• Sign in to follow this  
    Followers 0

    Rumorpile: PSA Plans A Return To The U.S. With the DS Brand


    • PSA Could Be Making A Return To The U.S.

    Consider this: Citroen pulled out of the U.S. in the eighties, while Peugeot would leave in 1991. But according to Automotive News, PSA/Peugeot-Citroen could be making a return with their DS brand.

    “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont.

    The DS lineup was previously a division of the Citroen brand, providing premium models to compete with likes of MINI Cooper and Audi A3. However, PSA made the decision to make DS a stand alone brand this year.

    Bonnefont said a decision on making a return to the U.S. would come in 2017 at the earliest, and sales would not begin sometime after 2020.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Interesting, they will have to really work on their design language as there is nothing they make that is of interest to me.

    0

    Share this comment


    Link to comment
    Share on other sites

    This assumes PSA/Peugeot-Citroen survives Europe's depression without disappearing into history.  No worries here, especially since VW is not doing well here in the USA despite Audi doing fairly well these days.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is probably a necessary move for them to try and survive.

    I think the DS line would do well here, they are attractive and different. I liked the 2 I drove when I was in Germany in July.

    0

    Share this comment


    Link to comment
    Share on other sites

    They could become a History Foot note as the over capacity in production in Europe shows that something has to give and either everyone cuts back laying off people and manufacturing or some companies go away. Interesting times we live in.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Today's Birthdays

    1. Charger4U
      Charger4U
      (24 years old)
  • Who's Online (See full list)

    There are no registered users currently online