Jump to content
  • William Maley
    William Maley

    2016 Mazda2 Skips U.S.

    Sign in to follow this  

      The Mazda2 Will Not Be Heading to the U.S.*

    The next-generation Mazda2 won't be arriving on our shores anytime soon.

     

    Automotive News reports that cheap gas prices and tight supply of vehicles coming from Mazda's new factory in Salamanca, Mexico has caused Mazda's North American arm to pass on the 2 for the time being.

     

    "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car. I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does," said Robert Davis, senior vice president of U.S. operations at Mazda.

     

    The current Mazda2 was never a big seller for the brand. Last year, the brand moved 13,615 units, an increase of 14 percent.

     

    For the time being, the Scion iA sedan will be only way you can get into a Mazda2 in the U.S. But Davis does say that if anything changes, they'll be ready to sell the Mazda2.

     

    Source: Automotive News (Subscription Required)

    Sign in to follow this  


    User Feedback

    Recommended Comments

    Proper sense, the subcompact market only has so much it can handle. The US market with such large people need compacts or bigger. 

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

    Share this comment


    Link to comment
    Share on other sites

    something like this seems like a good idea for a city car/ grocery getter....but , gotta have a budget that would allow the purchase.

    Share this comment


    Link to comment
    Share on other sites

    Actually it will be coming, just in disguise.  We'll have the Mazda 2 here in sedan form as the Scion iA and in hatch form as the Yaris.  It should only be gone for I thin k one model year before the new version actually hits US shores as a Mazda 2 again.

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

    Share this comment


    Link to comment
    Share on other sites

    And once gas prices peak up again, Mazda won't have a small car to capitalize on demand.

    Brilliant...

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

    Share this comment


    Link to comment
    Share on other sites

    And once gas prices peak up again, Mazda won't have a small car to capitalize on demand.

    Brilliant...

     

    Not quite - they'll have the CX-3 crossover which is based on the Mazda2. Its better than nothing.

    Share this comment


    Link to comment
    Share on other sites

    I am also pretty sure they can in a year turn on the production for a subcompact Mazda 2 and have it in the showrooms. I would think they would have someone watching the sales trends to alert them when it might be right to bring back the Mazda 2.

    Share this comment


    Link to comment
    Share on other sites

     

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

     

    yup, right

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

     

    Not quite - Let me show a table from the excellent GoodCarBadCar.net (Great place if you want some analysis on car sales in the U.S. and Canada).

     

    gallery_10485_435_340873.jpg

    So while the Mazda2 was up 15 percent, it pales when compared to competitors such as the Toyota Yaris and Kia Rio. At the moment, it makes sense for Mazda to pass on the next 2.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

    Share this comment


    Link to comment
    Share on other sites

    The real shame is that the Scion version is rather ugly and the 2 isnt.  I don't predict the iA to do much better than the 2.

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    Completely.. Never even see them. One could crash into me and I'd swear I'd been hit by a ghost. That's good forgettable that appliance is.

    Share this comment


    Link to comment
    Share on other sites

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    The only thing you need to know about the Fit is that it has a Honda badge... that's why it sells. It sells to people who miss their Civic hatchback or feel that the Civic has gotten too large (it has, it's the size of an '89 Accord these days). 

     

    Look at the Mazda 2 from Mazda's point of view.  The Mazda 2 is a relatively low margin vehicle and they'll need to run special incentives just to move them off the lost. They make very little profit on them at all where as there will be strong demand for a vehicle like the CX-3.  Toyota needs something to fill the empty space at Scion and basically is buying the Mazda 2 in bulk and changing the badges.  As long as Mazda makes a small profit on each one, they're probably better off this way rather than going through the expense of market launching the car themselves.  They're letting Toyota, with its massive advertising budget, market the car for them.

     

    All of that doesn't fix the issue with the Scion iA's face though.

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    In general, informed consumers are always going to be baffled when average people buy a crap product because of intangibles like a clever tag line or brand reputation. That goes double for car enthusiasts because a vehicle is an important part of life and such an enormous investment.

     

    Why would someone buy a Corolla or Camry over the past 5+ years? Toyota phones in their high volume cars for more than half a decade and people eat them up because of what, reliability? Can you even buy a new car today that isn't capable of 150,000 miles?

