• Sign in to follow this  
    Followers 0

    Alfa Romeo Begins Their $6 Billion Plan


    • Alfa Romeo's Big Gamble Begins

    With the debut of the Alfa Romeo Giulia last week, Alfa Romeo has begun a product onslaught that will cost around $6 billion and challenge the likes of Audi, BMW, and Mercedes-Benz.

     

    Automotive News reports that Alfa Romeo is planning to have three models by the end of 2017, and another five the following year. This is part of plan to overhaul Alfa Romeo and increase sales from 70,000 vehicles last year to 400,000 by 2018. 150,000 sales are expected to come from North America.

     

    Alongside the Giuila, there will be flagship sedan and a midsize SUV to arrive by 2017. 2018 will see a second SUV, midsize coupe, a speciality vehicle, and two compact models.

     

    But there are a number of problems which could derail this plan. For starters, many believe Alfa Romeo's sales goal is bitting off more than they can chew. IHS Automotive forecasts that the brand will sell around 216,000 vehicles in 2018. There's also the worry of more delays. Suppliers tell Automotive News that production of the Giulia could be pushed back to the end of year, with sales in Europe delayed to next March. A source reports that the company is still having problems with NVH levels.

     

    Source: Automotive News (Subscription Required)

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Alfa plans to go from 70,000 sales to 400,000 sales in 3 years?  Is it April Fool's day?

     

    I can see them taking the Maserati Ghibli (which doesn't sell) and turning that into a flagship sedan for Alfa, turn the Cherokee into an SUV, I think them or Fiat is going to use some Miata tooling for a roadster.  But I don't think that is going to get them anywhere.  I don't really see Alfa Romeo as much of a luxury brand anyway, more like a Buick or Chrysler level brand, Lincoln at best, but in Europe.

    0

    Share this comment


    Link to comment
    Share on other sites

    Actually the Ghibli is doing rather well for a brand that essentially didn't exist in the US 3 years ago playing in a segment with relatively low volumes. 

     

    Edit: Looking it up, they sell somewhere around 750 Ghiblis a month.  Like I said, not too bad for the segment it plays in. A little more than double the sales of the 6-series with only a $5k discount over the BMW.

    0

    Share this comment


    Link to comment
    Share on other sites

    Maserati has that mafia hitman sort of look to it, but I wonder how long they'll last.  The Quatroporte has never really gotten any traction against the S-class or Panamera.  The Gran Turismo looks cool, but the AMG GT is faster, newer, more reliable, etc.   There was probably some pent up demand for people that wanted an Italian car, just like how the Fiat 500 at first sold, then it cooled off.

     

    The American market likes crossovers and trucks, not exactly Alfa territory.  Look how Jaguar struggles since they have sports cars and sedans only.  Even the home team Cadillac is struggling to move ATS and CTS, the Alfas will probably cost more with half the reliability, and less name recognition.  I don't see them selling anywhere near 150,000 cars a year in North America.

    0

    Share this comment


    Link to comment
    Share on other sites

    Maserati has that mafia hitman sort of look to it, but I wonder how long they'll last.  The Quatroporte has never really gotten any traction against the S-class or Panamera.  The Gran Turismo looks cool, but the AMG GT is faster, newer, more reliable, etc.   There was probably some pent up demand for people that wanted an Italian car, just like how the Fiat 500 at first sold, then it cooled off.

     

    The American market likes crossovers and trucks, not exactly Alfa territory.  Look how Jaguar struggles since they have sports cars and sedans only.  Even the home team Cadillac is struggling to move ATS and CTS, the Alfas will probably cost more with half the reliability, and less name recognition.  I don't see them selling anywhere near 150,000 cars a year in North America.

     

    It really depends on how they position themselves price wise. If the new Giulia roughly matches the 3-series in price, and they bring a 5-series competitor out, I think they have a chance.  Alfa has three distinct advantages over Cadillac in this segment.  Roughly zero people in the target segment have seen one before so there is the "Brand New! Gotta Have!" factor there, there is no brand baggage in the US, and it is "Euro" which means "More Gooder!" to the general populace.

