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Found 296 results

  1. General Motors has announced plans of moving towards an electrified and self-driving future. But in the foreseeable future, the company's core business model of selling vehicles to drivers will not be going away. “The owner-driver model will be there for a very long time. So far we see (mobility) as additive, but we see it as having potential to grow and be quite substantial,” said GM CEO Mary Barra during a meeting of the Automotive Press Association. Most of GM's and other automaker's profits come from crossovers, pickup trucks, and SUVs. But GM is planning for a possible future where the automotive landscape is very different. Back in October, the automaker announced an ambitious plan of launching 20 electric and hydrogen vehicles by 2023 - two of those will launch within the next 18 months. The company is also planning to launch a driverless ride-sharing service in 2019. Source: The Detroit News
  2. General Motors has announced plans of moving towards an electrified and self-driving future. But in the foreseeable future, the company's core business model of selling vehicles to drivers will not be going away. “The owner-driver model will be there for a very long time. So far we see (mobility) as additive, but we see it as having potential to grow and be quite substantial,” said GM CEO Mary Barra during a meeting of the Automotive Press Association. Most of GM's and other automaker's profits come from crossovers, pickup trucks, and SUVs. But GM is planning for a possible future where the automotive landscape is very different. Back in October, the automaker announced an ambitious plan of launching 20 electric and hydrogen vehicles by 2023 - two of those will launch within the next 18 months. The company is also planning to launch a driverless ride-sharing service in 2019. Source: The Detroit News View full article
  3. General Motors had a field day when Ford switched from metal to aluminum for their truck beds. The company ran a series of ads showing how their metal beds could stand up to the rigors of a pickup truck's life compared to the Ford's. So it seems slightly ironic that GM is planning to use a lightweight material for their next-generation truck beds. The Wall Street Journal and Automotive News have learned from sources that GM is planning to use carbon fiber in their full-size pickup beds. According to one source, carbon fiber will be part of a mix of different materials, including aluminum. The move makes sense as stricter fuel economy regulations come into effect. Finding ways to cut down on weight is a good way to boost fuel economy. There is a big issue with carbon fiber, price. The material is very expensive to produce due to the long, labor-intensive process. The Journal reports that at first, the beds would be used on the premium versions of the trucks (High Country and Denali). It would trickle down to lower trims as "more efficient production processes" come online. The new beds are expected to debut within the next two years. Source: Automotive News (Subscription Required), Wall Street Journal (Subscription Required) View full article
  4. General Motors had a field day when Ford switched from metal to aluminum for their truck beds. The company ran a series of ads showing how their metal beds could stand up to the rigors of a pickup truck's life compared to the Ford's. So it seems slightly ironic that GM is planning to use a lightweight material for their next-generation truck beds. The Wall Street Journal and Automotive News have learned from sources that GM is planning to use carbon fiber in their full-size pickup beds. According to one source, carbon fiber will be part of a mix of different materials, including aluminum. The move makes sense as stricter fuel economy regulations come into effect. Finding ways to cut down on weight is a good way to boost fuel economy. There is a big issue with carbon fiber, price. The material is very expensive to produce due to the long, labor-intensive process. The Journal reports that at first, the beds would be used on the premium versions of the trucks (High Country and Denali). It would trickle down to lower trims as "more efficient production processes" come online. The new beds are expected to debut within the next two years. Source: Automotive News (Subscription Required), Wall Street Journal (Subscription Required)
  5. General Motors CEO Mary Barra spoke yesterday at the Barclays Global Automotive Conference in New York. During her talk, Barra said the company expects to make a profit off electric vehicles once they launch their next-generation EV platform. “We are working to provide desirable, obtainable and profitable vehicles that deliver a range of over 300 miles. There’s a lot of really creative things we’re doing to achieve that profitability point for that new platform,” Barra said to investors. The next-generation modular platform, due in 2021 will play a pivotal role in GM's plan to launch 20 all-new electric and hydrogen fuel cell vehicles by 2023. The platform will help drop the total per-unit cost by 30 percent or more. It will be used across a number of GM brands and various segments. GM is also working on a new battery system that will cut the per-kilowatt-hour from $145 to under $100 by 2021. Before these two launches, GM will be introducing four new EV and hydrogen vehicles. Two of those will be launch by April 2019 according to a GM spokesman. At least two vehicles will be small crossovers according to Automotive News. It is expected the electric models will use the underpinnings of the Chevrolet Bolt. The company has a set a goal of a million electric vehicles by 2026 - with most happening in China due to their strict production quotas for EVs. Source: Automotive News (Subscription Required), Reuters View full article
  6. General Motors CEO Mary Barra spoke yesterday at the Barclays Global Automotive Conference in New York. During her talk, Barra said the company expects to make a profit off electric vehicles once they launch their next-generation EV platform. “We are working to provide desirable, obtainable and profitable vehicles that deliver a range of over 300 miles. There’s a lot of really creative things we’re doing to achieve that profitability point for that new platform,” Barra said to investors. The next-generation modular platform, due in 2021 will play a pivotal role in GM's plan to launch 20 all-new electric and hydrogen fuel cell vehicles by 2023. The platform will help drop the total per-unit cost by 30 percent or more. It will be used across a number of GM brands and various segments. GM is also working on a new battery system that will cut the per-kilowatt-hour from $145 to under $100 by 2021. Before these two launches, GM will be introducing four new EV and hydrogen vehicles. Two of those will be launch by April 2019 according to a GM spokesman. At least two vehicles will be small crossovers according to Automotive News. It is expected the electric models will use the underpinnings of the Chevrolet Bolt. The company has a set a goal of a million electric vehicles by 2026 - with most happening in China due to their strict production quotas for EVs. Source: Automotive News (Subscription Required), Reuters
  7. After a month-long strike and threat earlier this week, General Motors and Unifor Local 88 have reached an tentative agreement for workers at the CAMI assembly plant. Last night, Unifor Local 88 made the announcement via email to its workers. Details of the agreement are being kept under wraps until a ratification vote is held on Monday. If the agreement is approved, workers will return to the plant starting at 11 PM Monday night. "We have addressed job security which will be in this deal. I think it's a fair agreement ... and everybody is looking forward to going back to work and making vehicles their customers want, knowing there will be some sort of job security there," said Mike Van Boekel, the union's plant chair at CAMI to CBC News. Source: Automotive News (Subscription Required), CBC News
  8. After a month-long strike and threat earlier this week, General Motors and Unifor Local 88 have reached an tentative agreement for workers at the CAMI assembly plant. Last night, Unifor Local 88 made the announcement via email to its workers. Details of the agreement are being kept under wraps until a ratification vote is held on Monday. If the agreement is approved, workers will return to the plant starting at 11 PM Monday night. "We have addressed job security which will be in this deal. I think it's a fair agreement ... and everybody is looking forward to going back to work and making vehicles their customers want, knowing there will be some sort of job security there," said Mike Van Boekel, the union's plant chair at CAMI to CBC News. Source: Automotive News (Subscription Required), CBC News View full article
