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    April 26th marks the launch of the all-new, all-electric F-150 Lightning pickup, the COUNTDOWN is ON!

    The Ford Motor Company and UAW leaders will host customers and employees to celebrate the official start of F-150 Lightning production at the Rouge Electric Vehicle Center in Dearborn, Michigan.

    A milestone in the country's shift to electric vehicles, Ford employees and F-150 Lightning customers will join the "Job 1" event for the first-ever, full-size all-electric pickup to go on sale.
    The F-series Ford Pickup has been America's best-selling truck for 45 years in a row and is second only to the iPhone in Revenue among all American consumer products, according to a 2020 study. The Rouge Electric Vehicle Center is an Ultra-modern new facility within Ford's historic Rouge Complex where Henry Ford perfected the moving assembly line and scaled the Model T.
    The event begins April 26th, 1:30pm eastern and will be livestreamed at http://ford.to/LightningStrikes
    F-150 Lightning Strikes on April 26; Ford Looks Ahead to Lightning Deliveries with Customer, Employee Celebration | Ford Media Center


    Ford has worked hard to improve all the time and with the first upcoming deliveries of the F-150 Lighting, Ford Delivers again. Check out the EPA Numbers.

    F-150 Lighting customers will have some benefiting from an increase in range for the spring launch showing Ford's continuous efforts to improve over time.

    Fleet customers have the option of purchasing the extended range battery on the Lighting Pro which now has an EPA-estimated range of 320 miles.
    Quote Ford:
    “We are laser focused on continually improving our energy consumption efficiency for Lightning and the team is really happy to deliver these results for our customers,” said Linda Zhang, chief program engineer, F-150 Lightning.
    Ford Confirms F-150 Lightning Final EPA-Estimated Range for All Models Ahead of Customer Deliveries in the Spring | Ford Media Center


    The model 3 from Tesla has been Consumer Reports top pick for a BEV for the last few years. Now Ford has come along and knocked the Model 3 off its pedestal. Check out why the Mach-e won!

    For the past two years Tesla model 3 has held the honor of being Consumer Reports (CR) top BEV pick. Now comes along Ford and their Mach-E knocking the model 3 into second choice. Tesla model 3 is still on the recommended list due to its latest technology, long range battery pack, charging network and a driving experience closer to a high-performance sports car than a sedan.

    Mustang Mach-E just did it better according to Consumer Reports. To quote the report: The Mustang Mach-E is also very sporty, plus it’s more practical and easier to live with. The Ford is also quieter and rides better. Both cars have large infotainment center screens, but the Mach-E’s is far easier to operate and doesn’t require multiple steps to activate routine features, such as using the defroster or adjusting the mirrors, as with the Tesla. Also, the Mach-E has an edge when it comes to reliability, according to first-year results in our Annual Auto Surveys of CR members.

    Consumer Reports (CR) does point out that the Tesla Model Y is more similar to the Mach-E and even outscored it in the road test section but has a worse than average reliability which keeps it out of the Top Picks recommendation category. Reliability being a key factor in CR overall score system, the paint, body integrity, body hardware, power equipment and climate control system issues is why the Model Y failed to be in the Top Picks recommendation category. Model 3 has an average predicted reliability score.
    Mustang Mach-E owners have so far reported very few problems with their auto giving it an important advantage over the Model Y and 3. CR has also stated that the connected driver monitoring system gives it a notable edge over Tesla's system.
    Ford's active driving assistance system with driver monitoring, BlueCruise active driving assistance system is a far more affective driver monitoring system with appropriate warnings when the driver's attention wanders. Tesla Autopilot system can still be used if the driver is looking away as long as they have at least one hand resting on the steering wheel, limiting the effectiveness to the lack of attention on the road.

    Ford Mustang Mach-E Is CR's Top Pick Electric Vehicle - Consumer Reports


    Ford Motor Company has launched a new Vehicle Usage-based insurance for new vehicle owners of Ford and Lincoln auto's.

    Ford Motor Company rolled out in February 2020 a Nationwide Insurance program for connected vehicles that was designed to reward safe driving. This program was as easy as installing the Ford or Lincoln app on your smartphone and filling out the online form and agreeing to share the driving data from the black boxs with Nationwide. This allowed drivers to save based on their safe driving habits that are reported to the insurance company. No plug-in devices or additional apps required. Insurance was available in 39 states on 2020 modem-equipped models.
    Per Elena Ford, Chief Customer Experience Officer at Ford Motor Company, “This is the latest way we’re improving the customer experience,” “Insure makes getting insurance easier for connected-vehicle customers to cover one of their biggest investments – their vehicle – while saving money.”
    This program would also include the Nationwide Accident Forgiveness option also. Per Nationwide, customers buying new autos are wanting to get insurance right away that is simple and easy to sign up for, the new Insure program does that for New Ford and Lincoln autos.
    We move to December of 2020 and Ford has updated the Ford and Lincoln Insure programs that use State Farm, Allstate, Liberty Mutual and Metromile along with Nationwide to expand coverage to save customers money on premiums based on using the latest Telematics that are auto reported to these insurance companies may be eligible to receive insurance premiums discounts based on their driving habits. 

    Ford has stated that several more insurance companies are under contract and will be announced in the future.
    For Ford Motor Company customers, how they drive have the potential to earn big discounts on their auto insurance. Alex Purdy, director of Ford Business operations stated the following, “Connected vehicles present new opportunities for us to help customers save money and improve their experience with Ford products,” “Whether customers are purchasing through Ford Insure or working with another carrier, we are committed to giving them the ability to choose the right option for themselves – and to potentially earn big discounts based on how they drive.”
    We move forward to today, February 15th, 2022 and the Ford / Lincoln Insure program goes live with State Farm where State Farm customers with eligible connected Ford / Lincoln vehicles can now opt into the State Farm UBI Program, "Drive Safe & Save", which will adjust premiums to an individual vehicles mileage and customer driving behavior based on the reporting from the Telematics connected system of the auto. 

    The State Farm with Ford / Lincoln Insurance program will start with Alaska, Idaho, Montana and Oregon as of February 27th, 2022. It will then be rolled out across the nation excluding California, Massachusetts and Rhode Island.
    Ford believes this will increase safety for all by helping the auto owner improve their driving characteristics as they pay for insurance based on the miles they drive and their habits of how they drive. State Farm says their customers will on average save 10 to 15% on average using this program and could go as high as 40% based on an individual's driving habits.
    While one can see for those drivers that are very cautious, this can save them money. One does have to wonder about those that opt into this type of program and are a bit more aggressive, could they then see their premiums go higher? This only makes logical sense as Insurance companies could easily use the broadcasted telematics to also ding those that are more aggressive in driving over the speed limit, moving back and forth between lanes, etc.
    One has to wonder how many people will go for being monitored 24/7 when they drive their auto? How will insurance adjust based on buying a GT Mustang or electric Mach-e? Just as with health insurance and how smokers pay higher premiums than non-smokers, this could tend to create true casts of high insurance premiums for people who are not afraid of speed and lower costs for those that drive slow without taking into account that while there are good and bad drivers in both categories.
    Many people have seen people who buy powerful expensive auto's get on the freeway, move over the passing lane and then drive 20 mph under the posted speed limit. This to this writer is just as dangerous to other drivers on the road as is the one who buys a performance auto, routinely drives 20 over the posted speed limit and cuts in and out of traffic.
    Is this the future of all driving? Could we see no matter how fast / powerful your auto is, that the only way to get auto insurance is to eventually agree to monitored driving by the insurance companies? With this telematics, will it require that each person driving logs in so that the driving telematics are clearly associated with each individual as one would have in a large household? One has to wonder how far they will go with connected driving and the options to the buyer about how this data is handled.
    What are your thoughts on connected driving and insurance? Way of the future or crossing a line on big brother watching you?
    State Farm® and Ford team up to introduce usage-based insurance to new vehicle owners | Ford Media Center
    Ford, Lincoln Work with Nationwide to Offer Insurance Program for Connected Vehicles Designed to Reward Safer Driving | Ford Media Center
    Ford Supports InsureTech Revolution with Insurance Carriers, Ford Insure and Lincoln Motor Company Insure, Using Embedded Telematics to Help Customers Save on Auto Policies | Ford Media Center


    Today Ford Motor Company released the most powerful street-legal Bronco ever, 2022 Ford Bronco Raptor. Check out the details and pictures.

    Let's start by getting the basic info of what all off road nuts want to know about this beast:
    All-new 2022 Ford Bronco® Raptor™, designed and engineered by Ford Performance to be the world’s first Ultra4 Racing-inspired SUV, is capable of highway-speed desert-dune conquering and Baja rock-crawling Bronco Raptor packs extreme Built Wild™ capability and durability with an exclusive twin-turbo 3.0-liter EcoBoost® engine targeted to deliver more than 400 horsepower*, a Raptor HOSS 4.0 race-ready suspension system, a fully boxed, high-strength steel frame, and standard 37-inch all-terrain tires    At 9.8 inches wider than a base Bronco four-door for more confident high-speed cornering, Bronco Raptor epitomizes extreme Built Wild design with race-inspired features inside and out, accented by Raptor-family signature cues In comparison the standard Bronco to a Bronco Raptor.

    Jim Farley, CEO of Ford Motor Company had the following quote to say: “Raptor is the apex of our off-road lineup and is now a full lineup with race proven content and design that you can’t get from anyone else, Only Ford could create a Bronco Raptor!”
    To achieve this mile stone, Ford had to create a race proven foundation that starts with a Raptor-Specific frame that supports increased suspension travel, track width for handling stability during high-speed desert runs. This is then complimented by a fully boxed, high-strength steel frame with new shock towers that increase wheel travel and off-road durability. Heavy-duty bash and skid plates provide continuous driveline coverage from the front bumper to the back of the engine, transmission and transfer case. This has been complimented by a 50% total body-in-prime torsional rigidity increase over a standard Bronco Four-door model in the upper body, B-pillar cross bar and C-pillar reinforcement.

