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  • William Maley
    William Maley

    GM: Plug-In and Electric Vehicles Coming, Hybrids Not So Much

    William Maley

    Staff Writer - CheersandGears.com

    November 14, 2012

    During an event in San Francisco, GM's product chief Mary Barra announced the company their green-car will focus on plug-in hybrids and electric vehicles.

    "A major focus for GM's electrification strategy will center on the plug," said Barra. She went onto say that plug-ins offer "a unique opportunity to change the way people commute.”

    GM's original strategy for green cars included the development of different powertrains, including hybrids. That plan has proven to be too expensive and not efficient.

    "We need to make educated bets on which technologies hold the most potential for creating values for our customers and our company," said Barra.

    GM's mild-hybrid system, branded the eAssist system will be sticking around.

    GM is hoping by 2017 to sell 500,000 vehicles with some sort of electrification.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    The truth is all automakers are praying to find a electric car that will sell in some kind of better numbers. Their futures will ride with these products. If they do not find a way to sell electric it will impact all other products and the ones we like the most.

    Now that the election is over there is little hope the CAFE will get dialed back for a while.

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    The truth is all automakers are praying to find a electric car that will sell in some kind of better numbers. Their futures will ride with these products. If they do not find a way to sell electric it will impact all other products and the ones we like the most.

    Now that the election is over there is little hope the CAFE will get dialed back for a while.

    Answer to this is CNG auto's, they can have all the green clean emission and power with this great advanced fuel.

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    CNG has a long road to go here.

    I agree it works but the problem is the preception of the general public as a whole will have a hard time with it. Even if you educate them many just will not to want to bother as they still wlll not understand it.

    The other problem is the lack of enough easy and fast filling stations. It is not like you can fill up just anywhere. Even if they started to add these things today most companies would be pressed to make a great dent in availability in the next ten year.

    This was where the goverment should invest more vs solar companies and other green companies that are hear today and gone on Friday. They even could still pay back the unions by the added construction jobs to keep most happy.

    CNG and Hydrogen both need more work to become more easy found and faster to fill.

    After driving GM's Hydrogen Nox I was very impressed and found that it would be a great driver. All is perfect there till you try to fill it anywhere. Also you would have to teach people they will not bloe up there too.

    The lack of a real energy plan not just with this admin but going all the way back to Cater and even Nixon has put us were we are today. We have 25 years of work that needs done in 10 years.

    Killing NASA has hurt our energy advancments more than anything. I live near the Glenn NASA center and they specialize in advanced power systems for space but also have been used here on Earth. Since their budget has been chopped they have been able to advance so little anymore.

    Edited by hyperv6
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    CNG actually is making great strides and we can now go coast to coast with driving CNG auto's so it is becoming more common than you might expect.

    There are many ways to see where the fast fill stations are and most people clearly see that it is not a problem with worring about blowing up. CNG is actually safer than a Petrol car.

    http://www.altfuelprices.com/ you can find places and prices for all forms of alternative energy here

    http://www.cngprices.com/station_map.php You can find CNG stations and price just by entering your zip code here.

    I can see the CNG is the next logical step for America.

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    It is a step but it is far from wide spread acceptance.

    I even bet here few could give you 5 places in a 20 mile radius that they could fill from with out looking it up.

    It would take planning and knowing where to find it and most Americans are beyond doing that till it is on every corner like gasoline.

    It will expand and improve but with the slow economy it will expand slowly as will sales till there is more easy to locate stations. Like Diesell I see this as a segement that will be slow growth.

    Trust me I have nothing against it personally but I know the public and the American resistance to change.

    If MFG want to make faster headway they really need to advertise and promote the system much more than they have. It needs to be moved out front and give all the good things to the people to sell them on it. At this point little has been done and so far little has been shown they will do much more other than offerng it and a blerb that it is availalble.

    You want to sell this you market the hell out of it.

    Edited by hyperv6
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    It is a step but it is far from wide spread acceptance.

    I even bet here few could give you 5 places in a 20 mile radius that they could fill from with out looking it up.

    It would take planning and knowing where to find it and most Americans are beyond doing that till it is on every corner like gasoline.

    It will expand and improve but with the slow economy it will expand slowly as will sales till there is more easy to locate stations. Like Diesell I see this as a segement that will be slow growth.

    Trust me I have nothing against it personally but I know the public and the American resistance to change.

    If MFG want to make faster headway they really need to advertise and promote the system much more than they have. It needs to be moved out front and give all the good things to the people to sell them on it. At this point little has been done and so far little has been shown they will do much more other than offerng it and a blerb that it is availalble.

    You want to sell this you market the hell out of it.

    Working on that very issue.

    I see AT&T just ordered 1200 CNG Vans from GM.

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    It is a step but it is far from wide spread acceptance.

    I even bet here few could give you 5 places in a 20 mile radius that they could fill from with out looking it up.

    It would take planning and knowing where to find it and most Americans are beyond doing that till it is on every corner like gasoline.

    It will expand and improve but with the slow economy it will expand slowly as will sales till there is more easy to locate stations. Like Diesell I see this as a segement that will be slow growth.

