The Jeep Wrangler really has no equal. Sure competitors come on the scene to try and take on the Wrangler, but they go away after awhile - see the Toyota FJ Cruiser as the latest example. But that isn't stopping automakers from taking a stab at it. Case in point is GMC.
Buick-GMC vice president Duncan Aldred tells Edmunds that is looking at strengthening the brand by looking at the possibility of introducing new models.
"We are looking at everything. What segments will grow? What segments will not? We are evaluating all possibilities that could really turbocharge the brand and the growth," said Aldred.
Aldred says at the current time, GMC is in the brainstorming stage and there are no plans to add additional models. But, Aldred goes onto say "there is room throughout the range if you really start segmenting it. There is plenty of room everywhere in the hierarchy."
Some of those brainstorms have included a Wrangler competitor, a flagship SUV above the Yukon Denali, and a subcompact crossover. Whether any of the models leaves the brainstorming stage remains to be seen.
This isn't the first time Aldred has mentioned adding more models. Back in September, we reported that Aldred would like to see a Denali version of the Canyon.
Source: Edmunds
William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
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