• Sign in to follow this  
    Followers 0

    2016 Mazda2 Skips U.S.


    • The Mazda2 Will Not Be Heading to the U.S.*

    The next-generation Mazda2 won't be arriving on our shores anytime soon.

     

    Automotive News reports that cheap gas prices and tight supply of vehicles coming from Mazda's new factory in Salamanca, Mexico has caused Mazda's North American arm to pass on the 2 for the time being.

     

    "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car. I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does," said Robert Davis, senior vice president of U.S. operations at Mazda.

     

    The current Mazda2 was never a big seller for the brand. Last year, the brand moved 13,615 units, an increase of 14 percent.

     

    For the time being, the Scion iA sedan will be only way you can get into a Mazda2 in the U.S. But Davis does say that if anything changes, they'll be ready to sell the Mazda2.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Proper sense, the subcompact market only has so much it can handle. The US market with such large people need compacts or bigger. 

    0

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

    0

    Share this comment


    Link to comment
    Share on other sites

    something like this seems like a good idea for a city car/ grocery getter....but , gotta have a budget that would allow the purchase.

    0

    Share this comment


    Link to comment
    Share on other sites

    Actually it will be coming, just in disguise.  We'll have the Mazda 2 here in sedan form as the Scion iA and in hatch form as the Yaris.  It should only be gone for I thin k one model year before the new version actually hits US shores as a Mazda 2 again.

    0

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

    0

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

    0

    Share this comment


    Link to comment
    Share on other sites

    And once gas prices peak up again, Mazda won't have a small car to capitalize on demand.

    Brilliant...

     

    Not quite - they'll have the CX-3 crossover which is based on the Mazda2. Its better than nothing.

    0

    Share this comment


    Link to comment
    Share on other sites

    I am also pretty sure they can in a year turn on the production for a subcompact Mazda 2 and have it in the showrooms. I would think they would have someone watching the sales trends to alert them when it might be right to bring back the Mazda 2.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

     

    yup, right

    0

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

     

    Not quite - Let me show a table from the excellent GoodCarBadCar.net (Great place if you want some analysis on car sales in the U.S. and Canada).

     

    gallery_10485_435_340873.jpg

    So while the Mazda2 was up 15 percent, it pales when compared to competitors such as the Toyota Yaris and Kia Rio. At the moment, it makes sense for Mazda to pass on the next 2.

    1

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

    0

    Share this comment


    Link to comment
    Share on other sites

    The real shame is that the Scion version is rather ugly and the 2 isnt.  I don't predict the iA to do much better than the 2.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    Completely.. Never even see them. One could crash into me and I'd swear I'd been hit by a ghost. That's good forgettable that appliance is.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    The only thing you need to know about the Fit is that it has a Honda badge... that's why it sells. It sells to people who miss their Civic hatchback or feel that the Civic has gotten too large (it has, it's the size of an '89 Accord these days). 

     

    Look at the Mazda 2 from Mazda's point of view.  The Mazda 2 is a relatively low margin vehicle and they'll need to run special incentives just to move them off the lost. They make very little profit on them at all where as there will be strong demand for a vehicle like the CX-3.  Toyota needs something to fill the empty space at Scion and basically is buying the Mazda 2 in bulk and changing the badges.  As long as Mazda makes a small profit on each one, they're probably better off this way rather than going through the expense of market launching the car themselves.  They're letting Toyota, with its massive advertising budget, market the car for them.

     

    All of that doesn't fix the issue with the Scion iA's face though.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    In general, informed consumers are always going to be baffled when average people buy a crap product because of intangibles like a clever tag line or brand reputation. That goes double for car enthusiasts because a vehicle is an important part of life and such an enormous investment.

     

    Why would someone buy a Corolla or Camry over the past 5+ years? Toyota phones in their high volume cars for more than half a decade and people eat them up because of what, reliability? Can you even buy a new car today that isn't capable of 150,000 miles?

