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    Dodge Tries A New One-Year Lease Program On The Challenger and Charger


    • Dodge Figures Out A Way To Move 2014 Chargers and Challengers off lots.


    Whenever an automaker reveals a new model at an auto show, they tend to have a difficult time trying to sell the current model. But Dodge is going to try something new they hope will alleviate that problem.

    The Dodge Double-Down will offer buyers a one-year lease on a 2014 Charger and Challenger starting on April 17, the same day the brand will be showing off the new 2015 versions of the two models. After a year, a buyer can move into a three-year lease on a 2015 model of either vehicle for the same payment and no more money down. If a buyer decides to buy either 2015 model, they'll get a $1,000 incentive.

    “If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive. The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC.

    Now there are exceptions to this deal. You cannot get a Charger SE or any SRT models under this plan. Also, you have you use the same dealer that you do the one-year lease to do the other part of the deal.

    Source: Automotive News (Subscription Required), Dodge

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Dodge Brand Offers ‘Double-Up’ Program on 2014 Dodge Charger and Challenger

    • Get a 2014 Charger or Challenger now; trade to a 2015 Charger or Challenger and keep the same payment
    • Innovative, industry-exclusive lease program offered through end of August 2014
    • No additional down payment required on eligible 2015 models
    • Flexibility to choose a Charger or Challenger now and switch to the other model later
    • Augmented reality App coming in May; experience 2015 Charger and Challenger on tablets and mobile devices

    April 14, 2014 , Auburn Hills, Mich. - New 2015 Dodge Charger and Dodge Challenger muscle cars are coming later this year, but there is no need to wait to get into one of these performance icons.

    The Dodge brand has crafted the “Double-Up” program for Charger and Challenger enthusiasts. Eligible customers can lease a 2014 Charger or Challenger for 12 months, and leave the dealership with a guarantee that when they return in a year and follow program rules they will have the same lease payment on a new 2015 Charger or Challenger.

    Customers can take advantage of this innovative program now through the end of August 2014.

    “If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”

    Both the Charger and Challenger were strong sales performers during 2013. Last year, the Charger recorded its best annual sales since 2007, while the Challenger posted its best annual sales ever.

    Under this new “Double-Up” program, eligible customers may enter into a 12-month lease for a 2014 Charger (excluding Charger SE and Charger SRT) or a 2014 Challenger (excluding Challenger SRT).

    When their 12-month lease is up these eligible customers who follow program rules are guaranteed the same lease payment on a 36-month lease, with no additional down payment, on select all-new 2015 Charger or Challenger models. Customers may lease any 2015 Charger (excluding Charger SE and Charger SRT) and any 2015 Challenger (excluding Challenger SRT). If customers choose to purchase the 2015 model, they will receive $1,000 bonus cash toward the purchase of the vehicle.

    Customers must use the same Dodge dealership for both transactions, lease through Chrysler Capital and follow program rules for eligibility. Customers interested in this offer should see their Dodge dealer for program terms and conditions and further information.

    In addition to revealing the 2015 Dodge Charger and 2015 Dodge Challenger this week at the New York Auto Show (NYAS), the brand has created a "Dodge 2015 Experience," which provides consumers a unique browser-based 360-degree sneak preview of the new vehicles before they are available in dealer showrooms.

    Dodge enthusiasts attending the New York Auto Show, and those visiting Dodge dealerships afterwards, will have the opportunity to check out the "Dodge 2015 Experience" on iPads programmed with 2015 Charger and Challenger photos, videos and 360-degree exterior and interior views.

    They will also get the first peek at the upcoming three-dimensional augmented reality App coming in May. The App will allow consumers to experience the 2015 vehicles through their own tablets or mobile devices. Users can change the vehicle color and wheels, take 360-degree tours of the inside and outside of the new vehicles and drive their Chargers or Challengers on a virtual track.

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    My partner has been looking at the challengers to go along with my charger. I might have to look into this a little more!

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    1yr lease is a great way to get people into their auto's and move them up into a new one after only 12 months. Smart Marketing.

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      535
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      284
      1,262
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      32%
      3,288
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      The Dodge Challenger, Dodge Journey, and Dodge Viper each posted sales gains in February, led by the Journey’s 55 percent year-over-year increase. The Challenger turned in a 19 percent increase, while Viper sales were up 23 percent in the month. The Dodge brand unveiled the new 2018 Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV – at last month’s 2017 Chicago Auto Show. In addition, Kelley Blue Book’s KBB.com announced at the show that the Grand Caravan earned its 5-Year Cost to Own Award in the minivan category for the third time in four years. The awards honor the vehicles and brands (luxury and non-luxury) with the lowest projected ownership costs, based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.
       
      Jeep Brand
      Three Jeep brand models recorded sales increases in February. Both the Jeep Grand Cherokee – the brand’s volume leader for the month – and the Jeep Renegade posted 11 percent year-over-year sales increases. In addition, the Jeep Wrangler logged a 2 percent increase in February. Jeep brand retail sales were up year over year in February. The latest Wrangler – the new 2017Jeep Wrangler Rubicon Recon – debuted at the Chicago Auto Show last month, featuring improved off-road prowess with a stronger front axle, enhanced rock rails and heavy-duty cast differential covers. Also last month, KBB.com announced at the Chicago Auto Show that the Jeep Wrangler Unlimited earned its 5-Year Cost to Own Award in the Mid-size SUV/Crossover category for a third-consecutive year.
       