    View additional chassis details at the link at the bottom of the article for enhanced views of the Raptor Chassis details.
    Ford delivered the following performance to the Bronco Raptor:
    Competition Performance axles Rear axle is an upgraded semi-float Dana 50 Heavy-Duty AdvanTEK with 235-millimeter ring gear Front axle is an upgraded Dana 44 AdvanTEK which includes half-shafts with 210-millimeter ring gear Upgraded front and rear axles increase track width by 8.6 inches (73.6 inches versus 65.0 inches) Larger Performance driveshafts front and rear to support increased wheel torque Minimum ground clearance of 13.1 inches, 4.8 inches more than a standard Bronco Advanced 4x4 system with 3 modes and a heavy duty high-capacity clutch designed to withstand the demands of performance events. Upgraded transfer case featuring a 3.06 4x4 LO ration for up to a 67.7:1 crawl ratio. Ford Performance and Fox created upgraded High-Performance Off-Road Stability Suspension (HOSS) Fox 3.1 Internal Bypass Semi-Active Dampers Suspension height Sensors Auto adjusting 100's of times per second for maximum adjusted suspension tuning based on terrain Ford Performance Front and Rear control arms 13" of wheel travel Front 60% more than a standard Bronco 14" of wheel travel Rear 40% more than a standard Bronco BFGoodrich 37" KO2 all-terrain tires on 17-inch x 8.5-inch beadlock-capable wheels Performance Electric Steering with larger-diameter inner and outer tie road ends. Twin Turbo 3.0 Liter EcoBoost V6 for 400HP Performance Intercooling and Air-induction system  10-Speed SelectShift automatic transmission Raptor's G.O.A.T. Modes (Goes Over Any Type of Terrain) Terrain Management System 7 driver-selectable modes including a tuned Baja Mode New for Bronco a Tow/Haul mode delivering a 4,500 pounds of towing capavility, 1,000 lbs more over a standard Bronco Trail Control, Trail Turn Assist and Trail One-Pedal Driving modes are also included

    Ford is putting everyone especially the Jeep Wrangler on Notice that there is a new Dinosaur in town!

    The Bronco Raptor will have its own exterior Raptor-Family Design cues and will be available in 10 different colors, to quote the press release: For even more Raptor-styling DNA, an available Bronco Raptor Graphics Package includes new splatter graphics on the rear bodysides and hood that use an overlapping broken trapezoidal pattern and floating shapes to present a sophisticated digital appearance. Exterior colors include Hot Pepper Red Metallic, Velocity Blue Metallic, Eruption Green Metallic, Shadow Black, Iconic Silver Metallic, Area 51, Cactus Gray, Cyber Orange Metallic Tri-Coat, Oxford White, plus Ford Performance-exclusive Code Orange paint.

    Bronco Raptor Interior starts with the following: 
    Bronco Raptor features a familiar heritage-inspired horizontal dash, integrating an all-digital 12-inch cluster. The cluster allows drivers to select from various views, including a Bronco Raptor-exclusive Performance View that emphasizes tachometer and gear readings and allows the customization of gauges. Bronco Raptor comes standard with a High Package that includes SYNC®4 with 12-inch touchscreen with swipe capability, information on-demand panel and enhanced voice recognition. Other technology features include an exterior camera with 360-degree viewing capability. The Lux Package is available for customers looking for even more human-centered technology, such as an available 10-speaker B&O audio system and Adaptive Cruise Control. Base Bronco Raptor models are equipped with Black Onyx marine-grade vinyl seats and rubberized washout flooring. The dark interior is accented with Ford Performance Code Orange splashes on the G.O.A.T. Modes rotary dial, dash vents, door netting, steering wheel stitching and Bronco logo on the instrument panel. Even the push-button ignition lights up in Code Orange. Touchpoints such as the grab handles, steering wheel bezel and gear shifter wear low-gloss carbon fiber accents. ​​​​​​​Owners can opt for upgraded features such as all-new laser-perforated Black Onyx Neo suede seats, vinyl-wrapped instrument panel topper, leather-wrapped outer seat bolsters and carpet flooring. A thicker and sport-contoured steering wheel with magnesium paddle shifters and gloss black Raptor logo center continues the Ford Performance treatment. Ford Performance-designed front seats are unique to Bronco Raptor, designed with aggressive foam side bolsters to help keep passengers firmly seated when the terrain gets nasty. Available Code Orange seat belts provide even more Ford Performance style. To quote the Ford Press Release: “The Bronco Raptor interior was designed around what we know hardcore off-road racers want in a vehicle,” said Ryan Olsson, design manager. “From the all-new Performance View on the cluster and unique steering wheel with paddle shifters and fingertip access to Raptor-specific controls, to its race-ready, high-bolster front seats, Bronco Raptor leaves the factory ready for the starting line.”

    Customers can start placing orders in March for their Bronco Raptor, the Majority of the 2022 model year will go to reservation holders.
    Videos at Ford Media Center
    Ford Bronco Raptor Chassis images
    Ford Bronco Interior Images
    Ford Bronco Raptor Exterior Images
    Ford Bronco Raptor Desert-Racing, Rock-Crawling Images
    Desert-Racing, Rock-Crawling 2022 Ford Bronco Raptor Debuts as Most Powerful Street-Legal Bronco Ever | Ford Media Center


    Ford released some exciting news that shows just how serious they are about all areas of the auto industry. Check out the success FORD had for 2021!

    FORD Motor Company was hitting on all cylinders and battery packs as they ended 2021 on a high note. 
    Best-Selling Automaker in Q4 2021 #2 in electric vehicle sales for 2021 F-Series Best-Selling Truck for 45th year in a Row and Best-Selling Vehicle for 40th year straight SUVs grew market share from 7.3% in 2020 to 12.3% in 2021 BEV sales grew 121.1% for total sales and 137.8% in retail sales for 2021 over 2020.
    Due to becoming #2 in BEV sales, FORD has again RAMPED UP production and will now product 150,000 F150 Lightning pickups in 2021 and over 200,000 for 2023 with expected global production of 600,000 by 2024 annually.

    Full manufacturing images of the production line of the F150 Lighting can be viewed here: Full Speed Ahead: Ford Planning to Nearly Double All-Electric F-150 Lightning Production to 150,000 Units Annually; First Wave of Reservation Holders Invited to Order
    Ford released today two new videos of the F150 Lighting and the pre-production assembly line.
    2022-Ford-F-150-Lightning-B-Roll.mp4 Ford-Rouge-Electric-Vehicle-Center-Broll.mp4  
    Ford Best-Selling Automaker in Q4; Becomes No. 2 for Electric Vehicle Sales for 2021; F-Series Best-Selling Truck for 45th Year In Row and Best-Selling Vehicle for 40th straight year; SUV Share Expands | Ford Media Center
    Full Speed Ahead: Ford Planning to Nearly Double All-Electric F-150 Lightning Production to 150,000 Units Annually; First Wave of Reservation Holders Invited to Order | Ford Media Center
    December 2021 Press Release (ford.com)


    Ford has chosen to grow their auto network in China using a direct sales model following Tesla's lead by using boutique stores that are focused on Direct to Customer sales via Fords online website.

    On Sunday December 26th, 2021, General Manager of Ford China BEV Division Mark Kaufman handed the keys to Jin Zhang, a mustang fan and Ford Auto Enthusiast delivering the first Mach-e in China to a Ford Customer and starting the delivery of locally produced Mach-e's in China.

    Ford has 25 Direct-to-Customer stores located in major Chinese metropolitan markets and is looking to 2022 to grow their online and sales and Direct-to-Customer stores enhancing the Ford experience.
    Ford posted the following about their Chinese market:
    Ford all in on electrification and intelligence in China. BEV division will expand dedicated direct sales network to reach 90 percent of China’s electrified vehicle market this year, as the move to electrified vehicles accelerates The Mustang Mach-E manufactured in China opens for pre-orders with 4 available versions from RMB 265,000-379,900. The Limited GT First Edition will also debut. Mustang Mach-E will come with preinstalled intelligent driver assist hardware that supports wireless software upgrades. Charging network partnership with State Grid and NIO will offer app-based access to nationwide network. Ford is first automaker to offer “plug and charge” convenience in China.
    Ford is selling based on January 4th 2022 the Mach-e in this price range from $41,700.76 dollars (265,000 RMB) to $59,781.58 dollars (379,900).

    Ford stated that in order to compete, challenge the market leaders and breakthrough with mass production that would enable globally to reduce BEV prices, they chose to establish its BEV division with dedicated R&D, Manufacturing, Sales and User experience in China. Mach-e is the first BEV product but vans and trucks plus more is expected soon.
    Ford has stated that the company is focused on the future and will adopt the direct sales network that saw 25 stores open in 20 major cities in 2021 to expand and serve the whole country of China.
    Ford has stated they will leverage their existing dealership network to enhance the offering of one-stop shopping "Everything Online" experience which will include the dealerships handling the service appointments with pickup and delivery of the cars sold and serviced.
    User centric is the core of this new Hybrid sales model. Ford will also work closely with the State Grid charging partners to ensure quick access to recharging by Ford Customers that can access over 300,000 charging stations of which 160,000 are fast charging
    Ford has stated the following about the Mach-e:
    Bring back driving pleasure to intelligent electric vehicles
    Ford is not only localizing production of the legendary Mustang brand in China, it is also building locally the high-performance GT version, setting multiple firsts in the history of Chinese automobiles. The Mustang Mach-E GT First Edition is based on GT models and features the exclusive GT Grabber Blue, Stunning interior design details with 20-inch all-aluminum chrome hub and dual motor. Mustang Mach-E joins the 3-secs 0-60mph club with a maximum power output of 359 kW.
    The full series of Mustang Mach-E comes in customized track-tested Pirelli P Zero series and Goodyear Eagle Touring series tires. All front wheels are using Brembo aluminum 4-piston brake calipers.
    As the first mass-produced model tuned with the help of Ford’s racing simulator, Mustang Mach-E is an "electric pony" that inherits the Mustang family's legendary sportscar performance and delivers driving pleasure and performance to this all-electric intelligent vehicle.
    Mustang Mach-E is Delivered to First Customers in China | Ford Media Center
    Starting from RMB 265,000, Mustang Mach-E Manufactured in China Opens for Pre-order; Ford China Launches Direct Sales Model for Electric Vehicles | China | English | Ford Media Center


    A new MEGA Campus in Tennessee and TWIN Battery plants in Kentucky, FORD believes America can grow with new investments in BEVs with a new lineup of advanced EVs.

