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    Nissan Expands The NISMO Brand



    By William Maley

    Staff Writer - CheersandGears.com

    February 26, 2013

    Nissan is in the midst of expanding its NISMO brand. At the Chicago Auto Show, Nissan unveiled the new Juke NISMO and refreshed 370Z NISMO. Today at in Yokohama, Japan. CEO Carlos Ghosn made three key announcements for the future of NISMO.

    The first was that NISMO was moving to a new facility that offers more engineering and development resources. NISMO's 180 employees will have access to a workshop, engine shop, fabrication room, and carbon composite processes at the new facility. Not moving is the production of NISMO vehicles; they will be built alongside their standard counterparts.

    Second was that NISMO would be introducing a their version of the GT-R supercar sometime next year. No word on what the GT-R NISMO will be packing power wise.

    "It would be unthinkable for us to develop a range of NISMO road cars without including the GT-R. The standard road car is a global supercar and the GT-R's performance on track reflects the passion and talents of the NISMO team. The GT-R NISMO will be special and I can't wait to drive it." said Ghosn.

    Finally, Ghosn announced that at the 2014 Le Mans 24 Hours, Nissan would be racing with a “pioneering race car incorporating electric technology". The race car will be built by NISMO and will occupy a special section of the Le Mans grid reserved for innovative technologies, Garage 56.

    “We will return to Le Mans with a vehicle that will act as a high-speed test bed in the harshest of environments for both our road car and race car electric vehicle technology,” said Ghosn.

    Source: Nissan

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Nissan Launches New Era for NISMO as its Global Performance Car and Motorsports Brand

    • Redeveloped global headquarters in Yokohama heralds new era for NISMO
    • NISMO to create a range of affordable performance Nissan models from small cars to flagship sports cars
    • Juke NISMO is the first, followed by new 2014 370Z NISMO
    • New GT-R NISMO confirmed, the ultimate Nissan performance supercar
    • Nissan’s global motorsports program to be managed by NISMO

    YOKOHAMA, Japan – Nissan Motor Co., Ltd. today kicked off a new era for NISMO, confirming it as Nissan’s exclusive global performance car and motorsports brand and officially opening the new NISMO global headquarters and development center in Yokohama, Japan.

    NISMO is already well-known to motorsports and performance car enthusiasts in Japan and to millions of global gaming enthusiasts. Now, NISMO is poised for accelerated global impact, enhancing Nissan’s reputation for innovation and excitement with a new line-up of sporty Nissan production vehicles.

    In a special ceremony today, Nissan CEO Carlos Ghosn declared the new headquarters open and explained how NISMO will play an even more prominent role for the company’s performance car and motorsports activities.

    “NISMO will democratize performance and bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people,” said Mr. Ghosn. “Whether it’s a small car or a sports car, if it’s wearing the NISMO badge it offers something special – quality, functionality, and efficiency, with NISMO’s distinctive styling, sporty handling and dynamic performance capabilities.”

    The first new Nissan production vehicle to get the NISMO treatment, the Juke NISMO, is already on sale in Europe and Japan and launches in the United States in the spring.

    A new version of the 370Z NISMO for European markets is the next NISMO vehicle, which made its world debut earlier this month and builds on the platform of Nissan’s most popular and accessible sports car. The 370Z NISMO is now in its second generation in the U.S., with a revised 2014 370Z NISMO set for sale this summer.

    Nissan is promising a rapid pace of introduction of even more NISMO models – at least one model every year during the Nissan Power88 period, encompassing the breadth of the Nissan model range. This will include the flagship of Nissan’s performance and technology efforts, the Nissan GT-R.

    “It would be unthinkable for us to develop a range of NISMO road cars without including the GT-R,” said Mr. Ghosn. “The standard production model is a global supercar and the GT-R’s performance on track reflects the passion and talents of the NISMO team. The GT-R NISMO will be special and I can’t wait to drive it.”

    A New Home for NISMO

    Nissan has invested in an entirely new facility for NISMO’s operations, redeveloping a former production site to give it the resources for expanding beyond motorsports engineering to encompass performance car development alongside Nissan. The new headquarters facility allows the NISMO team to be co-located in one place, bringing together the functional areas for NISMO’s key activities and technical and competition expertise under one roof.

    The 180-strong team is now located inside Nissan’s Powertrain Engineering complex. The workshop, engine shop, rooms for fabrication, grinding and carbon composite processes are consolidated into the same floor space along with the parts warehouse. A new larger showroom allows up to eight vehicles to be displayed, while the retail area is now almost twice the size of the previous store in the Omori factory.

    “This is a great move for NISMO as we can now shift gears to operate more efficiently and expand the brand globally,” explained NISMO President Shoichi Miyatani.

