What is the big problem with new cars? According to a new survey, it happens to be the infotainment systems.
A study done by automotive consultants SBD and polling firm Nielsen asked some 14,000 owners about features in their cars and asked which ones were the best and the worst. The ten that scored the lowest in the survey were all related in some form to the infotainment system. These included smart phone integration, built-in apps, customizable instrument panels, and voice recognition.
“It’s sort of an arms race -- who can have the most technology in the vehicle -- and consumers are confused,” said Nielsen Vice President Mike Chadsey at a connected-car symposium yesterday.
The study also showed that 43 percent of participants said automakers are adding too much infotainment tech.
So why are automakers adding all of this tech? Andrew Hart, director of SBD explained that automakers add all sorts of tech to draw in customers and to help boost revenue. But this might backfire as owners might go to another brand because of how bad the infotainment system was.
If you to improve the chances of owner sticking with your brand, just get the infotainment right, getting the right set of features that people actually want to use and making them easy to use,” said Hart.
Source: Automotive News (Subscription Required)