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    David

    On June 8th Ford Motor Company released the All-New Ford Maverick Mini-Pickup on the world. This newest truck comes standard as a Hybrid with AWD versions as upgrades. Now Ford is telling us a BEV is on it's way!

    Ford released on Tuesday June 8th 2021 the All-New Ford Maverick. A name plate that once graced a compact car is back now on a mini-pickup truck. Ford is coming out of the gates swinging for a home run and seems to be hitting all cylinders by making this a FWD Hybrid as Standard with AWD as an upgrade.
    Ford hits this market reborn with four clear points about the benefits of the Maverick.
    All-new Ford Maverick is the first standard full-hybrid pickup in America and the most fuel-efficient truck on the market with a targeted EPA-estimated rating of 40 mpg in the city*; while its compact size makes it easy to maneuver and park, there’s room for five adults and plenty of storage space Maverick offers lots of smart technology, including a standard 8-inch touch screen with Apple CarPlay® and Android Auto® compatibility, standard FordPass™ Connect with embedded modem and Ford Co-Pilot360™ technologies like Automatic Emergency Braking and Automatic High Beam Headlamps – all for a starting MSRP of $19,995 The Maverick FLEXBED™ system provides organization and cargo solutions to fit owners’ lifestyles, with a multi-position tailgate, slots to use lumber to subdivide the bed, 12 available anchor points, two 12-volt 20-amp prewired sources at the back enabling DIY electrical solutions, plus two available 110-volt outlets for powering a laptop or tailgate party Built Ford Tough durability and capability means 1,500 pounds of payload capacity – equal to 37 bags of 40-pound mulch; standard hybrid provides 2,000 pounds of towing to haul personal watercraft to the lake, while the optional 2.0-liter EcoBoost® gas engine can tow up to 4,000 pounds, enough to bring a typical 23-foot camper on a weekend getaway The Maverick is a standard five-passenger, four-door pickup with full-hybrid powertrain with an EPA-estimated rating of 40 mpg city and 500 miles of range on a single tank. This is based on the Mavericks 13.8 gallon tank, using the combined 37 mpg estimated rating, final EPA released figures will be out later in 2021.
    Per Ford, they wanted a truck that would beat some of the best compact cars out there like the Honda Civic with better fuel economy and challeneged their team to start conceptualizing what that would look like and since the Concept stage have stayed very true to the images.

    Fords truck group marketing manager believes the Maverick will challenge the status quo on what an economical pickup can be with a compelling message and feature list that will make many questions why they would want a compact car compared to a compact pickup truck all starting at under $20,000 dollars.

    Starting from the City, the Maverick is the solution to getting away economically for a day of fun in the mountains. Camping, boating or playing on the water is what the Maverick can handle in spades.

    The Maverick is also an excellent truck for those home improvement projects be they in the yard or home remodel, the Maverick can handle it.

    The Ford Flexbed is the most versatile truck bed out there for compact trucks. The bed is designed with a unique set of standard features and opportunity to transform the cargo box into a complete makerspace giving the owner a complete custom organizational storage solution with secure cargo features.
    The Flexbed comes with two tie-downs, four D-rings and built in threaded holes in the sides to bolt in new creations. By using 2x4 or 2x6s you can slot these pieces of wood into sections that are stamped into the bed allowing for a variety of ways to customize the Flexbed.

    This 4.5 foot long bed can carry 1,500 pounds of payload and comes with a built in 110V outlet for all your DIY electrical projects including a compressor compartment. There is 400 watts of power starting with the Bed, inside the cab that can pretty much power anything.
    All-New-Ford-Maverick-Flexbed-B-Roll.mp4
    The interior comes like all Ford products with a wide range of customization depending on trim level that covers from Backup Camera viewing to storage under the rear seat for tools and can even hold your mountain bike. Easy and flexible enough for anyone to use. One will find an 8 inch touch screen as standard that supports both Apple and Android compatibility and the standard FordPass Connect with embedded modem and Wi-Fi for up to 10 devices along with the Ford Co-Pilot 360.

    For a comparison of the Trims, look at the press released PDF file.
    Maverick-Trim-Comparisons.pdf
    The Ford Maverick sports the Iconic Ford Pickup Truck Styling. This truck launches with three trim levels, XL, XLT and Lariat. You will also be able to add the FX4 package to the AWD XLT or AWD Lariat versions giving one a more aggressive off-road capability.

    First edition models are the only thing available for 2021. These will be built off the Lariat trim level and include unique graphics on the hood and lower doors, high-glass black painted roof, soft tonneau covers, body-color door handles, high-gloss black skull caps and bloss black painted and machined 18" wheels for Hybrid or unique 17" aluminum wheels for gas models. Unique to the First Year Edition Mavericks will be three colors only, Carbonized Grey, Area 51 black and Rapid Red.
    Pre-orders can be done now on the Ford web site for the 2022 Ford Maverick.
    2022 Ford® Maverick Compact Truck | Introducing the First Hybrid Pickup Truck
    Per inside evs web site, Mike Levine, Fords North American Product Communications Manager has confirmed that Ford will be building a complete series of BEVs. The Electric versions will include the Ford Explorer, Ford Bronco, Ford Maverick, Lincoln Navigator, Lincoln Aviator and other variants. 
     
    Plenty to follow on his twitter account: 
    Mike Levine (@mrlevine) / Twitter
    Maverick Press Release
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck? | Ford Media Center
    Maverick Pictures
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    FlexBed Pictures
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    Concept pictures
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    Gabrielle Union Actress / Musician marketing pictures 
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    Electric Maverick and so much more coming confirmed
    Ford Confirms It’s Considering Second Smaller Electric Pickup (insideevs.com)



    David

    Financial analysts and company stakeholders were presented with the latest FORD+ plan for growth, value creation, leadership in electric vehicles and connected services this week on May 26th, 2021. The primary take aways are to understand Ford Motor Companies direction in regards to company profits, spending and future products and services.

    In the 21st century, Ford is leading the revolution with Zero-emission electric vehicles, advanced connectivity in transforming commercial and personal transportation by using platforms based on cutting-edge electrical architectures and battery technologies with compelling services.
    Delivering FORD+ is how Ford Motor Company is breaking away from the typified auto industry of decades past of the typical build and sell transactional business model and embracing foundational strengths based on improved financial performance, capabilities and investments in disruptive technologies. 
    At the core of the Ford Motor Company is the following strengths with Blue Oval Intelligence, Ford's next-generation, cloud-based platform for integrating electrical, power distribution, computing and software systems in 21st century Ford and Lincoln vehicles.
    Ford stated they expect to deliver an 8% adjusted EBIT (earnings before interest and taxes) margin in 2023 fiscal year and this will power strengthening core automotive operations due to healthy cash flow that will fund growth and create value.
    Ford Key Electrification Revolution leadership:
    Accelerating investments and increasing planned total spending on electrification, including battery development, to more than $30 billion by 2025 – while deriving efficiencies from Ford’s flexible EV architecture and modular technologies. Anticipating 40% of Ford’s global vehicle volume to be fully electric by 2030, including from: Mustang Mach-E, which is bringing new customers to Ford – 70% of buyers, to date The F-150 Lightning, an all-electric version of the world’s most popular pickup truck, which has amassed 70,000 customer reservations since it was unveiled one week ago, and E-Transit commercial vans, which will be on the road later this year. Investing in battery technology and equipping Ford to design, engineer and manufacture its own batteries, with key developments including: Creating Ford Ion Park, a global center of battery excellence comprising more than 150 experts in battery chemistries, testing, manufacturing and value-chain management who will boost battery range and lower costs to customers and Ford Vertically integrating battery technology with an extensive range of EV batteries – IonBoost lithium ion; IonBoost Pro lithium iron phosphate for commercial vehicles; and long-range, low-cost solid-state batteries based on Ford’s own engineering and know-how from Solid Power, in which the company holds an equity stake, and Forming a joint venture, BlueOvalSK, with SK Innovation to manufacture battery cells and arrays at two plants in the U.S. for future Ford and Lincoln vehicles.
    Business Dedicated to Commercial Customers:
    Establishing Ford Pro, a global vehicle services and distribution business within Ford devoted to commercial and government customers, and led by Ted Cannis, who’s been named CEO and a corporate officer. Cannis has been head of Ford’s North America CV business and previously managed the Team Edison EV development group. Providing customers with greater value and higher productivity through: The industry’s most comprehensive and flexible range of electric and internal-combustion commercial vehicles Digital and physical services that can help optimize and maintain customer fleets Public, depot and employee home charging of EVs for the next day’s work, and Bundled financing of vehicles, services and charging. Increasing the commercial market for hardware and adjacent and new services that’s addressable by Ford – with anticipated company revenue of $45 billion by 2025, up from $27 billion in 2019.
    Ford Pro will integrate, digitize and simplify transportation with capabilities spanning:
    Ford Pro Vehicles – including Ford’s broad lineup of combustion-engine and hybrid commercial vehicles and, soon, all-electric versions of the company’s industry-leading vans and full-size pickup trucks developed for commercial use Ford Pro Charging – hardware and software solutions for public, depot and overnight home charging of EVs so they’re ready to work again the next day ·Ford Pro Intelligence – digital services, with distinct features integrated in their vehicles that enable customers to better manage and maintain their fleets Ford Pro Services Elite – expanding Ford’s strong network of CV centers by adding 120 dedicated, large-bay service hubs across the United States with extended hours and rapid turnaround, plus introducing 1,200 mobile service vehicles by 2025 to meet customers where they are, save them money and get them back in business, and Ford Pro FinSimple – bundled financing for vehicles, services and EV charging.


