• Sign in to follow this  
    Followers 0

    Aston Martin May Have Killed SUV Plans


    • The Lagonda SUV May Have Been Canned

    Every luxury automaker it seems has gone mad for SUVs. Companies like Lamborghini, Bentley, and even Rolls-Royce are hard at work on a SUV. But it seems that one has possibly gone back on their plans.

    Back in 2009, Aston Martin showed off the Lagonda SUV concept. Reactions to the concept were mixed to say in the least. But former CEO Dr. Ulrich Bez said the company was considering go ahead with the project. Now Aston Martin's Director of Design, Marek Reichman hints that SUV may have been axed.

    “We first showed the Lagonda SUV concept back in 2009. We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand,” said Reichman to Piston Heads.

    “It’s more. It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product.”

    What are these plans? A possible one is an exclusive four-door sedan. Earlier this year, spy shots captured a distinctive four-door sedan undergoing testing by Aston Martin. The speculation is that sedan will be a Lagonda.

    Source: Piston Heads, Autoblog

    William Maley is a staff writer for Cheers & Gears. He can be reached atwilliam.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Doesn't make sense to me. The concept is usually notably better looking than the production version, but this concept was awfully ungainly. A-M didn't seem able to decide if they wanted an SUV or just a bloated sedan- I cannot remember another notchback 4-dr SUV.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By William Maley
      Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company.
      “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] 777 – big, comfortable, we can’t compete with them. [So instead] Give me Concorde – the best of speed; the finest of fastest cars," said Palmer.
      The Lagonda lineup will comprise of two models, although what they will be is unknown at this time. Palmer says he hasn't signed off on plans for either model. He does admit it will likely be a sedan and SUV. Both models will use Aston's bonded aluminium platform and not one from their partner, Mercedes-Benz. Both models are expected to debut sometime in the next decade.
      Source: Motoring

      View full article
    • By William Maley
      Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company.
      “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] 777 – big, comfortable, we can’t compete with them. [So instead] Give me Concorde – the best of speed; the finest of fastest cars," said Palmer.
      The Lagonda lineup will comprise of two models, although what they will be is unknown at this time. Palmer says he hasn't signed off on plans for either model. He does admit it will likely be a sedan and SUV. Both models will use Aston's bonded aluminium platform and not one from their partner, Mercedes-Benz. Both models are expected to debut sometime in the next decade.
      Source: Motoring
    • By William Maley
      Bentley has been hinting for awhile about adding a second SUV to its lineup, something smaller than the current Bentayga. This new SUV could go all-electric according to a report from Automotive News.
      "I can assure you that Bentley -- on the long term view -- will not stay with one model only in the SUV lineup. We have clear indications that a smaller Bentayga as a Bentley SUV would find great acceptance," said Wolfgang Duerheimer, Bentley CEO.
      But there is the concern that the smaller SUV could eat into the sales of the Bentayga. Hence the idea of making it an EV.
      "If you are looking for such a car [small SUV] then we are looking to that in combination with the possibilities to go full electric. It only makes sense if you get really new customers into the brand," said Rolf Frech, Bentley's board member for engineering.
      Frech said that if this idea was to go forward, it would likely come in 2020 or beyond when Bentley reaches stage two of their electrification plans. Part one is the introduction of the Bentayga PHEV this year, followed by the Flying Spur and Mulsanne.
      Source: Automotive News (Subscription Required)

      View full article
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online