    0

    Share this comment


    Link to comment
    Share on other sites

    I get all that Drew.. but my only question is why not simply have  Maserati pull this duty over bringing back Alfa? It historically has been a $h!ty brand here in the U.S. Kicked out of our market a coupla times in the past. 

    0

    Share this comment


    Link to comment
    Share on other sites

    I get all that Drew.. but my only question is why not simply have  Maserati pull this duty over bringing back Alfa? It historically has been a $h!ty brand here in the U.S. Kicked out of our market a coupla times in the past. 

     

    So has Maz.   I think they are trying to keep Maserati more high end.  The Ghibli with its $65k starting price is likely to be the cheapest model in their lineup.  They seem content to be a small volume ultra premium brand.  They even bring Italian spokeswomen/supermodels to the "local yokal hyuck hyuck"** auto journalist drive events and position themselves away from the other FCA cars to drive home their elite status.

     

    Alfa can play in cheaper waters. 

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      Rolls-Royce is the latest automaker to announce they are working on an SUV known as Project Cullinan and today, the company has dropped a couple of pictures to give us a glimpse of what's in store.
      Rolls doesn't call Project Cullinan an SUV. Instead, they describe the vehicle as being as an “all-terrain, high-sided vehicle.” (Is there such a thing too much pomp and circumstance? -WM) From the two pictures Rolls-Royce has released, Cullinan looks like a raised Phantom wagon. 
      “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world. Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Rolls Royce's CEO in a statement.
      Project Cullinan is also an important vehicle for Rolls-Royce. It will be one of the first vehicles, alongside the new Phantom to use a new aluminum architecture that will underpin future models. The SUV or “all-terrain, high-sided vehicle” is expected to debut sometime late next year.
      Source: Rolls-Royce
      Press Release is on Page 2


      PROJECT CULLINAN TAKES NEXT STEP IN DEVELOPMENT PROGRAMME
      In an open letter published in the Financial Times on 18 February 2015, Rolls-Royce undertook to regularly inform its stakeholders about the progress of Project Cullinan. Continuing this dialogue, which has seen twice-yearly updates, Rolls-Royce today publishes photographs depicting the latest key milestone in the development programme of this new ‘all-terrain, high-sided vehicle’. This first full development vehicle will begin testing in public from tomorrow.
      The world’s leading luxury goods brand has regularly informed its patrons about this painstaking development programme. Advocates of the marque have been shown the first engineering mule built for the development of the new all-wheel drive suspension system, as well as those created to test the all-new aluminium architecture that will underpin all Rolls-Royces from 2018 onwards.
      This latest development vehicle will travel to numerous locations around the world in a challenging testing programme to ensure that the end product will be ‘Effortless … Everywhere’. Just after Christmas, for example, Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions.
      “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” comments Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”

      View full article
    • By William Maley
      Rolls-Royce is the latest automaker to announce they are working on an SUV known as Project Cullinan and today, the company has dropped a couple of pictures to give us a glimpse of what's in store.
      Rolls doesn't call Project Cullinan an SUV. Instead, they describe the vehicle as being as an “all-terrain, high-sided vehicle.” (Is there such a thing too much pomp and circumstance? -WM) From the two pictures Rolls-Royce has released, Cullinan looks like a raised Phantom wagon. 
      “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world. Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Rolls Royce's CEO in a statement.
      Project Cullinan is also an important vehicle for Rolls-Royce. It will be one of the first vehicles, alongside the new Phantom to use a new aluminum architecture that will underpin future models. The SUV or “all-terrain, high-sided vehicle” is expected to debut sometime late next year.
      Source: Rolls-Royce
      Press Release is on Page 2