    “NISMO is a key element in Nissan’s future global vehicle and motorsports strategy and we will quickly establish it as Nissan’s exclusive performance brand,” he added. “This is the first time that all of our team has been located together, and the entire facility will become a hothouse of passion and performance.”

    The NISMO Spirit

    At the heart of each new NISMO model will be a consistent DNA focused on delivering quality, functionality, and efficiency in everyday driving with NISMO’s distinctive styling, sporty handling and dynamic performance capabilities.

    Nissan’s new range of NISMO performance models will be built on the same production lines as their standard counterparts, which combined with inspiration taken from decades of racing and tuning expertise means that the NISMO brand ensures fully integrated performance enhancements.

    Every modification NISMO makes to a production car will be functional and targeted to improve on-road performance and presence. The spirit of NISMO relies on its proud motorsports heritage and a maverick engineering philosophy. This spirit will be reflected in every new NISMO model with efficient performance, accessible and advanced technology, and bold, smart design, all of which embody Nissan’s philosophy of “innovation that excites.”

    Connecting the Virtual with the Real

    NISMO is known around the world by millions through the virtual world of driving simulation games. In fact, the first opportunity to drive a Nissan Juke NISMO was provided virtually through Gameloft’s Asphalt 7: Heat.

    Now, at the same time as NISMO is moving from race track to road, it is also moving from the virtual world to the real world as, for the first time in many markets around the world, a range of affordable NISMO-badged cars will be available from Nissan dealers.

    “For many would-be NISMO customers, the only way to experience a NISMO performance car has been through a game like Sony’s Gran Turismo® series,” said Simon Sproule, Nissan’s corporate vice president for Marketing and Communications. “Now we can bring them into the family of Nissan owners with exciting, real NISMO cars created by a dedicated and experienced team that is fully linked to the digital world and well aware of what these new customers are looking for in a performance road car.”

    Performance for the Road and Track

    The spirit and inspiration for NISMO started with a group of maverick Nissan engineers almost 50 years ago.

    In their efforts to boost car sales through racing success, they shoehorned a powerful engine into an ordinary Nissan sedan to create the first of a legendary line of sporty road cars with the Nissan Skyline 2000GT. What came next was a run of highly successful competition and performance vehicles in Japan, culminating in the birth of NISMO itself in 1984.

    With the digital generation, Nissan realized the power of the NISMO legend by working with game creators to create both real and virtual stars and expose a whole generation to the potential for tuning and winning in these cars. Last year alone, over 500 million virtual miles were driven in Nissan vehicles on Gran Turismo®5 for PlayStation®3.

    Now, as NISMO accelerates to become a global performance car brand specializing in delivering affordable, exciting and innovative performance versions of Nissan cars, the lessons learned from almost half a century of racing can be applied consistently to give drivers a surprising and rewarding ownership experience.

    NISMO Expands Role in Motorsports

    NISMO’s new charter will also impact Nissan’s future motorsports activities, where it is expected to boldly enhance Nissan’s reputation for excitement and innovation. NISMO is taking on global responsibility for managing Nissan’s motorsports program, which includes top level competition in every region of the world.

    “Nissan’s commitment to a variety of motorsports programs around the world from the Altima in the Australian V8 Supercars to Super GT in Japan continues, but we also intend to surprise people by exploring advanced forms of motorsports,” explained Miyatani. “Our spirit of pushing the boundaries even further helps us to raise awareness of NISMO around the world but, more importantly, it means we can transfer the lessons we learn into tangible benefits for our customers, whether for NISMO production cars, race cars or tuning parts.”

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    Interesting, I hope beside adding performance to the GT-R Nismo that they also bring back some of the heritage design of the R34/35 Skyline. :P