     

    As far as the Fit goes, I agree that it's odd looking, but it's a good car overall. Very practical and high on fun-factor. The kids buying them didn't know that, they just knew that the "Fit is GO!"

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      When Kia revealed the new Soul to the U.S. in 2018, they announced that the EV would be arriving sometime a year later. 2019 came and the automaker announced that the Soul EV had been pushed back to 2020. A few months later, the launch date was pushed to 2021. Now, an internal source at Kia's U.S. office has revealed to Roadshow that the Soul EV isn't coming at all.
      According to the source, a number of factors played into this decision. Some of the factors such as limited supply of batteries and motors, along with increased demand for the model Europe were used to explain the last delay. Also, the Soul EV has independent rear suspension. The standard Soul doesn't, which would make the EV more expensive to bring to the U.S. and add complexity. 
      Adding fuel to the fire, Kia has removed any mention of the Soul EV on their U.S. consumer and media sites. There is also no mention of the Soul EV on the EPA site. Previously, the vehicle was mentioned with a range of 243 miles.
      When reached by Roadshow, a Kia spokesperson said they haven't heard anything about the Soul EV being canned for the U.S., but did confirm they have "no pending plans to introduce before 2021 at the earliest."
      We'll keep you posted on this story.
      Source: Roadshow

      View full article
    • By William Maley
      When Kia revealed the new Soul to the U.S. in 2018, they announced that the EV would be arriving sometime a year later. 2019 came and the automaker announced that the Soul EV had been pushed back to 2020. A few months later, the launch date was pushed to 2021. Now, an internal source at Kia's U.S. office has revealed to Roadshow that the Soul EV isn't coming at all.
      According to the source, a number of factors played into this decision. Some of the factors such as limited supply of batteries and motors, along with increased demand for the model Europe were used to explain the last delay. Also, the Soul EV has independent rear suspension. The standard Soul doesn't, which would make the EV more expensive to bring to the U.S. and add complexity. 
      Adding fuel to the fire, Kia has removed any mention of the Soul EV on their U.S. consumer and media sites. There is also no mention of the Soul EV on the EPA site. Previously, the vehicle was mentioned with a range of 243 miles.
      When reached by Roadshow, a Kia spokesperson said they haven't heard anything about the Soul EV being canned for the U.S., but did confirm they have "no pending plans to introduce before 2021 at the earliest."
      We'll keep you posted on this story.
      Source: Roadshow
    • By William Maley
      IHS Markit recently published their analysis on how long Americans are holding onto their vehicles. The average according to the firm stands at 11.9 years, the highest amount since they have been tracking this. Also, about one in four vehicles is over sixteen years old. We should note that this data came before COVID-19 started to wreak havoc on the U.S. IHS notes that new cars only made up 6.1 percent of vehicles in operation in 2019, down 0.8 percent when compared to high of 2016. This highlights falling new car sales.
      But the question lingering over automakers and analysts is will the pandemic cause sales to fall even further as more people hang on to their vehicles.
      "People are going to keep their vehicles because they don't know if they're going to be driving to work in the future, they don't know if they're going to be driving to work anytime soon even. If you're not accumulating the miles, you might keep that vehicle on the road a little longer," said Todd Campau, associate director of aftermarket solutions at IHS Markit.
      IHS estimates that new cars in operation could drop to 5% or less in the coming year or so. The firm also expects the age to climb upward in the coming years as owners consider whether or not to spend the hefty amount on a car, when their current vehicle is still quite good.
      Source: Automotive News (Subscription Required), CNBC

