• Sign in to follow this  
    Followers 0

    2016 Mazda2 Skips U.S.


    • The Mazda2 Will Not Be Heading to the U.S.*

    The next-generation Mazda2 won't be arriving on our shores anytime soon.

     

    Automotive News reports that cheap gas prices and tight supply of vehicles coming from Mazda's new factory in Salamanca, Mexico has caused Mazda's North American arm to pass on the 2 for the time being.

     

    "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car. I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does," said Robert Davis, senior vice president of U.S. operations at Mazda.

     

    The current Mazda2 was never a big seller for the brand. Last year, the brand moved 13,615 units, an increase of 14 percent.

     

    For the time being, the Scion iA sedan will be only way you can get into a Mazda2 in the U.S. But Davis does say that if anything changes, they'll be ready to sell the Mazda2.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Proper sense, the subcompact market only has so much it can handle. The US market with such large people need compacts or bigger. 

    0

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

    0

    Share this comment


    Link to comment
    Share on other sites

    something like this seems like a good idea for a city car/ grocery getter....but , gotta have a budget that would allow the purchase.

    0

    Share this comment


    Link to comment
    Share on other sites

    Actually it will be coming, just in disguise.  We'll have the Mazda 2 here in sedan form as the Scion iA and in hatch form as the Yaris.  It should only be gone for I thin k one model year before the new version actually hits US shores as a Mazda 2 again.

    0

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

    0

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

    0

    Share this comment


    Link to comment
    Share on other sites

    And once gas prices peak up again, Mazda won't have a small car to capitalize on demand.

    Brilliant...

     

    Not quite - they'll have the CX-3 crossover which is based on the Mazda2. Its better than nothing.

    0

    Share this comment


    Link to comment
    Share on other sites

    I am also pretty sure they can in a year turn on the production for a subcompact Mazda 2 and have it in the showrooms. I would think they would have someone watching the sales trends to alert them when it might be right to bring back the Mazda 2.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

     

    yup, right

    0

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

     

    Not quite - Let me show a table from the excellent GoodCarBadCar.net (Great place if you want some analysis on car sales in the U.S. and Canada).

     

    gallery_10485_435_340873.jpg

    So while the Mazda2 was up 15 percent, it pales when compared to competitors such as the Toyota Yaris and Kia Rio. At the moment, it makes sense for Mazda to pass on the next 2.

    1

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

    0

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    Completely.. Never even see them. One could crash into me and I'd swear I'd been hit by a ghost. That's good forgettable that appliance is.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    The only thing you need to know about the Fit is that it has a Honda badge... that's why it sells. It sells to people who miss their Civic hatchback or feel that the Civic has gotten too large (it has, it's the size of an '89 Accord these days). 

     

    Look at the Mazda 2 from Mazda's point of view.  The Mazda 2 is a relatively low margin vehicle and they'll need to run special incentives just to move them off the lost. They make very little profit on them at all where as there will be strong demand for a vehicle like the CX-3.  Toyota needs something to fill the empty space at Scion and basically is buying the Mazda 2 in bulk and changing the badges.  As long as Mazda makes a small profit on each one, they're probably better off this way rather than going through the expense of market launching the car themselves.  They're letting Toyota, with its massive advertising budget, market the car for them.

     

    All of that doesn't fix the issue with the Scion iA's face though.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    In general, informed consumers are always going to be baffled when average people buy a crap product because of intangibles like a clever tag line or brand reputation. That goes double for car enthusiasts because a vehicle is an important part of life and such an enormous investment.

     

    Why would someone buy a Corolla or Camry over the past 5+ years? Toyota phones in their high volume cars for more than half a decade and people eat them up because of what, reliability? Can you even buy a new car today that isn't capable of 150,000 miles?

     

    As far as the Fit goes, I agree that it's odd looking, but it's a good car overall. Very practical and high on fun-factor. The kids buying them didn't know that, they just knew that the "Fit is GO!"

