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    2013 Ford F-150 Shows Its The Little Things That Matter



    William Maley

    Editor/Reporter - CheersandGears.com

    June 4, 2012

    This morning in Texas, Ford pulled the covers off the refreshed 2013 F-150.

    While not a dramatic refresh, the 2013 F-150 does include a number of enhancements to bring it in line with the rest of the Ford lineup.

    The exterior gets new grills (XLT and below: two bars. Lariat and above: three bars), optional high-intensity discharge headlamps, and some new 18- and 20-inch wheel options. Also available on the options list are power telescoping and folding outside rearview mirrors.

    Inside, the F-150 gets a set of revised gauges and a driver-configurable LCD screen sitting in the middle. Also, the higher end F-150s (Lariat, King Ranch, Platinum, and the new Limited) will get the MyFordTouch infotainment system. Models below that will get a new 4.2-inch LCD center-stack screen that will give more readable radio and HVAC information.

    The new F-150 arrives later this year.

    Press Release is on Page 2


    Ford Reveals 2013 F-150, Celebrating Rugged F-Series Pickups and 65-Year Future Farmers of America Relationship

    • Today Ford celebrates introduction of the 2013 F-150, featuring updated design and all-new driver controls technology, with Future Farmers of America (FFA) members, alumni and educators
    • Ford Motor Company, a continuous FFA sponsor since 1948, has provided $7.1 million in Built Ford Tough® scholarships to tomorrow’s farmers since 1997
    • For 2013, F-150 introduces new front-end styling and advanced technologies such as MyFord Touch® voice-activated driver controls and high-intensity discharge (HID) headlamps

    BRUCEVILLE, Texas, June 4, 2012 – Ford Motor Company today celebrates introduction of the new 2013 Ford F-150 – part of the best-selling line of pickups in America – with the agricultural professionals and leaders of tomorrow.

    “Like our hardworking customers, Ford is committed to getting the job done right with our industry-leading trucks,” said Mark Fields, Ford president of The Americas. “The 2013 F-150 demonstrates our commitment to continuously improving our trucks with new features and capabilities, allowing F-Series owners to be increasingly productive.”

    For 2013, the Ford F-150 receives new front-end design and advanced technologies such as MyFord Touch® with voice-activated driver controls and available high-intensity discharge (HID) headlamps.

    “Farm families have always represented an important F-Series truck constituency,” said Doug Scott, Ford Truck group marketing manager and FFA sponsor board member. “For these multitasking customers, a Ford pickup means family transportation, economic livelihood, rugged capability and reliability. Like FFA, Ford pickups are an enduring agricultural tradition, and we are delighted to join forces with them to reveal the new F-150 models.”

    America’s pickup

    For 2013, the most fuel-efficient and capable light-duty pickup on the market continues to push forward with updated design and advanced technologies. F-150 also adds even more breadth to its expansive lineup with a new Limited luxury model and availability of the groundbreaking EcoBoost® engine, powerful 6.2-liter V8, electronic-locking rear axle and Hill Descent Control.

    Outside, the F-150 lineup gets bold new grilles combining fresh designs with instantly recognizable F-Series cues highlighted on the XLT model revealed today.

    New HID projector headlamps are available as a segment-first technology to deliver improved visibility and increase driver confidence. HID technology provides exceptional lighting performance while contributing a distinctive look with stylish L-shaped lamps.

    F-150 style also is enhanced with new 18- and 20-inch wheels offered in various trim packages.

    Segment-exclusive power-telescoping and power-folding trailer-tow sideview mirrors add flexibility and convenience when operating in tight quarters, while enabling class-leading visibility.

    F-150 pickups are available in three new hues including Blue Jeans Metallic, Kodiak Brown Metallic and Ruby Red Clearcoat Metallic.

    Truck-focused technology

    The 2013 Ford F-150 adds Ford’s award-winning SYNC® voice-activated communications and entertainment system with 911 Assist® and Vehicle Health Report as standard equipment in XLT series and above. This enables hands-free, voice-activated control of enabled mobile devices.

    Buyers may choose from an optional suite of SYNC Services, including Traffic Information, Turn-by-Turn Directions, Business Search, Send to SYNC from Google Maps and MapQuest, News, Sports, Weather and Horoscopes.

