• Sign in to follow this  
    Followers 0

    Aston Martin May Have Killed SUV Plans


    • The Lagonda SUV May Have Been Canned

    Every luxury automaker it seems has gone mad for SUVs. Companies like Lamborghini, Bentley, and even Rolls-Royce are hard at work on a SUV. But it seems that one has possibly gone back on their plans.

    Back in 2009, Aston Martin showed off the Lagonda SUV concept. Reactions to the concept were mixed to say in the least. But former CEO Dr. Ulrich Bez said the company was considering go ahead with the project. Now Aston Martin's Director of Design, Marek Reichman hints that SUV may have been axed.

    “We first showed the Lagonda SUV concept back in 2009. We still have plans for the brand. There might be some surprises in the marque’s re-establishment into the market place, but as a very unique coachbuilt experience. And that’s probably what’s most befitting of the brand,” said Reichman to Piston Heads.

    “It’s more. It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe that is a mass product.”

    What are these plans? A possible one is an exclusive four-door sedan. Earlier this year, spy shots captured a distinctive four-door sedan undergoing testing by Aston Martin. The speculation is that sedan will be a Lagonda.

    Source: Piston Heads, Autoblog

    William Maley is a staff writer for Cheers & Gears. He can be reached atwilliam.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Doesn't make sense to me. The concept is usually notably better looking than the production version, but this concept was awfully ungainly. A-M didn't seem able to decide if they wanted an SUV or just a bloated sedan- I cannot remember another notchback 4-dr SUV.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV.
      “Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring.
      “A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a different interpretation to what’s available today.”
      Some believe the Cullinan will be high-riding wagon (think really fancy Subaru Outback), which might explain why Rolls is hesitant to use SUV.
      What we do know is that Project Cillinan will arrive with the next-generation Phantom in 2018.
      Source: Motoring.com.au

      View full article
    • By William Maley
      Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV.
      “Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring.
      “A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a different interpretation to what’s available today.”
      Some believe the Cullinan will be high-riding wagon (think really fancy Subaru Outback), which might explain why Rolls is hesitant to use SUV.
      What we do know is that Project Cillinan will arrive with the next-generation Phantom in 2018.
      Source: Motoring.com.au
    • By William Maley
      Back in June, we learned that Skoda (a Czech brand under the Volkswagen group) was investigating possibly entering new markets. One of those new markets was North America, a place where 20 percent of global car sales take place. At the time our original report, Skoda hasn't set a timeframe for a decision. Also as we noted, Skoda would need to get more crossovers and SUVs ready if they want to try and make inroads in the U.S.
       
      Speaking of SUVs and the U.S., a recent article done by Autocar piqued our interest. Skoda CEO Bernhard Maier said if they were to launch the brand in the U.S. in the near future, they would have their upcoming seven-seat Kodiaq leading the charge.
       
      “If we do decide to compete in the US, we will have one chance to make a good first impression. We feel that if we were there now, the Kodiaq would be a home-run car,” said Maier.
       
      Maier did stress that the U.S. isn't on Skoda's immediate radar. At the moment, the brand is looking closely at Iran, Singapore, and South Korea as possible new markets. But Maier isn't saying the U.S. isn't on their radar at all.
       
      “America is the one that we don't currently compete in with the biggest potential.”
       
      Skoda appears to have taken a page out of PSA Peugeot Citroën's playbook. Autocar says the automaker has begun a feasibility study as to whether or not it makes sense to enter the U.S.
       
      Source: Autocar
    • By William Maley
      Mercedes-Benz is getting ready to launch four new electric vehicles - two sedans and two SUVs - by 2020. Autocar reports that the German brand is accelerating plans after the German government announced that it would be offering subsidies on all EVs priced less than €60,000 (about $66,900) to spur sales.
       
      The outgoing R&D boss at Mercedes-Benz, Thomas Weber has put these plans into motion and hinted that the electric models will share links with standard models. This means the sedans will have a connection to the C and S-Class, while the SUVs will share bits from the GLA and GLC.
       
      Sources tell Autocar that the designs share the basic elements with the gas-powered models, but will have their own touches to make them recognizable as EVs. In terms of platforms, the two sedans and GLC-sized model will use a new one known as MEA (Modular Electric Architecture). MEA allows Mercedes to offer an electric vehicle with either rear-wheel or all-wheel drive in combination with three electric motors. The GLA-sized model will utilize the same platform that underpins the B-Class Electric Drive.
       
      As for power, Mercedes' r&d is working on a range of electric motors producing 75 to 400kW (101 to 536 horsepower). Batteries will come from Accumotive that will provide a minimum range of 250 miles.
       
      Source: Autocar


      Click here to view the article
    • By William Maley
      Mercedes-Benz is getting ready to launch four new electric vehicles - two sedans and two SUVs - by 2020. Autocar reports that the German brand is accelerating plans after the German government announced that it would be offering subsidies on all EVs priced less than €60,000 (about $66,900) to spur sales.
       
      The outgoing R&D boss at Mercedes-Benz, Thomas Weber has put these plans into motion and hinted that the electric models will share links with standard models. This means the sedans will have a connection to the C and S-Class, while the SUVs will share bits from the GLA and GLC.
       
      Sources tell Autocar that the designs share the basic elements with the gas-powered models, but will have their own touches to make them recognizable as EVs. In terms of platforms, the two sedans and GLC-sized model will use a new one known as MEA (Modular Electric Architecture). MEA allows Mercedes to offer an electric vehicle with either rear-wheel or all-wheel drive in combination with three electric motors. The GLA-sized model will utilize the same platform that underpins the B-Class Electric Drive.
       
      As for power, Mercedes' r&d is working on a range of electric motors producing 75 to 400kW (101 to 536 horsepower). Batteries will come from Accumotive that will provide a minimum range of 250 miles.
       
      Source: Autocar
  • Recent Status Updates

  • Who's Online (See full list)