     

    As far as the Fit goes, I agree that it's odd looking, but it's a good car overall. Very practical and high on fun-factor. The kids buying them didn't know that, they just knew that the "Fit is GO!"

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. luquvelo
      luquvelo
      (31 years old)
  • Similar Content

    • By William Maley
      Ford dropped a few bombshells this morning at a press conference in Flat Rock, MI. The big one was the American automaker dropping plans to build $1.6 billion assembly plant in Mexico (which was in the early stage of construction). Instead, Ford will invest $700 million into their Flat Rock that will add 700 jobs to the plant.
      “We look at all factors and in our view, we see a more positive U.S. manufacturing environment under President-elect Trump and the pro-growth policies and proposals that he’s talking about. So this is a vote of confidence for President-elect Trump and some of the policies he may be pursuing,” said Ford CEO Mark Fields during the press conference. 
      Fields was quick to point out this decision was made recently and independent of President-Elect Donald Trump, who has slammed the company for moving production of their small cars to Mexico.
      The investment will bring a new manufacturing innovation center and the ability to produce electrified and autonomous vehicles, alongside the Ford Mustang and Lincoln Continental. 
      While Ford has canned the new Mexico plant, that doesn't mean plans for production of the Focus going there haven't. Ford will expand their Hermosillo, Mexico plant to add Focus production. The expansion will add 200 jobs.
      Ford also announced that within the next five years, they would introduce 13 new electric and hybrid vehicles around the world. Seven of those vehicles were revealed and include,
      Transit Connect plug-in hybrid for Europe in 2019 Hybrid version of the Mustang in 2020. This promises to have V8 power and " even more low-end torque." F-150 hybrid in 2020. An all-new fully electric small SUV in 2020 High-volume autonomous vehicle built for ride-hailing or sharing in 2021 and be built at Flat Rock. Two new, pursuit-rated hybrid police vehicles. Source: Ford, The Detroit News, Motor Trend
      Press Release is on Page 2


