IRVINE, Calif. – Mazda North American Operations (MNAO) today reported January 2011 sales of 14,267, a decrease of 9.1 percent versus January of 2010, primarily due to a substantial reduction in fleet sales this month. Mazda has placed a high priority on the strength of residual values, as proven by the company’s top-three placing in ALG’s most recent study, and CX-9’s positioning as the top-placed vehicle in its category in residual value.
As consumer confidence begins to return, sales of crossover SUVs are on the rise, with Mazda’s successful choices posting record sales gains for the month. CX-9 posted its best January ever with sales of 2,054 vehicles, up 35.9 percent. CX-7 recorded its best January since 2008, with sales of 2,357 vehicles, up 45.3 percent.
Mazda5 recorded its best sales month since April 2010 with 1,547 vehicles sold. The all-new 2012 Mazda5, with its superior packaging and the unique functionality of its flexible seat arrangements, sliding doors, stylish design, outstanding handling, fuel efficiency and high level of safety, arrives in dealerships this month.
Rounding out Mazda’s North American sales, Mazda Motor de Mexico (MMdM) reported its best January ever, with sales of 2,258 vehicles representing an increase of 32 percent, while Mazda Canada Inc. (MCI) sold 3,688 vehicles, down 12 percent compared to last January.
<table style="border-collapse: collapse; width: 640pt;" width="849" border="0" cellpadding="0" cellspacing="0"><col style="width: 101pt;" width="135"> <col style="width: 11pt;" width="14"> <col style="width: 65pt;" width="86"> <col style="width: 12pt;" width="16"> <col style="width: 52pt;" width="69"> <col style="width: 13pt;" width="17"> <col style="width: 56pt;" width="74"> <col style="width: 12pt;" width="16"> <col style="width: 50pt;" width="67"> <col style="width: 65pt;" width="86"> <col style="width: 12pt;" width="16"> <col style="width: 65pt;" width="86"> <col style="width: 13pt;" width="17"> <col style="width: 50pt;" width="66"> <col style="width: 13pt;" width="17"> <col style="width: 50pt;" width="67"> <tbody><tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt; width: 101pt;" width="135" height="17">
</td> <td class="xl65" style="width: 11pt;" width="14">
</td> <td colspan="7" class="xl130" style="width: 260pt;" width="345">Month-To-Date</td> <td colspan="7" class="xl131" style="width: 268pt;" width="355">Year-To-Date</td> </tr> <tr style="height: 7.5pt;" height="10"> <td class="xl65" style="height: 7.5pt;" height="10">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl77">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl115">
</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">
</td> <td class="xl84">
</td> <td class="xl84">January</td> <td class="xl84">
</td> <td class="xl84">January</td> <td class="xl84">
</td> <td class="xl84">%</td> <td class="xl84">
</td> <td class="xl110">% MTD</td> <td class="xl84">January</td> <td class="xl84">
</td> <td class="xl84">January</td> <td class="xl84">
</td> <td class="xl84">%</td> <td class="xl84">
</td> <td class="xl110">% YTD</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">
</td> <td class="xl84">
</td> <td class="xl80">2011</td> <td class="xl80">
</td> <td class="xl102">2010</td> <td class="xl80">
</td> <td class="xl80">Change</td> <td class="xl84">
</td> <td class="xl116">DSR</td> <td class="xl80">2011</td> <td class="xl80">
</td> <td class="xl80">2010</td> <td class="xl80">
</td> <td class="xl80">Change</td> <td class="xl84">
</td> <td class="xl116">DSR</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">
</td> <td class="xl65">
</td> <td class="xl69">
</td> <td class="xl65">
</td> <td class="xl103">
</td> <td class="xl65">
</td> <td class="xl69">
</td> <td class="xl65">
</td> <td class="xl115">
</td> <td class="xl69">
</td> <td class="xl69">
</td> <td class="xl69">
</td> <td class="xl69">
</td> <td class="xl69">
</td> <td class="xl65">
</td> <td class="xl115">
</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda2</td> <td class="xl65">
</td> <td class="xl88"> 479 </td> <td class="xl65">
</td> <td class="xl89"> - </td> <td class="xl65">
</td> <td class="xl69">N/A</td> <td class="xl65">
</td> <td class="xl69">N/A</td> <td class="xl88"> 479 </td> <td class="xl88" align="center">#</td> <td class="xl88"> - </td> <td class="xl69">