  9. The news isn't getting any better at General Motors' CAMI plant where workers have been on strike for a month after the automaker and Canadian union Unifor were unable to reach an agreement. Already, the strike has caused GM to make adjustments and idle some of their plants in North America, and there are concerns about the shrinking stock of Chevrolet Equinoxes. But now the stakes have been raised. According to Reuters and Automotive News, General Motors issued a warning to leaders at Unifor that it will start winding down production of the Equinox at CAMI unless the strike is called off. Unifor leader Jerry Dias was told by GM officials that the automaker would begin ramping up Equinox production at the San Luis Potosi and Ramos Arizpe, Mexico plants if the strike was not called off. "GM just told us today that they are going to ramp up production in Mexico. They have declared war on Canada," Diaz told Reuters. GM had no immediate comment on Dias' statement when reached by Reuters. According to a source at GM, the discussions between them and Unifor have been going nowhere and there is "a high degree of frustration." Because of this, GM is planning to study how quickly key suppliers for the Equinox could move their operations down to Mexico. No final decision on CAMI's fate has been decided according to the source, but the time frame for getting a deal done is narrowing. Mexico has been the dividing point between GM and Unifor. The union objected to GM's decision to lay off 600 workers at CAMI when it moved production of the GMC Terrain to Mexico. Unifor wants CAMI to be the lead plant for Equinox production by "giving it more production if Equinox sales rise and making it the last to scale back production if sales fall." But GM has invested $800 million into the plant for retooling to build the new Equinox. The automaker believes this should be enough commitment and putting it into writing isn't necessary. According to the source, there is no such language in any of the other union contracts. The strike has gotten so bad that the Government of Ontario has stepped in, urging both groups to resolve this rift. “I feel like we’re engaged in a poker game, but the interests of Ontario are sitting on the table right now,” said Brad Duguid, Ontario's Economic Development Minister. “It’s an uncomfortable place to be, obviously, and we’d really like to urge the parties to find a resolution to this as quickly as possible before permanent damage is done.” Source: Automotive News (Subscription Required), Reuters
  10. The news isn't getting any better at General Motors' CAMI plant where workers have been on strike for a month after the automaker and Canadian union Unifor were unable to reach an agreement. Already, the strike has caused GM to make adjustments and idle some of their plants in North America, and there are concerns about the shrinking stock of Chevrolet Equinoxes. But now the stakes have been raised. According to Reuters and Automotive News, General Motors issued a warning to leaders at Unifor that it will start winding down production of the Equinox at CAMI unless the strike is called off. Unifor leader Jerry Dias was told by GM officials that the automaker would begin ramping up Equinox production at the San Luis Potosi and Ramos Arizpe, Mexico plants if the strike was not called off. "GM just told us today that they are going to ramp up production in Mexico. They have declared war on Canada," Diaz told Reuters. GM had no immediate comment on Dias' statement when reached by Reuters. According to a source at GM, the discussions between them and Unifor have been going nowhere and there is "a high degree of frustration." Because of this, GM is planning to study how quickly key suppliers for the Equinox could move their operations down to Mexico. No final decision on CAMI's fate has been decided according to the source, but the time frame for getting a deal done is narrowing. Mexico has been the dividing point between GM and Unifor. The union objected to GM's decision to lay off 600 workers at CAMI when it moved production of the GMC Terrain to Mexico. Unifor wants CAMI to be the lead plant for Equinox production by "giving it more production if Equinox sales rise and making it the last to scale back production if sales fall." But GM has invested $800 million into the plant for retooling to build the new Equinox. The automaker believes this should be enough commitment and putting it into writing isn't necessary. According to the source, there is no such language in any of the other union contracts. The strike has gotten so bad that the Government of Ontario has stepped in, urging both groups to resolve this rift. “I feel like we’re engaged in a poker game, but the interests of Ontario are sitting on the table right now,” said Brad Duguid, Ontario's Economic Development Minister. “It’s an uncomfortable place to be, obviously, and we’d really like to urge the parties to find a resolution to this as quickly as possible before permanent damage is done.” Source: Automotive News (Subscription Required), Reuters View full article
  11. General Motors has brought back a concept idea from their past for the modern era. This is SURUS (Silent Utility Rover Universal Superstructure) which takes the hydrogen skateboard platform from the GM Autonomy and Hy-Wire concepts from the early 2000s and supersizes it. The platform uses GM’s new Hydrotec fuel cell system that is comprised of a gen 2 fuel cell, storage tank that can provide a range of 400 miles, electric drive units, and a lithium-ion battery. This is placed onto a commercial truck chassis that will allow it handle various tasks and terrains such as military transport or a mobile medical unit in an area after a natural disaster. The platform also features autonomous tech. “SURUS redefines fuel cell electric technology for both highway and off-road environments. General Motors is committed to bringing new high-performance, zero-emission systems to solve complex challenges for a variety of customers,” said Charlie Freese, executive director of GM Global Fuel Cell Business. GM will be showing off SURUS fall meeting of the Association of the United States Army (AUSA) from October 9th to 11th. Source: General Motors Press Release is on Page 2 GM Outlines Possibilities for Flexible, Autonomous Fuel Cell Electric Platform Washington, D.C. — General Motors aims to solve some of the toughest transportation challenges created by natural disasters, complex logistics environments and global conflicts. The company will display its Silent Utility Rover Universal Superstructure (SURUS), a flexible fuel cell electric platform with autonomous capabilities, at the fall meeting of the Association of the United States Army (AUSA) from Oct. 9-11, 2017. The commercially designed platform could be adapted for military use. SURUS leverages GM’s newest Hydrotec fuel cell system, autonomous capability and truck chassis components to deliver high-performance, zero-emission propulsion to minimize logistical burdens and reduce human exposure to harm. Benefits include quiet and odor-free operation, off-road mobility, field configuration, instantaneous high torque, exportable power generation, water generation and quick refueling times. Fuel cell technology represents a key piece of General Motors’ zero emission strategy. It offers a solution that can scale to larger vehicles with large payload requirements and operate over longer distances. SURUS was designed to form a foundation for a family of commercial vehicle solutions that leverages a single propulsion system integrated into a common chassis. The SURUS platform is equally well-suited for adaptation to military environments where users can take advantage of flexible energy resources, field configurability and improved logistical characteristics. GM is evaluating multiple applications for SURUS, such as: Utility trucks Mobile and emergency backup power generation Flexible cargo delivery systems Commercial freight Light- and medium-duty trucks, improving upon the Chevrolet Colorado ZH2 that has been evaluated by the U.S. military under guidance of the U.S. Army Tank Automotive Research, Development and Engineering Center (TARDEC) and