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October 2018: Volkswagen of America, Inc.


William Maley

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VOLKSWAGEN OF AMERICA REPORTS OCTOBER 2018 SALES RESULTS

  • Sales totaled 29,000 units, an increase of 4.6 percent compared to October 2017
  • Year-to-date sales totaled 295,228 units, an increase of 5.4 percent over 2017
  • SUV sales totaled 12,419, making up 43 percent of sales
  • Sales of the all-new Tiguan totaled 7,097 units
  • Jetta sales totaled 10,148 units
  • Atlas sales totaled 4,725 units
  • CPO sales totaled 8,062 units, an increase of 32 percent over 2017

Herndon, VA — (Nov. 1, 2018) Volkswagen of America, Inc. (VWoA) today reported sales of 29,000 units in October, an increase of 4.6 percent over October 2017. With 295,228 units year-to-date, sales have now risen 5.4 percent this year to date.

Led by Atlas and Tiguan, SUVs made up 43 percent of VWoA’s sales. The total of 12,419 SUVs sold last month marks a 38 percent increase over October 2017, when SUV sales made up just 33 percent of sales. Through October, the all-new Tiguan is the volume leader with 74,329 units sold year-to-date. Atlas sales reached 47,727 for the year.

“Our SUVs have given us a lift all year,” said Derrick Hatami, executive vice president of sales, marketing and after sales for VWoA. “As we've shifted the portfolio over the past year with the Atlas and the new Tiguan, we’ve been able to move fairly quickly to be more in line with demand and consumers are responding.”

Jetta sales led the brand for the month of October with 10,148 units, up 10 percent over 2018, as the all-new 2019 model continued to hit its stride with consumers.

October 2018 Sales

 

Oct. 18

Oct. 17

Yr/Yr% change

Oct. 18 YTD

Oct. 17 YTD

Yr/Yr% change

Golf

390

857

-55%

6,061

11,994

-50%

GTI

1,293

2,006

-36%

14,594

18,820

-23%

Golf R

144

31

365%

3,264

2,686

22%

e-Golf

62

203

-70%

902

2,902

-69%

Golf SportWagen

1,116

1,600

-30%

12,537

23,771

-47%

Total Golf Family

3,005

4,697

-36%

37,358

60,173

-38%

Jetta Sedan

10,148

9,217

10%

71,266

100,213

-29%

Jetta SportWagen
(now Golf SportWagen)

N/A

N/A

          N/A

71

N/A

N/A

Total Jetta

10,148

9,217

10%

71,337

100,212

-29%

Beetle Coupe

458

489

-6%

7,843

7,361

7%

Beetle Convertible

338

307

10%

5,103

5,904

-14%

Total Beetle

796

796

0%

12,946

13,265

-2%

EOS*

          N/A

N/A

          N/A

N/A

1

          N/A

Passat

2,602

3,937

-34%

36,129

54,567

-34%

CC

30

58

-48%

439

1,240

-65%

Tiguan Limited

489

1,263

-61%

13,084

21,943

-40%

2018 Tiguan

7,097

3,848

84%

74,329

10,032

641%

Touareg

108

252

-57%

1,879

2,860

-34%

Atlas

4,725

3,664

29%

47,727

15,895

200%

Total Car

16,581

18,705

-11%

158,206

229,458

-31%

Total SUV

12,419

9,027

38%

137,019

50,730

170%

TOTAL

29,000

27,732

5%

295,228

280,188

5%

*Eos production ended in July 2015

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