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Found 7 results

  1. As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations. "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News. Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one. Source: Automotive News (Subscription Required)
  2. As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations. "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News. Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one. Source: Automotive News (Subscription Required) View full article
  3. PSA Group is slowing making end roads into U.S. as part of their 10-year plan. We have already reported on their carsharing service, TravelCar that will be launching in select markets this month. Now, the French automaker has taken the next step by announcing former Nissan and TrueCar executive Larry Dominique as a Senior Vice President of PSA North America. Automotive News reports Dominique's role will first deal with the car-sharing aspects before starting to make progress on one or all of the brands in the U.S. “This is a market that, as a full-line automaker, you need to be part of. But this is a 10-year project. It’s not about jumping in and creating market share as quickly as possible.” said Dominique. “Positioning a brand in the U.S. marketplace -- which is very crowded today -- is going to take patience, analysis and data. And it’s going to take careful execution. That’s why we’re not rushing into this. There are a lot of unanswered questions facing Dominique such as which brands will be sold in the U.S. and how will the vehicles be sold - dealer network or some other way. “It’s going to be a significant amount of money to re-enter the market. But we haven’t set a number. If we can find more efficient ways to market and sell our vehicles -- whether it’s in a traditional partnership with investors or not -- those are things that can heavily influence the cost of coming to market,” said Dominique. Source: Automotive News (Subscription Required) View full article
  4. PSA Group is slowing making end roads into U.S. as part of their 10-year plan. We have already reported on their carsharing service, TravelCar that will be launching in select markets this month. Now, the French automaker has taken the next step by announcing former Nissan and TrueCar executive Larry Dominique as a Senior Vice President of PSA North America. Automotive News reports Dominique's role will first deal with the car-sharing aspects before starting to make progress on one or all of the brands in the U.S. “This is a market that, as a full-line automaker, you need to be part of. But this is a 10-year project. It’s not about jumping in and creating market share as quickly as possible.” said Dominique. “Positioning a brand in the U.S. marketplace -- which is very crowded today -- is going to take patience, analysis and data. And it’s going to take careful execution. That’s why we’re not rushing into this. There are a lot of unanswered questions facing Dominique such as which brands will be sold in the U.S. and how will the vehicles be sold - dealer network or some other way. “It’s going to be a significant amount of money to re-enter the market. But we haven’t set a number. If we can find more efficient ways to market and sell our vehicles -- whether it’s in a traditional partnership with investors or not -- those are things that can heavily influence the cost of coming to market,” said Dominique. Source: Automotive News (Subscription Required)
  5. Last October, we reported that PSA/Peugeot-Citroën was considering a return to the U.S. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont. Now a final decision as to whether or not the DS brand would come to the U.S. isn't expected till 2017 at the earliest. But Car and Driver reports that Citroën is leaning towards yes. Speaking with sources at the french automaker, Car and Driver reports that a move into the U.S. market is “necessary” and that it might take place within the next few years. But Citroën faces some huge hurdles if they decide to go forward with the DS brand. The French automaker hasn't had a presence in the U.S. since the mid-seventies and most people don't know the importance of the DS name. The original DS introduced in the fifties sent shockwaves in the automotive world. The model set new standards in aerodynamics and comfort. Citroen would produce the DS for twenty years, making it one of the most important models in automotive history. Source: Car and Driver Click here to view the article
  6. Last October, we reported that PSA/Peugeot-Citroën was considering a return to the U.S. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont. Now a final decision as to whether or not the DS brand would come to the U.S. isn't expected till 2017 at the earliest. But Car and Driver reports that Citroën is leaning towards yes. Speaking with sources at the french automaker, Car and Driver reports that a move into the U.S. market is “necessary” and that it might take place within the next few years. But Citroën faces some huge hurdles if they decide to go forward with the DS brand. The French automaker hasn't had a presence in the U.S. since the mid-seventies and most people don't know the importance of the DS name. The original DS introduced in the fifties sent shockwaves in the automotive world. The model set new standards in aerodynamics and comfort. Citroen would produce the DS for twenty years, making it one of the most important models in automotive history. Source: Car and Driver
  7. Consider this: Citroen pulled out of the U.S. in the eighties, while Peugeot would leave in 1991. But according to Automotive News, PSA/Peugeot-Citroen could be making a return with their DS brand. “We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont. The DS lineup was previously a division of the Citroen brand, providing premium models to compete with likes of MINI Cooper and Audi A3. However, PSA made the decision to make DS a stand alone brand this year. Bonnefont said a decision on making a return to the U.S. would come in 2017 at the earliest, and sales would not begin sometime after 2020. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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