is undergoing testing on bases Future military-specific configurations SURUS will deliver highly mobile autonomous capability and agility in unpredictable terrain. Operating multiple vehicles in a leader-follower configuration could reduce manpower needed. For future potential military uses, the system’s inherent low heat signature and quiet operation offer benefits in environments to reduce detection and risks. TARDEC has been in discussions with GM evaluating the commercial SURUS concept as a next step of the broader collaboration to evaluate fuel cell technology for future military applications. “SURUS redefines fuel cell electric technology for both highway and off-road environments,” said Charlie Freese, executive director of GM Global Fuel Cell Business. “General Motors is committed to bringing new high-performance, zero-emission systems to solve complex challenges for a variety of customers.” The SURUS platform leverages GM’s vast experience in fuel cell technology, high-voltage batteries and electric drive systems, autonomous driving and vehicle manufacturing. The platform boasts: Two advanced electric drive units Four-wheel steering Lithium-ion battery system Gen 2 fuel cell system Hydrogen storage system capable of more than 400 miles of range Advanced propulsion power electronics GM truck chassis components An advanced, industry-leading suspension Hydrotec Technology The SURUS commercial platform draws on GM’s more than 50 years of research and development of fuel cell technology. The scalable and adaptable technology enables land, sea and air applications across commercial and military environments. Since April 2017, the Army has been testing the commercial Chevrolet Colorado ZH2 on its U.S. bases to determine the viability of hydrogen-powered vehicles in military mission tactical environments. The vehicle has been operating in off-road conditions to evaluate its power generation, reduced odor, acoustic and thermal signatures, high wheel torque, extended operating range and the potential to use the byproduct water. Military testing has shown the ZH2 reduced acoustic non-detection distance by 90 percent compared to current military vehicle in operation. This means the ZH2 can get 10 times closer before being detected. Leaders also observed the potential advantages for stationary power generation over diesel generators, including a significant reduction in idle noise and fuel use. Testing will continue through spring 2018. Partnerships remain an important part of GM’s electrification strategy. Last year, the U.S. Navy unveiled a GM fuel cell-powered Unmanned Undersea Vehicle (UUV) for testing purposes that leverages GM fuel cell technology common with the Colorado ZH2. View full article
  12. General Motors has brought back a concept idea from their past for the modern era. This is SURUS (Silent Utility Rover Universal Superstructure) which takes the hydrogen skateboard platform from the GM Autonomy and Hy-Wire concepts from the early 2000s and supersizes it. The platform uses GM’s new Hydrotec fuel cell system that is comprised of a gen 2 fuel cell, storage tank that can provide a range of 400 miles, electric drive units, and a lithium-ion battery. This is placed onto a commercial truck chassis that will allow it handle various tasks and terrains such as military transport or a mobile medical unit in an area after a natural disaster. The platform also features autonomous tech. “SURUS redefines fuel cell electric technology for both highway and off-road environments. General Motors is committed to bringing new high-performance, zero-emission systems to solve complex challenges for a variety of customers,” said Charlie Freese, executive director of GM Global Fuel Cell Business. GM will be showing off SURUS fall meeting of the Association of the United States Army (AUSA) from October 9th to 11th. Source: General Motors Press Release is on Page 2 GM Outlines Possibilities for Flexible, Autonomous Fuel Cell Electric Platform Washington, D.C. — General Motors aims to solve some of the toughest transportation challenges created by natural disasters, complex logistics environments and global conflicts. The company will display its Silent Utility Rover Universal Superstructure (SURUS), a flexible fuel cell electric platform with autonomous capabilities, at the fall meeting of the Association of the United States Army (AUSA) from Oct. 9-11, 2017. The commercially designed platform could be adapted for military use. SURUS leverages GM’s newest Hydrotec fuel cell system, autonomous capability and truck chassis components to deliver high-performance, zero-emission propulsion to minimize logistical burdens and reduce human exposure to harm. Benefits include quiet and odor-free operation, off-road mobility, field configuration, instantaneous high torque, exportable power generation, water generation and quick refueling times. Fuel cell technology represents a key piece of General Motors’ zero emission strategy. It offers a solution that can scale to larger vehicles with large payload requirements and operate over longer distances. SURUS was designed to form a foundation for a family of commercial vehicle solutions that leverages a single propulsion system integrated into a common chassis. The SURUS platform is equally well-suited for adaptation to military environments where users can take advantage of flexible energy resources, field configurability and improved logistical characteristics. GM is evaluating multiple applications for SURUS, such as: Utility trucks Mobile and emergency backup power generation Flexible cargo delivery systems Commercial freight Light- and medium-duty trucks, improving upon the Chevrolet Colorado ZH2 that has been evaluated by the U.S. military under guidance of the U.S. Army Tank Automotive Research, Development and Engineering Center (TARDEC) and is undergoing testing on bases Future military-specific configurations SURUS will deliver highly mobile autonomous capability and agility in unpredictable terrain. Operating multiple vehicles in a leader-follower configuration could reduce manpower needed. For future potential military uses, the system’s inherent low heat signature and quiet operation offer benefits in environments to reduce detection and risks. TARDEC has been in discussions with GM evaluating the commercial SURUS concept as a next step of the broader collaboration to evaluate fuel cell technology for future military applications. “SURUS redefines fuel cell electric technology for both highway and off-road environments,” said Charlie Freese, executive director of GM Global Fuel Cell Business. “General Motors is committed to bringing new high-performance, zero-emission systems to solve complex challenges for a variety of customers.” The SURUS platform leverages GM’s vast experience in fuel cell technology, high-voltage batteries and electric drive systems, autonomous driving and vehicle manufacturing. The platform boasts: Two advanced electric drive units Four-wheel steering Lithium-ion battery system Gen 2 fuel cell system Hydrogen storage system capable of more than 400 miles of range Advanced propulsion power electronics GM truck chassis components An advanced, industry-leading suspension Hydrotec Technology The SURUS commercial platform draws on GM’s more than 50 years of research and development of fuel cell technology. The scalable and adaptable technology enables land, sea and air applications across commercial and military environments. Since April 2017, the Army has been testing the commercial Chevrolet Colorado ZH2 on its U.S. bases to determine the viability of hydrogen-powered vehicles in military mission tactical environments. The vehicle has been operating in off-road conditions to evaluate its power generation, reduced odor, acoustic and thermal signatures, high wheel torque, extended operating range and the potential to use the byproduct water. Military testing has shown the ZH2 reduced acoustic non-detection distance by 90 percent compared to current military vehicle in operation. This means the ZH2 can get 10 times closer before being detected. Leaders also observed the potential advantages for stationary power generation over diesel generators, including a significant reduction in idle noise and fuel use. Testing will continue through spring 2018. Partnerships remain an important part of GM’s electrification strategy. Last year, the U.S. Navy unveiled a GM fuel cell-powered Unmanned Undersea Vehicle (UUV) for testing purposes that leverages GM fuel cell technology common with the Colorado ZH2.
