Jump to content
Sign in to follow this  
William Maley

VW News: Scott Keogh Changes Jobs from Audi of America's Boss to CEO of Volkswagen Group's North America Branch

Recommended Posts


Scott Keogh, Audi of America's president will soon have a new job come November 1st. He will become CEO of Volkswagen Group's North American operations, taking over Hinrich Woebcken who held the position since April 2016. This is a big deal since Keogh will be the first American to hold the top position for Volkswagen's North America branch in 25 years.

Keogh has an impressive track record at Audi when he joined in 2006 as their chief marking officer. He would play a key role in boosting the awareness of the brand. In 2012, he was named president and would preside over one of the longest sales streaks that continues to this day.

His new assignment is going to be tough. As Automotive News points out, Volkswagen dealers have the " lowest profit margins of any brand in the U.S." A number of Volkswagen dealers also struggle with customer service. Keogh has worked on both at Audi, helping dealers improve profits and boosting customer satisfaction - vaulting itself into the top three. 

“Hinrich J. Woebcken has brought the Volkswagen brand back on track for success in the U.S. and the North American region. Considering the challenging conditions, these achievements deserve my dedicated recognition. After the successful comeback of the Volkswagen brand, Scott Keogh, who led Audi to excellence in the U.S., will build upon the momentum and implement the next stage in the growth strategy as we continue to develop Volkswagen into a more relevant player in North America,“ said Dr. Herbert Diess, CEO of Volkswagen AG in a statement.

Woebcken will be sticking around Volkswagen as an adviser. Keogh's replacement at Audi will be Mark Del Rosso, currently the head of Bentley's Aamerican division.

Source: Volkswagen, Automotive News (Subscription Required)


SCOTT KEOGH NAMED HEAD OF VOLKSWAGEN GROUP OF AMERICA

  • Hinrich J. Woebcken remains available to the company as an adviser
  • Mark Del Rosso, head of Bentley Motors Inc., Americas, named president of Audi of America

HERNDON, Va. (October 10, 2018) – Scott Keogh, head of Audi of America, was named president and CEO of Volkswagen Group of America as well as head of the Volkswagen brand for the North American region.

Keogh, who joined Audi in 2006, will succeed Hinrich J. Woebcken, who led the successful transformation of Volkswagen in North America. Woebcken will remain with the company as an adviser. Keogh’s successor is Mark Del Rosso, president and CEO of Bentley Motors, Inc., Americas, and former chief operating officer of Audi of America. Keogh and Woebcken's new roles are effective Nov. 1. Del Rosso joins Audi Dec. 1. A replacement for Del Rosso will be named later.

Keogh, 49, joined Audi as chief marketing officer, where he led the revival of the Audi brand with innovative marketing tactics that lead to record awareness and brand strength. In 2012, he was appointed president, building on the momentum to help reach record customer satisfaction levels and double sales from 2010 to 2015.

Woebcken, 58, an industrial engineer by training, was named CEO of the newly created North America region of the Volkswagen brand in January 2016 and then president and CEO of Volkswagen Group of America. He began his career with Krauss-Maffei in 1985. After holding positions in sales and marketing, he became managing director responsible for sales, marketing and after-sales with Dürr AG in 1997, before joining BMW as head of technical purchasing in 2004. Before joining VW, he was BMW's senior vice president, driving dynamics, and a member of the board of management at Knorr-Bremse AG. He will continue to be available to the company in the North American region as senior executive strategy adviser.

“Hinrich J. Woebcken has brought the Volkswagen brand back on track for success in the U.S. and the North American region. Considering the challenging conditions, these achievements deserve my dedicated recognition," said Dr. Herbert Diess, CEO of Volkswagen AG. "After the successful comeback of the Volkswagen brand, Scott Keogh, who led Audi to excellence in the U.S., will build upon the momentum and implement the next stage in the growth strategy as we continue to develop Volkswagen into a more relevant player in North America.“

Del Rosso, 54, is a graduate of the University of Southern California and an experienced marketing and sales executive with extensive expertise in the premium sector. He started his career with Toyota Motor Sales in 1991, holding various senior corporate and regional positions throughout the U.S. for Lexus and Toyota. In 2008, he became executive vice president, COO of Audi of America and was appointed president and CEO of Bentley Motors, Inc., Americas in 2017.