    Welcome to Blue Oval City, this is the 21st century FORD Vision moving forward with automotive leadership.

    Ford Motor Company has announced plans to bring electric vehicles at scale to American Customers with two new massive, environmentally and technologically advanced campuses in Tennessee and Kentucky for the production of the next generation of electric F-series trucks and the batteries to power the future Ford and Lincoln vehicles.
    Here is a bullet list of what Ford is doing and it is just not an investment in Tennessee and Kentucky, but so much more:
    Ford to bring electric zero-emission vehicles at scale to American customers with the largest, most advanced, most efficient auto production complex in its 118-year history Called Blue Oval City, the complex will be constructed on a nearly 6-square-mile site in west Tennessee and build next-generation electric F-Series pickups and advanced batteries  Moreover, a new BlueOvalSK Battery Park is to be built in central Kentucky consisting of twin battery plants that will power a new lineup of Ford and Lincoln EVs Ford and SK Innovation plan to invest $11.4 billion and create nearly 11,000 new jobs – close to 6,000 in Stanton, Tennessee, and 5,000 in Glendale, Kentucky; production of the new electric vehicles and advanced lithium-ion batteries will begin in 2025 Three new BlueOvalSK battery plants – two in Kentucky and one in Tennessee – will enable 129 gigawatt hours a year of U.S. production capacity for Ford These investments build on Ford’s recent announcements that it will work with Redwood Materials on closed-loop domestic battery recycling and make a new investment to increase production of the F-150 Lightning pickup in Dearborn, Michigan, starting next year Ford is investing $90 million in Texas – $525 million total in the U.S. to train skilled technicians to service connected, electric zero-emission vehicles SK innovation is the new partner that FORD is partnering with as they make their largest ever U.S. Investment in electric vehicles at one time as they invest $11.4 Billion dollars in Tennessee and Kentucky creating nearly 11,000 jobs as FORD strengthens local communities and builds on FORD's position as America's leading employer of Hourly autoworkers. This investment will produce 129 GWh annually allowing for more than one million batteries including long range packs for SUVs and Trucks of all configurations.

    Blue Oval City is a all-new $5.6 billion mega campus in Stanton, Tennessee which will create approximately 6,000 new jobs as FORD reimagines how vehicles and batteries are manufactured. This will be built on 3,600 acres with an annual capacity of 43 GWh of production per year.
    Ford has stated this campus will be a vertically integrated ecosystem that allows assembly and expansion of the electric F-series vehicles. This plant will be designed to be carbon neutral with zero waste to landfill once fully operational.

    Ford working with SK Innovation will build a $5.8 billion BlueOvalSK Battery Park, creating 5,000 jobs. The TWIN BATTERY PLANTS on the site are intended to supply Ford's North American assembly plants with locally assembled batteries for powering the next generation of electric Ford and Lincoln vehicles. This plant will be built on 1,500 acres with a production capacity of 86 GWh per year.

    To quote Ford Executive Chair Bill Ford: “This is a transformative moment where Ford will lead America’s transition to electric vehicles and usher in a new era of clean, carbon-neutral manufacturing” “With this investment and a spirit of innovation, we can achieve goals once thought mutually exclusive – protect our planet, build great electric vehicles Americans will love and contribute to our nation’s prosperity.”
    This comes amid a strong demand for the all-new Ford F-150 Lightning Truck, E-Transit and Mustang Mach-E electric vehicles that are currently in production or ramping up production. Ford predicts that their global production will be between 40 to 50% electric by 2030.
    Despite the size of these new campuses / assembly plants, the impact is expected to be minimal on the surrounding environment with a goal to generate a positive impact. This is expected to be attained through biomimicry in design of the facilities. 
    Ford had this to say about these new locations:
    "Through an on-site wastewater treatment plant, the assembly plant aspires to make zero freshwater withdrawals for assembly processes by incorporating water reuse and recycling systems. Zero-waste-to-landfill processes will capture materials and production scrap at an on-site materials collection center to sort and route materials for recycling or processing either at the plant or at off-site facilities once the plant is operational.
    Ford is collaborating with Redwood Materials, a leading battery materials company, to make electric vehicles more sustainable and affordable for Americans by localizing the supply chain network, creating recycling options for scrap and end-of-life vehicles, and ramping up lithium-ion recycling. Ford believes battery recycling is essential for the success of an electrified future and has the potential to offer significant economic benefits as well as help solve for end-of-life battery recycling."
    SK Innovation of South Korea started as an oil refining business in 1962 and expanded into diverse areas of business including exploration, and production of batteries and electronic material. The SK Innovation battery business will be spun off October 1st 2021 as a wholly owned subsidiary to accelerate business growth and promote corporate value.
    SK Innovation will have a total of a 150 GWh of production when these new Ford/SK plants come online in the US.

    SK Innovation is overseeing the current construction and had this image to share of the Blue Oval City plant.

    One could say the future looks BRIGHT for Ford and SK Innovations.
    Ford to Lead America’s Shift to Electric Vehicles with New Mega Campus in Tennessee and Twin Battery Plants in Kentucky; $11.4B Investment to Create 11,000 Jobs and Power New Lineup of Advanced EVs | Ford Media Center
    SK Innovation and Ford invest $11.4 billion to seize the top position in U.S. battery market via BlueOvalSK – SK Innovation Newsroom (skinnonews.com)


    Tesla cofounder JB Straubel's Redwood Materials and Ford have announced a closed-loop on battery production to recycling.

    Ford and Redwood Materials have teamed up on a closed-loop system that allows both companies to achieve their goals to make electric vehicles more sustainable, drive down the cost of batteries and ultimately make electric vehicles accessible and affordable for more Americans.
    Ford and Redwood are collaborating to achieve the following:
    Ford Motor Company and Redwood Materials, a leading battery materials company, are collaborating to make electric vehicles more sustainable and affordable for Americans by localizing the complex supply chain network, creating recycling options for end-of-life vehicles, ramping lithium-ion recycling and increasing U.S. battery production Closing the loop ensures valuable materials that are used in battery production are recycled to be used again to drive down costs and reduce reliance on imports and mining of raw materials Creating a U.S. circular supply chain is a major step toward making battery electric vehicles sustainable, accessible and affordable for more Americans As part of Ford’s plan to invest more than $30 billion in electrification through 2025 and to further advance their joint business opportunities, Ford has invested $50 million in Redwood to help expand Redwood’s manufacturing footprint. Redwood is moving forward to produce anode fails and cathode materials all domestically at their new 100 GWh plant which will allow them to supply enough batteries for 1 million electric vehicles per year by 2025.

    Redwood expects to have their new manufacturing site producing in Northern Nevada 500 GWh of material providing enough to support 5 million electric vehicles by 2030, half of the US annual vehicle production.

    Sustainable and affordable battery materials is the missing pieces of a puzzle that Redwood believes they have solved added to the recycling part of making the BEV market a closed-loop supply chain for clean energy products. The solutions that Ford and Redwood are putting together will remove a very large carbon footprint that is currently dominated by China and has led to a enormous cost along with the large carbon foot print.

    Ford and Redwood believe that 95% of a battery pack can be recovered and reused in the closed-loop supply chain that will drive down costs while increasing affordable access to everyone.
    To quote Jim Farley, CEO and President of Ford: “Ford is making electric vehicles more accessible and affordable through products like the all-electric F-150 Lightning, Mustang Mach-E and E-Transit, and much more to come”
    Ford has invested $50 million of the recent $700 million raised by Redwood for construction and production of their new battery production and recycling center. As a North America domestic sourced material and battery production center, this greatly reduces the carbon footprint in comparison to other companies that are sourcing their battery supplies from over seas.
    Per a recent interview with Bloomberg, Tesla co-founder J.B.Straubel has kept a big secret, Redwood is not really a recycling company only. Redwood did rise to become the U.S. largest Lithium-ion battery recycler in the U.S., but Straubel did not leave Tesla in 2019 to clean out the left over used Lithium battery packs only. The broader goal was to move a major chunk of battery-component industry from Aisa to the U.S.
    As Straubel has pointed out, every battery has two electrodes, an anode and cathode, between which current travels and the Cathode is the largest cost of a battery along with determining performance and environmental footprint. Redwood while ramping up in the US to produce battery material as well as recycle said material is also looking to build a similar operation in Europe to support European auto makers.
    Electric vehicles make up only 4% of passenger vehicle sales today, but Straubel sees a big flip coming, especially with 15 countries and 31 cities having announced timelines to entirely phase out sales of ICE auto's.
    Bloombergs research has shown that every time the global supply for batteries doubles, the cost drops by 18% as per the data tracked by BloombergNEF. Locally sourced battery materials can help drop that cost even faster especially at a time where China accounts for more than 80% of global production of battery components and materials.
    As has been pointed out by Redwood, it would take 6,147 recycled iPhone batteries to provide enough Lithium for a tesla model Y but just 166 iPhones to provide enough cobalt. Straubel say's that there is so much cobalt laying around in old electronics that even with Redwood battery production, more will be produced from recycling than it needs from manufacturing and especially as new format batteries come online no longer using Cobalt this will free up it's use for other areas of rare earth elements.
    Per Redwood and BloombergNEF data, battery production produces initially more CO2 than building an ICE auto. BEV's are however so much more efficient to operate , they more than make up for the battery pack production even in places where electricity is powered by Coal. Data shows it takes only 16,000 miles of driving an EV to become neutral and after that is a net positive. Roughly a year and Half of car ownership for the average American to then see the benefits of EV ownership.
    Consolidating the supply chain and using 50% recycled material would cut emissions from battery-pack manufacturing by 31%. Cleaner cathode production shrinks the overall emissions footprint from long range battery packs.

