It is no secret that Bentley CEO Wolfgang Durheimer has his eye on adding a few more Bentayga variants. As we reported back in December, Bentley is considering a coupe-styled variant, long-wheelbase model, and even a high-performance version. If approved, these models could arrive in 2019 - the time when Bentley is planning to do a facelift for Bentayga.
But why is Durheimer so interested in adding more variants? Speaking with Autocar, he explained the reason was to stay one step ahead of competitors.
“Derivatives are important to us because you have to be the newest kid in town for customers,” said Durheimer.
“We will see a large number of competitors [in this segment] in the future. They are all working on their luxury SUVs. The customers that are buying in this market are keen to have the latest design out there.”
The competitors include Rolls-Royce's upcoming Cullinan, Lamborghini Urus, and Audi Q8.
It should be noted that a decision on adding more variants to the Bentayga lineup has still not been made.