Small SUVs and crossovers are making huge gains in terms of sales. A key part of this success comes down to a single group of buyers, single women.
Data from research company MaritzCX reveals that sales of small SUVs to women rose 34 percent between 2010 and 2015. In the same time, sales of these vehicles to single men only rose 22 percent. Sales of small luxury SUVs saw a large increase of 177 percent to women. Out of the total amount of women buyers, 40 percent are single.
“There’s a group of single, professional females out there that need vehicles, and you need to be attentive to them,” said James Mulcrone, director of research services at MaritzCX to Bloomberg.
“They’re going to make money, they’re going to make their own decisions, and they can be very loyal consumers.”
Case in point, more than two-thirds of women buyers last year said their purchase was “entirely up to me.”