    According to recycling data, the majority of batteries were shredded into what is called "black mass" and this powder is then shipped over to the Asian rim for recycling from Asian companies. Redwood looked to shred up the batteries into a slurry and separate out the valuable nickel, lithium, cobalt and copper into their proper powders that then end back up into the supply chain locally for building of batteries and thus reducing the amount of miles the raw components travel and reducing the CO2 output from the travel across the pacific and back.
    Redwood looks to reduce the reliance on foreign suppliers increasing the Made in America label, jobs while reducing costs so more Americans can afford a cleaner electric vehicle.
    Straubel is being listened to here in the U.S. and Europe as he was the brains behind Tesla's battery strategy from the start when Elon Musk approached him following a engineering talk at Stanford University in 2003. 
    Success is almost a given being that when Straubel left Tesla, he brought along to his startup, Kevin Kassekert who was in charge of building Tesla Gigafactory in Sparks Nevada. Kassekert was responsible for finding the site, building the factory and hiring most of the people who operate it.
    Kassekert and Staubel with Ford and other investors are looking to fill the missing void in producing inexpensive quality American electric vehicles.
    If your thinking as others have, this could be a great time to invest, sadly Redwood is not publicly traded yet. Straubel has declined to disclose his personal stake in Redwood, but did say that he has been a major investor in each funding round and will continue to do so as it is fun and rewarding for him. 
    This next step in becoming a major battery parts producer will require significant money and all options are on the table to fund the growth of the company. Straubel has stated they are not ready yet for an IPO as they want to grow the company in other ways first, but eventually they would like to go public in the future.
    End result, Ford has achieved a major part of their BEV strategy for a closed-loop battery supply and recycle solution that will help them deliver on a BEV at all price points from entry level to luxury and beyond. Redwood has achieved another company to buy from them and use their recycling services and America has gained another source of jobs and local supplied material chain reducing dependence on foreign sourced material.
    Ford, Redwood Materials Teaming Up on Closed-Loop Battery Recycling, U.S. Supply Chain | Ford Media Center
    Redwood Materials and Ford Motor Company Announce Strategic Relationship — Redwood Materials
    A Tesla Co-Founder Is Building a U.S. Battery Industry - Bloomberg


    How does an auto company close out the summer of 2021? By revealing their flagship full size SUV. Check out the new 2022 Ford Expedition!

    The final day of Summer is used to reveal the flagship full size SUV by Ford, the new 2022 Expedition!
    Ford choose to start at an entry level point with the new 2022 Ford Expedition Timberline Series. This is Fords most off-road-capable Expedition they have ever made with higher ground clearance to help clear obstacles, Trail Turn Assist for making tight turns, plus the F-150 Raptor heavy-duty underbody skid plate system for the ultimate rugged off-road ability.
    Press Release Quote: 
    The new Expedition elevates itself above competitors with new class-exclusive features, plus new capabilities and technologies, including:
    First Timberline series elevates the Expedition above the Jeep® Wagoneer with best available ground clearance in its class of 10.6 inches (versus a maximum 10 inches for Jeep Wagoneer), F-150 Raptor underbody protection and best available power in its class Expedition Timberline SUV model weighs 4% less than Jeep Wagoneer SUV and boasts a better power-to-weight ratio, as Ford’s high-output 3.5-liter EcoBoost engine tops the Jeep Wagoneer SUV 5.7-liter V8 engine with 48 additional horsepower and 106 more lb.-ft. of torque Timberline boosts Expedition trail capability, starting with standard 10.6-inch best ground clearance in its class and a wider track, while improved approach and departure angles enable deeper travel into the backcountry on tougher trails. Timberline is powered by Ford’s high-output 3.5-liter EcoBoost V6 engine producing 440 horsepower and 510 lb.-ft. of torque. More functional upgrades include Trail Turn Assist – the same system as on Bronco™ SUV – that can tighten the turning radius on hairpin trails to take customers further off-road8, rugged 33-inch Goodyear Wrangler™ AT tires, two-speed transfer case and tough F-150 Raptor underbody shielding.
    Ford Continues with off-road capability with interior comfort with a Timberline focused interior and depending on package, two different interior dashes.

    If Trail off-road capability is not your interest then we can move onto the next model of Expedition in the 2022 Expedition Stealth. The Stealth edition Performance Package combines unique athletic styling appointments with best-in-class power from a high-output twin-turbo 3.5 liter V6 EcoBoost engine producing 440 HP and 510 lb-ft of torque, with sport tuned suspension supplying maximum on-road fun and driving confidence.
    The Stealth edition Performance Package delivers 85 more horsepower and 127 lb-ft of more torque than the Chevrolet Tahoe RST SUV with the 5.3L V8.

    If off-road prowess and street stealthy power is not your interest, then there is the luxury 2022 Expedition Platinum SUV. The Platinum edition will debut Ford BlueCruise hands-free driver-assist technology built upon adaptive cruise control with stop-in-go, lane centering and speed sign recognition. It allows the owners to operate their vehicle hands-free on the highway while being monitored with a driver-facing camera to ensure they keep their eyes on the road.
    Elevating the luxury level is a new instrument panel and craftsmanship with a 12.4 high-definition digital gauge cluster. The new Expedition comes standard with SYNV 4 or the Optional SYNC 4A system which uses a 15.5 inch high-definition touch display, largest in it's class.
    The ultimate in sound is provided on the Platinum Expedition with a 22 speaker Bang & Olufsen sound system. This 360 degree surround sound system is available on the other models as an upgrade.

    The 2022 Ford Expedition also comes in an entry level XL, Limited and Limited Max editions too. Expeditions equipped with the 3.5L GTDI engine in 4x2 configuration has a maximum towing of 9,300 pounds when equipped with the Heavy-Duty Trailer Tow Package.
    Ford for 2022 has made the following standard on every Expedition:
    Road Edge Detection: This feature engages the steering system to help you maintain your position in the lane on roads with a visible line or a clear edge Intersection Assist: It’s not easy to traverse a busy intersection, especially when you need to consider other vehicles around you. Available Intersection Assist can help. Intersection Assist uses the front camera and radar sensors to detect oncoming traffic while you are attempting to turn left. If there’s a risk of a potential collision with an oncoming vehicle, your vehicle can alert you and apply the brakes. This just might give you more confidence when attempting to make a left turn at an intersection Reverse Brake Assist: Backing out of parking spaces often puts drivers in situations with limited visibility, so this feature senses oncoming pedestrians and vehicles, alerts the driver, and automatically brakes if the vehicle is at risk of a collision Evasive Steering Assist: It happens. Traffic is rolling along smoothly when suddenly there’s a slow or stopped vehicle in your path. This available feature can help make it easier to potentially avoid a collision. It doesn’t steer for you, but it can provide extra steering support if the system’s warning goes off and you need to maneuver around the vehicle ahead Active Air Dam: This available new feature improves aerodynamics, deploying at speeds above 40 mph then automatically retracting at lower speeds for city driving and parking The 2022 Expeditions can be equipped with Pro Trailer Backup Assist 2.0 which uses the rear camera and park aid sensors to detect a trailer, with the user directing it through a control knob and backup camera screen. Version 2.0 improves on the previous system that required the driver to put a “target” on the trailer and to in-put trailer dimensions – automating all of that for a more seamless user experience.
    Please read the disclosure claims at the press release link below for more details on the features listed here.

    Press Release - New Ford Expedition Raises Bar Among Full-Size SUVs with Most Off-Road Capable, Most Powerful, Smartest Expedition Ever | Ford Media Center
    2022 Timberline Images
    2022 Ford Stealth Images
    2022 Ford Platinum Images


    Will Fords Mach-E Police Concept Car live up to the Demands of Police Departments?

    Ford issued their press release late Friday September 17th 2021 as Police departments have been looking for electric purpose-built police vehicles to start replacing older ICE auto's in their fleets.
    Michigan State Police and the United Kingdom will get a chance to run 2022 with a select group of purpose-built police concept Mach-E suvs. So many requests came in from various police agencies in the UK (United Kingdom) that Ford decided to rotate through various agencies there a limited number of concept Mach-E's to be used and for feedback to come in on the auto.
    Michigan State Police will start a evaluation for 2022 on the Mach-E Police Concept. Police departments have always put demanding duty cycles on the cars, trucks and SUVs that they have used and Ford believes that the Mach-E can demonstrate with an electric powertrain that the Mach-E can deliver strong performance while holding up to the demanding duty cycle of police auto's.
    This program while focused on just using the Mach-E clearly shows the direction that Ford is looking to help recover R&D as one can easily see them offering an F-150 Lightning Police Pickup also.

    Ford says this is part of their $30 Billion investment in the electrification of the Ford Portfolio of auto's that will take them through 2025 as they move to an all-electric auto fleet.
    In Pursuit of Zero Emissions, Ford Submits All-Electric Police Pilot Vehicle for Michigan State Police Testing | Ford Media Center


    Ford Mach-e was the first BEV to challenge Tesla with 300 miles of range and now the Mach-e Chief engineer Donna Dickson has some excellent news about the Mach-e going forward.

    300 miles of battery electric range was the fold standard set by Tesla and now with Ford Mach-e having met that challenge, many have wondered what was next.

