part of this is the result of people living in a self defeatist state.
its NOT AT ALL good if its American designed or made.
it extends to more than just cars, but at the root of this is the love of all things NOT AMERICAN as the answer to all our own problems and insecurities.
I am not saying, don't buy what's right for you, or what your choice is. I am saying, do the proper research, make the choice YOURSELF, and TRY to look past the media hype from time to time. Status is a main reason folks buy imports in droves, moreso than the whole 'Toyota has legendary reliability' thing.
We can't have any importance in this great big world, if we buy the unfashionable car (Chevy). We need to buy an import to make us seem smarter, hipper, more attractive to all our friends.
We need popular culture and the media to tell us what we should drive.
That's not to suggest that a lot of the domestics products still don't suck in some/many ways..for example, a 2006 Lucerne with a dated pushrod engine in lieu of a modern 3.6.............but the problem is the image and status factor is merely amplifying what are otherwise not hugely better advantages, if any, in a lot of market segments.
Eventually, a whole new wave of folks who have never owned Toytas before but lived through a life cycle owning one will one day discover what the WEAKNESSES are. Toyota's historical customer clientele is so blind/sheepish in accepting whatever is bad about the products now, but if a whole new breed of customers who have never experienced them before start whing about things like flimsy sheetmetal, thin paint, undurable suspension components, poor sales and serivce experiences due to arrogance, blandness, costlier parts and service..........
it will take years to breed the UNSATISFIED toyota customers.
its is time for a protectionist movement IMHO in this country, in many industries. this article alone could sow the seeds of such a movement.
buy what you need and like...import or domestic..... but PLEASE America, don't BLINDLY discount your American companies. Make the choice yourself, and please, at least drive their products yourself first.
those 30,000 laid off folks are now on YOUR payroll (i.e. your tax dollars).
WHEN toyota officially becomes #1, they will assume the position of being targeted by consumer groups, they will be the main target by lawsuit happy plaintiffs and their lawyers. The press, legal community, customers, EVERYONE will then say....MMMMMM here's our new king of the hill. WE NEED TO BRING THEM DOWN!
it will become interesting to see how Toyota acts on the defensive in that position. They will not be able to get away with all the pompous advertising they do now. They will not be able to the 'know it alls' they profess to be. The game will become different, and they will be marked. I hope they know the saying 'you get what you ask for'.