The 'One Ford' policy, introduced by former CEO Alan Mulally is partly credited for helping pull the company out of its financial quagmire and making it much leaner. The policy is simple, one model is developed for different markets with minor changes being made. But this policy “has peaked” and changes are in store.
Ford's global design chief Moray Callum tells Autocar that Ford isn't abandoning this policy, but new models will be “more tailored to each region”. Take for example the next Focus which is expected to debut within the next two years. Callum said the model would diverge from this policy slightly.
"It’s an entry-level model in the US, but not in Europe. They will be visually similar but there will be less content for the US model,” said Callum.
Autocar speculates that next Focus for the U.S. could also get a less sophisticated suspension because driving dynamics isn't a major concern for U.S. buyers at this price point (although this writer disagrees).