    In a review video on Munro Live with Mach-e Chief engineer Donna Dickson, we know now that the Mach-e will get yearly updates on range and technology as well as quarterly over the air updates on the software. Ford is very clear that they are not going to sit back and wait to see how things go, continuously providing updates quarterly and each model year is the Ford goal for all EVs moving forward. Details on this really come to light at the 26 min mark.
    Munro had a few compliments one being the front motor which is covered in a more recent video he finds to be extremely well engineered especially when compared to Tesla Y. Critisms abound on the video but clearly Ford is taking his tear down reviews very seriously and that is proven as Donna confirms many of the enhancements / better ways to engineer coming forward in future versions. An example of this is the first year Mach-e have dual cooling tanks but will move to a better single tank design.
    Munro Live - YouTube
    As has been pointed out by various members to Cheers and Gears, weight is the ultimate demon and Munro points out many ways to improve the weight saving opportunities since the Mach-e is 200 lbs heavier than a comparable Tesla Model Y which weights in at 4,416 lbs.
    Donna Dickson has made it clear in the video that they have an action plan especially on the range improvements for 22, 23 & 24 model years that will see range up, weight down. Weight and battery efficiency is two key areas that will be improved yearly as Ford moves forward not only with the Mach-e but all their BEVs.
    An interesting observation is that Ford thought it would be best to keep some familiar items in the Mach-e. One such example is the traditional parking pawl with cable system. Ford has moved away to electronic parking brake buttons and as such, this will go away in the next model year saving costs and weight.
    An interesting play was Munro fainting in his earlier initial video of the Mach-e cooling system review.
    Per Donna Dickson, the Mach-e chief engineer, the crazy amount of hoses under the hood is due to Ford matching up new components with older existing components used from other auto's. Dickson has committed that many modular systems are taken from other Hybrids such as the HVAC system so this is not ideal, but they are looking at moving forward with a consistent updated modular system that will improve efficiencies while reducing hoses and cables as they standardize modules for the future BEV roadmap.
    An example is that Ford for the first year Mach-e has dual cooling pumps to each motor and with the data they have coming in from customer real world use is showing that this over built system for cooling is not needed and they can change to a single beefy cooling pump per motor which will also reduce weight.
    Interesting is as Donna states Ford has relied on things they knew going into this first BEV for Ford and an example of this is the heavy rubber re-enforced hoses throughout the Mach-e. This you find on all Ford auto's and yet new technology and proven use by Tesla is high strength plastic lines that are thinner, much lighter and will be changed over for the next model year such as the long cooling line from the front of the Mach-e to the rear motor. She also points out that with the much lower temps and pressures you can use smaller diameter lines for the electric motors on cooling over ICE use.
    Donna Dickson Mach-e chief engineer has taken a different approach to the Munro Tear down review videos. Tesla felt attacked and attacked back at Munro when he tore the Tesla auto's down and applied praise and extreme criticism to Tesla Auto's.
    Ford is taking the opposite approach with this visit to Munro in taking his review observations very seriously on improving Ford BEV products.

    Mustang Mach-E Durability | Ford Media Center
    2022 Ford Mustang Mach-E Will Boost the Current 305-Mile Driving Range (designnews.com)

    William Maley

    A possible case of too many chefs in the kitchen

    There is a lot of buzz surrounding the new Ford Bronco and Bronco Sport, and it isn't surprising that Ford was possibly considering another family member. But a report from Automotive News says that new member has been iced.
    According to two sources, Ford canned the idea for a Bronco pickup. Designed to compete against the Gladiator pickup, it was expected to be launch in 2024 and built alongside the Bronco SUV at Ford's Wayne assembly plant. However, Ford notified suppliers over the past few months about the model being cancelled. Not surprisingly, Ford declined to comment.
    We should note that Ford never confirmed the plans for a Bronco truck. Rumors started to swirl last year after a design video popped up showing drawings of a possible truck. It was reported that this model was getting some traction at the company.
    Why was this model canceled? It may be a case of too many chefs in the kitchen. Ford's current truck lineup is made up F-Series, Ranger, and the upcoming Maverick. Adding another model to their lineup may eat into the sales of the Ranger and Maverick. It doesn't help that the Gladiator - the competition - isn't setting the sales charts afire. Last year, Jeep moved around 77,000 Gladiators - a fraction when compared to the over 200,000 sales of the Wrangler.
    To top it all off, Ford is currently dealing with various production issues with the Bronco. The most recent deals with the hardtop having various quality issues. Ford has delayed production of hardtop models as it waits for replacements.
    Source: Automotive News (Subscription Required)


    According to sources via Reuters news services, Ford has doubled production goals for the F-150 Lighting electric truck for 2022 to 2025 due to strong demand.

    According to Reuters, strong demand has already made Ford increase production again ahead of the 2022 launch. Ford plans to increase spending an additional $850 million to meet the new targets according to people familiar with the plan inside Ford and at their suppliers.

    Ford initially had very simple easy goal of less than 5,000 trucks initially for the production launch in 2022, but by the approach of the truck reveal they had upped it to 7,500. Since then with the strong 150,000 customer reserves on top of production orders by Ford Dealers, Ford has again upped production. This time Ford has doubled production estimates all the way through 2025 when the generation two F-150 Lighting comes out.
    Ford production plans now stand as follows:
    2022 - 15,000 2023 - 55,000 2025 - 160,000 Share of Ford rose 1.3% today on this news as investors are very positive about big growth for Ford as they move over to electric auto's. Ford officials have confirmed that they are pleasantly surprised by the early demand for the Ford Lighting electric truck.

    While various Industry observers have questioned if consumers will give up their gas-powered pickups for electric, commercial customers are looking to reduce their carbon footprint with trucks and vans and have been a huge source of interest and pre-purchases.
    Ford has not stated how many commercial reservations they have only focusing on retail customer reservations, but the constant increase in production numbers would imply a rather large push to change over from gas/diesel to electric.
    EXCLUSIVE Ford doubles Lightning production target on strong pre-launch demand -sources | Reuters


    How does one celebrate an original US Supercar, the 1964 Ford GT that went on to win Le Mans from 1966 to 1969 and again in 2016? A Heritage limited-production run of a modern 2022 Ford GT.

    The Ford GT came out after a failed attempt by Ford to buy Ferrari the luxury exotic auto maker of Italy. As such, due to ego's and comments meant to hurt another, Ford choose to go racing to put Ferrari in their place by proving they could build a better Supercar.

    The Ford GT 64' Prototype Heritage Edition will debute at Monterey Car Week alongside the sole surviving 1964 Ford GT prototype, Chassis GT/105, in it's original livery at The Quail and on the concept lawn at Pebble Beach Concours d'Elegance this week.

    To quote Ford's press release:
    Limited-edition run honoring the five original GT prototypes
    The Ford GT ’64 Prototype Heritage Edition supercar wears Wimbledon White paint with Antimatter Blue graphics, including an over-the-roof triple racing stripe. Exposed carbon fiber components are prominent, including 20-inch Antimatter Blue-painted carbon fiber wheels, a touch unique to Ford GT, as well as an exposed carbon fiber front splitter, side sills, mirror stalks, engine louvers and rear diffuser finished in gloss. Brembo® brake calipers lacquered in silver with black graphics, plus black lug nuts further modernize the aesthetic.
    Carbon fiber carries into the cabin as well, with carbon fiber door sills, lower A-pillars and console, along with matte carbon fiber registers. Lightspeed Blue Alcantara®-wrapped carbon fiber seats feature silver stitching, while seating surfaces and head restraints are embossed with the GT logo. The instrument panel is wrapped in Ebony leather and Lightspeed Blue Alcantara, while pillars and headliner are wrapped in Ebony Alcantara. Antimatter Blue appliqués on the instrument panel, door register bezels and seat X-brace are coordinated with the unique wheels. The steering wheel is finished in Ebony Alcantara with black stitching, while dual-clutch paddle shifters are clear and polished.
    “There are a lot of milestone moments in the history of Ford GT that we’ve celebrated, but the team was unanimous in believing the original prototype was the right vehicle this time around,” Severson said. “That 1964 prototype unleashed the creative genius of the Ford Advanced Vehicles team and paved the way for the Ford GT program. It put all of this in motion.”

    Ford did state the following about the original Ford GT chassis with this information:
    Chassis GT/101 and GT/102 were scrapped after Le Mans and Monza crash testing, but were critical to the significant improvements that went into GT/103, GT/104 and GT/105. FT/103 Won Daytona 1965 with Ken Miles and Lloyd Ruby behind the wheel, GT/104 placed third with Bob Bondurant and Ritchie Ginther driving. GT/103 and GT/104 have been repainted and are on exclusive display at the Shelby Museum in Boulder, Colorado. The Ford GT Heritage Edition for the 2022 production year has a new 21st Century high tech wing to improve down force.

    Per the press release, the 2022 Ford GT 1964 Heritage Edition is the next in the ultra-limited-production series that includes the following:
    2021 Ford GT ’66 Daytona Heritage Edition Honoring the Ford GT MK II No. 98 race car In production 2020 Ford GT ’69 Gulf Livery Heritage Edition Honoring the Ford GT40 MK I No. 6 race car that was victorious at 1969 Le Mans Only 50 built 2019 Ford GT ’68 Gulf Livery Heritage Edition Honoring Ford GT40 MK I No. 9 race car that was victorious at 1968 Le Mans Only 50 built 2018 Ford GT ’67 Heritage Edition Honoring Ford GT40 MK IV No. 1 race car that was victorious at Le Mans in 1967 Only 39 built 2017 Ford GT ’66 Heritage Edition Honoring Ford GT40 MK II No. 2 that Bruce McLaren and Chris Amon drove at 1966 Le Mans Only 27 built 2006 Ford GT Gulf Livery Heritage Edition Commemorating GT40’s back-to-back 24 Hours of Le Mans titles in 1968 and 1969  Only 343 built The 2022 Ford GT is available to order for approved Ford GT customers. Production is scheduled to begin in January. Click here for more information.
    Ford GT Pays Homage to Its Origins with Limited-Run Heritage Edition Celebrating 1964 Prototypes | Ford Media Center
    1964 Ford GT Prototype 101 | Ford Media Center


    Layoff's are not new, but Ford offering 1,000 employee buyouts to re-align jobs and a desire to move away from incentive house cleaning at the end of the year seems to imply a change in dealership format. Is Build to Order the new 21st century format?

    Ford month of July saw Mach-e sales grow 15.8 percent, second largest in the electric SUV segment and sales taking off for the F-150 Hybrid, Bronco and a 23 percent climb in accessory sales as Ford continues it's conquest rate over Tesla and others.