    F-150 also introduces SYNC paired with a new 4.2-inch LCD center-stack screen that provides enhanced displays of audio and climate-control functions. In addition, the instrument cluster contains a 4.2-inch driver-configurable LCD productivity screen including menus for gauge setup, trip computer, fuel economy and towing/off-road applications.

    Lariat, King Ranch®, Platinum and Limited series models are equipped with SYNC with MyFord Touch, adding voice control to more vehicle systems coupled with an all-new, large 8-inch LCD color touch screen mounted in the center stack. This package adds a media hub with two USB ports, an SD card reader and audio/video input jacks.

    Ford’s unique truck interface allows drivers to tailor their vehicle to their specific needs, such as wearing work gloves.

    This premium system can be augmented with an available voice-activated Navigation System, SD map-card reader, point-of-interest storage and integrated SiriusXM Travel Link.

    Interior design

    The 2013 F-150 offers a range of interior updates. The new 4.2-inch multifunction display and MyFord Touch interfaces gave designers the opportunity to deliver a more modern center stack and control layout. Several new environment colors include a Steel Gray interior on Lariat and a Black interior for King Ranch. Both of these series receive upgraded wood grain appliqués to enhance premium style.

    The aggressive FX Appearance Package now adds Alcantara seat inserts that amplify its sporty persona.

    The Platinum series – synonymous with high-end trucks – offers new choices of Black or Pecan leather seating.

    F-150 continues to offer a wide array of models and packages, allowing buyers to tailor their Ford pickup to their individual needs and preferences.

    Fuel-efficient capability

    From the powerful yet fuel-efficient EcoBoost® engine to the mighty 6.2-liter V8, the most powerful eight-cylinder engine in the segment, F-150 offers an engine to meet the needs of every customer. Each engine across the F-150 lineup is mated to a fuel-saving electronic six-speed automatic transmission with tow/haul mode, with tow packages and STX series and above adding SelectShift® capability.

    F-150 engine choices include:

    3.7-liter four-valve Ti-VCT V6

    • Best-in-class 302 horsepower at 6,500 rpm
    • Unsurpassed 278 lb.-ft. of torque at 4,000 rpm vs. V6 competitors
    • Best-in-class 17 mpg city and best-in-class 23 mpg highway (4x2)
    • Best-in-class 6,100 pounds maximum trailer tow vs. V6 competitors

    5.0-liter four-valve dual-overhead-camshaft Ti-VCT V8

    • Best-in-class 360 horsepower at 5,500 rpm vs. standard V8 competitors
    • 21 mpg highway, unsurpassed 15 mpg city (4x2)
    • Best-in-class 10,000 pounds maximum trailer tow vs. standard V8 competitors

    6.2-liter two-valve single-overhead-camshaft V8

    • Best-in-class 411 horsepower at 5,500 rpm
    • Best-in-class 434 lb.-ft. of torque at 4,500 rpm
    • 13 mpg city, 18 mpg highway (4x2)
    • Best-in-class 11,300 pounds maximum trailer tow

    3.5-liter Ti-VCT EcoBoost engine

    • 365 horsepower at 5,000 rpm on regular fuel
    • Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors
    • Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm
    • Best-in-class 11,300 pounds maximum trailer tow vs. all competitors
    • Best-in-class 3,120 pounds payload vs. all competitors
    • Unsurpassed 16 mpg city, 22 mpg highway vs. all competitors

    “The 2013 Ford F-150 adds more style and technology that sets a benchmark for capability and efficiency in light-duty pickups,” said F-150 Marketing Manager Raj Sarkar. “We continue to focus on the no-compromise solution for our customers, giving them all of the conveniences and technologies they want with the capability they need and the fuel efficiency to go further.”

    FFA and Ford – making a difference

    Future Farmers of America is a dynamic youth leadership development organization that changes lives by empowering its 540,000 members to set a course for the future. FFA operates within the context of agricultural education to complement classroom and laboratory instruction with hands-on experiential learning, useful life skills and individual motivation.

    The FFA mission is to make a positive difference in the lives of students by developing their leadership potential, personal growth and career success through agricultural education.