      PROJECT CULLINAN TAKES NEXT STEP IN DEVELOPMENT PROGRAMME
      In an open letter published in the Financial Times on 18 February 2015, Rolls-Royce undertook to regularly inform its stakeholders about the progress of Project Cullinan. Continuing this dialogue, which has seen twice-yearly updates, Rolls-Royce today publishes photographs depicting the latest key milestone in the development programme of this new ‘all-terrain, high-sided vehicle’. This first full development vehicle will begin testing in public from tomorrow.
      The world’s leading luxury goods brand has regularly informed its patrons about this painstaking development programme. Advocates of the marque have been shown the first engineering mule built for the development of the new all-wheel drive suspension system, as well as those created to test the all-new aluminium architecture that will underpin all Rolls-Royces from 2018 onwards.
      This latest development vehicle will travel to numerous locations around the world in a challenging testing programme to ensure that the end product will be ‘Effortless … Everywhere’. Just after Christmas, for example, Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions.
      “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” comments Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”
    • By William Maley
      FCA US Reports November 2016 U.S. Sales
      Ram Truck brand sales up 12 percent compared with same month a year ago; Ram pickup truck sales up 8 percent All-new 2017 Chrysler Pacifica minivan sales up 13 percent compared with previous month of October Jeep® Renegade sales up 30 percent; all-new 2017 Jeep Compass makes its U.S. debut at the Los Angeles Auto Show December 1, 2016 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 160,827 units, a 14 percent decrease compared with sales in November 2015 (187,731 units).
      FCA US retail sales of 126,780 units were down 2 percent year over year in November, representing 79 percent of total sales for the month. Fleet sales of 34,047 units were down 42 percent year over year in November as FCA US continues to reduce its sales to the daily rental segment. Fleet sales represented 21 percent of total FCA US sales in the month.
       
      Ram Truck brand sales were up 12 percent in November versus the same month in 2015. Ram ProMaster van sales increased 126 percent in November, while Ram pickup truck sales increased 8 percent. The Jeep® Renegade small SUV had a strong November with a 30 percent sales gain, while sales of the Fiat 500 were up 18 percent compared with the same month a year ago.
       
      Sales of the all-new 2017 Chrysler Pacifica – launched earlier this year – were up 13 percent in November compared with sales in the previous month of October. November sales represented the minivan’s second best sales month this year.
       
      Ram Truck brand sales are up 11 percent calendar year to date through November compared with the same 11-month period in 2015. Jeep brand sales are up 8 percent calendar year to date as well.
       
      Ram Truck Brand
      Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, increased 12 percent in November versus the same month in 2015. With its 126 percent sales gain, the Ram ProMaster van turned in the largest year-over-year percentage increase of any FCA US vehicle in November. Sales of the Ram pickup truck increased 8 percent in November. The Ram 1500 earned Best Buy awards last month from Consumers Digest and Consumer Guide Automotive. Also last month, the Green Car Journal named the Ram ProMaster City its 2017 Commercial Green Car of the Year for the second consecutive year – the first time a vehicle has won one of the magazine’s titles consecutively. Ram Truck brand sales are up 11 percent calendar year to date compared with the same 11 months in 2015.
      Jeep Brand
      Jeep brand sales were down 12 percent compared with the same month a year ago. The Jeep Renegade turned in a strong 30 percent increase in November compared with the same month in 2015. The Renegade earned Best Buy awards last month from Consumers Digest and Consumer Guide Automotive in the subcompact SUV segment. In addition, the Jeep Grand Cherokee earned a Consumers Digest Best Buy for the seventh consecutive year in the mid-size SUV category. Jeep brand sales are up 8 percent calendar year to date compared with the first 11 months of 2015.
       
      The all-new 2017 Jeep Compass made its U.S. debut last month at the Los Angeles Auto Show. The global compact SUV delivers unsurpassed 4x4 capability, world-class on-road driving dynamics, advanced fuel-efficient powertrains and premium styling. The Compass will be manufactured in Brazil, China, Mexico and India, for consumers in more than 100 countries around the world.
       