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      With new larger turbo-chargers, upgraded fuel pump and ignition control, the 3.8 liter twin-turbo V6 is now rated at 600 horsepower and 481 lb-ft of torque. This compliments suspension improvements that include custom Bilstein 3-mode dampers at all four corners, exclusive new Dunlop tires, and new hollow rear anti-roll bar to raise roll stiffness while reducing weight.
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      Press releases on page 2 and 3
      2015 Nissan GT-R Overview
      Outstanding performance meets a new level of sophistication
      Mechanical Updates
      Chassis
      With outstanding adhesion from its tires, the GT-R is capable of stunning confident acceleration and braking performance
      The suspension was fine-tuned to reduced load fluctuation between the four wheels, giving better stability and more consistent grip. More constant tire contact is achieved by optimized electronic control of the shock-absorber valves, as well as modified front stabilizer spring rates and updated bush link. The tuning of these parts, which makes best use of the suspension strokes and enhances road-holding capability, gives a poised, confident ride and outstanding traction on rough roads. With minute vibrations and road noise reduced, a relaxing, comfortable ride is assured. An additional benefit is improved straight-line stability, with fewer small steering corrections needed to maintain the correct trajectory during highway driving. The upgraded GT-R is now fitted as standard with Dunlop SP Sport Maxx GT 600 DSST CTT tires, for outstanding road-holding and precise response in all conditions thanks to stiffer sidewalls which reduce deformation, improving steering response under hard cornering. At the front, their specification is: 255/40ZRF20(97Y) and at the rear: 285/35ZRF20(100Y) The braking calibration has been retuned for a more firm, linear response at everyday speeds, making smooth braking more intuitive, generating greater confidence, particularly in wet conditions. The GT-R’s steering has been fine-tuned to reduce the effort required for in-town maneuvers, while maintaining its exceptional feedback during high-speed driving. The combination of retuned suspension and exceptional steering feel give outstanding confidence at high speed. Exterior design
      Dazzling motion when standing still
      The 2015 Nissan GT-R maintains its position as one of the most striking supercars in the market. Significant updates to the Nissan GT-R’s lights both enhance the visual impact of the car. Customers looking for added visual impact now have a wider color palette to choose from.
      The 2015 Nissan GT-R sports new efficient, high-intensity, multi-LED headlights that create a distinctive “lightning” motif, generating a striking exterior visual signature. With such a unique visual reference, the GT-R’s road presence is enhanced, particularly in low light and at night – while the fitment of the new headlights gives the driver increased visibility. The new headlights feature AFS (Adaptive Front lighting System*) that automatically adapts the angle of the light beam according to the speed of the car. At highway speeds, actuators in the headlight unit adjust the angle of the projectors to project the light further. The four LED units are configured with new intensive LED high beam and three different LED low beams including long-distance-illumination and wide-illumination. At the rear, the GT-R’s distinctive four-ring tail light signature now forms coherent circles of illumination, giving the GT-R an equally distinctive appearance, making it easily recognizable to fellow owners and enthusiasts. Upon start up, the full new lighting signature is illuminated, creating a dramatic start-up procedure. Visual appeal is reinforced with the addition of a new body color called Gold Flake Red Pearl. As its name suggests, there are microscopic gold-tinted glass flakes infused into the red paint, creating a spectacular effect in the deep, lustrous paint as the light catches the finish.  
      Interior
      Upscale cabin appointments
      Choice of three interior color schemes includes a new pale ivory trim option. The steering wheel is trimmed in leather, for premium tactility, while the part-aniline leather seats are further embellished with stitched accents, giving the ambience of a genuine GT designed for cross-continental, first-class travel.  
      Body construction
      Advanced body construction
      To achieve the project’s ambitious targets for high-speed handling and ride comfort, Nissan enhanced the level of precision-constructed body elements and advanced assembly methods to create the 2015 Nissan GT-R. Each part is made of materials selected for optimum performance: Precision-constructed, multi-material hybrid body combines steel, carbon fiber and die-cast aluminum to achieve high stiffness and light weight. Thanks to the rigidity of the GT-R’s body construction, suspension precision is guaranteed while refinement is enhanced, resulting in exceptional cabin refinement even at high speeds and under hard cornering. Thanks to optimized insulation and acoustic tuning, even at high speeds, the occupants are able to enjoy the sporty engine sound. An optional carbon rear wing is offered, which is attached to a carbon trunk lid, giving a weight saving of half compared with the standard trunk lid.  
      *Adaptive Front lighting System is unavailable in some regions.
       