    Ford’s FFA alliance gets a boost from supporting Ford dealerships serving agricultural markets.

    For the 2011-12 academic year, the Built Ford Tough® Scholarship Program and 285 participating Ford dealers awarded a total of 540 individual $1,000 grants for post-secondary education.

    Now in its 15th year, the Built Ford Tough Scholarship Program, the Ford Fund, and participating Ford dealers have awarded $7.1 million in grants. Built Ford Tough Trucks also sponsors the affiliated National Association of Agricultural Educators (NAAE) Lifetime Achievement Awards and an FFA chapter grant program. In 2011, six winning chapters were each awarded a $3,000 grant to support local initiatives.

    Ford has sponsored FFA since 1948, the same year Ford F-Series pickups first went on sale.

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    Another BNG (Bold New Grille) job... well, with some more interior & exterior enhancements too (no chasis improvements nor body updates though). The Ford pickups are my least favorite of the Big 3 trucks (GM, RAM, Ford). However, it's nice to see that Ford cares enough to continously put out some improvements on their truck-line for their customers. I use to like the XLT model, but the '13 models I find to be a step backwards in looks - too bad the upgraded headlights aren't standard on all of the models, as they are sharp looking. I'd have to look at the Lariat model now to get the exterior styling I find pleasing to my eye, which of course means a higher MSRP price to boot. Where are the affordable vehicles going to in this world that aren't tiny little cars???

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    well, with some more interior & exterior enhancements too (no chassis improvements nor body updates though).

    Those will be coming when the next F-150 comes out. Sometime in 2015 or 2016 last I heard.. I think.

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    In general, I've always liked Ford trucks- they build good, strong machines. I've owned 4.

    I don't get 'updating the body' tho; it's a cab & a cargo box- not much one can do with them.

    IMO, the pickup should run the same cab/box for 10 years; change the nose, add upgrades,sure, but the bones should run a long time.

    Change in the pickup segment is primarily lateral moves. I'm NOT a fan of change for change's sake.

    These are starting to get pretty segmented in the front end, visually, tho.

    Good to see the console it not yet a mandatory 'sporty upgrade' yet :rolleyes:

    I should wander up to my local dealer & check out the '12s...

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    While the exterior of the fords have been nice, their interiors is where I have issues with and these pictures show them to still be a plastic cheap looking interior.

    This would be fine in a construction use truck, but for a personal use truck, I would want a better design dash.

    Ford needs to invest in someone who can actually design a dash that is nice looking.

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    While the exterior of the fords have been nice, their interiors is where I have issues with and these pictures show them to still be a plastic cheap looking interior.

    This would be fine in a construction use truck, but for a personal use truck, I would want a better design dash.

    Ford needs to invest in someone who can actually design a dash that is nice looking.

    Yeah, I never got the whole arguement that the current GM trucks have the worst dash/interior design of the Big 3 full-size pickups. I will say that they are the oldest, most neglected interiors of the Big 3, but the Ford dash is hideous for a truck (and I'm not into the western/cowboy motif, so I don't want a Ford King Ranch nor a Dodge Big Horn interior ever). I test drove a 2010 Ford F-150 XLT and couldn't figure out why so many people bash GM truck dashes. Other than being designed before the use of LCD screens and angled vents, I still find both the basic dash and the upgraded dash (standard on all fullsize SUVs) of GM's trucks to be very truck-like (which makes sense since they are trucks!).

    Balthy, the Super Duty body style has met your goal of 10 years worth of road action (actually, 13 years now since its debut in '99) - this thing is way overdue for some lovin'. I'm not a fan of the Ford F-150 body style from 2009-current, though I will give them props for making a change after 5 years (I liked the F-150 during the 2004-2008 years, and only started to like the RAM again in 2009 when it was updated). Heck, RAM is making a modest change in styling for 2013, 4 years after being on the market (I know GM's BK pushed back plans, but they need to do better MCE's like they did with the GMT-400s). I guess all in all long periods on non-major changes have helped with the higher resale value.

    Edited by GMTruckGuy74
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    Meh...same old, same old. The '09 refresh was just an update of the '04 (biggest change for '09 was that they went back to a regular style regular cab after the weird mini rear doors approach from '04-08). I wonder if the Expedition will ever get a real re-design--still uses the '97 doors and greenhouse.