      FIAT Brand
      FIAT brand sales, which include the Fiat 500, Fiat 500L, Fiat 500X and Fiat 124 Spider, were down 15 percent in November. However, sales of the Fiat 500 were up 18 percent year-over-year in November. In its fifth month in the market, the all-new 124 Spider recorded sales of 350 units. The 124 Spider earned a 2017 Best Buy last month in the sporty performance car segment from the automotive editors at Consumer Guide Automotive, who noted that the 124 Spider “represents an impressive amount of fun for the money.” The 124 Spider also took home the award for Best-Looking New Car from readers of The Car Connection in November.
      Dodge Brand
      Dodge brand sales were down 21 percent in November compared with the same month in 2015. However, Dodge Charger sales increased 34 percent compared with the same month a year ago. Dodge Viper sales were up as well. The Dodge Durango earned a Best Buy last month from Consumer Guide Automotive in the large SUV category – for the fifth consecutive year. In addition, for the third time in three years, the Charger has earned the Residual Value Award in the full-size category from ALG, the industry benchmark for residual values and depreciation data. Also, the Charger and Durango were “most loved” in their respective segments for the third consecutive year making Strategic Vision’s “Most Loved Vehicles in America” list, while the Dodge Challenger earned a spot on the list in the specialty coupe category.
       
      Chrysler Brand
      Chrysler brand sales were down 47 percent in November compared with the same month a year ago. However, the all-new Chrysler Pacifica posted sales of 8,753 units in November, a 13 percent sales gain versus the previous month of October. The 2017 Pacifica minivan – launched in April – earned Best Buy awards from Consumer Guide Automotive, Consumers Digest and Kelley Blue Book last month. In the Consumer Guide Automotive competition, the Pacifica captured both the Minivan and Family Vehicle Best Buy awards. In addition, the Pacifica earned “Best Car to Buy” and “Best Family Vehicle to Buy” designations from The Car Connection. The Chrysler 300 full-size sedan grabbed an award last month as well, earning its fifth Best Buy award in the luxury car segment from Consumers Digest.
      FCA US LLC Sales Summary November 2016
      Reflects New Methodology
                      Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      6,984
      9,209
      -24%
      86,107
      64,188
      34%
      Patriot
      8,568
      9,933
      -14%
      114,117
      108,968
      5%
      Wrangler
      12,957
      13,948
      -7%
      176,053
      186,835
      -6%
      Cherokee
      11,479
      18,218
      -37%
      183,356
      196,092
      -6%
      Grand Cherokee
      17,230
      17,662
      -2%
      189,023
      175,746
      8%
      Renegade
      10,067
      7,719
      30%
      94,561
      52,211
      81%
      JEEP BRAND
      67,285
      76,689
      -12%
      843,217
      784,040
      8%
      200
      2,849
      10,103
      -72%
      54,651
      157,705
      -65%
      300
      2,566
      4,635
      -45%
      49,657
      48,756
      2%
      Town & Country
      350
      12,537
      -97%
      58,805
      86,908
      -32%
      Pacifica
      8,753
      0
      New
      52,083
      0
      New
      CHRYSLER BRAND
      14,518
      27,275
      -47%
      215,196
      293,369
      -27%
      Dart
      2,203
      7,201
      -69%
      41,877
      82,041
      -49%
      Avenger
      1
      15
      -93%
      45
      1,294
      -97%
      Charger
      9,138
      6,804
      34%
      88,200
      88,323
      0%
      Challenger
      3,908
      4,297
      -9%
      59,176
      61,813
      -4%
      Viper
      62
      45
      38%
      571
      627
      -9%
      Journey
      7,133
      8,023
      -11%
      96,991
      100,256
      -3%
      Caravan
      6,696
      10,926
      -39%
      120,991
      89,833
      35%
      Durango
      4,934
      5,644
      -13%
      62,678
      56,897
      10%
      DODGE  BRAND
      34,075
      42,955
      -21%
      470,529
      481,084
      -2%
      Ram P/U
      36,885
      34,145
      8%
      441,862
      408,724
      8%
      Cargo Van
      0
      2
      -100%
      21
      2,157
      -99%
      ProMaster Van
      4,702
      2,084
      126%
      35,746
      23,658
      51%
      ProMaster City
      924
      1,721
      -46%
      14,625
      8,015
      82%
      RAM BRAND
      42,511
      37,952
      12%
      492,254
      442,554
      11%
      Giulia
      0
      0
      New
      7
      0
      New
      Alfa 4C 
      23
      34
      -32%
      457
      603
      -24%
      ALFA BRAND
      23
      34
      -32%
      464
      603
      -23%
      500
      1,147
      974
      18%
      14,026
      22,243
      -37%
      500L
      96
      231
      -58%
      3,016
      7,275
      -59%
      500X
      822
      1,621
      -49%
      10,869
      7,785
      40%
      Spider
      350
      0
      New
      2,225
      0
      New
      FIAT BRAND
      2,415
      2,826
      -15%
      30,136
      37,303
      -19%
      TOTAL FCA US LLC
      160,827
      187,731
      -14%
      2,051,796
      2,038,953
      1%
                        Total Car & MPV
      38,142
      57,802
      -34%
      545,787
      647,421
      -16%
          Total UV's
      80,174
      91,977
      -13%
      1,013,755
      948,978
      7%
          Total Truck & LCV
      42,511
      37,952
      12%
      492,254
      442,554
       
