By William Maley
Staff Writer - CheersandGears.com
March 13, 2013
The current Chevrolet Impala holds the title of being the queen of the fleet market. Last year, nearly 75% of the 169,351 Impalas sold went to the fleet market (about 127,013 vehicles). With the new Chevrolet Impala just around the corner, General Motors would not like to have a repeat of that.
Chevrolet marketing chief Chris Perry said yesterday at the media launch of the 2014 Impala that Chevrolet will sell the old Impala to fleets for one more year. Those fleets looking to get their hands on the 2014 model will have to wait till next year. GM's goal is to drop fleet sales of the Impala to around 30%.
“The Impala has become more of a fleet car over the last several years, and this allows us to continue to meet that demand for our fleet customers,” Perry said.
This move allows GM to to capitalize on the popularity of the current Impala for fleets. It also allows the new Impala to re-position itself as the flagship for Chevrolet.
The new Impala arrives in April.