• Sign in to follow this  
    Followers 0

    2016 Mazda2 Skips U.S.


    • The Mazda2 Will Not Be Heading to the U.S.*

    The next-generation Mazda2 won't be arriving on our shores anytime soon.

     

    Automotive News reports that cheap gas prices and tight supply of vehicles coming from Mazda's new factory in Salamanca, Mexico has caused Mazda's North American arm to pass on the 2 for the time being.

     

    "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car. I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does," said Robert Davis, senior vice president of U.S. operations at Mazda.

     

    The current Mazda2 was never a big seller for the brand. Last year, the brand moved 13,615 units, an increase of 14 percent.

     

    For the time being, the Scion iA sedan will be only way you can get into a Mazda2 in the U.S. But Davis does say that if anything changes, they'll be ready to sell the Mazda2.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Proper sense, the subcompact market only has so much it can handle. The US market with such large people need compacts or bigger. 

    0

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

    0

    Share this comment


    Link to comment
    Share on other sites

    something like this seems like a good idea for a city car/ grocery getter....but , gotta have a budget that would allow the purchase.

    0

    Share this comment


    Link to comment
    Share on other sites

    Actually it will be coming, just in disguise.  We'll have the Mazda 2 here in sedan form as the Scion iA and in hatch form as the Yaris.  It should only be gone for I thin k one model year before the new version actually hits US shores as a Mazda 2 again.

    0

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

    0

    Share this comment


    Link to comment
    Share on other sites

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

    0

    Share this comment


    Link to comment
    Share on other sites

    And once gas prices peak up again, Mazda won't have a small car to capitalize on demand.

    Brilliant...

     

    Not quite - they'll have the CX-3 crossover which is based on the Mazda2. Its better than nothing.

    0

    Share this comment


    Link to comment
    Share on other sites

    I am also pretty sure they can in a year turn on the production for a subcompact Mazda 2 and have it in the showrooms. I would think they would have someone watching the sales trends to alert them when it might be right to bring back the Mazda 2.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    Good idea. They are better off concentrating on launching the cx-3 and backing the Mazda 6. Spark and mirage and fiesta own the segment anyways

     

    Do NOT forget the Fit. 

     

    yup, right

    0

    Share this comment


    Link to comment
    Share on other sites

    Sensible forward thinking I guess. Focus on the stuff that's making a good profit rather than launching something on a wing & a prayer.

     

    The 14 percent increase though, doens't that indicate it was gaining popularity?

     

    Not quite - Let me show a table from the excellent GoodCarBadCar.net (Great place if you want some analysis on car sales in the U.S. and Canada).

     

    gallery_10485_435_340873.jpg

    So while the Mazda2 was up 15 percent, it pales when compared to competitors such as the Toyota Yaris and Kia Rio. At the moment, it makes sense for Mazda to pass on the next 2.

    1

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

    0

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

    0

    Share this comment


    Link to comment
    Share on other sites

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    0

    Share this comment


    Link to comment
    Share on other sites

    Sales for that vehicle have been dismal.. surprised it lasted this long. I will add that who would have ever THOUGHT that Chevy.. or GM would have the best selling SUB-COMPACT on the market by a nice distance

     

    Even now Chevy has sold 34K Sonic/Trax (cause they are the same damn vehicle) and 13K Sparks.. a micro car. Crazy that just 5 years ago people were calling them a Truck company that sells a few cars

     

    You must have COMPLETELY missed the Versa in that list. Funny, they're just as forgettable when you see them on the road.

    Completely.. Never even see them. One could crash into me and I'd swear I'd been hit by a ghost. That's good forgettable that appliance is.

    0

    Share this comment


    Link to comment
    Share on other sites

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    The only thing you need to know about the Fit is that it has a Honda badge... that's why it sells. It sells to people who miss their Civic hatchback or feel that the Civic has gotten too large (it has, it's the size of an '89 Accord these days). 

     

    Look at the Mazda 2 from Mazda's point of view.  The Mazda 2 is a relatively low margin vehicle and they'll need to run special incentives just to move them off the lost. They make very little profit on them at all where as there will be strong demand for a vehicle like the CX-3.  Toyota needs something to fill the empty space at Scion and basically is buying the Mazda 2 in bulk and changing the badges.  As long as Mazda makes a small profit on each one, they're probably better off this way rather than going through the expense of market launching the car themselves.  They're letting Toyota, with its massive advertising budget, market the car for them.

     

    All of that doesn't fix the issue with the Scion iA's face though.

    0

    Share this comment


    Link to comment
    Share on other sites

     

     

    This is sort of saddening. The new 2 seemed like it could have turned things around... and no one will want an iA with that face.

     

    Exactly. How much could it possibly cost to sell the Mazda 2 here when Toyota is selling that hideous little beast under Scion anyway? God that thing is bad looking. The Mazda 2 just has ZERO marketing. Conversely, Honda hit a marketing homerun with the Fit.

     

    Which I don't understand at all, I think that Fit is one ugly bit of metal and it's sales baffle me.  I really like the Mazdas, but as a brand they are barely advertised, let alone getting any real model-specific advertising outside of maybe the Miata.  They really are doing themselves no favors.  I think, though, as some Mazda underpinned Yaris start to sell, if it retains some decent popularity, when the Mazda 2 comes back and you can point out that it is the same as the Yaris people enjoyed driving just in a nicer package, it may help give them a boost.

     

     

    In general, informed consumers are always going to be baffled when average people buy a crap product because of intangibles like a clever tag line or brand reputation. That goes double for car enthusiasts because a vehicle is an important part of life and such an enormous investment.

