Mazda is the latest automaker to announce that it will be building an electric vehicle. Speaking with CarAdvice, Mazda's head of research and development, Kiyoshi Fujiwara revealed that the company would be building an EV, but for only select markets such Norway.
“Of course we need EVs. As you know, in Norway, the complete energy source is water… this means that EV is much better for CO2 in Norway. But not in United States or China… Therefore we are focusing on ICE, but some regions we need EV, so therefore in 2019 [or] in that time frame we will introduce EV where it is needed in the world.”
For other markets, Mazda will keep their focus on internal-combustion engines since a majority of consumers are still buying them up.
It is likely that Mazda will use one of their current models as a base for their new EV to help keep costs down. Fujiwara explained they have only started work on it and there is the possibility of bringing in Toyota as a partner for this model.