  13. We're now into the third week of the strike at GM's CAMI Assembly in Ontario and neither side appears to be budging. There are rising concerns that GM could be running out of the stockpile of the Chevrolet Equinox. GM's second-best selling nameplate. According to data from Automotive News, GM had 43,453 Equinoxes (about a 41-day supply) at the beginning of this month. Chevrolet dealers sold 27,512 Equinox models last month. If this trend continues, there could be some serious problems towards the end of the year. "That's going to be hard on Equinox to compete on such a limited quantity in such a hot segment. We would expect sales to pick up in the last quarter of the year," said Jessica Caldwell, senior analyst and director of pricing and industry analysis for Edmunds.com. GM has been downplaying this issue since the strike started. "We believe we have sufficient inventory and production to meet demand while negotiations continue and we continue to work closely with dealers to ensure customers continue to be well served," the company said in a statement. A small number of dealers that spoke with Automotive News said their inventory of the Equinox models hasn't been directly affected, but that could change if the strike continues. GM is ramping up Equinox production at two plants in Mexico - San Luis Potosi and Ramos Arizpe. The company declined to provide production capacity or change in plans due to the strike. But neither plant can compete with the output of CAMI. Through August, the two Mexican plants produced 40,017 Equinox models since production began in April. Compared to CAMI which produced an estimated 132,388 models in the same timeframe. "We don't know the ramp-up at the other production facilities in Mexico. That's the X factor," said Caldwell. Source: Automotive News (Subscription Required)
  14. We're now into the third week of the strike at GM's CAMI Assembly in Ontario and neither side appears to be budging. There are rising concerns that GM could be running out of the stockpile of the Chevrolet Equinox. GM's second-best selling nameplate. According to data from Automotive News, GM had 43,453 Equinoxes (about a 41-day supply) at the beginning of this month. Chevrolet dealers sold 27,512 Equinox models last month. If this trend continues, there could be some serious problems towards the end of the year. "That's going to be hard on Equinox to compete on such a limited quantity in such a hot segment. We would expect sales to pick up in the last quarter of the year," said Jessica Caldwell, senior analyst and director of pricing and industry analysis for Edmunds.com. GM has been downplaying this issue since the strike started. "We believe we have sufficient inventory and production to meet demand while negotiations continue and we continue to work closely with dealers to ensure customers continue to be well served," the company said in a statement. A small number of dealers that spoke with Automotive News said their inventory of the Equinox models hasn't been directly affected, but that could change if the strike continues. GM is ramping up Equinox production at two plants in Mexico - San Luis Potosi and Ramos Arizpe. The company declined to provide production capacity or change in plans due to the strike. But neither plant can compete with the output of CAMI. Through August, the two Mexican plants produced 40,017 Equinox models since production began in April. Compared to CAMI which produced an estimated 132,388 models in the same timeframe. "We don't know the ramp-up at the other production facilities in Mexico. That's the X factor," said Caldwell. Source: Automotive News (Subscription Required) View full article
  15. General Motors is the latest automaker that is preparing for an emissions-free future. Today at GM's technical center in Warren, MI, the company announced plans to introduce 20 electric and hydrogen vehicles by 2023. The first two models of this plan will launch in the next 18 months and will be "based off learnings" from the Chevrolet Bolt. “General Motors believes in an all-electric future. Although that future won't happen overnight, GM is committed to driving increased usage and acceptance of electric vehicles through no-compromise solutions that meet our customers' needs,” said Mark Reuss, General Motors executive vice president of Product Development, Purchasing and Supply Chain in a statement. Those who were at the technical center got a preview of three clay models featuring the next-generation electric powertrain - a Buick crossover (Encore replacement?), Cadillac wagon, and a pod-looking vehicle. GM is also working on building out vehicles using hydrogen powertrains. "General Motors believes in an all-electric future... Our electric solution cannot be 'one size fits all.' We believe you need two different flavors of electrification — battery electric and fuel cell electric." GM showed off SURUS (Silent Utility Rover Universal Superstructure) which takes the idea of the skateboard hydrogen chassis from the Hy-Wire concept and makes it quite larger - about the size of a commercial truck chassis. Source: Automotive News (Subscription Required), Green Car Reports , Roadshow, GM Press Release is on Page 2 GM Outlines All-Electric Path to Zero Emissions DETROIT — General Motors announced today how it is executing on a major element of its vision of a world with zero crashes, zero emissions and zero congestion, recently announced by GM Chairman and CEO Mary Barra. “General Motors believes in an all-electric future,” said Mark Reuss, General Motors executive vice president of Product Development, Purchasing and Supply Chain. “Although that future won't happen overnight, GM is committed to driving increased usage and acceptance of electric vehicles through no-compromise solutions that meet our customers' needs.” In the next 18 months, GM will introduce two new all-electric vehicles based off learnings from the Chevrolet Bolt EV. They will be the first of at least 20 new all-electric vehicles that will launch by 2023. Given customers' various needs, getting to a zero emissions future will require more than just battery electric technology. It will require a two-pronged approach to electrification — battery electric and hydrogen fuel cell electric depending on the unique requirements. GM also introduced SURUS — the Silent Utility Rover Universal Superstructure — a fuel cell powered, four-wheel steer concept vehicle on a heavy-duty truck frame that’s driven by two electric motors. With its capability and flexible architecture, SURUS could be used as a delivery vehicle, truck or even an ambulance — all emissions free.
