Jump to content
  • Welcome Guest!

    Founded in 2001, CheersandGears.com is one of the oldest continuously running automotive enthusiast communities on the net. 

    Sign up is free and easy, come join the fun!

  • Blake Noble
    Blake Noble

    Lamborghini’s Newest Trademark is Simply Terrifying

    G. Noble

    Editor/Reporter - CheersandGears.com

    April 9th, 2012

    Ann Arbor, Michigan’s monthly automotive publication, Car and Driver, recently broke news that Lamborghini has filed a few documents to secure the rights to the name “Deimos”. Lamborghini has had a track record of not wasting the names it trademarks, so this has led to speculation over what will wear the name.

    The god Deimos, in ancient Greek mythology, was the personification of terror and dread. Given Lamborghini’s infatuation with, well, rather evil-looking styling these days, I think the name of an ancient god known to scare the living hell out of people is rather fitting. However, it is rather interesting to note that the name Deimos has no connection to Lamborghini’s tradition of naming their cars after things that have to do with bulls or bullfighting whatsoever.

    It’s widely known that Lambo is planning an SUV concept for the upcoming Beijing Auto Show and that the replacement for the aging Gallardo supercar is just around the corner. Both vehicles need a name, so it isn’t at all out of the question to see the Deimos moniker on either one of them.

    Source: Car and Driver


    Sign in to follow this  
    Sign in to follow this  

    User Feedback




    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×