    Ford is dedicating a Separate business unit to the drive for superior customer service in the commercial sector be it at one of Fords service centers in an office space or out in the field.
    FORD+ is showing how Ford Motor has moved forward with Connecting with Customers via Connected Services:
    Having about 1 million vehicles that are capable of receiving over-the-air system updates on the road by the end of this year, exceeding Tesla’s volume by July 2022, and scaling to
    33 million OTA-enabled Ford and Lincoln vehicles by 2028. Strengthening customer relationships with digitally enabled tools like Ford Pass and Lincoln Way, online ordering, simplified financing and renewal options, vehicle pick-up and delivery, and mobile repairs. Extending digital lifestyles by fully integrating best-in-class technology from, e.g., Apple, Amazon, Google and Baidu. Speeding detection and resolution of quality issues using connected data – helping to raise customer satisfaction and lower warranty costs. Deploying distinctive connected functions like Ford’s BlueCruise driver-assist technologies, new features and upgraded software content, and EV charging to improve the user experience – and capitalize on what is projected to be a $20 billion market for such services by 2030. FORD+ day highlighted a few things that will happen the $45 Billion investment for BEVs. 
    IonBoost will be the Ford Brand for their Lithium-ion and eventual solid state batteries with Ford expecting to cut battery costs by 40% by mid-decade. Blue Oval Intelligence will all in-vehicle technology stacked with streaming services from Apple, Amazon, Google and Baidu. Ford has confirmed two dedicated EV Platforms Full-size EV platform will handle the F-150 Lightning and future trucks / SUVs. VW MEB platform will be used for Mid-size, Compact and Sub-Compact EVs.  

    While some analysts have stated Ford is trailing in the electrification race, Ford CEO Jim Farley disagrees pointing out the successful and currently sold out Mustang Mach-E crossover, the E-Transit van and the F-150 Lighting truck all in production in 2021 with deliveries starting late 2021.


    Ford's marketing of the Mach-E is the starting point of the new revolution at Ford from Photoshoots to digital media as Ford informs and shows why the future is electric.

    Ford also has additional plans for the platform that the Mustang Mach-E is built on as they talk about a much more diverse portfolio of auto's filling in every choice consumers want with all sorts of variations in Ford Trucks, SUVs and Cars. It would seem a Ford Bronco electric version could be an option soon.

    Leading the market with the Mach-E and now the F-150 Lightning that can fullfill every commercial and especially consumer need, Ford is projecting great stock / company growth this decade.

    Superior Value From EVs, Commercial Business, Connected Services Is Strategic Focus of Today’s ‘Delivering Ford+’ Capital Markets Day | Ford Media Center
    New ‘Ford Pro’ Vehicle Services and Distribution Business Redefining Transportation Value for Commercial Customers | Ford Media Center
    Ford Motor Company - 2021 Capital Markets Day
    Ford boosts EV spending, outlines 2030 sales targets, shares near 5-year high | Reuters
    EXCLUSIVE Ford follows GM, VW with two new dedicated EV platforms by 2025 -sources | Reuters
     
     


    David

    The all-new 2022 F-150 Lightning Pro commercial all-electric truck built for commercial customers was released today. Joining the E-Transit in the growing family of Ford Work-ready electric vehicles, backed by a Ford nationwide network making the transition to zero emissions easy.

    Ford has opened the books on the F-150 Lightning Pro commercial series of pickup trucks.

    Starting with an MSRP of $39,974 with standard range battery and dual motor power 4x4 targeting 426 horsepower/775 lb-ft of torque and a targeted EPC-estimated range of 230 miles. The F-150 Lightning Pro commercial extended-range version is also available with targeted 563 horsepower/775 lb-ft of torque, targeted EPA-estimated range of 300 miles starting at an MSRP of $49,974.

    Charging, connectivity for fleet integration has available 48 and 80 amp chargers, enabling overnight Level 2AC charging solutions for home as well as full support for public and depot fast charging. These commercial trucks will also fully support vehicle telematics via the dashboard and OEM-grade electric vehicle data support fleet management software.  Fords fleet planning tools target a 40% reduction in scheduled maintenance over 8 years and 100,000 miles of service use.

    Fords First-ever Mega Power Frunk offers 14.1 cubic feet of lockable, water-tight storage with capacity to carry up to 400 pounds. Comes standard with four 120V AC outlets and two USB ports. Two more outlets are in the cab and two in the 5 1/2 foot rear cargo bed, which is ready for easy upfitting with its familiar F-150 dimensions and mounting points.

    Trucks will have a standard 2,000 lb maximum payload capacity with a 5,000 pound towing capability. Ordered with the optional Max Trailer Tow package and you up this to 7,700 pounds if on the standard battery pack. Extended battery pack takes the Max trailer Tow package allowing for 10,000 pounds of trailering.


    Ford is proud of their military-grade aluminum alloy body and upgraded high-strength steel frame supporting the advanced battery pack. F-series independent rear suspension and low center of gravity help to improve isolation from the road, providing a stable ride with reduced steering roll, maintaining the durability and reliability customers expect of an F-150 pickup. Advanced cooling / heating system helps ensure the truck can thrive in the toughest of ordeals and weather.
    Pro Power Onboard is a built-in AC power source that comes standard with a 2.4 kW capability through four outlets in the Frunk, two in the cab and two in the bed. With the extended range battery you have the available option of a 9.6 kW Pro Power Onboard. This adds two more 120V outlets and a 240V AC outlet to the bed. This provides enough power to rip up 30 miles of half inch plywood on a single charge.

    Pro Power Onboard automatically via the trucks software system adjusts the battery range of the truck based on power used from the Pro Power Onboard system. Software can have set parameters to ensure the truck can get to the closest available charging station to avoid stranding of people. If no parameters are set and Pro Power Onboard depletes the battery charge level to the point a truck cannot reach a charge location, it will shut down automatically to prevent the truck from becoming stranded.
    The F-150 Lighting Pro is offered in a 4-door 5 passenger SuperCrew configuration. Features easy to clean vinyl seats along with the standard SYNC 4 with 12" LCD touch screen and a 12" productivity screen with Ford Co-Pilot360 2.0.


