Jump to content
Create New...
  • William Maley
    William Maley

    General Motors and PSA Peugeot Citroen Slim Down Their Alliance

    William Maley

    Staff Writer - CheersandGears.com

    October 23, 2013

    The alliance between General Motors and PSA Peugeot Citroen was supposed to help out the two companies with number of new vehicles and powertrains, and lower costs. But since the alliance was announced last year, it has been fraught with disappointment. Now it appears the alliance is scaling back a bit.

    According to Automotive News, the two companies are slimming down the alliance as the two companies pursue other ways to reverse losses. Part of this slim down is due to the planned joint platform for subcompact cars was nixed. This platform was the heart of the alliance.

    "Further analysis showed that the business model just wasn't there," said a PSA spokesperson.

    But there a couple other items at play. For one, sources say PSA Peugeot Citroen is in talks with Chinese automaker Dongfeng about a new partnership. The automaker plans to increase capital by about 3 billion euros, with Dongfeng and the French state possibly each taking stakes of about 20 percent. Now GM could pull out of the alliance since Dongfeng is a competitor to SAIC, GM's partner in China.

    The other item is that GM has been taking its own path for recovery in Europe. GM's new Europe chief, Karl-Thomas Neumann has been making a number of changes. He has moved some of the production of the Opel Mokka from Korea to Spain and recently got GM's Russian operations under his control. GM is also stepping up their efforts of using their platforms globally.

    "It certainly seems GM has no focus on the alliance with Peugeot any more. They don't want to be partnered with a struggling company, and they have alternative methods to turn things around," said Kristina Church, analyst with Barclays.

    But the alliance isn't coming to a close. The two still have two vehicle projects which happen to be compact minivans and crossovers and a joint purchasing program.

    "We are moving forward with the implementation" of the projects which have already been agreed upon, said GM spokesman Ulrich Weber.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments

    I see more problems than help with this alliance and GM should just kill it and walk away. No real gain and I doubt they will truly see any gains from the two auto lines they are supposedly working on or from the parts. PSA Peugeot Citroen is a dying entity and I think France would be stupid to prop it up. Let the Chinese be vultures and clean the bones.

    Link to comment
    Share on other sites

    GM is more than capable of going on their own. They need to hire me though to get their EU dealership network fixed.

    DONE! Your hired to clean up that Euro Mess of dealerships. Modernize and streamline it Auto Yoda! :P