      FORD ADDING ELECTRIFIED F-150, MUSTANG, TRANSIT BY 2020 IN MAJOR EV PUSH; EXPANDED U.S. PLANT TO ADD 700 JOBS TO MAKE EVS, AUTONOMOUS CARS
      Ford confirms seven of 13 new global electrified vehicles coming in the next five years, including F-150 Hybrid, Mustang Hybrid and Transit Custom plug-in hybrid Ford to launch fully electric SUV with an estimated range of at least 300 miles and two new electrified police vehicles The automaker is investing $700 million and adding 700 direct new jobs in Flat Rock (Michigan) Assembly Plant to create a factory capable of producing high-tech electrified and autonomous vehicles – plus the iconic Ford Mustang and Lincoln Continental Ford is piloting wireless technology that makes recharging an electric vehicle as easy as pulling into a parking spot; in addition, the company is testing EV prototypes this year in Europe, New York and other large U.S. cities Ford is canceling plans for a new $1.6 billion plant in San Luis Potosi, Mexico, and investing $700 million in the Flat Rock, Michigan, plant’s expansion; Ford will build its next-generation Focus at an existing plant in Hermosillo, Mexico, to improve company profitability  FLAT ROCK, Mich., Jan. 3, 2017 – Ford today detailed seven of the 13 new global electrified vehicles it plans to introduce in the next five years, including hybrid versions of the iconic F-150 pickup and Mustang in the U.S., a plug-in hybrid Transit Custom van in Europe and a fully electric SUV with an expected range of at least 300 miles for customers globally.
      The automaker also announced plans to invest $700 million to expand its Flat Rock Assembly Plant in Michigan into a factory that will build high-tech autonomous and electric vehicles along with the Mustang and Lincoln Continental. The expansion will create 700 direct new jobs.
      The moves are part of a $4.5 billion investment in electrified vehicles by 2020, offering customers greater fuel efficiency, capability and power across Ford’s global vehicle lineup. The plans are part of the company’s expansion to be an auto and a mobility company, including leading in electrified and autonomous vehicles and providing new mobility solutions. 
      “As more and more consumers around the world become interested in electrified vehicles, Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles, services and solutions that make people’s lives better,” said Mark Fields, Ford president and CEO. “Our investments and expanding lineup reflect our view that global offerings of electrified vehicles will exceed gasoline-powered vehicles within the next 15 years.”
      Ford is focusing its EV plan on its areas of strength – electrifying its most popular, high-volume commercial vehicles, trucks, SUVs and performance vehicles to make them even more capable, productive and fun to drive.
      The seven global electrified vehicles announced today include:
      An all-new fully electric small SUV, coming by 2020, engineered to deliver an estimated range of at least 300 miles, to be built at the Flat Rock plant and sold in North America, Europe and Asia A high-volume autonomous vehicle designed for commercial ride hailing or ride sharing, starting in North America. The hybrid vehicle will debut in 2021 and will be built at the Flat Rock plant A hybrid version of the best-selling F-150 pickup available by 2020 and sold in North America and the Middle East. The F-150 Hybrid, built at Ford’s Dearborn Truck Plant, will offer powerful towing and payload capacity and operate as a mobile generator A hybrid version of the iconic Mustang that will deliver V8 power and even more low-end torque. The Mustang Hybrid, built at the Flat Rock Plant, debuts in 2020 and will be available in the North America to start A Transit Custom plug-in hybrid available in 2019 in Europe engineered to help reduce operating costs in even the most congested streets Two new, pursuit-rated hybrid police vehicles. One of the two new hybrid police vehicles will be built in Chicago, and both will be upfitted with their police gear at Ford’s dedicated police vehicle modification center in Chicago In addition, Ford announces that its global utility lineup will be the company’s first hybrids powered by EcoBoost® rather than naturally aspirated engines, furthering improving performance and fuel economy.
      The company also plans to be as aggressive in developing global electrified vehicles services and solutions. These include EV fleet management, route planning and telematics solutions.
      Building the Future
      To support the new era of vehicles, Ford is adding 700 direct new U.S. jobs and investing $700 million during the next four years, creating the new Manufacturing Innovation Center at its Flat Rock Assembly Plant. Employees there will build the all-new small utility vehicle with extended battery range as well as the fully autonomous vehicle for ride-hailing or ride-sharing – along with the iconic Mustang and Lincoln Continental.
      “I am thrilled that we have been able to secure additional UAW-Ford jobs for American workers,” said Jimmy Settles, UAW vice president, National Ford Department. “The men and women of Flat Rock Assembly have shown a great commitment to manufacturing quality products, and we look forward to their continued success with a new generation of high-tech vehicles.”
      This incremental investment in Flat Rock Assembly Plant comes from $1.6 billion the company previously had planned to invest in a new plant in Mexico.
      Ford today announced it is cancelling plans for the new plant in San Luis Potosi, Mexico. It also announced that, to improve company profitability and ensure the financial as well as commercial success of this vehicle, the next-generation Focus will be built at an existing plant in Hermosillo, Mexico. This will make way for two new iconic products at Michigan Assembly Plant in Wayne, Michigan, where Focus is manufactured today – safeguarding approximately 3,500 U.S. jobs.
      Unique ElectrificationTechnology