    Onboard scales are available to monitor payload and accurately calculate range. Ford has the following estimates on charging at this time:

    Ford F-150 Lightning will come standard with 4G LTE for seamless connectivity services to help fleets optimize efficiency and lower operating costs while also allowing constant over the air encrypted updates.
    F-150 Lightning Pro will be proudly built by UAW-represented hourly employees at the Rouge Electric Vehicle Center in Dearborn, Michigan with deliveries starting spring 2022.
    More details can be read at: 2022 Ford® F-150 Lightning Electric Truck | All Electric and All F-150 fleet site.

    Ford Introduces All-Electric F-150 Lightning Pro, Built for Work with Next-Generation Technology, Seamless Overnight Charging | Ford Media Center


    David

    UPDATED WITH RELEASE INFO Ford has announced this week that on May 19th 2021 they will livestream the F-150 Lightning EV pickup truck at Ford HQ. Could this be Ford's Halo pickup truck for the full EV Truck lineup?

    UPDATED - RELEASED INFO
    Ford has announced that on May 19th 2021 the world will get to see the start of the next chapter in America's best-selling vehicle, F-150 Lightning. The Lightning will bring stunning innovation, technologies and capabilities to the F-Series lineup. This BEV will combine the best power, payload and towing capabilities that is the hallmark of all Ford Tough Trucks.
    The reveal will take place at 9:30 pm  E.D.T from Ford World Headquarters and be broadcasted live with 30+ ways to watch across physical and digital destinations. This will include Ford Facebook, YouTube channels, Twitter, Key National Publications as well as 18 impactful out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
    Ford President and CEO Jim Farley says, "Every so often, a new vehicle comes along that disrupts the status quo and changes the game. Model T, Mustang, Prius, Model 3 and now the Ford F-150 Lightning. America's Favorite vehicle for nearly half a century is going digital and fully electric. The F-150 Lightning can power your home during an outage, it's quicker than the coveted original F-150 Lightning performance truck and will constantly be improved via over-the-air updates."
    Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center. This $700 million investment will see the start of all electric Ford F-150 pickups being produced starting mid-2022 for sale in Q3/4 2022.
    Ford to Reveal All-Electric F-150 Lightning May 19 with Livestreamed Event at Ford HQ | Ford Media Center
    F-150 Lightning | Ford Media Center
    Ford Deepens Commitment to American Manufacturing, Celebrates Production Start of All-New F-150, Breaks Ground on New Electric F-150 Plant at Historic Rouge Center | Ford Media Center
    MAY 19TH 2021 F-150 Lightning REVEAL Info
    All the details and the tools to play with it in the color you might love can be found here: 2022 Ford® F-150 Lightning Electric Truck |All Electric and All F-150
    You Tube Videos of the Reveal and additional video info of what the F-150 Lighting can do here: Ford Motor Company - YouTube
    Basic rundown of the features and specifications:
    Intelligent Backup Power - able to power a home for 3 days on a fully charged battery or up to 10 days if rationing power. Pro Power - 9.6kW of max power through 11 outlets, 4 120V outlets in the frunk, 2 in the cab, 4 in the bed and a 240V outlet in the bed. Over the Air software updates BlueCruise - hands free auto cruise Power My Trip - SYNC ability to plan your trip with proper places to charge up your ride. Phone as a Key. Smartphone as a key fob but with more feature / functionality than a traditional fob. Intelligent Range - Built in A.I software that accurately calculates range based on various factors from weather to towing and grade. Standard Battery range of 230 miles, extended battery range of 300 miles. Ford F-150 Lighting starts at $39,974 for the Commercial-oriented version. Mid series XLT starts at $52,974 and topping out at $90,474 10,000 lbs towing capacity, course we know it can do more. Seems this is the max approved for XLT, LARIAT and Platinum with the MAX trailering towing package. 2,000 lbs payload capability Drive modes that include Normal, Sport, Tow/Haul and Off-Road 563 HP / 775 lb-ft of torque 0 to 60 Mid 4 second range F-150 Lighting is 40% less scheduled maintenance than and ICE F-150 over 8 years / 100,000 miles.

    David

    Ford had promised more rugged off road SUVs challenging Jeep's dominance in the off road market and the over all market image with the introduction of the Ford Explorer Timberline edition. This Timberline series gives Ford's customers a more capable off-road feature packed SUV for memorable weekend adventures with family and friends. 

    The 2021 Ford Explorer Timberline edition is the most off-road capable Explorer ever due to increased ground clearance, improved approach and departure angles, steel skid plates, Torsen limited-slip differential, Bridgestone Dueler all-terrain tires, new shocks, springs and stabilizer bars.
    The Timberline sports a functional, capable appearance with unique front and rear styling combined with three rows of seating for everyone.


    Fords marketing data shows that over the last 10 years, SUVs have jumped to command 55% of the U.S. Market with sales growing from 4.6 million units in 2011 to 7.8 million for 2020. This same Ford data is saying that owners are reporting a 56% increase in off-road use over the last 3 years alone. Timberline was built to give customers more confidence and capability to get to the their next adventure be it fishing or a remote off the beaten path spot.
    A second very important trend is the data showing people are now participating in more outdoor activities and adventures than before due to the pandemic. 40% of all Americans surveyed say they spent more time outdoors since the pandemic began.



    The Ford Explorer Timberline off-road credibility starts with Ford's standard intelligent four-wheel drive. A system that automatically adjusts torque between the wheels based on conditions and driver inputs delivering best traction, pre-empting wheel slip with proper application of torque per wheel.

    Ford continues the off-road passion with the following details:
    Intelligent four-wheel drive Torsen Limited-slip rear differential Terrain Management System featuring seven drive modes (based on 2020 version, could be different on the 2021) Normal mode Eco mode Sport mode Slippery mode Deep Snow and Sand mode Trail mode Tow/Haul mode Standard Hill Descent Control for constant speed control between 2 to 12 mph maximum Timberline capability Heavy duty steel skid plates Enhanced steering calibration Heavy duty stabilizer bars and springs tuned for the Timberline Includes exclusive rebound springs in the front to prevent sudden jarring off-road Heavy Duty Shocks raises the ride height 0.8 inches (Developed for the Explorer Police Interceptor) Bridgestone Dueler P265/65R-18 All-Terrain tires Approach angle of 23.5 degrees and departure angle of 23.7 degrees Minimum ground clearance of 8.7 inches EcoBoost 2.3L engine producing 300 HP and 310 lb/ft of torque paired with a 10 speed automatic transmission giving a 5,300 lb towing capability. Ford only states a couple modes in their press release and as such it could be using the same 7 modes from the 2020 Explorer, but since this is the Timberline edition of rugged off-road prowess, it could be using the Bronco 7 G.O.A.T. modes which stands for Goes Over Any Type of Terrain. This would be the first 5 listed above and then would include a Mud/Ruts and Rock Crawl modes for the final two. Either way you will have a very capable off-road SUV.
    The Explorer Timberline edition launches a new Forged Green Metallic exterior color with a blackout treatment and red ember tow hooks rated at 150% gross vehicle weight. Ford has already incorporated a heavy duty wiring harness that allows Fords wide dealer network to install Ford Performance auxiliary lights giving an output of 160,000 candelas of illumination for nighttime trail riding. This equates to 2.5 times the brightness of the Explorer Timberline high-beam headlamps.
    Ford's Deep Cypress interior trim color compliments the new Forged Green Metallic exterior and includes the standard Co-Pilot360 with Assist+ technology featuring Adaptive Cruise Control with Stop and Go and Speed sign recognition, Lane Centering, Evasive Steering assist and voice activated touch screen navigation. Standard 360 degree cameras provide views of all potential obstacles including a front view camera to help with cresting hills off-road.