</td> <td class="xl69">N/A</td> <td class="xl65">
</td> <td class="xl69">N/A</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda3</td> <td class="xl65">
</td> <td class="xl88"> 5,015 </td> <td class="xl88">
</td> <td class="xl89"> 7,368 </td> <td class="xl78">
</td> <td class="xl105">(31.9)%</td> <td class="xl78">
</td> <td class="xl115" align="right">(31.9)%</td> <td class="xl88"> 5,015 </td> <td class="xl88">
</td> <td class="xl88"> 7,368 </td> <td class="xl78">
</td> <td class="xl105">(31.9)%</td> <td class="xl65">
</td> <td class="xl115" align="right">(31.9)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda5</td> <td class="xl65">
</td> <td class="xl88"> 1,547 </td> <td class="xl88">
</td> <td class="xl89"> 1,627 </td> <td class="xl78">
</td> <td class="xl105">(4.9)%</td> <td class="xl78">
</td> <td class="xl115" align="right">(4.9)%</td> <td class="xl88"> 1,547 </td> <td class="xl88">
</td> <td class="xl88"> 1,627 </td> <td class="xl78">
</td> <td class="xl105">(4.9)%</td> <td class="xl65">
</td> <td class="xl115" align="right">(4.9)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl70" style="height: 18pt;" height="24">Mazda6</td> <td class="xl65">
</td> <td class="xl88"> 2,258 </td> <td class="xl88">
</td> <td class="xl89"> 2,884 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl78">
</td> <td class="xl115" align="right">(21.7)%</td> <td class="xl88"> 2,258 </td> <td class="xl88">
</td> <td class="xl88"> 2,884 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl65">
</td> <td class="xl115" align="right">(21.7)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">MX-5 Miata</td> <td class="xl65">
</td> <td class="xl88"> 289 </td> <td class="xl88">
</td> <td class="xl89"> 356 </td> <td class="xl78">
</td> <td class="xl105">(18.%</td> <td class="xl78">
</td> <td class="xl115" align="right">(18.%</td> <td class="xl88"> 289 </td> <td class="xl88">
</td> <td class="xl88"> 356 </td> <td class="xl78">
</td> <td class="xl105">(18.%</td> <td class="xl65">
</td> <td class="xl115" align="right">(18.%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">RX-8</td> <td class="xl65">
</td> <td class="xl88"> 66 </td> <td class="xl88">
</td> <td class="xl89"> 92 </td> <td class="xl78">
</td> <td class="xl105">(28.3)%</td> <td class="xl78">
</td> <td class="xl115" align="right">(28.3)%</td> <td class="xl88"> 66 </td> <td class="xl88">
</td> <td class="xl88"> 92 </td> <td class="xl78">
</td> <td class="xl105">(28.3)%</td> <td class="xl65">
</td> <td class="xl115" align="right">(28.3)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-7</td> <td class="xl65">
</td> <td class="xl88"> 2,357 </td> <td class="xl88">
</td> <td class="xl89"> 1,622 </td> <td class="xl78">
</td> <td class="xl105">45.3%</td> <td class="xl78">
</td> <td class="xl115" align="right">45.3%</td> <td class="xl88"> 2,357 </td> <td class="xl88">
</td> <td class="xl88"> 1,622 </td> <td class="xl78">
</td> <td class="xl105">45.3%</td> <td class="xl65">
</td> <td class="xl115" align="right">45.3%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-9</td> <td class="xl65">
</td> <td class="xl88"> 2,054 </td> <td class="xl88">
</td> <td class="xl89"> 1,511 </td> <td class="xl78">
</td> <td class="xl105">35.9%</td> <td class="xl78">
</td> <td class="xl115" align="right">35.9%</td> <td class="xl88"> 2,054 </td> <td class="xl88">
</td> <td class="xl88"> 1,511 </td> <td class="xl78">
</td> <td class="xl105">35.9%</td> <td class="xl65">
</td> <td class="xl115" align="right">35.9%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Tribute</td> <td class="xl65">
</td> <td class="xl88"> 202 </td> <td class="xl88">
</td> <td class="xl89"> 230 </td> <td class="xl78">
</td> <td class="xl105">(12.2)%</td> <td class="xl78">
</td> <td class="xl115" align="right">(12.2)%</td> <td class="xl88"> 202 </td> <td class="xl88">
</td> <td class="xl88"> 230 </td> <td class="xl78">
</td> <td class="xl105">(12.2)%</td> <td class="xl65">
</td> <td class="xl115" align="right">(12.2)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">B-Series Truck</td> <td class="xl65">
</td> <td class="xl88"> - </td> <td class="xl88">
</td> <td class="xl89"> 4 </td> <td class="xl78">
