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  • William Maley
    William Maley

    Sergio Marchionne To Step Down As FCA CEO In 2018

      The End of an Era Is Coming To Fiat Chrysler Autombiles

    The end is coming for Fiat Chrysler Automobile's CEO Sergio Marchionne. In a interview with Bloomberg, Marchionne says he will step down in 2018, the same time that his second five year plan will end.

    “I’ll undoubtedly do something else” after the end of 2018, said Marchionne. "I am not going to do any more turnarounds. I’m done; let some of the young punks do it.”

    Marchionne, 62, became the CEO of Fiat in 2004 and helped triple the automaker's revenue over the subsequent years. He was also a key person in the company's acquisition of Chrysler.

    There is no mention of who will be successor to Marchionne. But the current CEO does mention his role may be split among a number of executives.

    “There are a number of things that the next CEO will do which are totally different from what I do. The role as presently configured will have to be reconfigured.”

    Source: Bloomberg

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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    Not sure that I'm happy about this, at this point in time Chrysler and Dodge would be at the top of my list if I were in the market for a new car simply because they offer the type of products I want (V8 RWD)  and honestly if it were not for Fiat and especially Marchionne's leadership I doubt Chrysler or Dodge would even exist at this point.  With that being said there are some things that concern me, which are mainly the direction Jeep is heading in, Renegade is sure to be a hit and I do like it for what it is, but the Cherokee is just a total miss for me, call me crazy but the XJ Cherokee was almost as iconic as the Wrangler and this new Cherokee is nothing like that.  It leaves doubt in my mind about the future of Wrangler and even the Grand Cherokee as to what they will do to them.  The next Wrangler has alot riding on it and will be a put up or shut up moment for alot of people. 

     

    As for Chrysler itself, while the new 200 is light years better than the previous model, the sort of bland cookie cutter styling leaves a little something to be desired and makes me wonder what the future holds for the 300 and whether it will become another cab forward design and lose its cool factor, and also whether it will move downmarket.  I feel Chrysler should actually be aiming a little more upmarket and especially could push the 300 up with some really great styling and luxury content.   Even though historically Chrysler was never considered true luxury like Cadillac or Lincoln, I think Chrysler could actually be taken more seriously whereas Lincoln is still stumbling to get any traction in it's comeback.

     

     

     
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    It will be interesting to see if he actually comes up with a long term plan for all the auto lines, or just what he does over the next 4 year wind down of his career.

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