    Ford has partnered with Yakima Rooftop accessories for customer to take any and all the equipment they want on their adventure.
    2021 Ford Explorer Timberline is available to order now and arrives at Ford dealers summer of 2021.
    Ford Grows Rugged SUV Lineup with New Ford Explorer Timberline – Most Off-Road-Capable Explorer Ever | Ford Media Center
    What’s New in the 2020 Ford Explorer Terrain Management System? (akinsford.com)
    Terrain Management System - Ford Technology| Ford KSA
    2021 Ford® Bronco Sport First Edition SUV | Model Detail & Specs

    David

    Ford is proud to open registration for the new E-Transit Vans supported by 645 Commercial Vehicle Center Dealers across the U.S. E-Transit joins America's best-selling commercial van, the Ford Transit family.

    E-Transit registration opened today, Wednesday 5th of May 2021 for commercial customers highlighted by the fact that they have over 450 commercial customers showing purchase intentions. Pricing for all configurations start at $43,295 and go up to $52,690. Expanded details are available on Fleet Home Page (ford.com)

    Ford used more than 30 million miles of Ford Telematics data in confirming that the average commercial vans in North America only drive 74 miles a day. Ford also understands that there are days with long and shorter range as well as hot and cold weather. This allowed Ford to target the E-Transit with a starting point of 126 miles of range for the Cargo Van Low-roof models with larger battery packs available as needed.
    E-Transit is built without compromise according to Ford as the maximum payload is 3,800 lbs. of cargo for the van low-roof model on a regular wheelbase, 4,250 lbs. on a chassis cab and 4,290 lbs on cutaway. Ford also offers Pro Power onboard which provides a 2.4kW of power for recharging tools and powering tools like drills, saws, jackhammers, laptops and more. Keeping you powered to get the job done is the goal of Pro Power by Ford. 
    Ford offers a very functional and accommodating interior. Ford redesigned the center console with a new rotary shifter and e-brake on the panel. improved walk-through, and a rear shelf delete giving even more head room when moving around the van.


    12 inch touch screen with Available Sync 4 can make a perfect crew member with built in navigation and so much more.
    E-Transit is available in the following:
    three cargo van roof  heights three cargo van body lengths Chassis cab and cutaway models

    The E-Transit is build to be driven and helps by having Ford Co-Pilot360 technology and Smart Acceleration Control. Ford has you covered with an 8 years or 100,000 miles (whichever comes first).
    According to Ford, demand is growing for electric vans based on Ford data, shows 70 percent of the full size bus and van business is going electric by 2030 representing over 300,000 BEVs annually in the commercial space. Demand for the wide range of configurations options is based on the history of Ford selling into the commercial space where Ford data shows 40 percent lean towards high-roof vans with the remaining 60 percent going with medium and low roof vans.
    The Ford E-Transit joins the growing family of electric auto's including the F-150e and Mach-E

    Ford Opens E-Transit Registration Site, Releases New Targeted MSRP as Top Fleet Customers Line Up for All-Electric Van | Ford Media Center
    2022 Ford® E-Transit | All-Electric Chassis Cab, Cutaway & Cargo Van

    William Maley

    Alright, who let the cat out of the bag?! -Someone at Ford

    We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
    The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
    Ford did not immediately reply to comment on this when reached out by Roadshow. 
    The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
    Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
    Source: Maverick Truck Club, Roadshow, Autoblog
    Pic Credit: Maverick Truck Club


    William Maley

    The Changeover of Jims To Take Place on October 1st

    Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
    “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
    Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
    Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
    "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
    Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
    Source: Ford
    Press Release is on Page 2


    FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
    Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
    Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
    Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
    “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
    Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
    “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
    Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
    Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
    “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
    “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
    Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”

    William Maley

    How does the name Maverick sound to you?

    During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
    We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
    Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
    This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
    Source: Muscle Cars & Trucks

    William Maley

    Watch your back, Wrangler

    The 2021 Ford Bronco shows how serious the automaker is to creating a real threat to the Jeep Wrangler. With two and four-door versions, seven different trims, a number of off-road features, and other goodies, there is a lot to digest. So let us dive in.
    It Certainly Looks the Part
    Ford's designers leaned heavily on the first-generation (1963-1977) Bronco as inspiration for the new model. The boxy profile is here, as is the "BRONCO" front grille. Unlike Broncos of the past, Ford is offering two and four-door versions. Before you ask, the doors are removable. While being slightly heavier than the Wrangler, the Bronco's doors are frameless that not only makes them more compact to store, but also makes it feel more like a convertible. If you're wondering about the side-view mirrors, Ford moved them from the doors to the front cowl.
    Which brings us to the Bronco's tops. The two-door version will only come with a hardtop, while the four-door comes with both a soft and hardtop. Ford claims that removing the top on the Bronco will be easier and quicker than on the Wrangler, we can't wait to see that claim be put to the test.
    One item that the Bronco doesn't have is the ability for the front windshield to fold down like on the Wrangler. Roadshow asked Ford officials and this is what they wrote,
    Moving inside, the Bronco leans more on being purposeful and plain. There are some clever touches such as grab handles molded into the dash, a set of dedicated buttons on top of the dash for various off-road features, and built-in drains in the floor to wash out the interior. Ford's latest infotainment system, SYNC 4 will come standard in the Bronco - either in 8 or 12-inch touchscreen. 
    Turbo Power!
    Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.
    Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.
    Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.
    GOAT Doesn't Mean "Greatest of All Time" for Bronco
    If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,
    Normal Eco Sport Slippery Sand Baja Mud/Ruts Rock Crawl There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.
    How About that Suspension?
    Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.
    If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.
    How Much and When I Can Get One?
    First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.
    The rest of the lineup is as followed (two-door, four-door),
    Big Bend: $34,880, $37,375 Black Diamond: $37,545, $40,040 Outer Banks: $40,450, $42,945 Badlands: $43,590, $46,085 Wildtrak: $50,370, $52,865 First Edition: $60,800, $64,995 (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)
    Car and Driver has a good piece breaking down each trim and what comes equipped.
    As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.
    Source: Ford
    Press Release is on Page 2


    ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN
    Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100 DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
    The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
    “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
    The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
    Built Wild 4x4 confidence

    Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
    “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
    Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
    Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
    Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
    Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
    Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
    “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
    Thrilling performance borne of Bronco DNA
    Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
    “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
    All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
    To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
    An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
    Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
    “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
    Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
    For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
    Ready to head effortlessly into the wild
    Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
    All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
    A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
    Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
    High-tech interior designed for the outdoors
    Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
    A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
    Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
    Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
    “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
    To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
    A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
    Equipment series redefine customization
    An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
    Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
    Reservations begin today