  16. General Motors is the latest automaker that is preparing for an emissions-free future. Today at GM's technical center in Warren, MI, the company announced plans to introduce 20 electric and hydrogen vehicles by 2023. The first two models of this plan will launch in the next 18 months and will be "based off learnings" from the Chevrolet Bolt. “General Motors believes in an all-electric future. Although that future won't happen overnight, GM is committed to driving increased usage and acceptance of electric vehicles through no-compromise solutions that meet our customers' needs,” said Mark Reuss, General Motors executive vice president of Product Development, Purchasing and Supply Chain in a statement. Those who were at the technical center got a preview of three clay models featuring the next-generation electric powertrain - a Buick crossover (Encore replacement?), Cadillac wagon, and a pod-looking vehicle. GM is also working on building out vehicles using hydrogen powertrains. "General Motors believes in an all-electric future... Our electric solution cannot be 'one size fits all.' We believe you need two different flavors of electrification — battery electric and fuel cell electric." GM showed off SURUS (Silent Utility Rover Universal Superstructure) which takes the idea of the skateboard hydrogen chassis from the Hy-Wire concept and makes it quite larger - about the size of a commercial truck chassis. Source: Automotive News (Subscription Required), Green Car Reports , Roadshow, GM Press Release is on Page 2 GM Outlines All-Electric Path to Zero Emissions DETROIT — General Motors announced today how it is executing on a major element of its vision of a world with zero crashes, zero emissions and zero congestion, recently announced by GM Chairman and CEO Mary Barra. “General Motors believes in an all-electric future,” said Mark Reuss, General Motors executive vice president of Product Development, Purchasing and Supply Chain. “Although that future won't happen overnight, GM is committed to driving increased usage and acceptance of electric vehicles through no-compromise solutions that meet our customers' needs.” In the next 18 months, GM will introduce two new all-electric vehicles based off learnings from the Chevrolet Bolt EV. They will be the first of at least 20 new all-electric vehicles that will launch by 2023. Given customers' various needs, getting to a zero emissions future will require more than just battery electric technology. It will require a two-pronged approach to electrification — battery electric and hydrogen fuel cell electric depending on the unique requirements. GM also introduced SURUS — the Silent Utility Rover Universal Superstructure — a fuel cell powered, four-wheel steer concept vehicle on a heavy-duty truck frame that’s driven by two electric motors. With its capability and flexible architecture, SURUS could be used as a delivery vehicle, truck or even an ambulance — all emissions free. View full article
  17. Last Sunday night, workers at General Motors' CAMI Assembly plant in Ingersoll, Ontario went on strike due to the automaker and Unifor Local 88 being unable to reach a tentative agreement. The plant where the majority of the Chevrolet Equinoxes are built has been shut down since. Now the side effects are the strike are beginning to be felt. At least 255 workers at GM's St. Catharines, Ontario plant have been given temporary layoff notices that begin tomorrow. St. Catharines is where the transmissions for the Equinox are built. According to Automotive News, workers spent the week stockpiling transmissions. "We supply about 90 per cent of (CAMI's) transmissions, so it's related to that. Even though they were down, we ran all week ... We have a lot of transmissions stockpiled now because we didn't know if they were going to resolve it this week or not. It doesn't look like they're going to," said Tim McKinnon, chairman of Unifor Local 199 that represents St. Catharines. “We’re off until they get it settled. Every time they sneeze, we catch a cold. If they pick up more volume, we pick up more volume.” GM announced late last week that it is making production adjustments at St. Catharines, Spring Hill, and Flint Engine Operations. Both Spring Hill and Flint provide the engines for the Equinox. Also last week, Canadian supplier Magna International said it would suspend the supply of parts. The top concerns for the two sides are very different. For GM, it is the worry of having enough supply of Equnoxes for the demand. Sales rose 85 percent year-over-year in August. While GM does also build the Equinox in San Luis Potosi and Ramos Arizpe, Mexico, the two plants cannot match the output of CAMI (40,017 for the Mexican plants vs. 132,288 for CAMI). For Unifor, they want assurances that CAMI will remain the lead plant for the Equinox and want another product for the plant to build. Unifor has reached out to GM on Wednesday on possibly restarting negotiations. At this time, no word on whether two have or will meet. Source: Automotive News (Subscription Required), The Canadian Press via CBC View full article
  18. Ripple Effects Begin To Appear From CAMI Strike

    Last Sunday night, workers at General Motors' CAMI Assembly plant in Ingersoll, Ontario went on strike due to the automaker and Unifor Local 88 being unable to reach a tentative agreement. The plant where the majority of the Chevrolet Equinoxes are built has been shut down since. Now the side effects are the strike are beginning to be felt. At least 255 workers at GM's St. Catharines, Ontario plant have been given temporary layoff notices that begin tomorrow. St. Catharines is where the transmissions for the Equinox are built. According to Automotive News, workers spent the week stockpiling transmissions. "We supply about 90 per cent of (CAMI's) transmissions, so it's related to that. Even though they were down, we ran all week ... We have a lot of transmissions stockpiled now because we didn't know if they were going to resolve it this week or not. It doesn't look like they're going to," said Tim McKinnon, chairman of Unifor Local 199 that represents St. Catharines. “We’re off until they get it settled. Every time they sneeze, we catch a cold. If they pick up more volume, we pick up more volume.” GM announced late last week that it is making production adjustments at St. Catharines, Spring Hill, and Flint Engine Operations. Both Spring Hill and Flint provide the engines for the Equinox. Also last week, Canadian supplier Magna International said it would suspend the supply of parts. The top concerns for the two sides are very different. For GM, it is the worry of having enough supply of Equnoxes for the demand. Sales rose 85 percent year-over-year in August. While GM does also build the Equinox in San Luis Potosi and Ramos Arizpe, Mexico, the two plants cannot match the output of CAMI (40,017 for the Mexican plants vs. 132,288 for CAMI). For Unifor, they want assurances that CAMI will remain the lead plant for the Equinox and want another product for the plant to build. Unifor has reached out to GM on Wednesday on possibly restarting negotiations. At this time, no word on whether two have or will meet. Source: Automotive News (Subscription Required), The Canadian Press via CBC
