Jump to content
  • William Maley
    William Maley

    MINI Announces A Hybrid Option for 2017 Countryman

    Sign in to follow this  

      MINI announces their first hybrid vehicle


    MINI is getting ready to introduce its first hybrid vehicle with the upcoming second-generation Countryman crossover. In a statement released yesterday, MINI said the model would use an internal-combustion engine to power the front wheels and an electric motor to power the rear wheels. This also gives the model an all-wheel drive setup. Many believe the Countryman Hybrid would use the powertrain found in the 225xe Active Tourer - a 1.5L turbocharged three-cylinder and an electric motor delivering a total output of 224 horsepower and 284 pound-feet of torque. A 7.7 kWh battery pack provides an electric-only range of 25 miles and can be fully recharged in 3 hours and 15 minutes. 

    In terms of looks, the Countryman Hybrid will look mostly the same as the standard model aside from an additional cap on the front fender for a charging port. The Countryman Hybrid will go on sale sometime next year.

    Source: MINI 
    Press Release is on Page 2


    Charging ahead – The MINI goes electric.

    • Head of MINI brand management Sebastian Mackensen and Head of MINI series management Peter Wolf preview the first plug-in hybrid model by the British premium brand.

    Munich. Hallmark MINI driving fun combined with zero tailpipe emissions. With the introduction of the first plug-in hybrid model by the British premium brand, this will soon be a reality. The series development process for this car has almost been completed. It features a combustion engine and an electric motor enabling purely electric propulsion for the first time in a MINI. This marks the beginning of a new phase for MINI, and offers a glimpse into a future that is charged with excitement for MINI customers and those drivers yet to experience the thrill of a hybrid.

    Head of MINI brand management Sebastian Mackensen and Head of MINI series management Peter Wolf offer insight into this new near-series test vehicle, and explain how it retains go-kart feeling in the true spirit of a MINI during a test drive of this model.

    “With this model we want to convince MINI customers of the benefits of hybrid drive”, says Mackensen, “and impress everyone who already has hybrid driving experience with MINI’s unique go-kart driving feel.” The key to achieving this lies in intelligent energy management which is used to control how the combustion engine and electric motor operate together. For this reason, the first MINI plug-in hybrid model is not solely focused on efficiency, but uncompromising in pursuit of driving fun.

    At first glance, you wouldn’t recognise the test car as a hybrid model. And that’s not because of the camouflage foil used. The charging socket for the high-voltage battery is discreetly integrated in the left Side Scuttle. Everything also looks familiar in the cockpit. The start/stop button in the centre of the dashboard glows yellow instead of red. As usual,  you simply press the button to start the car – this vehicle, however, remains silent as the hybrid model always starts in electric mode. The rpm counter in the instrument cluster on the steering column has been replaced with a power display. Keeping a close eye on this display is particularly worthwhile for the first few kilometres as it informs the driver about the electric motor’s power reserves before the combustion engine fires up. When exactly the combustion engine starts varies depending upon on the vehicle’s speed and the intensity with which the driver operate the accelerator pedal.

    “After a short time, the driver gets a feel for this”, promises Wolf. And this new driving experience promises a lot of driving fun. The hybrid MINI makes full use of the electric motor’s entire torque, which is available right from standstill, allowing for catapult-like acceleration. Even after leaving the slower pace of the city, this vehicle maintains its zero-tailpipe emissions at motorway speeds. The high-voltage battery under the rear seats provides power for long-lasting electric driving. AUTO eDRIVE standard mode permits speeds of up to 80 km/h, whilst in MAX eDRIVE mode speeds of up to 125 km/h are possible. For Mackensen this is a question of character: “In a hybrid MINI model, driving electrically must also be an exhilarating experience. This means that entirely electric driving is not limited to speeds of 30 or 40 km/h, but to speeds well beyond city traffic pace."