    As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

    William Maley

    May Have a Bloodline with the Bronco, But has More In Common with the Escape

    (Author's Note: For those wondering where the 2021 Bronco story is, that will be up sometime tomorrow morning. There is a lot to digest, and need some more time to figure out how to structure that. Stay tuned. -WM).
    If the standard Bronco is a bit out of your reach, then Ford has another option in the form of the 2021 Bronco Sport. Yes, it is based on the Escape platform, but Ford is very adamant this us a very different animal.
    Lets begin with the dimensions. The Bronco Sport measures 172.7 inches in length and rides on 105.1 inch wheelbase - 7.8 and 1.6 inches shorter than the Escape. But the Sport is about an inch wider and is taller in terms of ground clearance (7.8 to 8.8 inches depending on the trim). Design-wise, the Sport looks very rugged with a boxy shape. chunky c-pillar, and a deep cut in the doors. The roof is raised slightly higher towards the back, reminding us of the first and second-generation Land Rover Discovery. This allows for better headroom and more cargo space.
    The only items that the Bronco Sport and Escape share inside are the switchgear. Everything else is unique to Bronco Sport such as the steering wheel featuring a bucking Bronco, MOLLE webbing on the back of the front seats to allow owners to attach various items, and optional rubberized floor. An eight-inch touchscreen with SYNC 3 comes standard. 
    Power will come from two engines. A turbo 1.5L three-cylinder providing 181 horsepower and 190 pound-feet of torque come standard on the base, Big Bend, and Outer Banks. The Badlands and 2021 model year only First Edition get the 2.0L turbo-four with 245 hp and 275 lb-ft. All with come with an eight-speed automatic and all-wheel drive. Like the larger Bronco, the Sport gets a range of drive modes called GOAT (Goes Over Any Type of Terrain). Controlled via a knob in the center console, a driver can select from five different modes - Normal, Eco, Sport, Slippery, and Sand. Badlands and First Edition add Mud/Ruts and Rocks.
    Surprisingly, Ford has announced pricing for the Bronco Sport. The base model begins at $28,155 including a $1,495 destination charge. The rest are as followed,
    Big Bend: $29,655 Outer Banks: $33,655 Badlands: $34,155 First Edition: $39,995 The first Bronco Sports are expected to arrive in dealers this fall, but you can put in a reservation right now with a $100 deposit. Though, we would wait a bit as Ford's servers are having some issues dealing with the load of everyone trying to put a reservation for the standard Bronco.
    Source: Ford
    Press Release is on Page 2


    ALL-NEW FORD BRONCO SPORT RUGGED SMALL SUV EQUIPPED FOR TRAILS WITH STANDARD 4X4 AND BUILT WILD CAPABILITY AND CONFIDENCE
    The Bronco of small SUVs: All-new Ford Bronco Sport expands the rugged Bronco family of 4x4-only vehicles, giving more outdoor adventurers Bronco off-road capability, durability and technology Built Wild™: With standard 4x4 across the lineup, Bronco Sport lives up to its G.O.A.T. (goes over any type of terrain) heritage with Built Wild Extreme Durability Testing, Capability and Innovative Design to deliver unsurpassed ground clearance, made-for-the-trails approach and departure angles, water fording, obstacle protection and segment-first trail technologies Thrilling: Bronco Sport SUV enables exciting, high-speed off-road driving thanks to its Bronco-specific variant architecture, Bronco design DNA, available 2.0-liter EcoBoost® engine targeting segment-best horsepower and torque, and advanced 4x4 system with class-exclusive twin-clutch rear-drive unit with a differential lock feature Ready for fun: Class-exclusive features designed for life on the trails include safari-style roof enabling class-leading headroom and a cargo area high enough to hold two 27.5-inch-wheel mountain bikes; more than 100 factory-backed and aftermarket accessories are available to transport gear such as kayaks, surfboards, skis and camping equipment Reservations: Open now for $100 at ford.com DEARBORN, Mich., July 13, 2020 – The all-new Ford Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled.
    With unmistakable Bronco styling and unrelenting Bronco capability, the smaller sibling of Bronco two-door and first-ever four-door SUVs joins the family with its own idea of fun. As with all Broncos, 4x4 is standard, and this rugged SUV is engineered to handle whatever weekend adventure its owner has in mind.
    “Bronco Sport has the toughness and smarts to help turn off-road novices into 4x4 pros,” said Hau Thai-Tang, Ford chief product development and purchasing officer. “Bronco Sport embraces the needs of outdoor enthusiasts – every inch of it was designed and engineered with weekend adventurers in mind.”
    Bronco Sport is smartly designed to transport two mountain bikes standing up in its cargo area – and two cyclists up front. Four available accessory bundles – in addition to more than 100 factory-backed standalone accessories – let owners easily make the vehicle their own by outfitting it to transport kayaks, skis, camping equipment or whatever gear propels their adventure.
    Five trim levels are available, including the base model, Big Bend™, Outer Banks™, Badlands™ and First Edition™.
    Reservations for Bronco Sport open today at ford.com; vehicles can be reserved for $100.
    Vehicles arrive in dealerships late this year.
    Built Wild 4x4 confidence
    Like the larger Bronco, the all-new Bronco Sport delivers the 4x4 off-road capability that made the original Bronco a legend. With off-road performance at its core, Bronco Sport provides solid footing on sand, snow, mud, rocks and more.
    For maximum off-road capability and long-term durability, Bronco Sport was tested in extreme conditions in places such as the Johnson Valley desert in California, as part of Built Wild Extreme Durability Testing. Badlands and First Edition models pack an advanced 4x4 system with a class-exclusive twin-clutch rear-drive unit with a differential lock feature to allow greater off-road performance – similar to a traditional mechanical locking differential. The system can divert virtually all rear axle torque to either wheel, setting it apart from any other vehicle in the non-premium subcompact utility segment.
    Bronco Sport’s suspension can take on rugged terrain and is complemented by Ford’s trail technologies. The small SUV’s Terrain Management System™ with up to seven available G.O.A.T. Modes™ helps drivers “go over any type of terrain” and in various conditions. Standard modes include Normal, Eco, Sport, Slippery and Sand; Mud/Ruts and Rock Crawl modes are available on Badlands and First Edition.
    All models feature an independent front and rear suspension engineered and performance-tested in demanding environments across North America. The suspension is optimized to help drivers confidently maintain vehicle composure while aggressively taking on rugged terrain.
    On Badlands and First Edition series, the system includes uniquely tuned front struts with hydraulic rebound stops designed to provide a quieter, less jarring off-road experience. In addition, 46-millimeter-diameter monotube rear shocks are among the largest in the class, helping provide improved response and more comfort off-road, while softer springs and antiroll bars offer greater articulation over obstacles.
    Class-exclusive Trail Control™ technology furthers the vehicle’s off-road prowess. The available feature enables a cruise control-like setting up to 20 mph forward and 6 mph in reverse for vehicle-controlled throttle and braking, letting the driver stay focused on navigating the trail.
    For adventurers taking on rough and rocky terrain, the small SUV’s design includes made-for-the-trails departure, approach and breakover angles. An available class-exclusive front off-road camera with lens washer serves as a spotter and helps provide better visibility of the trail ahead, displaying the video on the center stack-mounted touch screen.
    In Rock Crawl mode, the electronic power steering assist system is uniquely calibrated to provide more precise control and help reduce steering wheel disturbance during low-speed maneuvers over rocky terrain.
    Off-road capability is further reinforced by four steel bash plates, plus available frame-mounted front tow hooks that can individually withstand static loads up to 100 percent of the gross vehicle weight. Badlands and First Edition can wade through up to 23.6 inches of water.
    Thrilling performance borne of Bronco DNA
    Staying true to the DNA of the first-generation Bronco, the all-new Bronco Sport SUV pays it forward with modern, heritage-inspired style, agile off-road architecture and optimized suspension for better control in all environments.
    The Badlands and First Edition series are powered by a 2.0-liter EcoBoost® engine that produces a targeted best-in-class 245 horsepower and 275 lb.-ft. of torque for high-speed off-road performance*. Base, Big Bend and Outer Banks series feature the proven 1.5-liter EcoBoost engine with a targeted 181 horsepower and 190 lb.-ft. of torque*.
    Both engines are paired with an 8-speed automatic transmission, while Bronco Sport Badlands and First Edition add SelectShift® with steering wheel-mounted paddle shifters to help drivers maximize control both on- and off-road. A cooling system with additional transmission and rear-drive coolers keeps 2.0-liter models running strong over tough terrain.
    The Bronco Sport SUV’s design inspiration is directly linked to the all-new Bronco halo model. Its rugged design attributes include signature encapsulated cartridge grille, round headlamps, clean, flat bodysides, and timeless proportions that enable the short front and rear overhangs required for off-road maneuvers. Tough unpainted finishes smartly cover exterior contact points, so the vehicle is ready for almost anything the rough and tumble outdoors can throw at it.
    The Badlands series comes standard with 28.5-inch all-terrain tires. First Edition comes standard with 29-inch all-terrain off-road tires with more aggressive, deeper treads that stretch on to the sidewalls for improved off-road traction.
    Ready for fun to venture into the wild
    Human-centered design led to special Bronco Sport features such as class-exclusive liftgate LED floodlamps – because out in the wild, there are no streetlamps – MOLLE straps to carry extra gear, zippered seatback pockets for additional stowage, and even a built-in bottle opener in the cargo area.
    Its upright design and safari-style roof contribute to Bronco Sport’s adventurous silhouette, which not only features a long flat roof rail for maximum carrying length, it also treats occupants to best-in-class first- and second-row headroom. The cargo area has enough height to accommodate two standing 27.5-inch-wheel mountain bikes with the available Yakima dealer-installed interior bike rack accessory.
    Bronco Sport will launch with more than 100 factory-backed and aftermarket accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each owner’s individual adventure needs. Bronco Sport buyers can also opt for any of four lifestyle accessory bundles themed Bike, Snow, Water and Camping.
    A flip-glass rear window, low-load floor cargo area, overlanding-ready roof rack with capacity to make roof-top tent camping easy, and front fender peaks that allow the driver to see the corners of the vehicle easily from behind the wheel reveal this small SUV is purpose-built for adventure from front to back, top to bottom.
    Bronco Sport can quickly help with basecamp setup thanks to an innovative slide-out working table, part of the available five-way configurable Cargo Management System, plus a class-exclusive 400-watt inverter and liftgate floodlamps that illuminate up to 129 square feet for when the adventure ends after sundown.
    To make post-adventure cleanups painless, the Badlands and First Edition series offer washable rubber flooring throughout the cabin and cargo area, easy-to-clean cloth seating surfaces and silicone-sealed control switches. For stowage of wet, icy or muddy gear, an available storage bin is located below the second-row passenger-side seat.
    Smart in addition to being rugged, the vehicle features a SYNC® 3 system with an 8-inch touch screen and compatibility with Apple CarPlay™ and Android Auto™. Other available technology features include Ford+Alexa and SiriusXM™ satellite radio.
    The Ford Co-Pilot360™ suite of advanced driver-assist technologies is standard across the lineup, including Pre-Collision Assist with Automatic Emergency Braking featuring Pedestrian Detection, Forward Collision Warning and Dynamic Brake Support, Blind Spot Information System with Cross-Traffic Alert, Lane-Keeping System, Auto High Beam Headlamps and a rearview camera. Available Ford Co-Pilot360 Assist+ technology includes Adaptive Cruise Control with Stop-and-Go and Lane-Centering, Evasive Steering Assist and voice-activated touch screen navigation. Available Ford Co-Pilot360 Assist 2.0 technology adds Intelligent Adaptive Cruise Control with Stop-and-Go, Lane-Centering and Speed Sign Recognition.