      Building on two decades of experience, Ford is applying lessons learned to deliver patented technology, software and services to appeal to truck customers, SUV owners, performance enthusiasts, high-volume commercial fleets and everyone in between.
      “Ford’s global EV strategy is to build on our strengths,” said Raj Nair, executive vice president, Product Development, and chief technical officer. “While some others seem to be focused on marketing claims and numbers, we’re focused on providing customers even more of what they love about their Ford vehicles. This means more capability for trucks, more productivity for commercial vehicles and more performance for sports cars – plus improved fuel economy.”
      This year, Ford begins testing its new generation of EV technology. In Europe, Ford will put the Transit Custom plug-in hybrid on the road later this year, along with a new set of mobility services, telematics and connectivity solutions.
      In addition, in New York and several major U.S. cities, Ford is testing a fleet of 20 Transit Connect hybrid taxi and van prototypes in some of the world’s most demanding traffic conditions.
      These Transit Connects build on the success of the world’s first hybrid taxi – the Ford Escape Hybrid – which also was the world’s first hybrid SUV and the first North American-built hybrid. Many Escape Hybrid taxis are still on the road, moving passengers for more than 350,000 miles each and still using their original batteries.
      Today, Ford is America’s top-selling plug-in hybrid brand and second in overall U.S. electrified vehicle sales.
      New Services
      Applying approximately two decades of leadership in EVs and commercial vehicles, Ford also is working on a suite of services to make EVs even easier to live with.
      “Innovative services can be as important to customers as the electrified vehicles themselves,” said Hau Thai-Tang, group vice president of Purchasing and Ford’s EV champion. “We are investing in solutions to help private customers as well as commercial fleet owners seamlessly incorporate these new vehicles and technologies into their lives.”
      Ford already has a memorandum of understanding with several other automakers in Europe to create an ultra-fast charging network projected to be significantly faster than the most powerful charging system deployed today. An initial target of about 400 sites in Europe is planned. By 2020, consumers should have access to thousands of high-powered charging points. 
      Ford also is piloting wireless technology on company EVs in the U.S. and Europe that make recharging as easy as pulling into a parking spot so drivers never forget to recharge. Wireless recharging extends electric-only range for short distance commuters, even during quick stops. FordPass® also can help consumers reserve charging times.
      Understanding customers
      Ford has been extensively studying how past and current EV owners use their vehicles. The company has sold more than 520,000 electrified vehicles in North America since 2005 and 560,000 globally.
      In studying 33,000 Ford EV owners that have made 58 million unique trips, Ford has learned:
      88 percent of customers’ habitual daily driving distance is 60 miles or less. For plug-in hybrids, the average refueling distance is 680 miles, making gas station trips rare Customers want as much electric range as possible, but range anxiety drops over time as they become more comfortable and familiar with the technology 80 percent of Ford EV customers charge once a day; 60 percent during evenings Ford EV customers collectively have plugged in their vehicles a total of 9.4 million nights An overwhelming majority of Ford EV owners expect to replace their current EV with a new one, additional Ford research shows. Specifically:
      92 percent of battery electric car customers say they will purchase another battery electric vehicle as their next purchase 87 percent of plug-in hybrid customers want another plug-in for their next vehicle
      View full article
    • By William Maley
      Ford dropped a few bombshells this morning at a press conference in Flat Rock, MI. The big one was the American automaker dropping plans to build $1.6 billion assembly plant in Mexico (which was in the early stage of construction). Instead, Ford will invest $700 million into their Flat Rock that will add 700 jobs to the plant.
      “We look at all factors and in our view, we see a more positive U.S. manufacturing environment under President-elect Trump and the pro-growth policies and proposals that he’s talking about. So this is a vote of confidence for President-elect Trump and some of the policies he may be pursuing,” said Ford CEO Mark Fields during the press conference. 
      Fields was quick to point out this decision was made recently and independent of President-Elect Donald Trump, who has slammed the company for moving production of their small cars to Mexico.
      The investment will bring a new manufacturing innovation center and the ability to produce electrified and autonomous vehicles, alongside the Ford Mustang and Lincoln Continental. 
      While Ford has canned the new Mexico plant, that doesn't mean plans for production of the Focus going there haven't. Ford will expand their Hermosillo, Mexico plant to add Focus production. The expansion will add 200 jobs.
      Ford also announced that within the next five years, they would introduce 13 new electric and hybrid vehicles around the world. Seven of those vehicles were revealed and include,
      Transit Connect plug-in hybrid for Europe in 2019 Hybrid version of the Mustang in 2020. This promises to have V8 power and " even more low-end torque." F-150 hybrid in 2020. An all-new fully electric small SUV in 2020 High-volume autonomous vehicle built for ride-hailing or sharing in 2021 and be built at Flat Rock. Two new, pursuit-rated hybrid police vehicles. Source: Ford, The Detroit News, Motor Trend
      Press Release is on Page 2


