With time, Pickup buyers are a traditional lot. I almost see companies like Rivian and Lordstown and the like winning over luxury buyers whoa re looking for something new and different.
Wife's boss and her partner just got a new full size domestic truck, crew cab. Donna, Amy's partner is turning her BMW SUV in at the end of the lease in a few weeks. They absolutely love the truck. The ladies love Kyaking and being outdoors, and the truck is infinitely more practical. They also both have dogs, so the additional room is really welcome. Plus, the Pickup rides and drives better than the BMW. So its a win all around.
People like that will be the frotnline buyers for electrics.
Also, Businesses. When an extermination business needs midsize trucks to go on rounds killing ants and termites, electrics might well be cheaper, mroe reliable and elss maintenance. I think that will be the second step.
Third step will be people in Urban environments like NYC or Paris which will have more draconian pollution laws which will be ahrder and ahrder for ICE vehicles to meet.
Guys like Balthazar are not going to be the front line buyers of these trucks.
I go up and down steps dozens of times a day and do fine. I just no nlonger want to haul around 4 inch electrical conduit and sling it in over my head on an install.
Enough hurts on me that I know I am very alive...
See above, I am not sure you are going to be the front line target buyer of this. And dammit, I still want a full size diesel truck.
I think RAM with a cummins would be awesome, but I would trust a GM truck more in terms of electrical issues and general build quality.