    William Maley

    But You'll Need To Look Inside and Under the Skin To See Them

    Previous Page Next Page You might not be able to tell that the 2021 Ford F-150 is all new. The shape, basic dimensions, and ladder-frame chassis are the same as the outgoing F-150. But you need to look a bit deeper to find the changes and new features that the blue oval hopes keeps their truck on top.
    PowerBoost? PowerBoost.
    What PowerStroke is for diesels, PowerBoost is Ford's brand name for the new hybrid system available on the F-150. The system is comprised of the 3.5L EcoBoost V6, 35kW (47 hp) electric motor mounted in the transmission, and a 1.5-kwh lithium-ion battery pack. No details were given on power output or fuel economy, but Ford is targeting 700 miles on a single tank of gas and max towing of 12,000 pounds.
    Generator? I Have My Truck.
    Pro Power Onboard turns the F-150 into a generator to power various electrical devices no matter where you are. It comes standard on the Hybrid providing 2.4kW, or 7.2kW via an option. All engines except the base 3.3L V6 get it as a option that provides 2.0kW. There are two 120-volt, 20-amp outlets for the 2.0 and 2.4kW systems, and 7.2kW system boasts four 12-volt outlets and a 240-volt, 30-amp outlet for higher draw equipment.
    You Want Tech!? We Have It and A Kitchen Sink as Well
    Ford is going all-in on offering all sorts of tech on the 2021 F-150. It begins up front with the introduction of Sync 4 that brings forth faster processing power, better voice recognition, and over-the-air updates. An eight-inch screen will be standard on lower-end models, while a 12-inch screen is available on XLT and higher-trims. The larger screen also brings forth wireless CarPlay and Android Auto. 
    Next up comes CoPilot 360 2.0, Ford's suite of active safety features. All models boast pre-collision assist with automatic braking, pedestrian detection, and automatic high beams. Move up to the XLT and above and you'll get lane-keep assist, parking sensors, reverse brake-assist, and a post-impact braking system. 
    The biggest tech feature for the F-150 won't be out till sometime next year. That is Active Drive Assist which Ford announced recently for the Mustang Mach-E. Active Drive Assist is similar to Cadillac's Super Cruise where it allows for hands-off driving on divided highways that have been mapped by Ford - over 100,000 miles of these roadways in the U.S. and Canada according to automaker. The system also comes with a driver-facing camera that tracks eye and head movement to make sure the driver is paying attention. This system will be available via an OTA update, provided the F-150 is equipped with a prep kit that includes hardware to enable another safety feature, Intersection Assist that prevents drivers from accidentally pulling in front of oncoming traffic during a left-turn.
    Other Details to Know
    All engines carry over from the previous generation, which includes the 3.3L V6, 2.7L EcoBoost, 3.5L EcoBoost, 5.0L V8, and 3.0L PowerStroke Diesel. No more six-speed automatic, all engines now come paired with an ten-speed automatic. Ford will be offering eleven different grille designs, and fourteen wheel choices - ranging in size from 17 to 22-inches. The front seats can recline up to 180-degrees. Center console can transform into a work-area for a 15-inch laptop by opening and folding the lid. The transmission selector on floor console models folds down flat to make room. We'll likely get more details dripped out before the 2021 F-150 arrives at dealers this fall.
    Source: Ford
    Press Release is on Page 2
    BUILT FOR GETTING THINGS DONE, FORD REVEALS THE TOUGHEST, MOST PRODUCTIVE F-150 EVER AND MOST POWERFUL IN ITS CLASS
    All-new Ford F-150 takes America’s truck of choice for work and recreation to the next level, targeting to deliver the most maximum towing, payload, torque and horsepower of any full-size light-duty pickup, with ingenious features that make customers even more productive and new technology like over-the-air updates and SYNC® 4 New exterior design has a bolder and even tougher look, and an all-new interior provides more comfort, technology and functionality for truck customers, along with enhanced materials, new color choices and more storage New available Tailgate Work Surface boosts productivity at the back of the truck, while new optional Interior Work Surface makes using a laptop or eating a meal more comfortable; available Max Recline Seats with nearly 180 degrees of recline help customers rest between jobs Available Pro Power Onboard™ means customers can leave the generator at home and free up cargo space; there’s enough energy to power 28 average refrigerators, charge a bed full of electric dirt bikes or run an entire job site worth of tools Class-exclusive 3.5-liter PowerBoost™ Full hybrid engine delivers Built Ford Tough capability – it is targeted to have the most torque and horsepower of any light-duty full-size pickup, at least 12,000 pounds of maximum available towing capacityᶧ and a targeted EPA-estimated range of approximately 700 miles on a single tank of gasᶧ DEARBORN, Mich., June 25, 2020 – As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.
    “Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”
    The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup, introduces all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.
    “We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Craig Schmatz, Ford F-150 chief engineer. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements – from system upgrades to feature offerings.”
    Toughest F-150 ever
    The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. Higher front fenders, a tucked-in midsection and larger-diameter tires pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.
    There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.
    The all-new F-150 is also the most aerodynamic ever. New active grille shutters, a new automatically deploying active air dam, and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.
    The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.
    F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily, including how-to videos for additional explanation.
    An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.
    Most productive F-150 ever
    Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level.
    Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when in park.
    Class-exclusive Max Recline Seats available on King Ranch, Platinum and Limited models provide ultimate comfort during downtime. Max Recline Seats fold flat to nearly 180 degrees, with the bottom cushion rising to meet the back cushion and the upper back support rotating forward up to 10 degrees for maximum comfort.
    Available lockable, fold-flat rear storage adds a vault to the F-150 that extends the width of the rear seats. It’s as easy as lifting the bottom cushion of the rear seat, dropping valuables in and locking them away for safe keeping. Great for storing long items like fishing rods or blueprints, it even has a divider to keep gear organized.
    Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built in to the tailgate of every truck, so customers can hold materials down for precision work. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder.
    Customers can keep going into the night with exclusive available Zone Lighting. This allows occupants to turn on and off individual sections of exterior lights through the SYNC® 4 screen or remotely with the FordPass app on their phone, so they never have to work, camp or do anything in the dark.
    The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150.
    Most powerful in its class
    The all-new 3.5-liter PowerBoost full hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-liter EcoBoost® V6. It is targeting an EPA-estimated range of approximately 700 miles on a single tank of gasᶧ and will deliver at least 12,000 pounds of available maximum towing – equivalent to the average weight of 43 NFL linemen.
    PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
    The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
    Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available with a 2.0-kilowatt output on optional gas engines, while PowerBoost-equipped F-150 comes standard with 2.4 kilowatts of output or an optional 7.2 kilowatts of output. Power is accessible through in-cabin outlets and up to four cargo bed-mounted 120-volt 20-amp outlets, with a 240-volt 30-amp outlet on the 7.2-kilowatt version. The system even provides power on the move to charge tool batteries in between jobs.
    Most connected F-150 ever
    F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
    All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
    Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
    Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
    Driver-assist technologies
    All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
    F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
    Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
    Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
    ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
    Previous Page Next Page

