Staff Writer - CheersandGears.com
October 3, 2013
The SRT Viper has been one of the most anticipated vehicles of this year. But it seems that anticipation isn't bringing many buyers. Automotive News is reporting that Chrysler is cutting back on Viper production from nine to six per day, and will be reassigning a number of employees to different facilities.
"We're really looking at the reality of this type of car in this economy, as well as us controlling the market and making sure that we don't overbuild," said SRT CEO Ralph Gilles.
A good thing since there 565 Vipers sitting on dealer lots at the moment. Dealers have only sold 426 Vipers since going on sale, a far cry from the 2,000 units per year target set by the company.
For now, Gilles said that SRT would begin visiting Viper dealers in the Southeast next month to allow buyers to test-drive factory-owned Vipers. This program will head north in the spring.
Source: Automotive News (Subscription Required)