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

  • Posts

    • @smk4565 @surreal1272 @oldshurst442 Let's not forgot an important point, Mercedes has AMG! AMG SUVs, AMG cars, AMG Performance! SMK you like to point out that they have performance on every model and lead the world in performance. We do not know for sure if GM will do a Virtual Direct sell of a Corvette family which is not covered by state dealerships or more likely keep it at the Chevrolet dealership level. What we do know is that Chevrolet has had varied success with their performance SS lineup.  From a business standpoint, it makes sense to have Chevrolet have a complete lineup of trucks, SUVs, CUVs, cars from base entry level to platinum or High Country and various LT/LTZ levels in between. RST is the current performance level for their full-size SUV/Trucks. This would be no different than Mercedes is doing with cars and SUVs, they have only failed to figure out a lineup of trucks. Now, Corvette is a well-known history of Performance at a common man's affordable price based on each person's viewpoint. Corvette has performance head-to-head with the Italian supercars, German Supercars, etc. without the crazy 300,000 dollar price and above. What is wrong with making it clear that Corvette is Chevrolet's Top Performance level of autos! Corvette EV (2 door Ultimate Sports Car) Corvette EV Sedan (4 door Ultimate Sports Car) Corvette EV SUV (2 and 4 door Ultimate Sports SUV) Corvette EV Truck (4 door Ultimate Sports Truck) This is a 4-product family or 5 depending on the doors of the top performance performing auto in Cheverolet. The Corvette EV family would not have any low-level versions that would be in price point with Chevrolet badged autos.  How is this any different than what Mercedes has done across the entire product portfolio! I call it what I see it as, FEAR!!! @smk4565 You fear your beloved brand will lose out even more when folks see a performance family of autos that outperform German Performance autos at a much lower price point. Everyone knows I love Performance but due to my size, a traditional 2 door corvette sports car is DOA for me. Give me a Corvette 4 door EV SUV and Truck that would be the top end of Performance for GM and I am there to buy! END OF LINE
    • Now...to the Corvette http://www.superiorglassworks.com/v/vspfiles/assets/images/side-by-side%20web%20size.jpg   The Corvette, BEFORE it was dreamt up to be a mid-engined affair, and THAT was in 1959...  It was also dreamt up to be a snazzy people haulin' station wagon.  And THAT was in 1954.  Corvette ultimately did not spawn that trim, it did however, have factory backed hatched to emulate station wagon-ess. http://www.stingray.nu/aften/16.jpg   People obviously have spent money converting their Corvettes this way.   So...again, while YOU dont think so, many others do and while GM is in the business of making money,  and IF GM succeeds in engineering PROPER Corvette models into a Corvette brand making sure these other models fit in a Corvette kinda way, there is really nothing to add here. Not form me, not from you.  Corvette is what makes it Corvette. And THAT is up to the engineering team alongside the marketing team.   And THAT all there is to it!  Good Bye.  
    • And more talking out of your ass... Are you sure that a 911 is NOT an SUV? I WILL prove it wrong to you.... Much like the General purpose "Jeep" we like to talk about, the 911 has strange beginnings and endings. The 911 started out as a VW Beetle.  Hilter's and Nazi Germany's people's car.   Hence the name Volkswagen.  Porsche, the dude, designed the Beetle.  It had a different name when it was Nazi's people's car. But the Beetle was ALSO a troop carrier. It wasnt a 4x4 machine like the Jeep was, but it WAS an offroader troop carrier for the Geramn Army. Oh...it also floated   Why all this? Because the 911 was ultimately a Beetle.  After the war, Porsche for reasons, and for a long story short, the 911 was born from a troop carrrying off roaded military vehicle that was designed to also be used on the water, people's car.   The Jeep was truly a SUV while the Beetle had to be massaged into one, but it WAS sold to civilians AS a SUV. But THIS is where it gets interesting as a 911.  Forget about VW dune buggies, Porsche 911s raced in the dunes   But most phoqued up thing is that Porsche...just released, by their OWN engineering a 911 offroader...   And THAT is as close to a 911 SUV that we have.  So when you say that 911 is NOT an SUV...well,  STOP talking out of your ass... A 911 is many a thing, and it was ALWAYS a SUV deep down inside.  Complete with 4x4.  Unlike the Kubelwagen/VW Thing before it.    
    • What double standard? The Escalade did NOT need a high performance version up until THIS year. The Escalade got one, THIS year.   So you mention Escalade as a sports car and not as a high performance model. You threw in a Tahoe for good measure. I gotcha I gotcha.  Problem is, Chevrolet tried the truck as a car based truck and as a muscle car and several times with several different body sizes across 5 decades.   With various degrees of success in each decade. With the last one actually replacing a legit sports car.  The SSR tried to replace the Camaro.  And in Australia, when the Camaro came back with the Zeta platform along with its platform mate the Pontiac G8, in Australia, the Maloo was born.  A true sports car as the Zeta platform sedan was a great sports sedan that the final version of it, the Chevy SS that we got here, is considered by MANY Eurosnobs to be the REAL spiritual successor to the E39 BMW M5.  Eurosnobs of all people think that... And some Australians even swapped the front end for a Camaro nose... Chevrolet done this Tahoe sports car you say plenty of times...  So...yet again, you just talk out of your ass... And...more talking out of your ass The phoque are you talking about? Jeep was a fast way condensed made up word that WW2 American G.I.s used to call their troop carrier. It was a general purpose vehicle affectionectly known as JEEP.  General purpose became Jeep.   Which became a phoquing brand. Which begat station wagons Which branched out to    But...this also And had AMC NOT gone bankrupt, a legit JEEP platform mate to that Eagle would have been sold side by side in that time frame. But ultimatley, it DID lead to this eventually.  and this but was ALWAYS there, though.  BUT became a BRAND    But... it DID start out ONLY as a MILITARY troop transport and support vehicle.  General purpose was its name.  and AFTER the war was sold to civilian farmers http://www.gannett-cdn.com/-mm-/aaa527894a8a41c93d8ce192d1488018c3d414d7/r=500x326/local/-/media/2018/06/03/YorkDailyRecord/wp-PPYR-Yorkspast-8806-FarmJeepB.jpg?width=660&disable=upscale&format=pjpg&auto=webp     You dont get it...  But I showed you with the Jeep.  It dont matter if YOU dont like it.    It only matters if OTHERS, MANY others like it.  And with the Mustang, PLENTY of others LOVE it. To the tune of 50 000 untis per year sold.   And with the Mustang, the Mach-E is NOT just an SUV, its an ELECTRIC SUV.   And a very EXPENSIVE EV at that. Starting price of 47 thousand US dollars.  A FAR cry from the secretary straight line 6,  two door coupe based on an econobox Falcon waaaaaaaaaaay back in Nineteen Sixty Four (and a half).      
    • And I showed you, using actual history here, that your Escalade reference was dumb in comparison. You remark about the Mach-E but clearly it has not hurt the Mustang brand at all, which is NOW your main issue with the Vette name. The Mustang is still a top seller in its class and they keep upgrading it with every passing year. Clearly adding the Mach-E Mustang to its stable has done ZERO to hurt it. Thank you for providing a real world example, although I don't think you meant for it to be used against you lol. All you have shown here is that it is your "opinion" that they are not right and that you don't like them. None of that suggests failure of the brands in question whatsoever.    And I am sorry but you, of ALL people, don't get to talk about names and brand equity. If GM doesn't use a name for a car, it is wrong to you. If they over use a name, it is wrong to you. Sorry, but you do not get to have it both ways here. Just skip the fact that these types of "stipulations" of yours have NEVER been extended to your favorite brand. Again, you really want to bring up double standards here?
  • Social Stream

  • Who's Online (See full list)

×
×
  • Create New...

Write what you are looking for and press enter or click the search icon to begin your search