    Trust me I have nothing against it personally but I know the public and the American resistance to change.

    If MFG want to make faster headway they really need to advertise and promote the system much more than they have. It needs to be moved out front and give all the good things to the people to sell them on it. At this point little has been done and so far little has been shown they will do much more other than offerng it and a blerb that it is availalble.

    You want to sell this you market the hell out of it.

    Working on that very issue.

    I see AT&T just ordered 1200 CNG Vans from GM.

    Sorry fleet sales are not I am talking about as in my area they have been very common for years. the East Ohio Gas company has nearly run all their vehicles on NAtural gas as well as we have has othr companies on Natural gas as well as propane.

    Even CF here ran the short city semi's on compressed gas.

    The City of Akron and other Cities here have run buses on CNG.

    The area for improvment is the private car owner that has no service manager to refuel their vehicles over night and filling stations in all areas not just a few where you have to go out of your way to find it. I know there is work in these areas too but they still have a long way to go.

    Then it comes down to the average joe if given the choice what one would he buy. RIght now most average drivers could not even tell you what CNG is let along make a choice to buy a vehicle that would use it.

    I hope you are righ and we see a large growth here but from where I see it the kind of growth needed will still take a lot of time.

    As I see it electric cars are fools gold but people understand the cars and know they can fill them at home. Even then they are still a hard sell because of the limite range.

    What worries me is if the carbon credit/ cap and trade stuff really gets on a roll and the price of electric really climbs it will scare off even those who like electric. I see energy cost in the next 4 year making some real increases in price in many parts of the country. It will play a large effect on many of the new fuels and old fuels that lead us into the future.

    This is why we see the automakers scambling for any and all options. None know what is going to be the right one 25 years from now.

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    There is a federal tax credit for buying a new CNG auto. Since they have EPA conversion kits, you can buy a new auto of your choice, have it converted and get the federal tax break.

    BRC Fuelmaker who I am a distributor for has been working very hard this year to put a distributor in each state that can build up a reseller network. This way, people can buy a CNG auto and purchase a CNG appliance for their house.

    Great thing is that the American Investment company that owns MTM Italia which is the parent company of BRC Fuelmaker is finishing up the new Fuelmaker manufacturing plant in Michigan and instead of me having to import and pass on those expenses to the customer, I will have the CNG Appliances made in America and get lower cost.

    It is coming and the future is green for CNG! :D

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    Availability is not the issue it is the governent regulations that will create the changes to the products using these that will be the issue.

    CNG and Electric will be free of these so far.

    CNG may get a boost if they only offer large trucks and large cars only with this option. It would force many to give it a chance.

    Also if the goverment continues to print money it will effect the price of oil as it will cost more dollars to buy a barrel of oil as it is devalued with more printing. The present people in charge have fallen back on this a couple times and I hope they finally decide enough is enough already. They are not going to print their way out.

    Oil is a traded unit and the less the dollar is worth the more it will cost us at the pump.

    We have one of the greatest supplies of natural gas here but it still has a ways to go to make it a common accepted fuel to the average driver. A lot of the money spent on these wind mills that amout to so little could have been spent to help build infrastructure to better distribute and supply CNG or even Hydrogen for vehicles. More filling stations and faster fills need to be done in more areas. Honda and GM could do limited runs with Hydrogen now but there are few places to fill. All the help in providing more infrastructure has fallen trough too.