    Yet even as sales have climbed among a electric chip shortage, Ford has moved forward with offering employee buyouts to re-align the jobs and business model along a new path. 
    First off Ford Motor Co. has started a voluntary buyout to employees in the U.S. as they plan to cut 1,000 positions as they reconfigure for growth. The Ford+ growth plan was released / divulged at its Capital Markets Day investor even in May. This is the start of the company diving into further digital services and electric vehicle development.
    This buyout includes 6 months of salary and 6 months of health care as ford focuses on delivering products that contribute profit to the bottom line and are desired by global customers. This comes as Ford raises 2021 profit outlook.
    Ford CEO Jim Farley stated in the Quarterly results that Ford has decided to move away from Dealerships stock piling 100's of auto's especially those that have less customer demand and requiring discounts to move them at the end of the year to make a sale. Ford is focusing on dealership inventories of no more than at most 50 to 60 days if not less as Ford wants demo units and will work with dealerships to move customers to an order-based system giving the customer truly what they want rather than what some purchasing manager creates for the lot inventory.
    Farley stated they are wasting money on incentives and with chip shortages, Ford like all other OEMs is focusing on higher-margin products as Q2 of 2021 has shown with an average revenue of $5,000 per vehicle which added $1.5 billion to the operating profits of Ford. Ford sees an easing of chips which will allow them to stock pile critical components and has moved to dual-sourcing along with design interchangeability for better ease of moving internal components between product lines. 
    Ford is estimating a 30% increase in global sales at it's dealerships for the second half of the year contributing to an estimated increase in operating profits by $3.5 billion with full operating profits for the year to be between $9 and $10 billion.
    The chip shortage did cut production by about 700,000 units in Q2, yet Ford is very optimistic about the second half especially since the Ford Mach-e is on double digit growth with the bulk of the purchases custom orders.

    This along with Ford's six figures of F-150 Lighting Electric truck reservations now is showing that people would rather pick what they want on an auto and wait than just pull from a dealership inventory.

    This build-to-order is proving out with the large backlog of Bronco orders and the growing log of Maverick pickup orders.

    The increase in sales, profitability and an overall shift by consumers to build-to-order is allowing Ford to plan and focus company free cash flow which is estimated to be between $4 and $5 billion for 2021 directed towards acquisitions, battery production, connectivity software and accessories for life style use by Ford Customers.
    A very popular add on by Ford Ranger customers is the Tent / Canopy solution allowing people during this pandemic to get out and away from people to live life further embracing the build-to-order model.

    This profitable quarter along with a shift away from incentive and heavy stock on dealership lots has been taken very positively by the stock market as Ford stock had a 3% gain in after hours trading almost reaching $15 a share.
    The rest of this year is looking good as Ford continues to product the Bronco, Bronco Sport fulfilling pre-sales, the unibody compact pickup Maverick rumbles into the market as both a Hybrid and ICE with BEV on the horizon. Mach-e sales continue to conquest Tesla sales and continues to grow the backlog of orders and in the spring the F-150 Lightning comes to market already in high demand with over 120,000 reserved so far.
    This would imply that like Tesla and Rivian, Ford future lays in a build-to-order model moving forward as Ford transitions away from ICE to a BEV portfolio.
    Ford offers buyouts to salaried workers in effort to shed 1,000 jobs | Automotive News (autonews.com)
    Ford Mustang Mach-E Sales Grew 15.8 Percent in July, Second Largest In Electric SUV Segment; New Vehicle Launches of F-150 Hybrid, Bronco, Mustang Mach-E Expand Ford’s Competitive Conquest Rate; Ford Accessory Business Climbs 23 percent, On Track To Post New Record | Ford Media Center
    July Sales (ford.com)
    Ford raises 2021 profit outlook, eyes shift to build-to-order | Reuters
    Ford says reservations for F-150 Lightning electric pickup top 120,000 (cnbc.com)


    On June 8th Ford Motor Company released the All-New Ford Maverick Mini-Pickup on the world. This newest truck comes standard as a Hybrid with AWD versions as upgrades. Now Ford is telling us a BEV is on it's way!

    Ford released on Tuesday June 8th 2021 the All-New Ford Maverick. A name plate that once graced a compact car is back now on a mini-pickup truck. Ford is coming out of the gates swinging for a home run and seems to be hitting all cylinders by making this a FWD Hybrid as Standard with AWD as an upgrade.
    Ford hits this market reborn with four clear points about the benefits of the Maverick.
    All-new Ford Maverick is the first standard full-hybrid pickup in America and the most fuel-efficient truck on the market with a targeted EPA-estimated rating of 40 mpg in the city*; while its compact size makes it easy to maneuver and park, there’s room for five adults and plenty of storage space Maverick offers lots of smart technology, including a standard 8-inch touch screen with Apple CarPlay® and Android Auto® compatibility, standard FordPass™ Connect with embedded modem and Ford Co-Pilot360™ technologies like Automatic Emergency Braking and Automatic High Beam Headlamps – all for a starting MSRP of $19,995 The Maverick FLEXBED™ system provides organization and cargo solutions to fit owners’ lifestyles, with a multi-position tailgate, slots to use lumber to subdivide the bed, 12 available anchor points, two 12-volt 20-amp prewired sources at the back enabling DIY electrical solutions, plus two available 110-volt outlets for powering a laptop or tailgate party Built Ford Tough durability and capability means 1,500 pounds of payload capacity – equal to 37 bags of 40-pound mulch; standard hybrid provides 2,000 pounds of towing to haul personal watercraft to the lake, while the optional 2.0-liter EcoBoost® gas engine can tow up to 4,000 pounds, enough to bring a typical 23-foot camper on a weekend getaway The Maverick is a standard five-passenger, four-door pickup with full-hybrid powertrain with an EPA-estimated rating of 40 mpg city and 500 miles of range on a single tank. This is based on the Mavericks 13.8 gallon tank, using the combined 37 mpg estimated rating, final EPA released figures will be out later in 2021.
    Per Ford, they wanted a truck that would beat some of the best compact cars out there like the Honda Civic with better fuel economy and challeneged their team to start conceptualizing what that would look like and since the Concept stage have stayed very true to the images.

    Fords truck group marketing manager believes the Maverick will challenge the status quo on what an economical pickup can be with a compelling message and feature list that will make many questions why they would want a compact car compared to a compact pickup truck all starting at under $20,000 dollars.

    Starting from the City, the Maverick is the solution to getting away economically for a day of fun in the mountains. Camping, boating or playing on the water is what the Maverick can handle in spades.

    The Maverick is also an excellent truck for those home improvement projects be they in the yard or home remodel, the Maverick can handle it.

    The Ford Flexbed is the most versatile truck bed out there for compact trucks. The bed is designed with a unique set of standard features and opportunity to transform the cargo box into a complete makerspace giving the owner a complete custom organizational storage solution with secure cargo features.
    The Flexbed comes with two tie-downs, four D-rings and built in threaded holes in the sides to bolt in new creations. By using 2x4 or 2x6s you can slot these pieces of wood into sections that are stamped into the bed allowing for a variety of ways to customize the Flexbed.

    This 4.5 foot long bed can carry 1,500 pounds of payload and comes with a built in 110V outlet for all your DIY electrical projects including a compressor compartment. There is 400 watts of power starting with the Bed, inside the cab that can pretty much power anything.
    The interior comes like all Ford products with a wide range of customization depending on trim level that covers from Backup Camera viewing to storage under the rear seat for tools and can even hold your mountain bike. Easy and flexible enough for anyone to use. One will find an 8 inch touch screen as standard that supports both Apple and Android compatibility and the standard FordPass Connect with embedded modem and Wi-Fi for up to 10 devices along with the Ford Co-Pilot 360.

    For a comparison of the Trims, look at the press released PDF file.
    The Ford Maverick sports the Iconic Ford Pickup Truck Styling. This truck launches with three trim levels, XL, XLT and Lariat. You will also be able to add the FX4 package to the AWD XLT or AWD Lariat versions giving one a more aggressive off-road capability.

    First edition models are the only thing available for 2021. These will be built off the Lariat trim level and include unique graphics on the hood and lower doors, high-glass black painted roof, soft tonneau covers, body-color door handles, high-gloss black skull caps and bloss black painted and machined 18" wheels for Hybrid or unique 17" aluminum wheels for gas models. Unique to the First Year Edition Mavericks will be three colors only, Carbonized Grey, Area 51 black and Rapid Red.
    Pre-orders can be done now on the Ford web site for the 2022 Ford Maverick.
    2022 Ford® Maverick Compact Truck | Introducing the First Hybrid Pickup Truck
    Per inside evs web site, Mike Levine, Fords North American Product Communications Manager has confirmed that Ford will be building a complete series of BEVs. The Electric versions will include the Ford Explorer, Ford Bronco, Ford Maverick, Lincoln Navigator, Lincoln Aviator and other variants. 
    Plenty to follow on his twitter account: 
    Mike Levine (@mrlevine) / Twitter
    Maverick Press Release
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck? | Ford Media Center
    Maverick Pictures
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    FlexBed Pictures
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    Concept pictures
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    Gabrielle Union Actress / Musician marketing pictures 
    40 MPG City. Standard Hybrid. Seats Five. Starts Under $20K. All-New 2022 Ford Maverick: Did We Mention It’s a Truck?
    Electric Maverick and so much more coming confirmed
    Ford Confirms It’s Considering Second Smaller Electric Pickup (insideevs.com)


    Financial analysts and company stakeholders were presented with the latest FORD+ plan for growth, value creation, leadership in electric vehicles and connected services this week on May 26th, 2021. The primary take aways are to understand Ford Motor Companies direction in regards to company profits, spending and future products and services.