      FIAT Brand
      Sales of the Fiat 500 were up 1 percent in February, compared with the same month a year ago. Sales of the new Fiat 124 Spider were up 26 percent compared with the previous month of January. The 124 Spider was named in February as one of the Best Cars for the Money in the Sports Car category by U.S. News & World Report. In addition, the Fiat 124 Spider Abarth, according to the valuation experts at Hagerty, is one of 10 vehicles this year that stand out as the likeliest to grow in value and appeal to classic car enthusiasts. That puts the 124 Spider Abarth on the “Hagerty Hot List” for 2017. 
       
      Chrysler Brand
      Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its second month of year-over-year comparisons, and increased 36 percent compared with sales in the previous month of January. The Pacifica continues to earn a plethora of awards and accolades in 2017. In February, the Pacifica was named Best Minivan for the Money by U.S. News & World Report, 2017 Family Vehicle of the Year by the Midwest Automotive Media Association (MAMA), and MotorWeek’s 2017 Drivers’ Choice Award for Best Minivan. The Chrysler 300 full-size sedan turned in a 2 percent year-over-year increase in February.
        
      Alfa Romeo Brand
      Alfa Romeo brand sales of 443 units were up 843 percent compared with the same month in 2016.
       
      Maserati Brand
      Maserati brand sales of 1,087 units were up 49 percent compared with the same month a year ago.
       
      U.S. Sales Summary February 2017
                Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      2,737
      8,893
      -69%
      5,901
      15,164
      -61%
      Patriot
      5,512
      11,363
      -51%
      10,212
      19,947
      -49%
      Wrangler
      13,641
      13,349
      2%
      24,975
      24,336
      3%
      Cherokee
      13,615
      15,353
      -11%
      26,166
      32,136
      -19%
      Grand Cherokee
      18,925
      16,990
      11%
      36,226
      30,965
      17%
      Renegade
      7,915
      7,115
      11%
      17,280
      13,282
      30%
      JEEP BRAND
      62,345
      73,063
      -15%
      120,760
      135,830
      -11%
      200
      2,194
      6,259
      -65%
      4,055
      10,944
      -63%
      300
      5,386
      5,304
      2%
      10,094
      10,969
      -8%
      Town & Country
      108
      11,645
      -99%
      246
      23,028
      -99%
      Pacifica
      9,042
      71
      New
      15,712
      110
      New
      CHRYSLER BRAND
      16,730
      23,279
      -28%
      30,107
      45,051
      -33%
      Dart
      1,683
      5,824
      -71%
      3,080
      11,104
      -72%
      Avenger
      0
      6
      -100%
      0
      15
      -100%
      Charger
      6,930
      8,765
      -21%
      14,083
      17,547
      -20%
      Challenger
      6,107
      5,142
      19%
      9,500
      10,803
      -12%
      Viper
      54
      44
      23%
      107
      72
      49%
      Journey
      9,906
      6,375
      55%
      22,542
      17,961
      26%
      Caravan
      13,682
      13,978
      -2%
      24,452
      24,933
      -2%
      Durango
      5,516
      6,851
      -19%
      10,223
      12,852
      -20%
      DODGE  BRAND
      43,878
      46,985
      -7%
      83,987
      95,287
      -12%
      Ram P/U
      39,046
      37,087
      5%
      72,815
      69,651
      5%
      Cargo Van
      0
      0
      0%
      0
      2
      -100%
      ProMaster Van
      2,648
      2,697
      -2%
      5,999
      5,039
      19%
      ProMaster City
      1,091
      1,509
      -28%
      2,016
      2,665
      -24%
      RAM BRAND
      42,785
      41,293
      4%
      80,830
      77,357
      4%
      Giulia
      412
      0
      New
      482
      0
      New
      Alfa 4C 
      31
      47
      -34%
      69
      115
      -40%
      ALFA BRAND
      443
      47
      843%
      551
      115
      379%
      500
      1,131
      1,120
      1%
      2,349
      2,101
      12%
      500L
      72
      370
      -81%
      178
      727
      -76%
      500X
      640
      1,161
      -45%
      1,240
      2,202
      -44%
      Spider
      302
      0
      New
      542
      0
      New
      FIAT BRAND
      2,145
      2,651
      -19%
      4,309
      5,030
      -14%
      TOTAL FCA US LLC
      168,326
      187,318
      -10%
      320,544
      358,670
      -11%
          Total Car & MPV
      47,134
      58,575
      -20%
      84,949
      112,468
      -24%
          Total UV's
      78,407
      87,450
      -10%
      154,765
      168,845
      -8%
          Total Truck & LCV
      42,785
      41,293
      4%
      80,830
      77,357
      4%
                    MASERATI BRAND
      1,087
      728
      49%
      1,976
      1,253
      58%

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