Staff Writer - CheersandGears.com
November 14, 2012
During an event in San Francisco, GM's product chief Mary Barra announced the company their green-car will focus on plug-in hybrids and electric vehicles.
"A major focus for GM's electrification strategy will center on the plug," said Barra. She went onto say that plug-ins offer "a unique opportunity to change the way people commute.”
GM's original strategy for green cars included the development of different powertrains, including hybrids. That plan has proven to be too expensive and not efficient.
"We need to make educated bets on which technologies hold the most potential for creating values for our customers and our company," said Barra.
GM's mild-hybrid system, branded the eAssist system will be sticking around.
GM is hoping by 2017 to sell 500,000 vehicles with some sort of electrification.
Source: Automotive News (Subscription Required)
William Maley is a staff writer for Cheers & Gears. He can be reached at firstname.lastname@example.org or you can follow him on twitter at @realmudmonster.