    Drew Dowdell

    ...Forbidden Fruit for the U.S....

    Rumor has it that Ford is working on a V8 powered version of their Ranger Raptor currently sold in overseas markets. Only available in other parts of the world, the current Ranger Raptor is powered by a 2.0-liter 4-cylinder diesel that produces 210 horsepower and 369 lb.-ft of torque, but a report in Wheels magazine says that Ford Australia is working with an external engineering company to swap the 2.0 diesel for a 5.0-liter V8 from the Mustang GT.  The odd thing about this is that the Ranger Raptor 5.0 would be still built with the 2.0-liter diesel under the hood and then later converted to V8 gasoline power.
    Expect power to be about the same as it makes in the Australian spec Mustang GT, a healthy 455 horsepower and 410 lb.-ft of torque. 
    If it all comes together, the Ranger Raptor 5.0 is expected to go on sale in Australia next year, sold by Ford dealers and backed by the full 5-year warranty. For now, the Ranger Raptor remains forbidden fruit to the U.S. no matter what engine is under the hood.

    Drew Dowdell

    ...56 percent said yes...

    After a lengthy strike at General Motors that cost the company $2.9 billion, the UAW has agreed to a contract with Ford that looks remarkably similar to the one they got with General Motors.  Ford workers ratified the deal on Friday with 56.3 percent voting yes to the new four year agreement.
    The agreement says that Ford will invest more than $6 billion in its U.S. plants and add or retain 8,500 UAW jobs. The UAW used the GM contract as a template for negotiations with Ford. Like the GM contract, there are no changes in healthcare coverage, there is a pathway to full-time employment for temporary workers, pay raises, and lump-sum payments spread over 4 years. 
    The UAW now will turn its attention on FCA where negotiations are due to begin on Monday.

    Drew Dowdell

    ...You're not supposed to see this yet, but....

    Leaks of privileged information happen.  In this case, Ford pushed these images and pages to their consumer website in a way which was easy for the folks at MachEForum to find. 
    Here are the basics, the best of each spec, the 2021 Ford Mach-E will have up to 300 miles of driving range, run 0-60 in mid-three second range, and have optional all-wheel drive.  You're going to prioritize those specs though because you won't be able to get them all in the same car.
    All models of Mach-E will be able to recharge 47 miles in 10 minute of DC fast charging in a 150-kw charger
    The base model is called Select and starts at $43,895. It is powered by a 255 horsepower, 306 lb.-ft of torque motor in the rear.  You can opt for all-wheel drive which increases torque to 429lb.ft. This model gets an EPA estimated range of 230 miles and a 0 to 60 sprint of mid 5-seconds. If you qualify for the full $7,500 federal tax credit, the price can be as low as $36,395. It's equipped with 18-inch wheels
    Next up is the Premium trim, starting at $50,600. This comes with 19-inch wheels and again in RWD or AWD configurations. EPA estimated range is 300 miles on the RWD model and 0 to 6- remains mid 5-seconds. 
    There will be a trim called California Route 1 which is an extended range rear-wheel drive model. It has an EPA range of 300 miles and a mid 6-second range sitting on 18-inch wheels.
    Then there is the top of the line GT, starting at $60,500. EPA range is estimated at 235 miles and a mid 3-second range. It comes standard with all-wheel drive. 
    For early adopters, there is a Mach-E First Edition. It offers three exterior colors, including and exclusive "Grabber Blue Metallic", interior contrast stitching, First Edition scuff plates, brushed aluminum pedals, and red brake calipers. This model seems to be a happy medium on range and performance with a 270 mile EPA estimated range, mid 5-second 0-60, AWD, and 19-inch wheels. 
    Inside the Mach-E is a large Telsa-like center screen though with a single physical dial at the bottom. A simple dash and slim gauge cluster sit behind a 3-spoke wheel badged with the Mustang logo. 
    Ford will officially share more information on Sunday night, and the specs listed above are subject to change. We'll keep you updated as more information comes out. In the meantime, scroll down to see all of the information grabbed in the screenshots.








     

    Drew Dowdell

    ....A Mustang SUV you say?...

    Ford has announced the name of their upcoming Mustang inspired electric crossover.  It will be called the Mustang Mach E.  The official debut happens on November 17th, after which reservations for the car will be opened for customers wishing to make a deposit.  Deposits are $500 to hold your place in line and later, customization of the vehicle will open closer to delivery time. 
    We've seen from previews of the Mustang Mach E that it will be a rather swoopy crossover with a coupe like roofline. Current rumors put the estimated range at around 370 miles on the WTLP cycle, but EPA cycle will likely be lower. Ford also recently announced the creation of the FordPass Charging network, a way to take the worry out of range anxiety.  We expect we'll hear even more about FordPass Charging Network at the November 17th presentation. 
     


    Drew Dowdell

    ...strong hints at the future SUV...

    Ford has unveiled the Bronco R race prototype at the SEMA auto show today. This prototype strongly hints at the direction the new Bronco will go in terms of appearance and shape.
    Bronco won at Baja in 1969, so for the 50 year anniversary, the prototype will go back to the Baja Peninsula later this month to take a near 1,000 mile off-road course to challenge the powertrain and architecture. 
    The Bronco R is built on a modified version of the production body-on-frame platform.  Watch for more Bronco news in the coming months.

    Drew Dowdell

    ...900 horsepower and 6-speed manual...