</td> <td class="xl105">(100.0)%</td> <td class="xl78">
</td> <td class="xl115" align="right">(100.0)%</td> <td class="xl88"> - </td> <td class="xl88">
</td> <td class="xl88"> 4 </td> <td class="xl78">
</td> <td class="xl105">(100.0)%</td> <td class="xl65">
</td> <td class="xl115" align="right">(100.0)%</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">
</td> <td class="xl65">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl89">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl78">
</td> <td class="xl115">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl65">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl65">
</td> <td class="xl115">
</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl67" style="height: 12.75pt;" height="17">Total Vehicles</td> <td class="xl65">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl89">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl78">
</td> <td class="xl115">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl65">
</td> <td class="xl115">
</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">
</td> <td class="xl65">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl89">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl78">
</td> <td class="xl115">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl65">
</td> <td class="xl115">
</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CARS</td> <td class="xl65">
</td> <td class="xl88"> 9,654 </td> <td class="xl88">
</td> <td class="xl88"> 12,327 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl78">
</td> <td class="xl115" align="right">(21.7)%</td> <td class="xl88"> 9,654 </td> <td class="xl88">
</td> <td class="xl88"> 12,327 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl65">
</td> <td class="xl115" align="right">(21.7)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">TRUCKS</td> <td class="xl68">
</td> <td class="xl90"> 4,613 </td> <td class="xl90">
</td> <td class="xl90"> 3,367 </td> <td class="xl85">
</td> <td class="xl106">37.0%</td> <td class="xl85">
</td> <td class="xl115" align="right">37.0%</td> <td class="xl90"> 4,613 </td> <td class="xl90">
</td> <td class="xl90"> 3,367 </td> <td class="xl85">
</td> <td class="xl106">37.0%</td> <td class="xl68">
</td> <td class="xl115" align="right">37.0%</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl65" style="height: 15pt;" height="20">
</td> <td class="xl65">
</td> <td class="xl91">
</td> <td class="xl91">
</td> <td class="xl91">
</td> <td class="xl86">
</td> <td class="xl107">
</td> <td class="xl86">
</td> <td class="xl115">
</td> <td class="xl91">
</td> <td class="xl91">
</td> <td class="xl91">
</td> <td class="xl86">
</td> <td class="xl107">
</td> <td class="xl65">
</td> <td class="xl115">
</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl66" style="height: 15pt;" height="20">TOTAL</td> <td class="xl65">
</td> <td class="xl92"> 14,267 </td> <td class="xl92">
</td> <td class="xl92"> 15,694 </td> <td class="xl87">
</td> <td class="xl108">(9.1)%</td> <td class="xl87">
</td> <td class="xl122" align="right">(9.1)%</td> <td class="xl92"> 14,267 </td> <td class="xl92">
</td> <td class="xl92"> 15,694 </td> <td class="xl87">
</td> <td class="xl108">(9.1)%</td> <td class="xl67">
</td> <td class="xl122" align="right">(9.1)%</td> </tr> <tr style="height: 17.25pt;" height="23"> <td class="xl66" style="height: 17.25pt;" height="23">
</td> <td class="xl65">
</td> <td class="xl93">
</td> <td class="xl93">
</td> <td class="xl94">
</td> <td class="xl80">
</td> <td class="xl81">
</td> <td class="xl80">
</td> <td class="xl115">
</td> <td class="xl93">
</td> <td class="xl93">
</td> <td class="xl93">
</td> <td class="xl80">
</td> <td class="xl81">
</td> <td class="xl67">
</td> <td class="xl115">
</td> </tr> <tr style="height: 12pt;" height="16"> <td class="xl65" style="height: 12pt;" height="16">
</td> <td class="xl65">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl89">
</td> <td class="xl78">
</td> <td class="xl79">
</td> <td class="xl78">
</td> <td class="xl118"> </td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl78">
</td> <td class="xl79">
</td> <td class="xl76"> </td> <td class="xl118"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl71" style="height: 12.75pt;" height="17">MEMO:</td> <td class="xl72"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl96"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl82"> </td> <td class="xl115">
