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    William Maley

    Aston Martin Aims For A Electric Version of the Rapide

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      Aston's CEO Reveals An Electrifying Plan for the Rapide

    Aston Martin is readying their own electric vehicle. Speaking with Automotive News at the Pebble Beach Concours d’Elegance, Aston CEO Andy Palmer revealed that the British sports car maker will be launching an all-electric version of its four-door Rapide in the next two years.

     

    The emphasis on electric cars for Aston Martin is being driven by two key factors; emissions and competition from the Tesla Model S.

     

    “If you want to keep making V-12 engines, then you’ve got to do something at the opposite end of the spectrum,” said Palmer.

     

    This is important in markets in China where emission standards are becoming stricter for V8 and V12 engines.

     

    Also, Aston Martin is going on the offensive. Palmer points to the Tesla Model S and says there is an opportunity for a sexy and powerful electric car to sit above the P90 D, Tesla's most powerful model.

     

    “What Tesla clearly shows you is we haven’t hit the ceiling in terms of price. But I think it’s hard, though not impossible, for them as a relatively new brand to keep pushing up and to go into that super premier area,” said Palmer.

     

    Palmer did give some details of what he hopes for the electric Rapide: 800 horsepower, all-wheel drive, a range of 200 Miles, and a pricetag around $200,000 to $250,000.

     

    Source: Automotive News (Subscription Required)

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    Very Cool, So happy to see this auto and that Tesla is finally getting some competition.

     

    I wonder when GM would consider either a Corvette EV or allow Cadillac to offer a new XLR EV that would deliver this kind of performance.

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    • Again, your wrong on Cadillac. I consider it a top status brand and much better than the plastic crap the brand you think is best MB. Plenty of People do not think much of the Lease 99% of the time German brands.I find so much dumped CPO that is at low prices that they ship them out of state because there is so much. I question just how much profit your love fest of MB really has when you see the amount of CHURN that brand has. Small volume high profit can provide much in changing a brand to the next future way of doing business. Mary clearly is seeing a different world view than you see.
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    • ^ what isn’t on modern vehicles?
    • Could have, would have, should have, but VW hasn’t. That’s the flaw in your entire premise while trying to take a $h! on GMs EV efforts. It’s the same argument you were using for Daimler over the last two years until they said “Oop, we are not quite ready to fail yet”. Now you want to bring up Porsche, VW, or whoever the hell else suits whatever trolling argument you are trying to make here.    Yeah, the best or nothing is definitely ringing true here. 
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