      FORD ADDING ELECTRIFIED F-150, MUSTANG, TRANSIT BY 2020 IN MAJOR EV PUSH; EXPANDED U.S. PLANT TO ADD 700 JOBS TO MAKE EVS, AUTONOMOUS CARS
      Ford confirms seven of 13 new global electrified vehicles coming in the next five years, including F-150 Hybrid, Mustang Hybrid and Transit Custom plug-in hybrid Ford to launch fully electric SUV with an estimated range of at least 300 miles and two new electrified police vehicles The automaker is investing $700 million and adding 700 direct new jobs in Flat Rock (Michigan) Assembly Plant to create a factory capable of producing high-tech electrified and autonomous vehicles – plus the iconic Ford Mustang and Lincoln Continental Ford is piloting wireless technology that makes recharging an electric vehicle as easy as pulling into a parking spot; in addition, the company is testing EV prototypes this year in Europe, New York and other large U.S. cities Ford is canceling plans for a new $1.6 billion plant in San Luis Potosi, Mexico, and investing $700 million in the Flat Rock, Michigan, plant’s expansion; Ford will build its next-generation Focus at an existing plant in Hermosillo, Mexico, to improve company profitability  FLAT ROCK, Mich., Jan. 3, 2017 – Ford today detailed seven of the 13 new global electrified vehicles it plans to introduce in the next five years, including hybrid versions of the iconic F-150 pickup and Mustang in the U.S., a plug-in hybrid Transit Custom van in Europe and a fully electric SUV with an expected range of at least 300 miles for customers globally.
      The automaker also announced plans to invest $700 million to expand its Flat Rock Assembly Plant in Michigan into a factory that will build high-tech autonomous and electric vehicles along with the Mustang and Lincoln Continental. The expansion will create 700 direct new jobs.
      The moves are part of a $4.5 billion investment in electrified vehicles by 2020, offering customers greater fuel efficiency, capability and power across Ford’s global vehicle lineup. The plans are part of the company’s expansion to be an auto and a mobility company, including leading in electrified and autonomous vehicles and providing new mobility solutions. 
      “As more and more consumers around the world become interested in electrified vehicles, Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles, services and solutions that make people’s lives better,” said Mark Fields, Ford president and CEO. “Our investments and expanding lineup reflect our view that global offerings of electrified vehicles will exceed gasoline-powered vehicles within the next 15 years.”
      Ford is focusing its EV plan on its areas of strength – electrifying its most popular, high-volume commercial vehicles, trucks, SUVs and performance vehicles to make them even more capable, productive and fun to drive.
      The seven global electrified vehicles announced today include:
      An all-new fully electric small SUV, coming by 2020, engineered to deliver an estimated range of at least 300 miles, to be built at the Flat Rock plant and sold in North America, Europe and Asia A high-volume autonomous vehicle designed for commercial ride hailing or ride sharing, starting in North America. The hybrid vehicle will debut in 2021 and will be built at the Flat Rock plant A hybrid version of the best-selling F-150 pickup available by 2020 and sold in North America and the Middle East. The F-150 Hybrid, built at Ford’s Dearborn Truck Plant, will offer powerful towing and payload capacity and operate as a mobile generator A hybrid version of the iconic Mustang that will deliver V8 power and even more low-end torque. The Mustang Hybrid, built at the Flat Rock Plant, debuts in 2020 and will be available in the North America to start A Transit Custom plug-in hybrid available in 2019 in Europe engineered to help reduce operating costs in even the most congested streets Two new, pursuit-rated hybrid police vehicles. One of the two new hybrid police vehicles will be built in Chicago, and both will be upfitted with their police gear at Ford’s dedicated police vehicle modification center in Chicago In addition, Ford announces that its global utility lineup will be the company’s first hybrids powered by EcoBoost® rather than naturally aspirated engines, furthering improving performance and fuel economy.
      The company also plans to be as aggressive in developing global electrified vehicles services and solutions. These include EV fleet management, route planning and telematics solutions.
      Building the Future
      To support the new era of vehicles, Ford is adding 700 direct new U.S. jobs and investing $700 million during the next four years, creating the new Manufacturing Innovation Center at its Flat Rock Assembly Plant. Employees there will build the all-new small utility vehicle with extended battery range as well as the fully autonomous vehicle for ride-hailing or ride-sharing – along with the iconic Mustang and Lincoln Continental.
      “I am thrilled that we have been able to secure additional UAW-Ford jobs for American workers,” said Jimmy Settles, UAW vice president, National Ford Department. “The men and women of Flat Rock Assembly have shown a great commitment to manufacturing quality products, and we look forward to their continued success with a new generation of high-tech vehicles.”
      This incremental investment in Flat Rock Assembly Plant comes from $1.6 billion the company previously had planned to invest in a new plant in Mexico.