    In the 21st century, Ford is leading the revolution with Zero-emission electric vehicles, advanced connectivity in transforming commercial and personal transportation by using platforms based on cutting-edge electrical architectures and battery technologies with compelling services.
    Delivering FORD+ is how Ford Motor Company is breaking away from the typified auto industry of decades past of the typical build and sell transactional business model and embracing foundational strengths based on improved financial performance, capabilities and investments in disruptive technologies. 
    At the core of the Ford Motor Company is the following strengths with Blue Oval Intelligence, Ford's next-generation, cloud-based platform for integrating electrical, power distribution, computing and software systems in 21st century Ford and Lincoln vehicles.
    Ford stated they expect to deliver an 8% adjusted EBIT (earnings before interest and taxes) margin in 2023 fiscal year and this will power strengthening core automotive operations due to healthy cash flow that will fund growth and create value.
    Ford Key Electrification Revolution leadership:
    Accelerating investments and increasing planned total spending on electrification, including battery development, to more than $30 billion by 2025 – while deriving efficiencies from Ford’s flexible EV architecture and modular technologies. Anticipating 40% of Ford’s global vehicle volume to be fully electric by 2030, including from: Mustang Mach-E, which is bringing new customers to Ford – 70% of buyers, to date The F-150 Lightning, an all-electric version of the world’s most popular pickup truck, which has amassed 70,000 customer reservations since it was unveiled one week ago, and E-Transit commercial vans, which will be on the road later this year. Investing in battery technology and equipping Ford to design, engineer and manufacture its own batteries, with key developments including: Creating Ford Ion Park, a global center of battery excellence comprising more than 150 experts in battery chemistries, testing, manufacturing and value-chain management who will boost battery range and lower costs to customers and Ford Vertically integrating battery technology with an extensive range of EV batteries – IonBoost lithium ion; IonBoost Pro lithium iron phosphate for commercial vehicles; and long-range, low-cost solid-state batteries based on Ford’s own engineering and know-how from Solid Power, in which the company holds an equity stake, and Forming a joint venture, BlueOvalSK, with SK Innovation to manufacture battery cells and arrays at two plants in the U.S. for future Ford and Lincoln vehicles.
    Business Dedicated to Commercial Customers:
    Establishing Ford Pro, a global vehicle services and distribution business within Ford devoted to commercial and government customers, and led by Ted Cannis, who’s been named CEO and a corporate officer. Cannis has been head of Ford’s North America CV business and previously managed the Team Edison EV development group. Providing customers with greater value and higher productivity through: The industry’s most comprehensive and flexible range of electric and internal-combustion commercial vehicles Digital and physical services that can help optimize and maintain customer fleets Public, depot and employee home charging of EVs for the next day’s work, and Bundled financing of vehicles, services and charging. Increasing the commercial market for hardware and adjacent and new services that’s addressable by Ford – with anticipated company revenue of $45 billion by 2025, up from $27 billion in 2019.
    Ford Pro will integrate, digitize and simplify transportation with capabilities spanning:
    Ford Pro Vehicles – including Ford’s broad lineup of combustion-engine and hybrid commercial vehicles and, soon, all-electric versions of the company’s industry-leading vans and full-size pickup trucks developed for commercial use Ford Pro Charging – hardware and software solutions for public, depot and overnight home charging of EVs so they’re ready to work again the next day ·Ford Pro Intelligence – digital services, with distinct features integrated in their vehicles that enable customers to better manage and maintain their fleets Ford Pro Services Elite – expanding Ford’s strong network of CV centers by adding 120 dedicated, large-bay service hubs across the United States with extended hours and rapid turnaround, plus introducing 1,200 mobile service vehicles by 2025 to meet customers where they are, save them money and get them back in business, and Ford Pro FinSimple – bundled financing for vehicles, services and EV charging.

    Ford is dedicating a Separate business unit to the drive for superior customer service in the commercial sector be it at one of Fords service centers in an office space or out in the field.
    FORD+ is showing how Ford Motor has moved forward with Connecting with Customers via Connected Services:
    Having about 1 million vehicles that are capable of receiving over-the-air system updates on the road by the end of this year, exceeding Tesla’s volume by July 2022, and scaling to
    33 million OTA-enabled Ford and Lincoln vehicles by 2028. Strengthening customer relationships with digitally enabled tools like Ford Pass and Lincoln Way, online ordering, simplified financing and renewal options, vehicle pick-up and delivery, and mobile repairs. Extending digital lifestyles by fully integrating best-in-class technology from, e.g., Apple, Amazon, Google and Baidu. Speeding detection and resolution of quality issues using connected data – helping to raise customer satisfaction and lower warranty costs. Deploying distinctive connected functions like Ford’s BlueCruise driver-assist technologies, new features and upgraded software content, and EV charging to improve the user experience – and capitalize on what is projected to be a $20 billion market for such services by 2030. FORD+ day highlighted a few things that will happen the $45 Billion investment for BEVs. 
    IonBoost will be the Ford Brand for their Lithium-ion and eventual solid state batteries with Ford expecting to cut battery costs by 40% by mid-decade. Blue Oval Intelligence will all in-vehicle technology stacked with streaming services from Apple, Amazon, Google and Baidu. Ford has confirmed two dedicated EV Platforms Full-size EV platform will handle the F-150 Lightning and future trucks / SUVs. VW MEB platform will be used for Mid-size, Compact and Sub-Compact EVs.  

    While some analysts have stated Ford is trailing in the electrification race, Ford CEO Jim Farley disagrees pointing out the successful and currently sold out Mustang Mach-E crossover, the E-Transit van and the F-150 Lighting truck all in production in 2021 with deliveries starting late 2021.

    Ford's marketing of the Mach-E is the starting point of the new revolution at Ford from Photoshoots to digital media as Ford informs and shows why the future is electric.

    Ford also has additional plans for the platform that the Mustang Mach-E is built on as they talk about a much more diverse portfolio of auto's filling in every choice consumers want with all sorts of variations in Ford Trucks, SUVs and Cars. It would seem a Ford Bronco electric version could be an option soon.

    Leading the market with the Mach-E and now the F-150 Lightning that can fullfill every commercial and especially consumer need, Ford is projecting great stock / company growth this decade.

    Superior Value From EVs, Commercial Business, Connected Services Is Strategic Focus of Today’s ‘Delivering Ford+’ Capital Markets Day | Ford Media Center
    New ‘Ford Pro’ Vehicle Services and Distribution Business Redefining Transportation Value for Commercial Customers | Ford Media Center
    Ford Motor Company - 2021 Capital Markets Day
    Ford boosts EV spending, outlines 2030 sales targets, shares near 5-year high | Reuters
    EXCLUSIVE Ford follows GM, VW with two new dedicated EV platforms by 2025 -sources | Reuters


    The all-new 2022 F-150 Lightning Pro commercial all-electric truck built for commercial customers was released today. Joining the E-Transit in the growing family of Ford Work-ready electric vehicles, backed by a Ford nationwide network making the transition to zero emissions easy.

    Ford has opened the books on the F-150 Lightning Pro commercial series of pickup trucks.

    Starting with an MSRP of $39,974 with standard range battery and dual motor power 4x4 targeting 426 horsepower/775 lb-ft of torque and a targeted EPC-estimated range of 230 miles. The F-150 Lightning Pro commercial extended-range version is also available with targeted 563 horsepower/775 lb-ft of torque, targeted EPA-estimated range of 300 miles starting at an MSRP of $49,974.

    Charging, connectivity for fleet integration has available 48 and 80 amp chargers, enabling overnight Level 2AC charging solutions for home as well as full support for public and depot fast charging. These commercial trucks will also fully support vehicle telematics via the dashboard and OEM-grade electric vehicle data support fleet management software.  Fords fleet planning tools target a 40% reduction in scheduled maintenance over 8 years and 100,000 miles of service use.

    Fords First-ever Mega Power Frunk offers 14.1 cubic feet of lockable, water-tight storage with capacity to carry up to 400 pounds. Comes standard with four 120V AC outlets and two USB ports. Two more outlets are in the cab and two in the 5 1/2 foot rear cargo bed, which is ready for easy upfitting with its familiar F-150 dimensions and mounting points.

    Trucks will have a standard 2,000 lb maximum payload capacity with a 5,000 pound towing capability. Ordered with the optional Max Trailer Tow package and you up this to 7,700 pounds if on the standard battery pack. Extended battery pack takes the Max trailer Tow package allowing for 10,000 pounds of trailering.

    Ford is proud of their military-grade aluminum alloy body and upgraded high-strength steel frame supporting the advanced battery pack. F-series independent rear suspension and low center of gravity help to improve isolation from the road, providing a stable ride with reduced steering roll, maintaining the durability and reliability customers expect of an F-150 pickup. Advanced cooling / heating system helps ensure the truck can thrive in the toughest of ordeals and weather.
    Pro Power Onboard is a built-in AC power source that comes standard with a 2.4 kW capability through four outlets in the Frunk, two in the cab and two in the bed. With the extended range battery you have the available option of a 9.6 kW Pro Power Onboard. This adds two more 120V outlets and a 240V AC outlet to the bed. This provides enough power to rip up 30 miles of half inch plywood on a single charge.

    Pro Power Onboard automatically via the trucks software system adjusts the battery range of the truck based on power used from the Pro Power Onboard system. Software can have set parameters to ensure the truck can get to the closest available charging station to avoid stranding of people. If no parameters are set and Pro Power Onboard depletes the battery charge level to the point a truck cannot reach a charge location, it will shut down automatically to prevent the truck from becoming stranded.
    The F-150 Lighting Pro is offered in a 4-door 5 passenger SuperCrew configuration. Features easy to clean vinyl seats along with the standard SYNC 4 with 12" LCD touch screen and a 12" productivity screen with Ford Co-Pilot360 2.0.

    Onboard scales are available to monitor payload and accurately calculate range. Ford has the following estimates on charging at this time:

    Ford F-150 Lightning will come standard with 4G LTE for seamless connectivity services to help fleets optimize efficiency and lower operating costs while also allowing constant over the air encrypted updates.
    F-150 Lightning Pro will be proudly built by UAW-represented hourly employees at the Rouge Electric Vehicle Center in Dearborn, Michigan with deliveries starting spring 2022.
    More details can be read at: 2022 Ford® F-150 Lightning Electric Truck | All Electric and All F-150 fleet site.

    Ford Introduces All-Electric F-150 Lightning Pro, Built for Work with Next-Generation Technology, Seamless Overnight Charging | Ford Media Center


    UPDATED WITH RELEASE INFO Ford has announced this week that on May 19th 2021 they will livestream the F-150 Lightning EV pickup truck at Ford HQ. Could this be Ford's Halo pickup truck for the full EV Truck lineup?