    Ford teamed up with Webasto to build a new Ford Mustang EV concept car for the SEMA auto show in Las Vegas.  The car is a showcase for what is possible with electrification and emerging technologies in that field.
    The show car comes with more than 1,000 lb.-ft of torque and 900 horsepower routed through a 6-speed manual transmission. The car has been lowered an inch and sits on 20-inch staggered forged wheels. Under the hood is a dual-core electric motor with dual power inverters. Power comes from an 800-volt Webasto battery system that can discharge a mega-watt of electrical energy.  At 800 volts, the Mustang Lithium runs at twice the voltage that most electric cars on the road today use. That allows the system to be lighter, more powerful, and generate less heat. 
    The transmission is a drag-strip version of the Getrag MT82 6-speed with billet internals to handle the huge torque.  
    Mustang Lithium features a unique set of drive modes that apply a controlled amount of torque for different driving scenarios including: Valet, Sport, Track and Beast, and are instantly available on demand via a custom in-dash 10.4-inch touchscreen display.
    Ford is investing $11.5 billion in electrified vehicles by 2022, including an all-new Mustang inspired EV SUV and a Ford F-150 BEV.


    Drew Dowdell

    ...in just 4 days...

    Ford and the United Auto Workers (UAW) have reached a tentative labor contract deal in just days after the strike at General Motors ended.  The details of the deal have not yet been released, but Ford did confirm the deal in a short statement. The talks began on Monday and the two sides quickly made progress on the smaller issues.
    Various UAW leaders from the U.S. plants will meet on Friday to approve the deal which then must be sent to Ford's 55,000 union members for ratification. 
    Ford has a closer relationship with the UAW than the other Detroit manufacturers with Ford Executive Chairman Bill Ford calling the UAW "Family" and that the UAW "helps to make Ford better and stronger". 
    Once the deal with Ford is ratified, the UAW will move on to negotiate with FCA. 

    Drew Dowdell

    ...Starts in 2020...

    Starting in 2020, Ford will be launching Sync 4 in most updated and redesigned vehicles. One of the key features of the new infotainment operating system is the ability to get updates over the air via a cellular network.  The over-the-air update ability makes updating the system as easy as a cell phone.  In Sync 3, the system was able to be updated via a wifi network or USB drive, and that is how Ford rolled out Apple CarPlay and Android Auto when they were finally made available for Sync 3.
    Ford says this change could eliminate some trips to the dealership if the computer needs to be reflashed to updated as part of a recall.  The system has the ability to update software in the background and keep the current software running until the new update is ready for activation, making many of the updates completely invisible to the end user.  Customers can schedule updates for a specific time, such as the middle of the night, to further make the process invisible.
    Sync 4 is designed to run on 8-inch screens standard, but 12-inch and 15.5-inch screens are available too.  Voice recognition in Sync 4 is activated by saying "Ok Ford".
    Ford believes performing some recall work via the OTA updates will improve customer satisfaction and increase business.
    Ford has not released which models will get Sync 4 first.

    Drew Dowdell

    Ford Finishes With Flex

    By Drew Dowdell, in Ford,

    ...Laying off 450, MKT is gone too...

    Ford is finishing up production of the Ford Flex at its Oakville Assembly plant in Ontario.  Production is set to finish at the end of November.  The Lincoln MKT which is also built on the line has already ceased production earlier this month.  In cutting these two vehicles, Ford will also lay off about 450 out of 4,100 hourly workers at the plant. The cuts come as Ford changes to an all-utility and truck brand. 
    The Flex was first introduced for the 2008 model year as a bold and retro alternative to a wagon or traditional SUV, combining some elements of both. 
    Ford is scheduled to begin negotiations with Unifor, the largest private sector union in Canada, sometime in 2020. Unifor hopes to get some investment from Ford at the Oakville plant.

    Drew Dowdell

    ...last model clearance sale...

    Two weeks ago we told you about Chevrolet throwing money on the hood of the Camaro for Mustang drivers.  Now it is Ford's turn, but with fewer restrictions. For one, you don't need to be a current owner of a Camaro in order to qualify.
    Every Mustang starts with $1,000 increase in it rebate.  A base model Ecoboost coupe goes from $1,500 back to $2,500 back. If the car has been in stock more than 61 days, it also qualifies for an additional $750 rebate. Better deals are to be had if you move up a bit. The Ecoboost Premium coupe can be had for $4,250 off if it has been on the lot more than 2 months. If you want more power or an open roof, GTs and convertibles are going for up to $3,500 off.
    These rebates are set to expire on November 13th.  Does that make it time to buy? Well maybe, Ford tends to offer holiday bonuses starting around Black Friday.  It's also worth noting that Ford is offering 0% interest loans for 72 months in certain regions.  It may work out to be a better deal to take the 0% financing if it is available to you. 

    Drew Dowdell

    ...Coming to the LA Auto Show...

    Ford will be showing their Mustang inspired EV SUV on November 17th ahead of the LA Auto Show.  We still don't have a name for the upcoming vehicle, but Ford has recently trademarked the name "Mach-E" and "Mustang Mach-E". Could this be a name for this new EV crossover? Time will tell. What you can see from the sketch is that it will have Mustang-like tail lights and headlights, plus a swept back, coupe-like roof line and a long hood. 
    We do know an approximate range per charge of 370 miles on the WTLP cycle, which is slightly more optimistic than the EPA cycle.  Ford also recently announced the creation of the FordPass Charging network, a way to take the worry out of range anxiety.  We expect we'll hear even more about FordPass Charging Network at the November 17th presentation. 


    Drew Dowdell

    ...offering a wide network of plugs to their EV customers...

    When the Ford Mustang inspired EV SUV goes on sale sometime next year, one challenge it will have to overcome, no matter how good it looks, is charging anxiety by potential customers. 
    Ford is offering an antidote, a way to take away to charging anxiety.  Ford is developing FordPass Charging Network, an easy way to pay as you drive to charge. The network includes more than 12,000 locations with over 35,000 plugs. The FordPass Charging Network is also in collaboration with Electrify America to provide DC Fast Charging.  On a 150-kW charger, drivers can add 47 miles of range in just 10 minutes, and fully charge their battery in the time it takes to have a sit down meal at Olive Garden. FordPass app will help guide drivers to an available charging station and allow for payments directly from the car's dashboard. Ford is offering two years of complimentary access to the FordPass Charging Network to all new Ford EV buyers.
    For those who prefer to charge at home, Ford is offering Ford Connected Charging Stations, a higher powered charger than the standard 240-volt home charger, the Ford charger uses 48 amp service to recharge at a rate of 32 miles per hour rather than the 22 miles of range per hour the 240-volt home charger would provide.  Ford is partnering with Amazon Home Services to offer installations of either standard home chargers or the Ford Connected Charging Stations. Amazon will provide upfront pricing estimates and will allow customers to schedule a licensed and vetted electrician online. 
    Ford is investing $11.5 billion in EV development through 2022.

    Drew Dowdell

    ...takes multiple 'Best in Class'...

    The 2020 F-Series Super Duty has been updated to take on the most difficult challenges. For 2020 it gets a new available PowerStroke V8 diesel displacing 6.8 liters and producing 475 horsepower and 1,050 lb.-ft of torque. The diesel enables the SuperDuty to tow up to 37,000 lbs on a goodneck trailer, 32,500 lbs. using a 5th wheel trailer, conventional towing of 24,200 lbs., and a payload capacity 7,850 lbs. Power is delivered by an all-new 10-speed automatic. 
    The SuperDuty keeps customers connected with a FordPass Connect embedded 4G LTE modem with Wi-Fi access for up to 10 devices to keep crews in communication no matter where the job might take them. Modern touches include the addition of wireless charging for compatible mobile phones and USB-C ports to power your devices.
    Standard features on XLT and above Super Duty trim levels include Lane-Keeping Alert to help you stay in your lane and Blind Spot Information System with Trailer Coverage to monitor for vehicles in blind spots – even with one next to your trailer. Also standard on XLT and above is Pre-Collision Assist with Automatic Emergency Braking to alert you of potential collisions with vehicles in your path. Should an accident occur, class-exclusive second-row seat belt pretensioners, standard on all Super Duty models, are activated.
    The SuperDuty starts shipping to dealers by the end of the year. 




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