    Testing the vehicle himself, Mackensen puts the car through its paces and demonstrates that you need to step on the accelerator peddle very firmly indeed to activate the second power source. Then things really start happening. With the combined output of both drives, the first MINI hybrid vehicle demonstrates unparalleled acceleration performance when compared with its combustion-only siblings.

    However, MINI’s go-kart driving characteristics consists of more than just fast acceleration. Above all, this hybrid MINI has to prove how precisely it handles when taking bends on the most exciting, twisting roads. This is where MINI’s plug-in hybrid concept plays its next trump card. “As far as the chassis and suspension are concerned, nothing changes from the conventionally driven model variants”, says Wolf, “and the set-up benefits a lot from the hybrid concept”. Thanks to the eDrive components, which are positioned very low down at the rear, the car’s centre of gravity is lowered and the weight is evenly balanced between the front and rear axle – ideal for achieving an even higher level of legendary MINI agility.

    The Hybrid concept provides yet another benefit: the electric motor transmits its power to the rear wheels, the combustion engine to the front wheels. Since the intelligent energy management is linked to the Dynamic Stability Control (DSC), traction and drive stability are optimised via the drive system. “As soon as there is any risk of drive slip, the second drive unit is activated to provide additional traction when starting off or ensuring a high level of steering precision when cornering”, explains Wolf.

    Intelligent energy management offers a further opportunity for both power sources to work together effectively. Driving on the motorway, Mackensen activates a third mode with the eDrive toggle switch: SAVE BATTERY. In this mode, the combustion engine powers the car whilst at the same time, the high voltage battery can retain charge at a constant level or indeed increase charge via a generator. Extended driving in SAVE BATTERY mode enables enough power generation for purely electric driving later.

    After driving in SAVE BATTERY mode, the MINI drives back into town in silence at the end of the test drive. The status display in the cockpit reminds the driver to recharge the battery via wallbox or power socket. Refuelling is not necessary yet because the MINI plug-in hybrid model merely took a small sip from the fuel tank. Yet another new dimension of MINIMALISM.

    Sign in to follow this  


    User Feedback

    Recommended Comments

    There are no comments to display.



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By Drew Dowdell
      Woodcliff Lake, NJ – June 3, 2019… Sales of BMW brand vehicles increased 1.7 percent in May 2019 for a total of 27,109 over the 26,662 vehicles sold in May 2018.

      all-new BMW 3 Series sedan – the core of the BMW “Ultimate Driving Machine” brand – is proving that there is still room for a high-performing sports sedan in the U.S. market, selling more than 4,300 units in May 2019. BMW X3 Sports Activity Vehicle continues to be the best-selling BMW model in the U.S. with nearly 6,200 units sold in May 2019. BMW Sports Activity Vehicles in total – including X1 through X7 – account for 56% of BMW sales YTD.

      “We owe much of our continued growth in 2019 to the new 3 Series sedan and our fleet of U.S.-built Sports Activity Vehicles,” said Bernhard Kuhnt, president and CEO, BMW of North America. “I’ve said it before, but as a result of our ongoing product offensive, we have the right product that our customers are looking for right now.”

      Table 1: New Vehicle Sales BMW of North America, LLC, May 2019
        May May % YTD YTD % 2019 2018 2019 2018 BMW passenger cars 13,566 17,074 -20.5 67,613 79,647 -15.10% BMW light trucks 13,543 9,588 41.2 57,200 44,332 29% TOTAL BMW 27,109 26,662 1.7 124,813 123,979 0.70%

      BMW Group Electrified Vehicle Sales
      BMW Group sales of electric and plug-in hybrid electric vehicles decreased 29.7 percent in May 2019 vs. May 2018. Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series recently debuted at the Geneva International Motor Show. These models and a plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a future date.

      MINI Brand Sales
      For May, MINI USA reported 2,822 vehicles sold, a decrease of 33.2 percent from the 4,226 in the same month a year ago.