      – Nissan GT-R NISMO Joins 2015 Nissan GT-R –
      World premiere of race-inspired version of Nissan’s legendary GT-R 600hp (447kw) for blistering performance Advanced aerodynamics generating additional 100kg of downforce at 300km/h (186mph) for exceptional road-holding YOKOHAMA, Japan – Records fall and dreams come true with the debut of the Nissan GT-R NISMO. This race-oriented model delivers “factory tuned” supercar dynamics with revolutionary enhanced aerodynamics and ultra-precise handling. The Nissan GT-R is already established as one of the best performing supercars in the automotive sphere, and now Nissan has drawn on decades of racing experience gathered by NISMO, the brand’s motorsport specialists, to develop the ultimate Nissan GT-R.
      The Nissan GT-R NISMO features exclusive styling that embraces the longstanding racing philosophy of form following function. It has numerous motorsports-inspired technologies to enhance the car’s performance through optimized aerodynamics, suspension and powertrain, creating a well-balanced machine that is at home on both the road and track.
      The Nissan GT-R NISMO will be available in Japan in late February 2014, U.S. and Europe later in 2014.
      Nissan CEO Carlos Ghosn says this is the fastest Nissan GT-R ever. "With a 7:08.679 lap time, we can authoritatively say that the Nissan GT-R NISMO* holds the volume production car lap record at the Nürburgring Nordschleife, which is the gold standard of high performance achievement."
      Nissan GT-R NISMO Overview - Flagship of the NISMO lineup
      1. Mechanical Features
      Nissan GT-R NISMO employs innovation, uncompromising engineering and motorsports-inspired technologies to achieve new levels of power, speed and handling.
      Engine
      Under the hood, the 3.8-liter V6 VR38DETT engine benefits from the know-how that NISMO has gained from participating in such events as the world-renowned Nürburgring 24 hour race. Engine power has risen and is now rated at 600hp (447kw) and 481 lb ft (652 Nm) of torque. New high-flow, large diameter turbochargers, which are used for GT3 racing, improve breathing, while optimized individual ignition timing control for each cylinder and upgraded fuel pump improve combustion. Chassis
      The suspension set-up is inspired by that of the NISMO racing GT-R and tuned for stunning agility, road-holding and handling finesse, without compromising refinement. The springs and custom-developed Bilstein DampTronic dampers in the front and rear suspension are specially tuned to deliver exceptional grip levels and progressive handling response at the limit. Three suspension modes can be selected: Comfort, Normal and R, for circuit applications. Exclusive NISMO tires – developed by Dunlop – exhibit outstanding grip and handling characteristics. Front: 255/40 ZRF20; rear 285/35 ZRF20. Specially developed links fitted to the front double wishbone suspension increase castor trail to optimize wheel position during high-G cornering and improve straight-line and cornering stability. Additionally, large high-rigidity bolts are used to increase stiffness of the wheel-hub attachment area. To minimize body-roll during cornering and changes of direction, the Nissan GT-R NISMO features a 17.3 mm hollow rear anti-roll bar, which raises roll stiffness while reducing weight. Body construction
      Increased rigidity in the body shell is achieved using adhesive bonding in addition to spot welding leading to precise suspension response under extreme load, the NISMO “factory tuned” enhancement. 2. Exterior design – Exclusive styling with improved aerodynamics
      Using the latest Computational Fluid Dynamic simulation techniques to analyze airflow, NISMO has developed an aero package that improves road-holding, minimizes the negative impact of drag, while giving the car a menacing and muscular appearance. Together, the front bumper, engine undercover strake and carbon rear spoiler increase downforce, lowering the center of gravity and generating an additional 100kg (at 300km/h) compared to the freshly updated 2014 GT-R model. The car’s aerodynamic characteristics are tuned to ensure the downforce is equally spread front to rear at all speeds for progressive handling characteristics. A widened front bumper configuration and elongated yet tapered rear bumper design keep the drag to Cd 0.26, same with that of 2014 Nissan GT-R. The Nissan GT-R NISMO will be available in five body colors: Brilliant White Pearl, Meteor Flake Pearl Black, Ultimate Metallic Silver and Vibrant Red. And unique to the GT-R NISMO model, a Dark Matte Grey accentuates the car’s imposing exterior muscularity. The GT-R NISMO’s black 6-spoke wheels are inspired by Nissan’s legendary GT500 race car. 3. Interior
      The Nissan GT-R NISMO cockpit inspires driver confidence through both its craftsmanship and optimized driving position. Ergonomically sculpted carbon-fiber-backed reclining RECARO® seats (Europe/Japan) comfortably, yet firmly, support the driver and front-seat passenger. NISMO racers influenced the design of the steering wheel which is dressed in Alcantara®, with three spokes, red center mark and red stitching to give the best combination of grip, feedback and comfort. The combi meter has carbon-like finish, and tachometer features a red design. The meter hood is also dressed with Alcantara®. Interior trim features include discreet red stitching on the seats, center console, door trim and steering wheel. About NISMO
      NISMO, a short form of "Nissan Motorsports," is the performance brand for Nissan, and is one of the company's purveyors of “innovation that excites.” NISMO offers products featuring innovative technology and high performance to a wide range of customers for street use. NISMO cars provide an exciting driving experience with motorsports-inspired aerodynamics and styling, enhanced handling characteristics and unmatched agility. In the motorsports world, NISMO competes in the highest forms of GT and sports car racing, such as Japan's Super GT Series and the World Endurance Championships (WEC), as well as providing engines to teams that compete in the 24 Hours of Le Mans and the European Le Mans Series (ELMS). The Nissan GT-R captured the Super GT championship in 2011 and 2012.  
      * Nissan GT-R NISMO with track options
      * Autech Japan is responsible for the planning and production of Nissan GT-R NISMO, which requires vehicle registration in person.
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