  19. Last night, workers at General Motors' CAMI Assembly plant in Ingersoll, Ontario went on strike. GM and Unifor Local 88 - the group that represents about 2,750 workers at the plant - were unable to reach a tentative contract before a deadline of 10:59 P.M. last night. This is the first time since 1996 that Canadian autoworkers went on strike against an automaker. "While General Motors of Canada and our Unifor partners have made very positive progress on several issues over the past weeks, the Company is disappointed that we were not able to complete a new agreement. We encourage Unifor to resume negotiations and to continue working together to secure a competitive agreement," GM said in a statement on Sunday. You might be wondering why a strike is taking place in the first place as GM already worked out a deal with Unifor back in September. That's because Unifor members at CAMI are under a different contract than workers at other plants, meaning they were not involved in the negotiations. CAMI is home to the Chevrolet Equinox and used to build the GMC Terrain, before being sent down to Mexico. The loss of the Terrain meant 400 workers were laid off, while another 200 workers took early retirement. Unifor Local 88 President Dan Borthwick said the two sides are very much apart on “language issues, economic issues that are still outstanding, and, most importantly, job security.” Borthwick also said GM wouldn't budge on Unifor's demand by making a long-term commit through new products and investments. "We put our best foot forward, and we don’t believe the company is serious about our membership’s demands,” he said to Automotive News. Stalling production at CAMI raises some headaches. As The Truth About Cars note, various operations such as the engine and transmission plant in St. Catharines, Ontario and numerous suppliers will be hampered by this strike. There are concerns if the strike goes long-term. The popularity of the Equinox and Terrain has been booming thanks to the large increase in crossovers. Data from Automotive News shows that Chevrolet dealers in U.S. had about a 53 day supply of Equinoxes at the start of the month, well below the 74-day supply last month. While GM also builds the Equinox in two plants in Mexico, CAMI is where the majority of the models are built. Through August, the San Luis Potosi and Ramos Arizpe plants in Mexico built a combined total of 40,017 units. Meanwhile at CAMI, 132,288 Equinox models rolled off the line. Losing CAMI for a time could mean a tighter supply of Equinox models. Source: Automotive News (Subscription Required), The Truth About Cars View full article
  20. GM's CAMI Assembly Goes On Strike

    Last night, workers at General Motors' CAMI Assembly plant in Ingersoll, Ontario went on strike. GM and Unifor Local 88 - the group that represents about 2,750 workers at the plant - were unable to reach a tentative contract before a deadline of 10:59 P.M. last night. This is the first time since 1996 that Canadian autoworkers went on strike against an automaker. "While General Motors of Canada and our Unifor partners have made very positive progress on several issues over the past weeks, the Company is disappointed that we were not able to complete a new agreement. We encourage Unifor to resume negotiations and to continue working together to secure a competitive agreement," GM said in a statement on Sunday. You might be wondering why a strike is taking place in the first place as GM already worked out a deal with Unifor back in September. That's because Unifor members at CAMI are under a different contract than workers at other plants, meaning they were not involved in the negotiations. CAMI is home to the Chevrolet Equinox and used to build the GMC Terrain, before being sent down to Mexico. The loss of the Terrain meant 400 workers were laid off, while another 200 workers took early retirement. Unifor Local 88 President Dan Borthwick said the two sides are very much apart on “language issues, economic issues that are still outstanding, and, most importantly, job security.” Borthwick also said GM wouldn't budge on Unifor's demand by making a long-term commit through new products and investments. "We put our best foot forward, and we don’t believe the company is serious about our membership’s demands,” he said to Automotive News. Stalling production at CAMI raises some headaches. As The Truth About Cars note, various operations such as the engine and transmission plant in St. Catharines, Ontario and numerous suppliers will be hampered by this strike. There are concerns if the strike goes long-term. The popularity of the Equinox and Terrain has been booming thanks to the large increase in crossovers. Data from Automotive News shows that Chevrolet dealers in U.S. had about a 53 day supply of Equinoxes at the start of the month, well below the 74-day supply last month. While GM also builds the Equinox in two plants in Mexico, CAMI is where the majority of the models are built. Through August, the San Luis Potosi and Ramos Arizpe plants in Mexico built a combined total of 40,017 units. Meanwhile at CAMI, 132,288 Equinox models rolled off the line. Losing CAMI for a time could mean a tighter supply of Equinox models. Source: Automotive News (Subscription Required), The Truth About Cars
  21. After three years of fighting, General Motors has finally gotten the green light from IP Australia to use the Corvette emblem in the country. Wheels Magazine reports that Australia's governing body on trademarks has rejected GM's application for the Corvette emblem four different times. The initial rejection by IP Australia was due to yellow-on-red bowtie used on the emblem looking similar to the Red Cross, "a symbol protected under international law and with deep ties to Australia’s wartime history," according to Wheels. The international law in question is the Geneva Conventions Act of 1957 which states the emblem can only be used during times of war or conflict as a “do not fire upon” marking. But there are some strings attached to GM's victory. “It is a condition of registration that, in use, the cross device contained within the trade mark will be rendered in colours other than red on a white or silver background, or white or silver on a red background,” said IP Australia. This is some good news for GM as rumor has it that the next-generation model - the rumored mid-engine one - is destined for Australia. Source: Wheels