    Edited by hyperv6
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      The ‘Living Space’ theme runs throughout the interior, most notably embodied by the Universal Island, a moveable center console that can slide back as much as 140 mm. Universal Island, along with the flat floor where the batteries are stored, allows more freedom of movement inside the vehicle.
      IONIQ 5 is also equipped with electronically adjustable front seats. The seats recline to the optimum angle, offering a weightless feeling for the occupant. Hyundai reduced the thickness of the front seats by 30 percent, providing more space for those seated in the second row.
      Many of its interior touchpoints — seats, headliner, door trim, floor and armrest — use eco-friendly, sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns and natural wool yarns, eco-processed leather with plant-based extracts, and bio paint with plant extracts.
      Customers can choose from nine exterior colors[1], including five nature-inspired hues exclusive to IONIQ 5. The interior has three color options[2].
      A range of power electric systems to suit every customer
      IONIQ 5 is available with a range of power electric (PE) configurations to fit the mobility needs of every customer, with no compromises on performance. Customers can select from two battery pack options, either 58 kWh or 72.6 kWh[3], and two electric motor layouts, either with a rear motor only or with both front and rear motors. All PE variations provide outstanding range and deliver a top speed of 185 km/h.
      At the top of the electric motor lineup is an all-wheel drive (AWD) option paired with the 72.6-kWh battery, producing a combined power output of 225-kWh and 605 Nm of torque. This PE configuration can go from 0 km/h to 100 km/h in 5.2 seconds.
      When equipped with two-wheel drive (2WD) and 72.6-kWh battery, IONIQ 5’s maximum driving range on a single charge will be around 470~480 km[4], according to the Worldwide Harmonized Light Vehicle Test Procedure (WLTP) standard.
      Ultra-fast battery charging along with innovative Vehicle-to-Load (V2L) function
      IONIQ 5’s E-GMP can support both 400-V and 800-V charging infrastructures. The platform offers 800-V charging capability as standard, along with 400-V charging, without the need for additional components or adapters. The multi-charging system is a world’s first patented technology that operates the motor and inverter to boost 400 V to 800 V for stable charging compatibility.
      With a 350-kW charger, IONIQ 5 can charge from 10 percent to 80 percent in just 18 minutes. IONIQ 5 users only need to charge the vehicle for five minutes to get 100 km of range, according to WLTP.
      IONIQ 5 also provides an innovative V2L function, which allows customers to freely use or charge any electric devices, such as electric bicycles, scooters or camping equipment, serving as a charger on wheels.
      The V2L function can supply up to 3.6 kW of power. The V2L port is located under the second-row seats, and it can be activated when a vehicle is on. Another V2L port is located at the charging port on the vehicle exterior. Using a converter, customers can charge high-power electric equipment. The outside port provides power even when the vehicle is turned off.
      Innovative connectivity and driver assistance for safety and convenience[5]
      IONIQ 5 seamlessly integrates advanced technologies for an enhanced digital user experience. The wide, configurable, dual cockpit features a 12-inch, full-touch infotainment screen and hoodless 12- inch digital gauge cluster that can be customized to meet customers’ needs.
      For the first time in Hyundai, IONIQ 5 features an Augmented Reality Head-Up Display (AR HUD), essentially turning the windshield into a display screen.
      IONIQ 5 is also equipped with the next level of Hyundai SmartSense, advanced driver assistance system, ensuring the highest levels of safety and convenience on the road. IONIQ 5 is the first Hyundai model to offer Highway Driving Assist 2 (HDA 2). Other driving assistance systems include Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW), High Beam Assist (HBA), and more.
      IONIQ 5 will be available in selected regions starting in the first half of 2021.
      Dimensions
      Wheelbase
      3,000 mm
      Length
      4,635 mm
      Width
      1,890 mm
      Height
      1,605 mm
      Cargo
      Boot/trunk space
      531 L / 1591 L (when second-row seats are fully folded)
      Front trunk
      North American (NA) model: 24 L (both AWD and 2WD)
      Non-NA model: 57 L (2WD) or 24 L (AWD)
      Performance
      Platform
      Electric-Global Modular Platform
      Maximum Driving Range
      (according to WLTP)
      470~480 km
      (When pairing 2WD with 72.6-kWh battery option)
       
      Long Range
      72.6-kWh Battery
      (77.4-kWh for NA)
      AWD
      Power
      225-kW (Front and Rear combined)
      Torque
      605-Nm (Front and Rear combined)
      0-100 km/h
      5.2 seconds
      2WD 
      Power
      160-kW Rear
      Torque
      350-Nm Rear
      0-100 km/h
      7.4 seconds
       
      Standard Range
      58-kWh Battery
      AWD
      Power
      173 kW (Front and Rear combined)
      Torque
      605 Nm (Front and Rear combined)
      0-100 km/h
      6.1 seconds
      2WD
      Power
      125 kW
      Torque
      350 Nm
      0-100 km/h
      8.5 seconds
      Features (Please see additional details section below table for more information)
      Supported Charging Infrastructure
      400 V and 800 V (No need for additional adapters)
      Ultra-fast Charging
      10 % to 80 % in 18 minutes of charge
      100 km of range (WLTP) in 5 minutes of charge
      Vehicle-to-Load
      Max. Output
      3.6 kW
      Port Locations
      Inside: Under second-row seats
      Outside: vehicle charging port
      Infotainment
      Screen
      12-inch, full-touch infotainment screen
      Hoodless 12-inch digital gauge cluster
      Bluelink® connected car services
      Remote Profile Management
      Remote Start Enhancements
      Vehicle Status Notifications
      POI Send to Car Now with Waypoints
      Maintenance Alert Enhancement
      Dynamic Voice Recognition
      Safety and Convenience Features
      Forward Collision-Avoidance Assist (FCA)
      Blind-Spot Collision-Avoidance Assist (BCA)
      Safe Exit Assist (SEA)
      Intelligent Speed Limit Assist (ISLA)
      Driver Attention Warning (DAW)
      High Beam Assist (HBA)
      Surround View Monitor (SVM)
      Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
      Parking Collision-Avoidance Assist (PCA)
      Highway Driving Assist 2 (HDA 2)
      Remote Smart Parking Assist (RSPA)
      Available Colors
      Exterior: Gravity Gold Matte, Shooting-Star Gray Matte, Digital Teal-Green Pearl, Lucid Blue Pearl, Atlas White, Cyber Gray Metallic, Phantom Black Pearl, Galactic Gray Metallic (not available in NA region), Mystic Olive-Green Pearl (not available in NA region)
      Interior: Obsidian Black and Dark Pebble Gray/Dove Gray, Dark Teal/Dove Gray, and Terra Brown/Mud Gray (only available in Korea)

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By David
      Love this new marketing from GM!
      Are you willing to join the future? Are you willing to join Generation E?
      GM-Generation-E.mp4
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