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  • William Maley
    William Maley

    Wanted: Partner For Mazda

    William Maley

    Editor/Reporter - CheersandGears.com

    February 15, 2012

    Mazda is hurting. The brand posted this week a net loss in 2011 of about $1.29 billion, its forth year of losses and the largest loss since 2011. There are two reasons; Mazda builds and exports more vehicles from Japan by percentage of total volume than any other automaker, which means it has been hurting the most due the Yen getting stronger. Also, with Ford reducing its stake in Mazda from 33% to less than 4% means Mazda doesn't have any deep pockets to help out.

    Mazda CEO Takashi Yamanouchi said the company is "actively" seeking partners and that "every option" is being considered. Naturally, considering "every option" would include Mazda licensing their Skyactiv technology to other automakers.

    Source: Automotive News (Subscription Required)

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  • Posts

    • The mid-size claim is larger than a compact Maverick though. We will see what actually come out, but a larger vehicle for Maverick money is enticing.   Did you miss the whole "a whole new way to assemble a vehicle" part? That literally was what made the Model T so well known, a new way to assemble a vehicle. You genuinely believe all three will be bankrupt by 2029? 
    • Except the business you're eating at, right? 
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