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By William Maley
      Chinese automakers see the U.S. as a land opportunity and have been making promises to start selling vehicles in the near future. None so far have made it. Now one Chinese brand is reconsidering their plans.
      SAIC Motor Corp., China's largest automaker and partner with GM, has put their U.S. ambitions on hold. Michael Yang, executive director of SAIC Motor’s international department said at a briefing that they have uncertainties about the trade policy between China and the U.S. due to the election of Donald Trump. Yang went on to say that the company would implement their U.S. strategy once it has gotten clarity. For the time being, SAIC has moved up plans to start selling vehicles in the European Union.
      “Eventually we aim to have all, but at the moment we are focusing on” China and then Europe, Yang said. “The reason is the ‘climate change’ after the new presidency.”
      This contrasts with another Chinese automaker, Guangzhou Automobile Group Co., (GAC) which plans on entering the U.S. by 2019 with their Trumpchi brand. Although there is talk that GAC is considering changing the name of the brand before arriving in the U.S.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Chinese automakers see the U.S. as a land opportunity and have been making promises to start selling vehicles in the near future. None so far have made it. Now one Chinese brand is reconsidering their plans.
      SAIC Motor Corp., China's largest automaker and partner with GM, has put their U.S. ambitions on hold. Michael Yang, executive director of SAIC Motor’s international department said at a briefing that they have uncertainties about the trade policy between China and the U.S. due to the election of Donald Trump. Yang went on to say that the company would implement their U.S. strategy once it has gotten clarity. For the time being, SAIC has moved up plans to start selling vehicles in the European Union.
      “Eventually we aim to have all, but at the moment we are focusing on” China and then Europe, Yang said. “The reason is the ‘climate change’ after the new presidency.”
      This contrasts with another Chinese automaker, Guangzhou Automobile Group Co., (GAC) which plans on entering the U.S. by 2019 with their Trumpchi brand. Although there is talk that GAC is considering changing the name of the brand before arriving in the U.S.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Mercedes-Benz is still waiting on the EPA to give the ok for them sell 2017 model year diesel vehicles. This is causing them to rethink their diesel strategy in the U.S.
      Speaking with reporters at the New York Auto Show this week, Mercedes-Benz USA CEO Dietmar Exler said engineers are still in talks with the EPA over their diesel vehicles. Exler admitted that he isn't aware of the current status of those talks. When asked about the future of diesel sales for the U.S., Exler said,
      "No decision made one way or the other."
      Before the EPA put all 2017 model year diesel vehicles under an intense review process, only 2 to 3 percent of Mercedes' total U.S. sales were made up of diesels.
      It should be noted that Mercedes-Benz has also canned plans on bringing over diesel version of the C-Class sedan last year.
      Exler said the focus going forward would be electric vehicles, with 10 new EVs being launch by 2025.
      Source: Reuters

      View full article
    • By William Maley
      Mercedes-Benz is still waiting on the EPA to give the ok for them sell 2017 model year diesel vehicles. This is causing them to rethink their diesel strategy in the U.S.
      Speaking with reporters at the New York Auto Show this week, Mercedes-Benz USA CEO Dietmar Exler said engineers are still in talks with the EPA over their diesel vehicles. Exler admitted that he isn't aware of the current status of those talks. When asked about the future of diesel sales for the U.S., Exler said,
      "No decision made one way or the other."
      Before the EPA put all 2017 model year diesel vehicles under an intense review process, only 2 to 3 percent of Mercedes' total U.S. sales were made up of diesels.
      It should be noted that Mercedes-Benz has also canned plans on bringing over diesel version of the C-Class sedan last year.
      Exler said the focus going forward would be electric vehicles, with 10 new EVs being launch by 2025.
      Source: Reuters
    • By William Maley
      Last week, we reported on comments made by Volkswagen NA CEO Hinrich Woebcken on wanting to expand the number of crossovers in their lineup. It seems there is another crossover possible destined for the U.S.
      According to a source, Volkswagen is planning to launch the T-Roc compact crossover for the U.S. beginning in 2019. First shown as a concept back at the 2014 Geneva Motor Show, the production model will launch this summer in Europe. The decision was made by Volkswagen once dealers in the U.S. gave a firm commitment to the company they would be able to sell enough T-Rocs to make a profit. It also appears this decision was made only last week judging from a comment made by VW brand chief Herbert Diess.
      "It was only yesterday that we decided on an additional SUV for 2019," Diess told reporters when asked about product strategy for the U.S.
      There are still a number of items up in the air, however. For one, Volkswagen needs to decide where it will build the T-Roc. It could import the model from Volkswagen's Portugal plant, build it in Puebla, Mexico, or have it in the same assembly plant as the Atlas in Chattanooga, TN.
      Source: Automotive News (Subscription Required)
      Pic Credit: Newspress

      View full article
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online