</td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl65">
</td> <td class="xl119" style="border-top: medium none;"> </td> </tr> <tr style="height: 8.25pt;" height="11"> <td class="xl73" style="height: 8.25pt;" height="11"> </td> <td class="xl65">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl89">
</td> <td class="xl78">
</td> <td class="xl79">
</td> <td class="xl78">
</td> <td class="xl115">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl78">
</td> <td class="xl79">
</td> <td class="xl65">
</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT CAR</td> <td class="xl65">
</td> <td class="xl113"> 7,396 </td> <td class="xl88">
</td> <td class="xl113"> 9,443 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl78">
</td> <td class="xl115">
</td> <td class="xl113"> 7,396 </td> <td class="xl88">
</td> <td class="xl113"> 9,443 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl65">
</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">IMPORT TRUCK</td> <td class="xl65">
</td> <td class="xl114"> 4,411 </td> <td class="xl97">
</td> <td class="xl114"> 3,133 </td> <td class="xl112" align="center">#</td> <td class="xl109">40.8%</td> <td class="xl98">
</td> <td class="xl117">
</td> <td class="xl114"> 4,411 </td> <td class="xl97">
</td> <td class="xl114"> 3,133 </td> <td class="xl98">
</td> <td class="xl109">40.8%</td> <td class="xl65">
</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT TOTAL</td> <td class="xl65">
</td> <td class="xl101"> 11,807 </td> <td class="xl101">
</td> <td class="xl101"> 12,576 </td> <td class="xl84">
</td> <td class="xl110">(6.1)%</td> <td class="xl84">
</td> <td class="xl123">
</td> <td class="xl101"> 11,807 </td> <td class="xl101">
</td> <td class="xl101"> 12,576 </td> <td class="xl84">
</td> <td class="xl110">(6.1)%</td> <td class="xl65">
</td> <td class="xl126"> </td> </tr> <tr style="height: 9pt;" height="12"> <td class="xl73" style="height: 9pt;" height="12"> </td> <td class="xl65">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl89">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl78">
</td> <td class="xl115">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl88">
</td> <td class="xl78">
</td> <td class="xl105">
</td> <td class="xl65">
</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">DOMESTIC CAR</td> <td class="xl65">
</td> <td class="xl113"> 2,258 </td> <td class="xl88">
</td> <td class="xl113"> 2,884 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl78">
</td> <td class="xl115">
</td> <td class="xl113"> 2,258 </td> <td class="xl88">
</td> <td class="xl113"> 2,884 </td> <td class="xl78">
</td> <td class="xl105">(21.7)%</td> <td class="xl65">
</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">DOMESTIC TRUCK</td> <td class="xl65">
</td> <td class="xl114"> 202 </td> <td class="xl97">
</td> <td class="xl114"> 234 </td> <td class="xl98">
</td> <td class="xl109">(13.7)%</td> <td class="xl98">
</td> <td class="xl117">
</td> <td class="xl114"> 202 </td> <td class="xl97">
</td> <td class="xl114"> 234 </td> <td class="xl98">
</td> <td class="xl109">(13.7)%</td> <td class="xl65">
</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl75" style="height: 12.75pt;" height="17">DOMESTIC TOTALS</td> <td class="xl76"> </td> <td class="xl99"> 2,460 </td> <td class="xl99"> </td> <td class="xl99"> 3,118 </td> <td class="xl100"> </td> <td class="xl111">(21.1)%</td> <td class="xl100"> </td> <td class="xl124"> </td> <td class="xl99"> 2,460 </td> <td class="xl99"> </td> <td class="xl99"> 3,118 </td> <td class="xl100"> </td> <td class="xl111">(21.1)%</td> <td class="xl76"> </td> <td class="xl125"> </td> </tr> <tr style="height: 11.25pt;" height="15"> <td class="xl67" style="height: 11.25pt;" height="15">Selling Days</td> <td class="xl65">
</td> <td class="xl128">24</td> <td class="xl74">
</td> <td class="xl129">24</td> <td class="xl65">
</td> <td class="xl104">
</td> <td class="xl65">
</td> <td class="xl65">
</td> <td class="xl128">24</td> <td class="xl127">
</td> <td class="xl128">24</td> <td class="xl65">
</td> <td class="xl104">
</td> <td class="xl65">
</td> <td class="xl115">
</td> </tr> </tbody></table>