    • By William Maley
      In light of the fatal crash involving a Tesla Model S and Autopilot back in May, automakers are reconsidering their plans for rolling out their autonomous technologies. General Motors was planning to introduce Super Cruise on the Cadillac CT6 sometime next year. But in light of Tesla crash, GM is rethinking their plans.
      “We aren’t putting a specific date on it,” said GM CEO Mary Barra at a cybersecurity conference.
      Officials told The Detroit Bureau later on that the feature would still appear next year. This would be corroborated by a Cadillac spokesman to Motor Trend.
      “Right now, the plan continues to be that we will introduce [super Cruise] in the Cadillac CT6 in calendar year 2017,” said Cadillac spokesman Donny Nordlicht.
      “We want to make sure it is safe for our customers to use and we’ll launch it when we’re confident in the technology,” Nordlicht said. “Our engineers have been testing and validating the technology for the past several years to make sure all of our systems are focused on providing the customer among the most intuitive and safe solutions. We’re not driven by a deadline, we’re driven to make the system customer-friendly and safe so the exact month of introduction cannot be announced at this time.”
      Insiders at GM believe that Super Cruise should be able to avoid some of the problems that plague Tesla's Autopilot. Like Autopilot, Super Cruise blends information from radar and cameras. But Super Cruise will also use a high-definition map that provides more details than what you can get on a current navigation system. This map will help the system determine where the vehicle is and whether it is safe to engage the system. There is also a retina detection system that monitors the driver and will switch off Super Cruise if it detects if the driver isn't paying attention.
      Source: The Detroit Bureau, Motor Trend

      View full article
    • By William Maley
      In light of the fatal crash involving a Tesla Model S and Autopilot back in May, automakers are reconsidering their plans for rolling out their autonomous technologies. General Motors was planning to introduce Super Cruise on the Cadillac CT6 sometime next year. But in light of Tesla crash, GM is rethinking their plans.
      “We aren’t putting a specific date on it,” said GM CEO Mary Barra at a cybersecurity conference.
      Officials told The Detroit Bureau later on that the feature would still appear next year. This would be corroborated by a Cadillac spokesman to Motor Trend.
      “Right now, the plan continues to be that we will introduce [super Cruise] in the Cadillac CT6 in calendar year 2017,” said Cadillac spokesman Donny Nordlicht.
      “We want to make sure it is safe for our customers to use and we’ll launch it when we’re confident in the technology,” Nordlicht said. “Our engineers have been testing and validating the technology for the past several years to make sure all of our systems are focused on providing the customer among the most intuitive and safe solutions. We’re not driven by a deadline, we’re driven to make the system customer-friendly and safe so the exact month of introduction cannot be announced at this time.”
      Insiders at GM believe that Super Cruise should be able to avoid some of the problems that plague Tesla's Autopilot. Like Autopilot, Super Cruise blends information from radar and cameras. But Super Cruise will also use a high-definition map that provides more details than what you can get on a current navigation system. This map will help the system determine where the vehicle is and whether it is safe to engage the system. There is also a retina detection system that monitors the driver and will switch off Super Cruise if it detects if the driver isn't paying attention.
      Source: The Detroit Bureau, Motor Trend
  • Recent Status Updates

  • Who's Online (See full list)