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September 2018: American Honda


William Maley

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Truck Sales Soar in September with Multiple Records for American Honda

  • American Honda light trucks set new September record, gaining 6.3%
  • Honda brand trucks have best-ever September, with Pilot posting record September, up 50%
  • Honda electrified vehicle sales set new monthly record, topping 5,000 units for third consecutive month
  • Acura sales rise 4.4%, fueled by record September truck sales
  • RDX sets fourth straight monthly sales record with massive 54% gain; MDX sales top 4,600 units

"We enter the final quarter of the year in a very strong position across our passenger car and light-truck lineups, putting us in striking distance of a fourth consecutive year of record sales for the Honda and Acura brands combined," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division.

Honda Brand Report
Honda trucks continued to build strong momentum in September, with record total sales and strong performances across the lineup. While car sales ceded some ground to trucks, the strength of Honda passenger cars has pushed them to the top of industry retail market share, despite tight supplies of key models.

  • Honda Pilot jumped 50.2% in September on sales of 15,464 units.
  • CR-V sales topped 30,000 units for the month, just shy of another record.
  • With gas prices topping $4.00/gallon in parts of the U.S., sales of Honda electrified vehicles continue to rise, with Accord Hybrid, Insight and Clarity Plug-in Hybrid combining for nearly 6,000 September deliveries.

Acura Brand Report
The new RDX continued to break sales records and combined with strong MDX sales to set a new September record for Acura trucks.

  • RDX set its 4th straight monthly sales mark since launching in June. Sales totaled 5,699 for the month, a gain of 54.3%.
  • Acura's flagship luxury SUV, the MDX, turned in another strong performance with sales of 4,643 units in September.
  • The refreshed and re-energized 2019 ILX goes on sale later this month.

 

 

American Honda Vehicle Sales for September 2018

 
   

Month-to-Date

Year-to-Date

 
   

September 2018

September 2017

DSR** % Change

MoM % Change

September 2018

September 2017

DSR** % Change

YoY % Change

 
 

American Honda Total

132,668

142,722

-3.3%

-7.0%

1,206,997

1,231,603

-2.0%

-2.0%

 
 

Total Car Sales

58,883

73,292

-16.4%

-19.7%

555,618

613,181

-9.4%

-9.4%

 
 

Total Truck Sales

73,785

69,430

10.5%

6.3%

651,379

618,422

5.3%

5.3%

 
 

  Honda Total Car Sales

55,714

69,407

-16.5%

-19.7%

522,920

576,417

-9.3%

-9.3%

 
 

  Honda Total Truck Sales

63,443

60,369

9.3%

5.1%

569,594

541,060

5.3%

5.3%

 
 

    Acura Total Car Sales

3,169

3,885

-15.2%

-18.4%

32,698

36,764

-11.1%

-11.1%

 
 

    Acura Total Truck Sales

10,342

9,061

18.7%

14.1%

81,785

77,362

5.7%

5.7%

 
 

* Total Domestic Car Sales

46,665

65,647

-26.1%

-28.9%

461,138

514,294

-10.3%

-10.3%

 
   

Honda Division

43,660

61,856

-26.6%

-29.4%

429,857

478,353

-10.1%

-10.1%

 
   

Acura Division

3,005

3,791

-17.6%

-20.7%

31,281

35,941

-13.0%

-13.0%

 
 

* Total Domestic Truck Sales

73,785

69,430

10.5%

6.3%

651,379

618,422

5.3%

5.3%

 
   

Honda Division

63,443

60,369

9.3%

5.1%

569,594

541,060

5.3%

5.3%

 
   

Acura Division

10,342

9,061

18.7%

14.1%

81,785

77,362

5.7%

5.7%

 
 

  Total Import Car Sales

12,218

7,645

66.2%

59.8%

94,480

98,887

-4.5%

-4.5%

 
   

Honda Division

12,054

7,551

66.0%

59.6%

93,063

98,064

-5.1%

-5.1%

 
   

Acura Division

164

94

81.4%

74.5%

1,417

823

72.2%

72.2%

 
 

  Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 
   

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 
   

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

119,157

129,776

-4.5%

-8.2%

1,092,514

1,117,477

-2.2%

-2.2%

 
   

ACCORD

25,357

29,789

-11.5%

-14.9%

215,299

250,802

-14.2%

-14.2%

 
   

CIVIC

24,806

35,452

-27.2%

-30.0%

255,036

284,380

-10.3%

-10.3%

 
   

CLARITY

2,200

66

3,366.7%

3,233.3%

13,314

532

2,402.6%

2,402.6%

 
   

CR-Z

0

27

-100.0%

-100.0%

35

651

-94.6%

-94.6%

 
   

FIT

1,507

4,073

-61.5%

-63.0%

32,934

40,049

-17.8%

-17.8%

 
   

INSIGHT

1,844

0

0.0%

0.0%

6,302

3

209,966.7%

209,966.7%

 
                       
   

CROSSTOUR

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
   

CR-V

30,587

30,956

2.8%

-1.2%

277,621

280,933

-1.2%

-1.2%

 
   

HR-V

5,978

8,024

-22.5%

-25.5%

69,979

74,034

-5.5%

-5.5%

 
   

ODYSSEY

8,878

8,310

11.1%

6.8%

79,289

75,309

5.3%

5.3%

 
   

PILOT

15,464

10,295

56.2%

50.2%

119,901

84,203

42.4%

42.4%

 
   

RIDGELINE

2,536

2,784

-5.3%

-8.9%

22,804

26,576

-14.2%

-14.2%

 
                         
 

Acura Division Total

13,511

12,946

8.5%

4.4%

114,483

114,126

0.3%

0.3%

 
   

ILX

930

1,222

-20.9%

-23.9%

8,242

9,073

-9.2%

-9.2%

 
   

NSX

11

26

-56.0%

-57.7%

122

355

-65.6%

-65.6%

 
   

RLX / RL

164

94

81.4%

74.5%

1,417

823

72.2%

72.2%

 
   

TLX

2,064

2,543

-15.6%

-18.8%

22,917

26,513

-13.6%

-13.6%

 
                       
   

MDX

4,643

5,368

-10.0%

-13.5%

37,187

38,182

-2.6%

-2.6%

 
   

RDX

5,699

3,693

60.5%

54.3%

44,598

39,180

13.8%

13.8%

 
                         
 

Selling Days

25

26

   

230

230

     
                     
     
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
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