD

Accent

2,909

4,349

7,418

14,763

Azera

141

380

376

952

Elantra

17,323

25,063

47,064

54,202

Kona

2,360

0

2,559

0

Santa Fe

11,401

11,446

28,552

28,102

Sonata

11,098

15,357

23,825

37,869

Tucson

11,806

8,985

27,882

21,155

Veloster

1,445

1,386

3,040

5,548

Ioniq

1,669

327

3,798

332

Genesis Brand Highlights

Genesis Motor America reported sales of 1,386 in March, a 21 percent decrease compared with the year earlier.

“We are delighted that both March and Q1 sales performance are consistent with our expectations,” said Erwin Raphael, executive director and general manager, Genesis Motor America. “We are also absolutely thrilled with the reception both our all-new 2019 G70 Sport Sedan and our Essentia Concept are receiving at the New York International Auto Show. The G70 solidifies our sedan offerings as an attractive entry level luxury sedan with class leading interiors, safety technology and optimized driving dynamics. The G70 joins her mid-luxury G80 and premium luxury G90 siblings to form a solid foundation of athletically and elegantly designed, very well equipped luxury performance sedans.”

Genesis Model Sales

Vehicle

Mar-18

Mar-17

2018 YTD

2017 YTD

G80

1,049

1,347

3,378

3,952

G90

337

408

984

1,203

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