     

    Why would someone buy a Corolla or Camry over the past 5+ years? Toyota phones in their high volume cars for more than half a decade and people eat them up because of what, reliability? Can you even buy a new car today that isn't capable of 150,000 miles?

     

    As far as the Fit goes, I agree that it's odd looking, but it's a good car overall. Very practical and high on fun-factor. The kids buying them didn't know that, they just knew that the "Fit is GO!"

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Similar Content

    • By William Maley
      We have been wondering what the next-generation Buick Enclave would look like and now we have a general idea. Automotive News got their hands on some new spy shots showing an Enclave test mule sitting at a gas station. It appears Buick has made the Enclave less bulbous than the current model. The front end features Buick's new waterfall grille that debuted on the LaCrosse and a set of slim headlights. For the back, there's a new set of taillights and dual-exhaust system.
      If the Chevrolet Traverse is anything to go by, the Enclave will get the current 3.6L V6 producing 305 horsepower hooked up to a nine-speed automatic. There is the possibility of a 2.0L turbo-four with 255 horsepower and 295 pound-feet of torque.
      The next-generation Buick Enclave is expected to debut at the New York Auto Show.
      Source: Automotive News (Subscription Required)
      Pic Credit: William Maley for Cheers & Gears

      View full article
    • By William Maley
      We have been wondering what the next-generation Buick Enclave would look like and now we have a general idea. Automotive News got their hands on some new spy shots showing an Enclave test mule sitting at a gas station. It appears Buick has made the Enclave less bulbous than the current model. The front end features Buick's new waterfall grille that debuted on the LaCrosse and a set of slim headlights. For the back, there's a new set of taillights and dual-exhaust system.
      If the Chevrolet Traverse is anything to go by, the Enclave will get the current 3.6L V6 producing 305 horsepower hooked up to a nine-speed automatic. There is the possibility of a 2.0L turbo-four with 255 horsepower and 295 pound-feet of torque.
      The next-generation Buick Enclave is expected to debut at the New York Auto Show.
      Source: Automotive News (Subscription Required)
      Pic Credit: William Maley for Cheers & Gears
    • By William Maley
      The current Ford Focus has been with us since 2012 and it is getting somewhat long in the tooth when compared with the likes of the Chevrolet Cruze, Honda Civic, and refreshed Mazda3. But Ford is on the case as we have gotten our first look at the next-generation Focus caught by a spy photographer.
      It looks like Ford is planning to do some evolutionary changes in terms of the Focus' exterior to keep it in line with other Ford models. The interior looks to be taking some ideas from the new Fiesta and refreshed EcoSport with a similar center stack design. Reports say Ford will go with an all turbocharged engine lineup with the 1.0L three-cylinder EcoBoost being the base engine. ST and RS variants are expected down the road.
      We expect to see the next-generation Focus sometime next year.
      Source: Car and Driver, Left Lane News

      View full article
    • By William Maley
      The current Ford Focus has been with us since 2012 and it is getting somewhat long in the tooth when compared with the likes of the Chevrolet Cruze, Honda Civic, and refreshed Mazda3. But Ford is on the case as we have gotten our first look at the next-generation Focus caught by a spy photographer.
      It looks like Ford is planning to do some evolutionary changes in terms of the Focus' exterior to keep it in line with other Ford models. The interior looks to be taking some ideas from the new Fiesta and refreshed EcoSport with a similar center stack design. Reports say Ford will go with an all turbocharged engine lineup with the 1.0L three-cylinder EcoBoost being the base engine. ST and RS variants are expected down the road.
      We expect to see the next-generation Focus sometime next year.
      Source: Car and Driver, Left Lane News
    • By William Maley
      Hatchbacks have never sold well in the U.S., but that could be changing thanks to new entrants and hotted-up models. According to a forecast done by IHS Markit, sales of hatchbacks are projected climb 19 percent this year. By 2020, the firm projects sales of 567,000 hatchbacks. What has changed?
      Some of this comes down to hatchbacks finding a niche market. Michelle Malcho, spokeswoman for Chevy cars and crossovers tells The Detroit News that active, urban buyers who are wanting a bit more functionality with their vehicle are turning to hatchbacks.
      “I think the U.S. likes the functional thought. The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis,” said Malcho.
      Helping out are new models and hotted-up versions. The Chevrolet Cruze hatchback made up 10 percent of the model's total sales in January. Over at Ford, the sales of hotted-up versions of the Fiesta and Focus grew 21 percent last year.
      But Stephanie Brinley, senior analyst with IHS Automotive cautions this will only cause a slight spur some growth in the compact class.
      “Hatchback sales have not traditionally been good in the U.S. It’s a relatively small opportunity ... they should help stem the losses in the (small car) segment,” said Brinley.
      “The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback). It’s taking a while, but people are starting to understand.”
      Source: The Detroit News

      View full article
  • Recent Status Updates

    • Drew Dowdell

      I have one co-worker who has been a thorn in my side for the past 6 months.... but I have to admit that when I need something done that is in his area of expertise, he goes after it like an angry rabid chihuahua and gets it done.
      · 0 replies
    • Drew Dowdell

      Me: I'll take "Shopping" for $800.
      Alex:"This shopping location is popular on Sundays for groups of gay couples, families with small children, and college kids with parents in tow to gather."
      · 3 replies
    • Drew Dowdell

      @gmc Sierra Denali with manufacturer plates and a never used snow plow. Wonder what's going on here.
      · 2 replies
  • Who's Online (See full list)

    There are no registered users currently online