  22. After three years of fighting, General Motors has finally gotten the green light from IP Australia to use the Corvette emblem in the country. Wheels Magazine reports that Australia's governing body on trademarks has rejected GM's application for the Corvette emblem four different times. The initial rejection by IP Australia was due to yellow-on-red bowtie used on the emblem looking similar to the Red Cross, "a symbol protected under international law and with deep ties to Australia’s wartime history," according to Wheels. The international law in question is the Geneva Conventions Act of 1957 which states the emblem can only be used during times of war or conflict as a “do not fire upon” marking. But there are some strings attached to GM's victory. “It is a condition of registration that, in use, the cross device contained within the trade mark will be rendered in colours other than red on a white or silver background, or white or silver on a red background,” said IP Australia. This is some good news for GM as rumor has it that the next-generation model - the rumored mid-engine one - is destined for Australia. Source: Wheels View full article
  23. General Motors and PSA Group completed the sale of Opel/Vauxhall yesterday, effectively ending the era of GM’s European division. “It is a historic day. We are proud to join Groupe PSA and are now opening a new chapter in our history after 88 years with General Motors. We will continue our path of making technology `made in Germany´ available to everyone. The combination of our strengths will enable us to turn Opel and Vauxhall into a profitable and self-funded business. We have set ourselves the clear target of returning to profitability by 2020,” said Opel Automobile GmbH CEO Michael Lohscheller. As part of the sale, PSA Group paid 1.53 billion for the Opel and Vauxhall brands and $1.06 billion for the European arm of GM Financial. GM is still on the hook for existing pension obligations for Opel - estimated to be around $3.54 billion. The final part of the sale also marks some key changes of Opel and Vauxhall's leadership. Four new people - Christian Müller, Rémi Girardon, Philippe de Rovira, and Michelle Wen - will be joining the company's management. What happens next? The new management team will begin working on a new plan for the future of the two brands. The ultimate goal is to have Opel and Vauxhall return to profitability by 2020. Source: Reuters, Opel Press Release is on Page 2 Birth of a European Champion: Opel and Vauxhall join Groupe PSA Opel and Vauxhall to be operated as true iconic German and British brands New performance plan to be presented in 100 days: to generate a positive operational free cash flow by 2020 as well as an operating margin of 2% by 2020 and 6% by 2026 Four new team members to join the leadership team Rüsselsheim. The sale of Opel Automobile GmbH with its brands Opel and Vauxhall by General Motors to Groupe PSA has been finalized now. “It is a historic day,” said Opel Automobile GmbH CEO Michael Lohscheller. “We are proud to join Groupe PSA and are now opening a new chapter in our history after 88 years with General Motors. We will continue our path of making technology `made in Germany´ available to everyone. The combination of our strengths will enable us to turn Opel and Vauxhall into a profitable and self-funded business. We have set ourselves the clear target of returning to profitability by 2020.” “We are witnessing the birth of a true European champion today,” emphasized PSA Chairman of the board Carlos Tavares. “We will assist Opel and Vauxhall’s return to profitability and aim to set new industry benchmarks together. We will unleash the power of these iconic brands and the huge potential of its existing talents. Opel will remain German, Vauxhall will remain British. They are the perfect fit to our existing portfolio of French brands Peugeot, Citroën and DS Automobiles.” The market share of the enlarged Groupe PSA is now around 17 percent in Europe, making it the continent’s second largest carmaker with first or second place in main markets. As already assured when the contract was signed in March, all employee codetermination rights will remain unchanged. The Opel/Vauxhall management team will work on a plan for the future in the next 100 days. “We are eager to build the plan with PSA’s support and obviously together with our partners from the Works Council and the unions,” said Opel CEO Lohscheller. Synergies within the Groupe PSA, for example in purchasing and development, are set to play a major part. The combined entity will unlock substantial economies of scale and synergies in purchasing, manufacturing and R&D estimated at €1.7 Bn at run rate. The goal is to generate a positive operational free cash flow by 2020 as well as an operating margin of two percent by 2020 and six percent by 2026. Today’s start of a new era is accompanied by some important leadership changes. “I am happy to announce that four new members will join my management team,” said CEO Lohscheller: Christian Müller, previously Vice President Global Propulsion Systems – Europe and with Opel since 1996, will succeed William F. Bertagni as Vice President Engineering. He will integrate engineering and powertrain in one department. Rémi Girardon, previously Senior Vice President Group Industrial Strategy at Groupe PSA, will succeed Philip R. Kienle as Vice President Manufacturing. Philippe de Rovira, previously Group Controller at Groupe PSA, will become the new CFO of Opel, following Michael Lohscheller. Michelle Wen, Group Supply Chain Management Network Director at Vodafone Procurement, will be joining the Opel leadership team effective September 1 replacing Katherine Worthen currently Vice President Purchasing and Supply Chain. All other moves are with immediate effect. “We thank Katherine Worthen, William F. Bertagni and Philip Kienle for all their contributions to Opel/Vauxhall and wish them all the best for the next chapter of their careers within General Motors,” said Opel CEO Lohscheller. “And we cordially welcome Michelle Wen from Vodafone as well as Remi Girardon and Philippe de Rovira from Groupe PSA. I am looking forward to working with these new team members who will reinforce the potential of our leadership team.” Going forward, Michael Lohscheller is planning with a much leaner management structure, including the number of direct reports. “We are reducing complexity and increasing speed,” said Lohscheller. “I am looking forward to shaping the next chapter of Opel/Vauxhall with the new management team and leading our company into a successful future. The owners and the employees will not be the only ones to benefit from ever stronger Opel and Vauxhall brands – our customers will do so too.” PSA and Opel/Vauxhall have been working together since 2012. The cooperation so far includes four vehicles from Opel. The first model, the Opel Crossland X, has been available at dealerships since the end of June. The Opel Grandland X SUV in the next higher segment follows in the fall. The successor of the Opel Combo light commercial vehicle will come onto the market next year and as of 2019 the next generation of the best-selling Opel Corsa will be launched. Opel/Vauxhall and Groupe PSA will continue to work with General Motors in the future. In addition to development in the area of electric propulsion, Opel plants will continue to produce vehicles for the GM brands Buick and Holden. In parallel, the acquisition of GM Financial's European operations is under way, subject to validation by the different regulatory authorities’ review and is scheduled for the second half of 2017.
