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Found 8 results

  1. William Maley Staff Writer - CheersandGears.com October 3, 2013 Ever wonder why more automakers are jumbling letters and numbers together to name vehicles? Its because there are less names that automakers can legally use around the world. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," said Russ Clark, director of marketing for Chevrolet. "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken," said Infiniti's president, Johan de Nysschen. That's why you see automakers get creative. In the case of Infiniti, the company announced they would changing over to a new naming scheme where Q + number are for passenger cars, and QX + number for SUVs and crossovers. The company got a lot of heat for this, but the company says this system will be less confusing in the long run. Other automakers like Chrysler are going back to their past to get names for their new vehicles, i.e. Dodge Dart. However with a change in name, there comes a large cost. According to Larry Dominique, president of ALG, the cost of marketing a new vehicle is around $100 million in advertising. If it has a new name, the advertising costs double. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  2. William Maley Staff Writer - CheersandGears.com August 24, 2013 Its all about the trademarks it seems these days. Case in point, Venture Beat via Reuters reports that Tesla has applied for a trademark with the name ‘Model E’, that refers to “automobiles and structural parts therefore.” The application was filed on August 5th and is currently waiting for approval. This has caused most everyone to go into a frenzy and try to figure out why Tesla wants to trademark 'Model E'. The going theory at the moment is that 'Model E' will be the name of Tesla's next model. The new model will be a competitor to the BMW 3-Series and Mercedes-Benz C-Class. We'll be keeping a close eye on this. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.
  3. Audi can now use Q2 and Q4 for future models thanks a new deal with Fiat Chrysler Automobiles. Audi CEO Rupert Stadler tells Autoblog that the German automaker has done a trademark swap to get their hands on Q2 and Q4. It is unknown what FCA got out of the deal. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it," said Stadler. Q2 was used by FCA to denote vehicles equipped with a limited-slip differential (mostly used on Alfa Romeo vehicles). Q4 denoted vehicles with all-wheel drive (used on Alfa Romeo and Maserati vehicles). Audi plans to use Q2 and Q4 on upcoming crossovers. The Q2 will be used for a crossover based on the MQB platform and Q4 will be on a coupe-like version of the Q3. Source: Autoblog
  4. Our intrepid trademark investigator Blake Noble has uncovered two new filings from General Motors. Filed on January 21, the two filings are for the Chevrolet Spark Activ. So what could this possible Spark model be? We have a couple of guesses: An even smaller crossover in Chevrolet's lineup More fuel efficient version of the Spark Now we should say that even though GM has trademarked Spark Activ, it doesn't mean they will actually use it. What do you think? Let us know in the comments. Source: US Patent Office
  5. William Maley Staff Writer - CheersandGears.com August 24, 2013 Its all about the trademarks it seems these days. Case in point, Venture Beat via Reuters reports that Tesla has applied for a trademark with the name ‘Model E’, that refers to “automobiles and structural parts therefore.” The application was filed on August 5th and is currently waiting for approval. This has caused most everyone to go into a frenzy and try to figure out why Tesla wants to trademark 'Model E'. The going theory at the moment is that 'Model E' will be the name of Tesla's next model. The new model will be a competitor to the BMW 3-Series and Mercedes-Benz C-Class. We'll be keeping a close eye on this. Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  6. William Maley Staff Writer - CheersandGears.com October 3, 2013 Ever wonder why more automakers are jumbling letters and numbers together to name vehicles? Its because there are less names that automakers can legally use around the world. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," said Russ Clark, director of marketing for Chevrolet. "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken," said Infiniti's president, Johan de Nysschen. That's why you see automakers get creative. In the case of Infiniti, the company announced they would changing over to a new naming scheme where Q + number are for passenger cars, and QX + number for SUVs and crossovers. The company got a lot of heat for this, but the company says this system will be less confusing in the long run. Other automakers like Chrysler are going back to their past to get names for their new vehicles, i.e. Dodge Dart. However with a change in name, there comes a large cost. According to Larry Dominique, president of ALG, the cost of marketing a new vehicle is around $100 million in advertising. If it has a new name, the advertising costs double. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  7. Audi can now use Q2 and Q4 for future models thanks a new deal with Fiat Chrysler Automobiles. Audi CEO Rupert Stadler tells Autoblog that the German automaker has done a trademark swap to get their hands on Q2 and Q4. It is unknown what FCA got out of the deal. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it," said Stadler. Q2 was used by FCA to denote vehicles equipped with a limited-slip differential (mostly used on Alfa Romeo vehicles). Q4 denoted vehicles with all-wheel drive (used on Alfa Romeo and Maserati vehicles). Audi plans to use Q2 and Q4 on upcoming crossovers. The Q2 will be used for a crossover based on the MQB platform and Q4 will be on a coupe-like version of the Q3. Source: Autoblog View full article
  8. Our intrepid trademark investigator Blake Noble has uncovered two new filings from General Motors. Filed on January 21, the two filings are for the Chevrolet Spark Activ. So what could this possible Spark model be? We have a couple of guesses: An even smaller crossover in Chevrolet's lineup More fuel efficient version of the Spark Now we should say that even though GM has trademarked Spark Activ, it doesn't mean they will actually use it. What do you think? Let us know in the comments. Source: US Patent Office View full article
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