View full article

Share this post


Link to post
Share on other sites

Wishing him all the good luck as he overseas the EV roll out and addresses VW's sucky service.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Social Stream

  • Similar Content

    • By Drew Dowdell
      Volkswagen of America May 2019 Sales
       
        May. 19
      May. 18
      Yr/Yr% 
      change
      May. 19 YTD
      May. 18 YTD
      Yr/Yr% 
      change
       Golf
       860 
       765 
      12% 
       3,019 
       3,458 
      -13% 
       GTI
       1,179 
       1,396 
      -16% 
       5,968 
       7,907 
      -25% 
       Golf R
       424 
       529 
      -20% 
       979 
       1770 
      -45% 
       e-Golf
       264 
       76 
      247% 
       1527 
       744 
      105% 
       Golf SportWagen
       1,107 
       1,261 
      -12% 
       3,809 
       6,826 
      -44% 
       Total Golf Family
      3,834 
       4,027 
      -4.8% 
       15,302 
       20,705 
      -26% 
       Jetta Sedan
      9,653 
       6,814 
      42% 
       40,487 
       25,726 
      57% 
       Jetta SportWagen      
       (now Golf  SportWagen)


                N/A 

      58 
      N/A 
       Total Jetta
      9,653 
       6,821 
      42% 
       40,487 
       25,784 
      57% 
       Beetle Coupe
      662 
       1,011 
      -35% 
       3,906 
       4,377 
      -11% 
       Beetle  Convertible
      1029 
       481 
      114% 
       3,806 
       2,462 
      55% 
       Total Beetle
      1,691 
       1,492 
      13% 
       7,712 
       6,839 
      13% 
       Passat
      1,294 
       4,757 
      -73% 
       10,659 
       18,563 
      -43% 
       CC

       67 
      -91% 
       33 
       263 
      -87% 
       Arteon
      245  N/A  N/A  323  N/A  N/A   Tiguan Limited

       1,355 
      -100% 
       194 
       7,732 
      -97% 
       Tiguan
       10,687 
       8,579 
      25% 
       47,759 
       38,314 
      25% 
       Total Tiguan
      10,692 
      9,934 
      7.6% 
      47,953 
      46,046 
      4.1% 
       Touareg
       14 
       190 
      -93% 
       112 
       1,298 
      -91% 
       Atlas
       8,273 
       3,923 
      111% 
       30,302 
       24,459 
      24% 
       Total Car
      16,723 
      17,164 
      -2.6% 
      74,516 
      72,154 
      3.3% 
       Total SUV
      18,979 
      14,047 
      35% 
      78,367 
      71,803 
      9.1% 
       TOTAL 
      35,702 
      31,211 
      14% 
      152,883 
      143,957 
      6.2%
    • By William Maley
      After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.
      “There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.
      This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.
      Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.
      The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.
      “There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.
      This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.
      Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.
      The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.
      Source: Automotive News (Subscription Required)
    • By Drew Dowdell
      Drivers in Europe can now place deposits for Volkswagen's new ID.3 all electric vehicle.  This is the car that Volkswagen expects to compete with the Tesla Model 3 in the compact EV space. The target starting price for the ID.3 is under €30,000 which translates to $33,585 at the time of this writing. Initial vehicles offered will be special edition ID.3 1st. With an initial run of 30,000 vehicles, the ID.3 1st starts around €40,000 ($44.803) and comes equipped with voice control, navigation system, larger wheels.  There is also an ID.3 1st Plus that ads IQ Light and bi-color design while a Max adds a panoramic glass roof and an advanced heads-up display. 
      The 3 in the name ID.3 marks the vehicle's importance to Volkswagen's history as the most important vehicle after the Beetle and Golf, and also signifies the ability for VW to expand the ID brand in either direction.
      The entry level ID.3 can travel up to 205 miles on a single charge while mid-grade can go 261 miles and top-line models get as far as 342 miles. 
      Volkswagen expect production to start in late 2019 with initial deliveries happening in mid-2020. No word yet on when the model will hit US shores.


       
       

      View full article
  • My Clubs

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...