      View full article
    • By William Maley
      IHS Markit recently published their analysis on how long Americans are holding onto their vehicles. The average according to the firm stands at 11.9 years, the highest amount since they have been tracking this. Also, about one in four vehicles is over sixteen years old. We should note that this data came before COVID-19 started to wreak havoc on the U.S. IHS notes that new cars only made up 6.1 percent of vehicles in operation in 2019, down 0.8 percent when compared to high of 2016. This highlights falling new car sales.
      But the question lingering over automakers and analysts is will the pandemic cause sales to fall even further as more people hang on to their vehicles.
      "People are going to keep their vehicles because they don't know if they're going to be driving to work in the future, they don't know if they're going to be driving to work anytime soon even. If you're not accumulating the miles, you might keep that vehicle on the road a little longer," said Todd Campau, associate director of aftermarket solutions at IHS Markit.
      IHS estimates that new cars in operation could drop to 5% or less in the coming year or so. The firm also expects the age to climb upward in the coming years as owners consider whether or not to spend the hefty amount on a car, when their current vehicle is still quite good.
      Source: Automotive News (Subscription Required), CNBC
    • By William Maley
      Genesis was hoping to have a one-two punch for the U.S. with the launch of the new GV80 crossover and redesigned G80 this summer. But the COVID-19 pandemic has screwed up these plans. Automotive News reports that Genesis has pushed back the launch of both models to the fall.
      A Genesis spokesman told the outlet that Genesis couldn't get the two vehicles into EPA testing to have them certified for vehicle emissions. The labs that perform the tests were shutdown due to COVID-19.
      Source: Automotive News (Subscription Required)

      View full article
  • Posts

    • For those wondering about the Ward's Auto article - https://www.wardsauto.com/vehicles/cadillac-lyriq-pricing-expected-under-75000  
    • Not to mention how long has Benz been “showing off” the delayed EQS lineup? Funny how that gets sidestepped by the resident Daimler fan. 
    • ‘glass domed hood, big n littles, tach up high: 
    • A lot of good facts here and with all the low 3 liter V6s and 4.3s in both V6 and V8 form, it's easy to get them confused and/or forget them. I had forgotten.  There was a 3.3 V6 in the downsized Malibu because, that same year, they put out a 3.2 V6 (196 c.i.) for equivalent Buick products, such as the Regal and the Century.  I knew someone who had this engine in a hand-me down in a 2-door Regal, and he said it was reliable, economical, but had no oomph. It was great that Chevy's downsized full-sizes kept the inline 6 because the engine bay had room for it.  I believe 231s were available in the BOP full-size base cars.  I think, in that era, I'd opt for the inline 6 over the 231. I don't know what the 4.4 V8 was based on, which was also found in Malibus and Monte Carlos. 4.3s by Chevrolet can be confusing, since they made them as V6s and V8s.  Both were excellent engines.  The 4.3 V6 (Vortec) was sliced off from a Chevy 350.  Who'd have thought that this engine was a slam dunk for 300,000 miles?  A few Astro van drivers have told me that their 4.3s would not give up the ghost.  I think that, in that era, the 4.3 V6 (~ 262 c.i.) with simple TBI was better than the 231 c.i. V6, even if the 231 had gone even firing.  And, yes, it showed up in the 1985 MY model year.  I had the opportunity to drive a RWD Monte Carlo (bucket seats and console!) coupe with that engine in the NYC area and the extra ~ 30 hp (if I recall) came in handy for short ramps and getting out of the gate after paying a bridge toll. The 4.3 V8 was a de-bored 5.0 (305 c.i.) V8.  It showed up for the 1994 MY in RWD form but only stuck around for a few years.  If in excellent condition, the purr that they make is music to the ears.  It also can go the distance ... just hope the Optispark ignition control doesn't give out, which can be costly.  For some reason, the smaller GM V8s have nice, quiet exhaust notes and I like quiet running cars. Also, in the late '70s, Chevy had some batches of 305s and 350s that had premature camshaft wear problems.  I knew a few people who had problems with them.  That definitely skewed me towards Olds designed V8s.  However, with all of that behind them, I would gladly drive a car powered by the L99 engine (4.3 Chevy V8) that the thread discusses.  
    • Great photo!  It's good fun to take random photos of random animals when they show up.  I was getting gas in Orlando FL on a humid night and a little green frog had made its home in one of the slots in the steel column holding up the canopy over the gas pump island.
  • Social Stream

  • Today's Birthdays

    1. haypops
      haypops
      (74 years old)
    2. jhonmartin
      jhonmartin
      (31 years old)
    3. Lance Truthhammer
      Lance Truthhammer
      (36 years old)
    4. Munson05
      Munson05
      (46 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...