  24. General Motors and PSA Group completed the sale of Opel/Vauxhall yesterday, effectively ending the era of GM’s European division. “It is a historic day. We are proud to join Groupe PSA and are now opening a new chapter in our history after 88 years with General Motors. We will continue our path of making technology `made in Germany´ available to everyone. The combination of our strengths will enable us to turn Opel and Vauxhall into a profitable and self-funded business. We have set ourselves the clear target of returning to profitability by 2020,” said Opel Automobile GmbH CEO Michael Lohscheller. As part of the sale, PSA Group paid 1.53 billion for the Opel and Vauxhall brands and $1.06 billion for the European arm of GM Financial. GM is still on the hook for existing pension obligations for Opel - estimated to be around $3.54 billion. The final part of the sale also marks some key changes of Opel and Vauxhall's leadership. Four new people - Christian Müller, Rémi Girardon, Philippe de Rovira, and Michelle Wen - will be joining the company's management. What happens next? The new management team will begin working on a new plan for the future of the two brands. The ultimate goal is to have Opel and Vauxhall return to profitability by 2020. Source: Reuters, Opel Press Release is on Page 2 Birth of a European Champion: Opel and Vauxhall join Groupe PSA Opel and Vauxhall to be operated as true iconic German and British brands New performance plan to be presented in 100 days: to generate a positive operational free cash flow by 2020 as well as an operating margin of 2% by 2020 and 6% by 2026 Four new team members to join the leadership team Rüsselsheim. The sale of Opel Automobile GmbH with its brands Opel and Vauxhall by General Motors to Groupe PSA has been finalized now. “It is a historic day,” said Opel Automobile GmbH CEO Michael Lohscheller. “We are proud to join Groupe PSA and are now opening a new chapter in our history after 88 years with General Motors. We will continue our path of making technology `made in Germany´ available to everyone. The combination of our strengths will enable us to turn Opel and Vauxhall into a profitable and self-funded business. We have set ourselves the clear target of returning to profitability by 2020.” “We are witnessing the birth of a true European champion today,” emphasized PSA Chairman of the board Carlos Tavares. “We will assist Opel and Vauxhall’s return to profitability and aim to set new industry benchmarks together. We will unleash the power of these iconic brands and the huge potential of its existing talents. Opel will remain German, Vauxhall will remain British. They are the perfect fit to our existing portfolio of French brands Peugeot, Citroën and DS Automobiles.” The market share of the enlarged Groupe PSA is now around 17 percent in Europe, making it the continent’s second largest carmaker with first or second place in main markets. As already assured when the contract was signed in March, all employee codetermination rights will remain unchanged. The Opel/Vauxhall management team will work on a plan for the future in the next 100 days. “We are eager to build the plan with PSA’s support and obviously together with our partners from the Works Council and the unions,” said Opel CEO Lohscheller. Synergies within the Groupe PSA, for example in purchasing and development, are set to play a major part. The combined entity will unlock substantial economies of scale and synergies in purchasing, manufacturing and R&D estimated at €1.7 Bn at run rate. The goal is to generate a positive operational free cash flow by 2020 as well as an operating margin of two percent by 2020 and six percent by 2026. Today’s start of a new era is accompanied by some important leadership changes. “I am happy to announce that four new members will join my management team,” said CEO Lohscheller: Christian Müller, previously Vice President Global Propulsion Systems – Europe and with Opel since 1996, will succeed William F. Bertagni as Vice President Engineering. He will integrate engineering and powertrain in one department. Rémi Girardon, previously Senior Vice President Group Industrial Strategy at Groupe PSA, will succeed Philip R. Kienle as Vice President Manufacturing. Philippe de Rovira, previously Group Controller at Groupe PSA, will become the new CFO of Opel, following Michael Lohscheller. Michelle Wen, Group Supply Chain Management Network Director at Vodafone Procurement, will be joining the Opel leadership team effective September 1 replacing Katherine Worthen currently Vice President Purchasing and Supply Chain. All other moves are with immediate effect. “We thank Katherine Worthen, William F. Bertagni and Philip Kienle for all their contributions to Opel/Vauxhall and wish them all the best for the next chapter of their careers within General Motors,” said Opel CEO Lohscheller. “And we cordially welcome Michelle Wen from Vodafone as well as Remi Girardon and Philippe de Rovira from Groupe PSA. I am looking forward to working with these new team members who will reinforce the potential of our leadership team.” Going forward, Michael Lohscheller is planning with a much leaner management structure, including the number of direct reports. “We are reducing complexity and increasing speed,” said Lohscheller. “I am looking forward to shaping the next chapter of Opel/Vauxhall with the new management team and leading our company into a successful future. The owners and the employees will not be the only ones to benefit from ever stronger Opel and Vauxhall brands – our customers will do so too.” PSA and Opel/Vauxhall have been working together since 2012. The cooperation so far includes four vehicles from Opel. The first model, the Opel Crossland X, has been available at dealerships since the end of June. The Opel Grandland X SUV in the next higher segment follows in the fall. The successor of the Opel Combo light commercial vehicle will come onto the market next year and as of 2019 the next generation of the best-selling Opel Corsa will be launched. Opel/Vauxhall and Groupe PSA will continue to work with General Motors in the future. In addition to development in the area of electric propulsion, Opel plants will continue to produce vehicles for the GM brands Buick and Holden. In parallel, the acquisition of GM Financial's European operations is under way, subject to validation by the different regulatory authorities’ review and is scheduled for the second half of 2017. View full article
  25. General Motors has been seeing sales of their passenger cars take a sharp drop as buyers latch on to crossovers, SUVs, and trucks. The first half of 2017 has seen GM's passenger car sales drop 19 percent. In June, passenger cars went into freefall with a 36 percent drop. This has General Motors making some drastic decisions in terms of products and production sites. "We are talking to (GM) right now about the products that they currently have" at underused car plants such as Hamtramck in Michigan and Lordstown in Ohio, and whether they might be replaced with newer, more popular vehicles such as crossovers, said Dennis Williams, president of the UAW. According to sources, GM is considering dropping six models after 2020. The models include, Buick LaCrosse Cadillac CT6 (See Update Below) Cadillac XTS Chevrolet Impala Chevrolet Sonic Chevrolet Volt Four of the vehicles listed (LaCrosse, CT6, Impala, and Volt) are built GM’s Hamtramck plant in Detroit. According to suppliers, Hamtramack's production output for the first half of 2017 is less than 35,000 vehicles, down 32 percent when compared to the same time last year. Other GM plants are able to produce 200,000 - 300,000 vehicles in a year, putting Hamtramck in a dangerous spot. GM must "create some innovative new products" to replace slow-selling sedans "or start closing plants," said Sam Fiorani, vice president of AutoForecast Solutions. A possibility of a new product is replacing the Volt with some sort of utility vehicle boasting a plug-in hybrid powertrain according to sources. Source: Reuters UPDATE: “There is absolutely, if I could speak all capitals now, they’d be coming out of my mouth. There is absolutely no plan, at all, to cancel the CT6,” said Cadillac president Johan de Nysschen to Jalopnik when asked about this report from Reuters. “That report came as a surprise to me, too.” de Nysschen said the brand is planning to invest more into the CT6 in the coming years as it will play an important role in the coming years. “The [CT6] forms a very important part of our product strategy going forward for the brand,” de Nysschen said. “The car also has a very major contribution to make to the shaping of brand perceptions, and the transformational process that Cadillac is undergoing as far as that is concerned.” Source: Jalopnik

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