With the debut of the Alfa Romeo Giulia last week, Alfa Romeo has begun a product onslaught that will cost around $6 billion and challenge the likes of Audi, BMW, and Mercedes-Benz.
Automotive News reports that Alfa Romeo is planning to have three models by the end of 2017, and another five the following year. This is part of plan to overhaul Alfa Romeo and increase sales from 70,000 vehicles last year to 400,000 by 2018. 150,000 sales are expected to come from North America.
Alongside the Giuila, there will be flagship sedan and a midsize SUV to arrive by 2017. 2018 will see a second SUV, midsize coupe, a speciality vehicle, and two compact models.
But there are a number of problems which could derail this plan. For starters, many believe Alfa Romeo's sales goal is bitting off more than they can chew. IHS Automotive forecasts that the brand will sell around 216,000 vehicles in 2018. There's also the worry of more delays. Suppliers tell Automotive News that production of the Giulia could be pushed back to the end of year, with sales in Europe delayed to next March. A source reports that the company is still having problems with NVH levels.
Source: Automotive News (Subscription Required)