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    Mullaly's smoke and screen continues. Another update, another "brand new" truck to the media with the same 6,000 lbs underpinnings.

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    Piece doesn't say "brand new", it says "refreshed".

    Very true, Refreshed in the coffin skin only. Poorly showing in the interior skin, yet still a nice looking truck.

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    Meanwhile we still have the same old Silverado for 2013 that looks basically the same as it did in 2007 with a noisy 195 HP OHV outdated 4.3 V6 and 4 speed automatic along with the lower output 4.8 liter engine tied to the same old 4 speed transmission. At least Ford is trying to keep things fresh and current. The Silverado will be completely re-done of course in 2014 but IMO there should have been a lot more updates to this series of truck several years ago like replacing or updating the old V6, paring all engines with 6 speed autos and sticks and revision to the plasticy interiors etc. 7 years is a long way to go with but a few grille changes and new colors and other minor updates.

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    I'm very positive that the bankrupcy had a lot to do with the current GMT-900 pickups and SUVs from getting anything more than small improvements since their introduction in 2006. Don't get me wrong, I agree with you that this generation GM truck lacked for major improvements and changes to keep them fresh (at least GM updated the styling on the GMT-800s halfway through). I'm also getting the vibe that the 2014 will not last as long and maybe 2016/2017 we might see an upgrade to makeup for the past 7 years of the GMT-900 model :scratchchin:

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    ponchoman says it right: Ford is the market leader in pickups because they do not rest on their laurels. They are constantly improving their trucks. The powertrain options and the 6-speed automatic across the board are prime examples of this thinking, and, really, just basic to progress.

    GM should have had a V6 based on the LS engine YEARS ago, and the six speed automatic should have been paired with every half ton engine years ago, as well. The six speed also should have been installed in the Colorado/Canyon several years ago, it would increase mileage, if only 1-2 mpg, that's an appreciable difference to a customer over the long haul.

    When you look at 14/18 for the 4.8/4 speed and 15/21 for the 5.3/6 speed, it becomes clear to me that GM wants every customer to pay extra for the 5.3 to get the better transmission and AFM (although I am still not convinced AFM saves much on fuel), leading to better fuel mileage. It is an insult to customers who don't want the larger V8 or who prefer the 6.

    I love Chevy trucks to death... but I have to wonder... when will GM get serious about continuous improvement?

    Edited by ocnblu
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    And it is a pain in the butt that an XLT or LT reg cab shortbed 4X4 OffRoad or Z71 5.0/5.3 has to cost $35k. It is ridiculous when an extended cab can be had for $36k. Just goes to show how much profit is built in to the fullsize pickup cash cow.

    Edited by ocnblu
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    I wonder if the new GM SUVs will get IRS...Ford has only had it on the Expedition for the last 10 years..

    From the spy photos of new 2014 Tahoes and Escalades out driving around, especially from the rear view, it does not look as so. They really look a lot like current platform models with new metal and a big pumpkin axle out back. In the end, people still buy more Tahoes and Suburbans than remotely they do Expeditions, but the rear packaging misses so much with a lack of floor depth and space.

    I am a Ford truck fan, acknowledging the interior plastics, because they feel like TANKS. More so than any other truck on the market. Yes, there is weight there, but from body to frame to drive and suspension, there is a "solid" feel and sound to everything in a way other trucks do not have. The GMT-900's in particular are extremely carlike and friendly to drive, but do not have near this feeling of granite slab "thunk". Daily driver the GM's are friendlier. Day to day does it feel like it will stay in one piece? Nothing like the current (or last) F-series.

    Between that, powertrains and configurations, they do well and have worked to keep them updated. I hope the new 2014 GM trucks take a huge leap forward and don't have a ton of excuses waiting for another mid-cycle refresh or redesign "well, until the next one..." and avoid the mis-steps of current.

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    I can't speak to the ruggedness or reliability of the GMs vs Fords, but based on limited exposure to them, I find the GM interiors much nicer, in styling and assembly..the current Ford truck and SUV dashesare hideous messes of boxes within boxes... ghastly gray plastic everywhere.

    Edited by Cubical-aka-Moltar
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