      Ford today announced it is cancelling plans for the new plant in San Luis Potosi, Mexico. It also announced that, to improve company profitability and ensure the financial as well as commercial success of this vehicle, the next-generation Focus will be built at an existing plant in Hermosillo, Mexico. This will make way for two new iconic products at Michigan Assembly Plant in Wayne, Michigan, where Focus is manufactured today – safeguarding approximately 3,500 U.S. jobs.
      Unique ElectrificationTechnology
      Building on two decades of experience, Ford is applying lessons learned to deliver patented technology, software and services to appeal to truck customers, SUV owners, performance enthusiasts, high-volume commercial fleets and everyone in between.
      “Ford’s global EV strategy is to build on our strengths,” said Raj Nair, executive vice president, Product Development, and chief technical officer. “While some others seem to be focused on marketing claims and numbers, we’re focused on providing customers even more of what they love about their Ford vehicles. This means more capability for trucks, more productivity for commercial vehicles and more performance for sports cars – plus improved fuel economy.”
      This year, Ford begins testing its new generation of EV technology. In Europe, Ford will put the Transit Custom plug-in hybrid on the road later this year, along with a new set of mobility services, telematics and connectivity solutions.
      In addition, in New York and several major U.S. cities, Ford is testing a fleet of 20 Transit Connect hybrid taxi and van prototypes in some of the world’s most demanding traffic conditions.
      These Transit Connects build on the success of the world’s first hybrid taxi – the Ford Escape Hybrid – which also was the world’s first hybrid SUV and the first North American-built hybrid. Many Escape Hybrid taxis are still on the road, moving passengers for more than 350,000 miles each and still using their original batteries.
      Today, Ford is America’s top-selling plug-in hybrid brand and second in overall U.S. electrified vehicle sales.
      New Services
      Applying approximately two decades of leadership in EVs and commercial vehicles, Ford also is working on a suite of services to make EVs even easier to live with.
      “Innovative services can be as important to customers as the electrified vehicles themselves,” said Hau Thai-Tang, group vice president of Purchasing and Ford’s EV champion. “We are investing in solutions to help private customers as well as commercial fleet owners seamlessly incorporate these new vehicles and technologies into their lives.”
      Ford already has a memorandum of understanding with several other automakers in Europe to create an ultra-fast charging network projected to be significantly faster than the most powerful charging system deployed today. An initial target of about 400 sites in Europe is planned. By 2020, consumers should have access to thousands of high-powered charging points. 
      Ford also is piloting wireless technology on company EVs in the U.S. and Europe that make recharging as easy as pulling into a parking spot so drivers never forget to recharge. Wireless recharging extends electric-only range for short distance commuters, even during quick stops. FordPass® also can help consumers reserve charging times.
      Understanding customers
      Ford has been extensively studying how past and current EV owners use their vehicles. The company has sold more than 520,000 electrified vehicles in North America since 2005 and 560,000 globally.
      In studying 33,000 Ford EV owners that have made 58 million unique trips, Ford has learned:
      88 percent of customers’ habitual daily driving distance is 60 miles or less. For plug-in hybrids, the average refueling distance is 680 miles, making gas station trips rare Customers want as much electric range as possible, but range anxiety drops over time as they become more comfortable and familiar with the technology 80 percent of Ford EV customers charge once a day; 60 percent during evenings Ford EV customers collectively have plugged in their vehicles a total of 9.4 million nights An overwhelming majority of Ford EV owners expect to replace their current EV with a new one, additional Ford research shows. Specifically:
      92 percent of battery electric car customers say they will purchase another battery electric vehicle as their next purchase 87 percent of plug-in hybrid customers want another plug-in for their next vehicle
    • By William Maley
      The Subaru Impreza is beginning to hit dealers and that is causing everyone to wonder when the next WRX and STI are coming.
      Motoring spoke with a senior Subaru engineer who revealed that the next-generation WRX/STI will not arrive till 2020. 
      “The WRX will have a facelift soon, not a full model cycle, because the new model just launched in 2015,” said the engineer.
      “The full model cycle will be about four or five years, and that’s when you’ll see a full model. We would love to have the WRX on the new platform, because the car would be a lot better … but the 2018 will be a facelift only.”
      Rumor has it that the next WRX will adopt some sort of hybrid powertrain that will increase power and reduce emissions.
      Source: Motoring
      Pic Credit: William Maley for Cheers and Gears