    Ford has announced that on May 19th 2021 the world will get to see the start of the next chapter in America's best-selling vehicle, F-150 Lightning. The Lightning will bring stunning innovation, technologies and capabilities to the F-Series lineup. This BEV will combine the best power, payload and towing capabilities that is the hallmark of all Ford Tough Trucks.
    The reveal will take place at 9:30 pm  E.D.T from Ford World Headquarters and be broadcasted live with 30+ ways to watch across physical and digital destinations. This will include Ford Facebook, YouTube channels, Twitter, Key National Publications as well as 18 impactful out-of-home locations such as Times Square in New York City and Las Vegas Boulevard.
    Ford President and CEO Jim Farley says, "Every so often, a new vehicle comes along that disrupts the status quo and changes the game. Model T, Mustang, Prius, Model 3 and now the Ford F-150 Lightning. America's Favorite vehicle for nearly half a century is going digital and fully electric. The F-150 Lightning can power your home during an outage, it's quicker than the coveted original F-150 Lightning performance truck and will constantly be improved via over-the-air updates."
    Production of the F-150 Lightning begins next spring at the all-new Ford Rouge Electric Vehicle Center. This $700 million investment will see the start of all electric Ford F-150 pickups being produced starting mid-2022 for sale in Q3/4 2022.
    Ford to Reveal All-Electric F-150 Lightning May 19 with Livestreamed Event at Ford HQ | Ford Media Center
    F-150 Lightning | Ford Media Center
    Ford Deepens Commitment to American Manufacturing, Celebrates Production Start of All-New F-150, Breaks Ground on New Electric F-150 Plant at Historic Rouge Center | Ford Media Center
    MAY 19TH 2021 F-150 Lightning REVEAL Info
    All the details and the tools to play with it in the color you might love can be found here: 2022 Ford® F-150 Lightning Electric Truck |All Electric and All F-150
    You Tube Videos of the Reveal and additional video info of what the F-150 Lighting can do here: Ford Motor Company - YouTube
    Basic rundown of the features and specifications:
    Intelligent Backup Power - able to power a home for 3 days on a fully charged battery or up to 10 days if rationing power. Pro Power - 9.6kW of max power through 11 outlets, 4 120V outlets in the frunk, 2 in the cab, 4 in the bed and a 240V outlet in the bed. Over the Air software updates BlueCruise - hands free auto cruise Power My Trip - SYNC ability to plan your trip with proper places to charge up your ride. Phone as a Key. Smartphone as a key fob but with more feature / functionality than a traditional fob. Intelligent Range - Built in A.I software that accurately calculates range based on various factors from weather to towing and grade. Standard Battery range of 230 miles, extended battery range of 300 miles. Ford F-150 Lighting starts at $39,974 for the Commercial-oriented version. Mid series XLT starts at $52,974 and topping out at $90,474 10,000 lbs towing capacity, course we know it can do more. Seems this is the max approved for XLT, LARIAT and Platinum with the MAX trailering towing package. 2,000 lbs payload capability Drive modes that include Normal, Sport, Tow/Haul and Off-Road 563 HP / 775 lb-ft of torque 0 to 60 Mid 4 second range F-150 Lighting is 40% less scheduled maintenance than and ICE F-150 over 8 years / 100,000 miles.


    Ford had promised more rugged off road SUVs challenging Jeep's dominance in the off road market and the over all market image with the introduction of the Ford Explorer Timberline edition. This Timberline series gives Ford's customers a more capable off-road feature packed SUV for memorable weekend adventures with family and friends. 

    The 2021 Ford Explorer Timberline edition is the most off-road capable Explorer ever due to increased ground clearance, improved approach and departure angles, steel skid plates, Torsen limited-slip differential, Bridgestone Dueler all-terrain tires, new shocks, springs and stabilizer bars.
    The Timberline sports a functional, capable appearance with unique front and rear styling combined with three rows of seating for everyone.

    Fords marketing data shows that over the last 10 years, SUVs have jumped to command 55% of the U.S. Market with sales growing from 4.6 million units in 2011 to 7.8 million for 2020. This same Ford data is saying that owners are reporting a 56% increase in off-road use over the last 3 years alone. Timberline was built to give customers more confidence and capability to get to the their next adventure be it fishing or a remote off the beaten path spot.
    A second very important trend is the data showing people are now participating in more outdoor activities and adventures than before due to the pandemic. 40% of all Americans surveyed say they spent more time outdoors since the pandemic began.

    The Ford Explorer Timberline off-road credibility starts with Ford's standard intelligent four-wheel drive. A system that automatically adjusts torque between the wheels based on conditions and driver inputs delivering best traction, pre-empting wheel slip with proper application of torque per wheel.

    Ford continues the off-road passion with the following details:
    Intelligent four-wheel drive Torsen Limited-slip rear differential Terrain Management System featuring seven drive modes (based on 2020 version, could be different on the 2021) Normal mode Eco mode Sport mode Slippery mode Deep Snow and Sand mode Trail mode Tow/Haul mode Standard Hill Descent Control for constant speed control between 2 to 12 mph maximum Timberline capability Heavy duty steel skid plates Enhanced steering calibration Heavy duty stabilizer bars and springs tuned for the Timberline Includes exclusive rebound springs in the front to prevent sudden jarring off-road Heavy Duty Shocks raises the ride height 0.8 inches (Developed for the Explorer Police Interceptor) Bridgestone Dueler P265/65R-18 All-Terrain tires Approach angle of 23.5 degrees and departure angle of 23.7 degrees Minimum ground clearance of 8.7 inches EcoBoost 2.3L engine producing 300 HP and 310 lb/ft of torque paired with a 10 speed automatic transmission giving a 5,300 lb towing capability. Ford only states a couple modes in their press release and as such it could be using the same 7 modes from the 2020 Explorer, but since this is the Timberline edition of rugged off-road prowess, it could be using the Bronco 7 G.O.A.T. modes which stands for Goes Over Any Type of Terrain. This would be the first 5 listed above and then would include a Mud/Ruts and Rock Crawl modes for the final two. Either way you will have a very capable off-road SUV.
    The Explorer Timberline edition launches a new Forged Green Metallic exterior color with a blackout treatment and red ember tow hooks rated at 150% gross vehicle weight. Ford has already incorporated a heavy duty wiring harness that allows Fords wide dealer network to install Ford Performance auxiliary lights giving an output of 160,000 candelas of illumination for nighttime trail riding. This equates to 2.5 times the brightness of the Explorer Timberline high-beam headlamps.
    Ford's Deep Cypress interior trim color compliments the new Forged Green Metallic exterior and includes the standard Co-Pilot360 with Assist+ technology featuring Adaptive Cruise Control with Stop and Go and Speed sign recognition, Lane Centering, Evasive Steering assist and voice activated touch screen navigation. Standard 360 degree cameras provide views of all potential obstacles including a front view camera to help with cresting hills off-road.

    Ford has partnered with Yakima Rooftop accessories for customer to take any and all the equipment they want on their adventure.
    2021 Ford Explorer Timberline is available to order now and arrives at Ford dealers summer of 2021.
    Ford Grows Rugged SUV Lineup with New Ford Explorer Timberline – Most Off-Road-Capable Explorer Ever | Ford Media Center
    What’s New in the 2020 Ford Explorer Terrain Management System? (akinsford.com)
    Terrain Management System - Ford Technology| Ford KSA
    2021 Ford® Bronco Sport First Edition SUV | Model Detail & Specs


    Ford is proud to open registration for the new E-Transit Vans supported by 645 Commercial Vehicle Center Dealers across the U.S. E-Transit joins America's best-selling commercial van, the Ford Transit family.

    E-Transit registration opened today, Wednesday 5th of May 2021 for commercial customers highlighted by the fact that they have over 450 commercial customers showing purchase intentions. Pricing for all configurations start at $43,295 and go up to $52,690. Expanded details are available on Fleet Home Page (ford.com)

    Ford used more than 30 million miles of Ford Telematics data in confirming that the average commercial vans in North America only drive 74 miles a day. Ford also understands that there are days with long and shorter range as well as hot and cold weather. This allowed Ford to target the E-Transit with a starting point of 126 miles of range for the Cargo Van Low-roof models with larger battery packs available as needed.
    E-Transit is built without compromise according to Ford as the maximum payload is 3,800 lbs. of cargo for the van low-roof model on a regular wheelbase, 4,250 lbs. on a chassis cab and 4,290 lbs on cutaway. Ford also offers Pro Power onboard which provides a 2.4kW of power for recharging tools and powering tools like drills, saws, jackhammers, laptops and more. Keeping you powered to get the job done is the goal of Pro Power by Ford. 
    Ford offers a very functional and accommodating interior. Ford redesigned the center console with a new rotary shifter and e-brake on the panel. improved walk-through, and a rear shelf delete giving even more head room when moving around the van.

    12 inch touch screen with Available Sync 4 can make a perfect crew member with built in navigation and so much more.
    E-Transit is available in the following:
    three cargo van roof  heights three cargo van body lengths Chassis cab and cutaway models

    The E-Transit is build to be driven and helps by having Ford Co-Pilot360 technology and Smart Acceleration Control. Ford has you covered with an 8 years or 100,000 miles (whichever comes first).
    According to Ford, demand is growing for electric vans based on Ford data, shows 70 percent of the full size bus and van business is going electric by 2030 representing over 300,000 BEVs annually in the commercial space. Demand for the wide range of configurations options is based on the history of Ford selling into the commercial space where Ford data shows 40 percent lean towards high-roof vans with the remaining 60 percent going with medium and low roof vans.
    The Ford E-Transit joins the growing family of electric auto's including the F-150e and Mach-E

    Ford Opens E-Transit Registration Site, Releases New Targeted MSRP as Top Fleet Customers Line Up for All-Electric Van | Ford Media Center
    2022 Ford® E-Transit | All-Electric Chassis Cab, Cutaway & Cargo Van

    William Maley

    Alright, who let the cat out of the bag?! -Someone at Ford

    We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
    The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
    Ford did not immediately reply to comment on this when reached out by Roadshow. 
    The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
    Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
    Source: Maverick Truck Club, Roadshow, Autoblog
    Pic Credit: Maverick Truck Club

    William Maley

    The Changeover of Jims To Take Place on October 1st

    Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
    “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
    Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
    Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
    "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
    Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
    Source: Ford
    Press Release is on Page 2

    Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
    Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
    Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
    “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
    Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
    “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
    Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
    Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
    “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
    “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
    Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”

    William Maley

    How does the name Maverick sound to you?

    During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
    We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
    Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
    This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
    Source: Muscle Cars & Trucks

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