      BMW Pre-Owned Vehicles
      BMW Certified Pre-Owned sold 10,306 vehicles, a decrease of 15.1 percent from May 2018. Total BMW Pre-Owned sold 21,621 vehicles, a decrease of 6.6 percent from May 2018.
      MINI Pre-Owned Vehicles
      MINI Certified Pre-Owned sold 1,201 vehicles, a decrease of 13 percent from May 2018. Total MINI Pre-Owned sold 2,807 vehicles, a decrease of 6.7 percent from May 2018. Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, May 2019
        May-19 May-18 % YTD YTD % 2019 2018 BMW CPO 10,306 12,145 -15.10% 47,878 52,998 -9.70% BMW Total Pre-Owned 21,621 23,147 -6.60% 102,611 101,005 1.60%   MINI CPO 1,201 1,381 -13.00% 5,381 5,146 4.60% MINI Total Pre-Owned 2,807 3,009 -6.70% 12,510 12,809 -2.30%  
    • By Drew Dowdell
      A rumor has been leaked that the next generation of Toyota Tundra, coming in 2021, would have a twin-turbo V6 combined with an electric motor for its top trim trucks.  The tipster posted to TFLtruck.com saying that the new motor would be based on the existing 3.5-liter turbocharged V6 found in the Lexus LS and LC 500h.  It would have around 450 hp and 500 lb-ft of torque and able to achieve over 30 mpg highway. 
      In the Lexi, the engine produces 354 hp and 369 lb-ft of torque and manages 33 mpg highways.  Our suspicion is that Toyota is making up the deficit by filling the bigger Tundra with bigger electric motors and adding an expected 10-speed automatic, up from the current 6-speed.
      Currently, the Tundra uses two V8s for its powertrain, a 4.6 liter making 310hp and 327 lb-ft of torque and a 5.7 liter making 381hp and 401 lb-ft of torque. Neither engine gets better than 20 mpg currently. 
      The next generation Toyota Tundra will be using an all-new platform dubbed F1 and will likely remain in Texas for production.

      View full article
    • By Drew Dowdell
      A rumor has been leaked that the next generation of Toyota Tundra, coming in 2021, would have a twin-turbo V6 combined with an electric motor for its top trim trucks.  The tipster posted to TFLtruck.com saying that the new motor would be based on the existing 3.5-liter turbocharged V6 found in the Lexus LS and LC 500h.  It would have around 450 hp and 500 lb-ft of torque and able to achieve over 30 mpg highway. 
      In the Lexi, the engine produces 354 hp and 369 lb-ft of torque and manages 33 mpg highways.  Our suspicion is that Toyota is making up the deficit by filling the bigger Tundra with bigger electric motors and adding an expected 10-speed automatic, up from the current 6-speed.
      Currently, the Tundra uses two V8s for its powertrain, a 4.6 liter making 310hp and 327 lb-ft of torque and a 5.7 liter making 381hp and 401 lb-ft of torque. Neither engine gets better than 20 mpg currently. 
      The next generation Toyota Tundra will be using an all-new platform dubbed F1 and will likely remain in Texas for production.
    • By William Maley
      On Wednesday, Honda CEO Takahiro Hachigo announced plans for the future of the company's automobile division. Efficiency was the theme in Hachigo's speech in terms of their lineup. manufacturing, and driving.
      One of the initiatives put forth by Hachigo was to cut down on the number of variations on offer in their global lineup, along with the dropping of various regional nameplates.
      "However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models," he said.
      "With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now.In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions."
      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)

      View full article
    • By William Maley
      On Wednesday, Honda CEO Takahiro Hachigo announced plans for the future of the company's automobile division. Efficiency was the theme in Hachigo's speech in terms of their lineup. manufacturing, and driving.
      One of the initiatives put forth by Hachigo was to cut down on the number of variations on offer in their global lineup, along with the dropping of various regional nameplates.
      "However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models," he said.
      "With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now.In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions."
      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)
  • Social Stream

  • Today's Birthdays

    1. andretti
      andretti
      (37 years old)
    2. USA-1 Vortec 6.2
      USA-1 Vortec 6.2
      (43 years old)
  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...