      View full article
    • By William Maley
      The Subaru Impreza is beginning to hit dealers and that is causing everyone to wonder when the next WRX and STI are coming.
      Motoring spoke with a senior Subaru engineer who revealed that the next-generation WRX/STI will not arrive till 2020. 
      “The WRX will have a facelift soon, not a full model cycle, because the new model just launched in 2015,” said the engineer.
      “The full model cycle will be about four or five years, and that’s when you’ll see a full model. We would love to have the WRX on the new platform, because the car would be a lot better … but the 2018 will be a facelift only.”
      Rumor has it that the next WRX will adopt some sort of hybrid powertrain that will increase power and reduce emissions.
      Source: Motoring
      Pic Credit: William Maley for Cheers and Gears
    • By William Maley
      Toyota and Subaru have been quiet on whether or not there would be a second-generation to the 86/BRZ coupe. But Toyota has broken the silence, telling Autocar there would be a second-generation model.
      “The GT86 will carry on. The car serves a big purpose. We are not getting out of that business. Sporty cars go through their phases. It’s our intention to continue with that car,” said Toyota Europe boss Karl Schlicht.
      Like the current model, it is expected that Toyota and Subaru will once again team up on developing the next-generation model. Schlicht did admit that there is no firm confirmation of Subaru coming back to this partnership. 
      “Will it be with Subaru? I don’t know. But for the concept to carry on, with the low engine, we’d have to do that. There are a lot of reasons to continue with Subaru.”
      Autocar says the next-generation 86 could arrive in late 2018 or 2019.
      Source: Autocar

      View full article
  • Recent Status Updates

    • Drew Dowdell

      It's mourning in America.
      · 1 reply
    • Drew Dowdell

      I want to see Cameron Carpenter live so bad....
      · 0 replies
    • Drew Dowdell

      It might not be VW's scandal that kills diesel, it might be Mazda. What if you could get diesel like fuel economy from a gasoline engine and none of the diesel emissions issues? Mazda just might have the solution. HCCI is a type of gas engine that can run in certain situations with the spark plugs off, making for very efficient operation.
      · 0 replies
  • Who's Online (See full list)